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Articles about mortgage marketing (0-50 of 1883)
- The Strategy Of Mortgage Marketing
By: Caitlinaa Fuller | - Mortgage marketing consists of 3 basic parts which includes management and sales, processing and underwriting and finally, closing and escrow management. Each part is vital to the other two and each has it's own responsibility to the consumer.
There are mortgage lending products that need to be targeted to specific markets. Sales plans need to be set in place that ensure sales and produces a highly satisfied customer. The loan officer is responsible to carry out these actions. Th ...
Tags: Mortgage Marketing
- Shhh...it's Still A Secret...the Purchase Reverse Mortgage Loan Program
By: Tom Domin | - If you're still on the fence about entering the Reverse Mortgage market, this recent news may spur you into taking action and joining the "hottest" mortgage niche ever enacted
On January 1, 2009 the new Purchase Reverse Mortgage became effective and FHA began to insure reverse mortgage purchase loans. Lenders are already taking purchase applications and loans are scheduled for closing.
This new program is designed to allow seniors age 62 or older, to purchase a new ...
Tags: reverse mortgage, reverse mortgage loan, reverse mortgage marketing,
- How To Quickly And Easily Become Known As A Reverse Mortgage Expert
By: Tom Domin | - There's no doubt about it...being recognized as a Reverse Mortgage expert can improve your business. As you well know...experts are always more respected...they can market themselves far easier with less effort for less money...they receive far less sales resistance, and...because of their expertise, they command more money for their knowledge and services.
Let's face it...If you're calling someone to help with an investment or make a major repair on your house or car, you would ...
Tags: reverse mortgage, reverse mortgage loan, reverse mortgage marketing,
- New Mortgage Marketing Ideas Developed To Inspire Your Business
By: J Nelson | - You need mortgage marketing ideas to help you into the field and meet real estate agents, but you do not want to do cold calling. It does not need to be as impossible as some loan officers make it. Each time you leave your office and go in the field, there is a plethora of opportunities waiting to be captured. Everytime you talk with real estate agents there's something to benefit.
And what is required is to know where to prospect and the clues to uncover.
For insta ...
Tags: mortgage marketing ideas, mortgage marketing idea, mortgage marketing flyers, mortgage marketing
- Over 12,200 New Mortgage Prospects Are Added Every Day...are You Getting Your Fair Share?
By: Tom Domin | - Wow...what a number...and the purpose of this article is to help you realize the need to position yourself immediately (if you haven't done so already) to get your fair share of this exploding niche mortgage market! We're talking of course about our hot new niche...the "Reverse Mortgage" market.
Just so you know, here's how we arrived at 12,200 number: There are many that deal in statistics that suggest that about every seven (7) seconds someone in the United States turns 62 year ...
Tags: reverse mortgage, reverse mortgage loan, reverse mortgage marketing,
- Are You Taking Advantage Of Our New Marketing Niche...reverse Mortgages?
By: Tom Domin | - No doubt about it...a new hot niche is developing and emerging among all of the mortgage market doom and gloom you've been experiencing as of late.
The really great thing about this niche is that you don't have to worry about any of the following:
1. Locating Mortgage Lenders that actually want to lend money!
2. Declining property values that are literally destroying your pipeline!
3. Credit issues that are hand-cuffing your Mortgage Business and you ...
Tags: reverse mortgage, reverse mortgage loan, reverse mortgage marketing,
- 13 Reasons Why Reverse Mortgages Just May Be The Perfect Marketing Niche
By: Tom Domin | - For most of us, our mortgage pipelines are in dire need of some good solid loan business. If you fall in this category, it may be time to evaluate the business opportunities that await you in the Reverse Mortgage marketplace.
If you've been paying attention at all, you probably know that the projected potential of the Reverse Mortgage market is absolutely staggering. As you probably know...The Department of Housing and Urban Development (HUD) refers to a Reverse Mortgage as a HECM ...
Tags: reverse mortgage, reverse mortgage loan, reverse mortgage marketing,
- The Right Mortgage Marketing Ideas To Inspire Your Production
By: J Nelson | - You need mortgage marketing ideas to assist you into the field and meet Realtors, but you do not want to hit the streets and cold call. It does not need to be as impossible as some loan originators make it. Each time you leave your office and go in the field, there is a multitude of chances waiting to be possessed. Everytime you talk with Realtors there's something to gain.
