Top 10 Tips For Using Pay-per-click Advertising By: Aurelius Tjin | - Pay-per-click advertising has completely revolutionized how advertising is done over the Internet. No longer must advertisers purchase banners or text link ads on sites for a flat rate per month, but with virtually no guaranteed results (not even a guarantee of a click); instead, they can purchase pay per click advertising through a massive contextual ad server service, such as Google Adwords.