Stop Waggling Your Wares And Get A Better Quality Catalogue Photo By: Justin Arnold | - For any small business creating a single catalogue photo can seem deceptively easy; creating a hundred becomes a challenge, and several thousand a sheer impossibility. The trouble is that many professional photography studios offering pack photography or catalogue photo production charge such fearfully high prices that small and sometimes even medium sized businesses can be priced out of the equation. This leaves the big boys - large corporations and big established businesses with a real advant ... Tags:catalogue photo, pack photography
The Four Elements Every Catalogue Photo Should Incorporate By: Justin Arnold | - There are several key factors which need to be considered for every catalogue photo. Since a catalogue photo's prime purpose is to help sell the product, it's essential to make sure that every single one of these important factors is considered carefully, to give your brand the best chance of succeeding in a fiercely competitive marketplace.
One of the first factors which needs to be considered is clarity. Obviously it makes sense that you should make sure your catalogue photo portr ... Tags:catalogue photo, packshot photographer
Packshot Photographer Tricks Of The Trade - Mouthwatering Food By: Justin Arnold | - Hold on to your stomach, because in this article we're going to look at what a packshot photographer might get up to with food. Specifically, we're going to look at some of the less savoury tricks of the trade which are used to create that catalogue photo or advertisement picture which looks so good you can almost taste it.
You'd think that photographing food would be relatively easy. After all, many dishes served in restaurants look good enough to photograph just as they are. But o ... Tags:packshot photographer, catalogue photo
Packshot Photography - Getting Your Teeth Into Primal Instincts By: Justin Arnold | - If you needed any persuading as to the value and importance of packshot photography then it's important to look back a little in time. No, further than that. Quite a bit further - several thousand years in fact. Because to appreciate how we operate, react, respond and view the world today we need to look back at our history and development over the last few thousand years.
If you took a human from about 10,000 years ago and placed them in today's society then they pretty much would ... Tags:packshot photography, catalogue photo
Packshot Photography Tips - Let There Be Light! By: Justin Arnold | - What is the single most important aspect of quality packshot photography? Selling products effectively through the use of a catalogue photo or packshot photograph requires a whole raft of skills and techniques, but if you had to select the one factor which makes more of a difference than anything else, what would it be?
If you said the camera, the computer or even the product then you're fairly far from the right track. Of course, the single most effective factor in the equation is ... Tags:packshot photography, catalogue photo
2 Tips For A Better Catalogue Photo By: Justin Arnold | - Packshot photography is all about selling your products. Every single catalogue photo has to work hard to sell both the product itself, and your business or brand. Getting it right is critical, and yet every year businesses struggle to keep afloat because they fail to make the right impact with customers.
Packshot photography should occupy your thoughts at every stage of the marketing process, and making the right choices early on can make a massive difference further down the line. ... Tags:packshot photography, catalogue photo
Catalogue Photo Advice - When To Switch From In House To Studio By: Justin Arnold | - At what point in the growth of a small business is it advisable to consider taking your average catalogue photo to the next level by taking advantage of a professional packshot photographer? Clearly large corporations and big, successful businesses have a brand image to uphold and the money to spend on professional photography studios. But for the smaller business, when is the right time to move from in house photography to the professional catalogue photo?
What Is Packshot Photography, And Why Is It Important? By: Justin Arnold | - What Is Packshot Photography?
Within the business world there are various terms mentioned relating to photography, including packshot photography, advertising photography and commercial photography, and often people use these terms interchangeably. However, this is in many cases incorrect, and there is a world of difference between commercial or advertising photography, and packshot photography. To appreciate this it's important first of all to understand and recognise what we mean by a pa ... Tags:packshot photography, catalogue photo
When Is A Catalogue Photo Not A Catalogue Photo? By: Justin Arnold | - What is the point of a catalogue photo? Before you answer that question, just stop for a minute, and think carefully about it, from both the standpoint of a consumer, and of a business. Because a simple catalogue photo can be taken so easily for granted, and yet holds a tremendous responsibility. One of the biggest mistakes people make is to think that a catalogue photo is simple, or easy, or that it is just a photo of a product for a catalogue.
Why The Camera Must Always Lie For Packshot Photography By: Justin Arnold | - If you're a small business owner thinking of doing your own packshot photography then there are a few points worth considering. Because when it comes to packshot photography and creating catalogue photo images there's a good deal that's often not understood by those who assume such images are little more than photographs.