And what is required is to know where to seek and the questions you should ask.
For example, ...
Tags: mortgage marketing ideas, mortgage marketing idea, mortgage marketing flyers, mortgage marketing flyer, mortgage flyer, mortgage flyers, marketing to
- Email Mortgage Marketing - Every Mortgage Brokers Marketing Tool
By: J Nelson | - More and more mortgage brokers are now turning to email mortgage marketing to keep sales rolling in. While an increasing number of people say they rarely surf the Net, the vast majority check their email every day. Email marketing is the most profitable way to influence people interested in your service and keep clients informed and happy. It is also extremely inexpensive. Where you might have mailed out mortgage postcards every month, you can now email a newsletter every week for a fraction of ...
Tags: mortgage marketing
- Reverse Mortgage: Financial Security Guaranteed
By: Simon Lowa | - The senior section of the population is the most vulnerable one, when it comes to their financial security. It doesnt need to be mentioned here that the income levels practically dry up at this stage of their life and they have to find alternative sources to sustain themselves. And one of them is mortgages which is a loan facility available for the seniors in the age group of 62 and older. In UK, the main purpose of reverse mortgage type of loans is to avail of its financial benefits and yet ...
Tags: Reverse mortgage seniors, reverse mortgage broker, reverse mortgage marketing
- Take The Advantage Of A Reverse Mortgage Loan For Financial Security
By: Simon Lowa | - Once you have reached your old age and the regular inflow of income has stopped due to retirement, managing your finances and running the household can be quite a challenge. Also, during the old age the cost on health care is bound to rise and with little social security, you may find yourself being forced to depend on others. However, since property, especially residential property, forms a major chunk of the total asset share of any retired, senior citizen, an individual can utilize this prope ...
Tags: Reverse mortgage seniors, reverse mortgage broker, reverse mortgage marketing, reverse mortgage
- Insure Your Old Age With The Security Of A Reverse Mortgage
By: Simon Lowa | - Old age brings with it many insecurities and fear for your loved ones and also about your own existence in the mad world. Since you have retired, it means that you have also left the rat race behind you, the race to earn more money, the race to increase your standards of living, the race for survival at any cost. During your active service life you may have made some profitable investments that are your security now and you may even have build a house of your own, which is your haven now. Howeve ...
Tags: Reverse mortgage seniors, Reverse mortgage broker, Reverse mortgage marketing, Reverse mortgage
- Mortgage Website Design Basics
By: Trace Richardson | - The mortgage industry is a competitive business. Practically every marketing medium is used to generate new customers. The problem is that each marketing channel has become saturated, and therefore less effective. Mortgage companies are now facing lower conversion rates, which means lower revenue for their company. This is especially true with their online marketing strategies. That is why many mortgage companies, brokers and loan officers are now working to generate their own leads instead of b ...
Tags: mortgage website design, mortgage web site design, mortgage websites, mortgage marketing, mortgage lead generation
- Successful Mortgage Website Design "€" Four Important Elements
By: Trace Richardson | - There are many important elements to take into consideration when building a mortgage website. These elements will help determine how successful a mortgage website is at gaining organic search engine results, converting visitors to mortgage leads, and overall lead generation success.
Authority
It is a must for your lead generation website to be authoritative. If you can demonstrate your expertise with high-quality content on topics that interest your website visitor ...
Tags: mortgage website design, mortgage web site design, mortgage websites, mortgage marketing, mortgage lead generation
- Reverse Mortgage Is A Feasible Option For Seniors To Get Easy Loans
By: Antonio Redford | - If you own a property, then life becomes much simpler than you imagined. It is not just a safe haven for you and your loved ones but also a secure investment for your future. As long as we are in active service, we plan out our finances in a manner that will provide for our old age. However, once we are retired from service and the regular inflow of cash comes to a standstill, it can be difficult to manage a financial emergency. The only option left is to take a loan from family, friends or fina ...
Tags: Reverse mortgage seniors, Reverse mortgage broker, Reverse mortgage marketing, Reverse mortgage
- Direct Mail Marketing In The Mortgage Industry Works
By: Scott Tucker | - Some say direct mail 'doesn't work' for marketing a mortgage company. But a multi-billion dollar a year industry says otherwise!
