It May Be Summer, But It"€™ll Be Christmas Before You Know It By: Matt Paines | - Theres a strange inversion in the seasons that cant be attributed to global warming. Christmas is when all the holiday advertising starts, and any time now well be seeing Christmas presents appearing in the shops. Which means that savvy Internet marketers are spending the summer getting their sites ready for Christmas.
Google Succeeds Where Governments Fail By: Jem Shaw | - With Google now recognised as the UKs number one brand were seeing the developing maturity of an Internet-controlling corporation. Google has been remarkably subtle and intelligent in taking control of the Internet. They won the search engine wars some time ago, effectively defining the way Websites are developed and presented. Governments and the EU have tried to do this and failed.
A Pit Opens For Incautious Online Marketers By: Matt Paines | - The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers.
We've already seen several significant players in the Car Insurance market fall victim to the dangers of over optimisation. Having reviewed the penalties, the companies involved are believed to have been black-listed by Google for search engine optimisation activities that don't comply with the w ... Tags:search engine optimisation, XSEO, search engine positioning, search engine marketing, Search Engine Optimization
Why Search Engine Ranking Is Like The Nhs Waiting List By: Matt Paines | - OK, so the optimisation process was a raging success. You're number one worldwide for Lem-Sip flavoured dinnerware. Return to your office and prepare for profit.
Don't rush, it could be a long time coming.
Search engine ranking is a key performance indicator; it isn't an outcome. It's all too easy to forget what we're actually aiming for and treat symptoms, not causes.
One of the UK's leading search engine optimisation experts is concerned that only 14% of companies reported that they had thought about how their website would be found on the Internet before they built it.