A photograph can be one of two things. It can be either a snapshot of an object, person, group or scene as captured by an artificial lens, providing a limited impr ... Tags:packshot photography, catalogue photo
Making Pack Photography Affordable And Effective For Small Businesses By: Justin Arnold | - For many small and medium sized businesses it often seems to make sense to opt for in house pack photography because of the prohibitive costs involved in producing even a single professional catalogue photo. When the number of products may be several hundred or even several thousand the expense can prove to be too much, and in house photography a sensible alternative.
Whilst the logic of this is certainly readily accepted by many small business owners, it is in almost every case fal ... Tags:pack photography, catalogue photo
The Importance Of Every Catalogue Photo (or How Not To Get Eaten By Wolves) By: Justin Arnold | - How do you think a catalogue photo ranks in comparison with issues such as the actual quality of the product, it's function, use, price or description? In fact research has clearly shown that for most people it is the catalogue photo which is seen first, and the photo which is looked at longest. In the majority of those cases people admitted that it was the image of the product which was most responsible for them deciding whether or not to buy it.
The Magic Of Packshot Photography - Or The Misdirection Of Selling By: Justin Arnold | - Packshot photography is very much like a stage magician performing an act. You think youve seen everything, but you havent, and its the bit you didnt see thats the key to the success of the trick.
Almost every professional catalogue photo is a little like a magic trick, and every professional photographer a magician. Just like with most of the magic tricks you see performed on stage, theres a great deal of skill involved, and a lot of hard work, but the real trick ... Tags:packshot photography, catalogue photo
How Pack Photography Can Fool The Eye By: Justin Arnold | - When it comes to tricks of the trade it seems that there are few businesses with quite as many secrets as those photography studios providing pack photography services and catalogue photo services. A quick glance around at the number of catalogues, sales catalogues, brochures, posters and leaflets all around us shows us just how busy pack photography providers really are.
With such a broad range of products on offer, it is inevitable that they have over the years built up their own ... Tags:pack photography, catalogue photo
Two Top Tips From A Professional Packshot Photographer By: Justin Arnold | - If you've ever wondered how a packshot photographer manages to produce images which engage with customers in ways which encourage more enquiries and more sales, then here are a couple of tips which, whilst unlikely to transform you from family holiday photographer to professional packshot photographer, might help you create a slightly better quality of catalogue photo. You may also begin to appreciate just how skilled a professional advertising photographer is, and the benefits which they can of ... Tags:packshot photographer, catalogue photo
Pack Photography - The Art Of Talking Without Words By: Justin Arnold | - It may be a terrible clich, but if a picture paints a thousand words, pack photography can shift stock. There's just no other way of looking at it. If you want to sell a product then it is essential to make sure that the catalogue photo works as hard as anything else you try. In fact pack photography may well prove to be of more importance than any other tactic you use.
We live in an image driven world. We are all bombarded every day by media images, from web pages to flyers, tele ... Tags:pack photography, catalogue photo
The Danger Of Thinking That Pack Photography Is Simple Or Easy By: Justin Arnold | - The danger for many small and medium-sized businesses is to consider that pack photography is simple, or easy. The trouble is that on the surface packshot photography does sound very simple, because after all, it's simply a photograph of your products. This photograph might serve a range of purposes from being used online, in print, in catalogues, brochures, leaflets or even posters. In fact the range of purposes for which pack photography may be used is astonishingly high, which necessarily mea ... Tags:pack photography, packshot photographer
What Is Pack Shot Photography? By: neil adams | - Retail and commerce companies in Yorkshire use pack shot photography extensively to promote their products and services, both online and in printed literature. The term has become synonymous with commercial photography for advertisers.
A pack shot, or packshot, is a still or animated photographed image, usually including labelling and packaging, which is used to advertise a product. Pack shot photography is a lucrative way to increase revenue for both the merchandiser and the commer ... Tags:Commercial photographer, Commercial photography, 360 Photogr
Photographic Images For Advertisng By: John Eide | - One of UK's leading photographic studios is located in New Oxford Street, London, close to Covent Garden and the major advertisng agencies.
Every day Artistic Directors arrives there to guide the shooting of photographic images
Packshot Factory's involvement in projects ranges from providing the highest standards of creative photography, high-end retouching and concept work for advertising, to post-production and file management.