I remember a few years ago, when I was mailing a particular sales letter, and getting a 15-times "ad cost" ROI on it.
"That is, for every $1 spent, I was getting $15 back!"
Spend $1 a month, get back $15. Spend $5K a month, get back $75,000.00! A tidy $70,000.00 a month NET PROFIT.
"And it's as repeatable as t ...
Tags: mortgage marketing, Mortgage Company, subprime
- Numbers That You Must Know About Your Mortgage Business
By: Tom Domin | - Successful mortgage people know their numbers. Just for your information...I'm not talking about the normal mortgage numbers that we use every day. You know...mortgages rates, closing costs, yield spread premium (YSP), and all of that kind of stuff.
Instead, I'm talking about these kinds of numbers...how much it costs to find a mortgage prospect and how much it will cost to make them a customer? How much a customer is worth? How much can be spent to get a customer and what are the ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- How To Channel Your Entire Mortgage Marketing In One Direction For Maximum Results
By: Tom Domin | - It doesn't matter whether you're using business cards, fliers, door hangers, reports, postcards, newspaper/yellow page advertising, direct mail, or a call-capture system...all of your marketing efforts should be designed with a single purpose and objective...identify and capture the information of new mortgage prospects.
The easiest way to do that is to channel everyone to one place, and that place is your personal mortgage website. When you think about it, it makes perfect of sen ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- Mortgage Broker Strategies - Direct Mortgage Marketing
By: Shane Brooks | - There are many ways that many mortgage originators go about producing leads. They talk with realtors, builders, and even try buying leads. However, believe it or not, there are many mortgage originators out there who are able to get leads before they even get as far as their realtor.
The method such mortgage pros use is called direct mortgage marketing and the mortgage professionals using this method are working on a whole different plane than much of the rest of the industry. The ...
Tags: realtor referrals, mortgage marketing strategy, mortgage marketing system, mortgage lead generation
- Realtor Referrals - Mortgage Marketing Strategies That Work
By: Shane Brooks | - Realtor referral business is a great way for mortgage professionals to really make a lot of money. A realtor referral is one where a real estate agent partners up with a mortgage professional in order to get access to his clients. The realtor gets his clients approved and may even get a kick back while the mortgage professional will get a consistent flow of leads.
In today's market, these referrals are incredibly important for many. Not that long ago, mortgage professionals had al ...
Tags: realtor referrals, mortgage marketing strategy, mortgage marketing system, mortgage lead generation
- 9 Reasons Why You Need A Personal Mortgage Website
By: Tom Domin | - It is estimated that there are 60 million internet domain names registered world-wide. The number of websites is projected to be more than 500 million within ten years. These numbers alone should make every Mortgage Professional sit up and take notice of what is happening on the Internet.
Every Mortgage Professional needs a personal website...no ifs, ands, or buts about it! Here's my short list of nine reasons why you need an online presence:
1. Prospects will searc ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- 5 Words You Should Never Use In Your Mortgage Marketing Material
By: Tom Domin | - Ever wonder how many advertising messages we are exposed to in any single day?
Here are my search results: Each of one of us is exposed to an average of 3,000 advertising impressions per day. To tell you the truth...there are some days when I feel that I've received that many advertising messages by noon time. But that's a subject for another day.
The point here is...How do you make your mortgage advertising and mortgage message standout from this never ending unrel ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- The Ten Commandments Of Mortgage Marketing
By: Tom Domin | - No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these common sense commandments because they know it will lead them directly to The Promised Land.
1. Thou shalt dedicate thyself to becoming the very best Mortgage Professional you can be.
Thou shall be a virtual sponge and soak up everything related to your knowledge and ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- Why Niche Marketing Makes Sense For Mortgage Professionals
By: Tom Domin | - If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a specific niche.
Niche Marketing is quite simply the process of concentrating on a specific segment of the market, rather than the entire market. You're probably asking: Won't that reduce my mortgage prospects and limit the number of loans that I originate? The answer: When done correctly, abs ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- Are Spiders Affecting Your Mortgage Marketing Results?
