Out of all of the different industries in the world, lingerie is one of the current fastest-growing e-commerce categories. In 2018 alone, online sales of lingerie increased by more than 20%—and lingerie e-commerce has continued to grow
significantly in the years since then.
The lingerie industry as a whole is undergoing some major changes—one of which is a shift away from shopping inside brick-and-mortar storefronts and toward making lingerie purchases from online stores.
Consumer demand for more inclusive sizes and wider varieties of more interesting and unique lingerie styles is also increasing. More women are beginning to get tired of seeing the same types of lingerie styles in the same narrow range of sizes from the same few retail giant brands that have dominated the lingerie industry over the past couple of decades.
Changing consumer demands, the increasing popularization of smaller boutique lingerie brands, and the growth of lingerie e-commerce have completely revolutionized the lingerie industry as it existed in decades past. If you’re in the market for new lingerie to refresh your collection—or start your collection from scratch—consider shopping online
rather than from a brick-and-mortar storefront. Keep reading to learn more about 3 of the top benefits of shopping for lingerie online.
1. Shop from the Comfort of Home
One of the major benefits of shopping online for anything is that you can make your purchases from the comfort of your own home. The appeal of staying home to shop skyrocketed throughout 2020 as people around the world struggled to keep themselves and their families safe from COVID-19 and follow stay-at-home orders put in place as a
result of the raging global pandemic.
Lingerie specifically is especially refreshing to purchase from the comfort of your own home. Many women feel self-conscious when shopping for lingerie inside a store, but there’s no need to feel that way when you’re shopping anonymously from the comfort of your living room behind the privacy of your computer screen.
2. Get Access to More Options
Boutique lingerie retailers are taking over the lingerie industry—especially online lingerie sales. These small-scale lingerie brands tend to offer more diverse and unique lingerie style options when compared with the lingerie retail giants that dominate the storefront side of the lingerie industry yet release only cookie-cutter style options that look virtually the same year after year.
Many of these unique boutique lingerie brands also operate entirely online. This means that you can only access their diverse inventories if you shop for your lingerie online.
If you are in the market for new lingerie and are interested in shopping for lingerie online, consider making your purchase from online boutique lingerie brand HauteFlair. This online-based luxury lingerie brand has no brick-and-mortar storefront and operates entirely online. They sell a broad and diverse variety of unique, top-quality lingerie styles in a wide range of sizes—including plus sizes.
3. Buy Styles for Cheaper Prices
Because they don’t have to pay rent or other basic upkeep costs that are required to maintain a brick-and-mortar store, lingerie brands that operate online only do not have to pay anywhere near the same amount of overhead costs as lingerie retailers that run their own in-person shops.
This flexibility and lack of overhead costs allows many online-only lingerie brands to offer more unique and higher-quality lingerie styles at more affordable prices than lingerie retailers that operate brick-and-mortar storefronts.
From more affordable prices to more diverse styles in more inclusive sizes, there are many advantages of shopping online as opposed to shopping in-store when you’re in the market for new lingerie styles for your at-home collection.