By: Tom Domin | - Yes...there are bugs that can affect your marketing and you don't need a pest exterminator to resolve the problem. Now, if you're a little lost at this point that's OK...this article is definitely for you and may explain why you're not generating any mortgage leads from your website.
What are Spiders?
Spiders are software programs that are specifically designed to crawl the World Wide Web, gather data (hence the term Spider) and then send it back to their databases. ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- If You're Not Getting Complaints, Your Mortgage Marketing Is Probably Not Aggressive Enough
By: Tom Domin | - Quite often I'm asked the following question: I just received a couple of complaints as a result of the marketing campaign that I'm running. I'm concerned about this...should I change my marketing program?
Here's my answer...
If you're getting complaints and either inconsistent or even no results (no new mortgage leads and prospects), it's time to re-visit and evaluate the details of your marketing program. The answer is yes!
On the other hand, if you ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- The Mortgage Business Is Changing...are You In Internet Denial?
By: Tom Domin | - Refinances are down, new home sales are off, lenders are closing their doors, loan programs are being eliminated, and credit requirements are being tightened...it's no wonder we're not quite as optimistic as we once were.
It's against this backdrop that your on-line mortgage presence and Internet marketing takes on a whole new importance. There is mounting evidence that if you are not on the Internet bandwagon and if you can't be found by people searching for mortgages on the Inte ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- 6 Postcard Marketing Tips That Can Improve Your Mortgage Business
By: Tom Domin | - If you're currently involved in a postcard marketing campaign or just thinking about starting one, here are some significant tips you can add to your knowledge base that will help make your mortgage marketing efforts a real winner.
1. A black and white postcard always gets a better response than a full color one. Yes...there are experts in the field that recommend black and white versus color. Here's the logic: color can many times be distracting to the reader especially when it's ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- 9 Unusual Ways To Use Postcards In Your Mortgage Business
By: Tom Domin | - Postcards can be more than an inexpensive way to "stay in touch" with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses.
Traditionally, we use postcards in our mortgage business to pass along holiday greetings, reminders, and general information that helps keep your name in front of your customers and prospects.
Let's think outside of the box, harness this little dynamo, and you'll find ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- How To Find First Time Home Buyers...your Never Ending Supply Of Mortgage Prospects
By: Tom Domin | - Regardless of the "doom and gloom" mortgage stuff that is being publicized these days, the first time home buyer market just doesn't waiver very much. Suffice it to say, this is the area that you need to originate mortgages from to survive in the mortgage business.
Your mission...should you choose to accept it...is to find those young couples that are renting, who are first time home buyer candidates. Now, this message won't self-destruct in thirty seconds, but I hope this little ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- Mortgage Marketing Strategy - Using Realtor Referrals To Achieve Massive Success
By: Shane Brooks | - Realtor Referrals are by far the most effective tool you can have if your mortgage brokering or lending. The leads you will get from realtor referrals are qualified and generally an easy sale. Consider all the different types of referrals available, but focus your main attention on getting the cream of the crop by using the most effective mortgage marketing strategy that exists, realtor referrals.
Customer Referrals
The referrals that most mortgage professionals p ...
Tags: realtor referrals, mortgage marketing strategy, mortgage marketing system, mortgage lead generation
- Are You Receiving Your Daily Free Mortgage Marketing Lessons?
By: Tom Domin | - Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? That's right, every day you receive a wealth of valuable marketing information that could improve your mortgage business dramatically.
If you're like most people, you are ignoring this valuable learning opportunity. In fact, you're probably throwing away your junk mail immediately and deleting emails without even looking at wh ...
Tags: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
- Mortgage Broker Strategies 101: Back To Basics
By: Shane Brooks | - Mortgage Broker strategies are important as you very well know, but have you considered all the marketing you can do on a day to day basis. This is not the type of marketing where you put an ad in the paper or hire a call center. These are the little things you can do to make sure that your mortgage business continues to grow. These are the things that cost very little but are huge in terms of keeping business as well as high customer satisfaction.
First Tip
Whether ...
Tags: mortgage broker strategies, mortgage marketing techniques, realtor referrals, mortgage marketing, marketing tools for mortgage brokers
- Mortgage Lead Generation Systems
By: Shane Brooks | - If you are in the mortgage business, then you know that generating leads is the best way to get your business really flying. However, it takes solid marketing and the knowledge of techniques that work to get good leads in front of you. The good news is that there are many ways out there to get leads for your mortgage business. The downside is that plenty of the most effective methods cost a lot of money, and if you are just getting going in the industry then money is something you don't have.
Tags: mortgage lead generation, mortgage lead generation system, mortgage lead generator, loan officer marketing, mortgage marketing system
- 8 Sure-fire Tips For Enticing Readers In Your Mortgage Marketing Letters
By: Tom Trush | - Because I'm a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When we listen to someone speak, the words we hear are rarely repeated unless requested and they don't have the same staying power as a phrase permanently placed on a piece of paper.
In addition, the written word has the potential of reaching a wide audience; whereas spoken words are limited by the number of people listening to what you're sa ...
Tags: mortgage marketing, mortgage marketing letter, copywriter, writing, loan specialist
- Mortgage Marketing - Do It Right, And Be Successful
By: Shane Brooks | - Mortgage marketing techniques can explode your income.
How well you do in the highly competitive mortgage market is dependent on a number of things. Of course you have to provide good service. You also need to be able to do your job quickly and efficiently. Finally, and most importantly, you need to be able to market your service and products effectively. In fact, if you know anything about the mortgage industry, you know that marketing is what you live and die with. If you have t ...
Tags: mortgage marketing, mortgage marketing ideas, mortgage marketing system, mortgage marketing techniques,
- Eight Dirty Little Mortgage Marketing Sins That Kill Business Growth
By: Doren Aldana | - Little things make a big difference. That's true in marriage, parenting, and in marketing yourself as a mortgage professional. Too often as entrepreneurs we get caught up in the "thick" of "thin things" and we lose touch with what really drives success in our business.
In the little time we have together I want to remind you (or surprise you) of eight deadly marketing sins that mortgage professionals commit that could be crippling your business growth.
Sin #1 - Work ...
Tags: mortgage marketing, mortgage broker training, mortgage marketing coach, free loan officer training
- Direct Mortgage Marketing
By: Shane Brooks | - There are many ways that many mortgage originators go about producing leads. They talk with realtors, builders, and even try buying leads. However, believe it or not, there are many mortgage originators out there who are able to get leads before they even get as far as their realtor.
The method such mortgage pros use is called direct mortgage marketing and the mortgage professionals using this method are working on a whole different plane than much of the rest of the industry. The ...
Tags: mortgage marketing, mortgage system, mortgage marketing strategy, mortgage marketing tools
- Mortgage Marketing Made Easy
By: Matthew Allen | - Mortgage marketing is just like any other type of marketing. And it requires that you follow some very basic rules of marketing. If you follow these rules your marketing will pay off big time and you will see a very handsome return on your investment.
First you need to find a niche market. And in the mortgage world there are hundreds if not thousands of niches that you can target. There are hundreds of loan programs that cater to specific needs of the consumer. Each one of these ...
Tags: mortgage marketing
- Mortgage Marketing Online Vs. Offline
By: Doug Frye | - Many mortgage originators debate whether to market on-line or off. But the real question should be which marketing methods and strategies work best on-line, and which work best offline? Let's take a closer look.
Direct Mail & Telemarketing
Direct mail campaigns can be expensive with all the printing and postage costs, so use a combination on-line / offline promotion with these.
Begin by fine-tuning your postal mailing lists, then use targeted mailings ...
Tags: Mortgage Marketing
- Establishing Proof Key To Mortgage Marketing
By: Jeffrey Nelson | - Let us say that you are working on your mortgage marketing presentations. You have just made a perfect presentation to a Realtor. They were excited and impressed with your services and said they were ready to move full stream ahead with you. What is the next step? Going back to the office and waiting for a phone call?
You may find yourself waiting a long time. It is incredibly frustrating to be promised one thing and never have it come to fruition. That is what happens when your m ...
Tags: mortgage marketing, loan officer marketing, marketing to realtors, mortgage broker marketing
- Mortgage Marketing With Postcards
By: Joe Ramirez | - This article will highlight the pros and cons of postcard marketing and will briefly touch on production, copywriting and mailing lists.
Pros: Low Cost, High Visibility, Easy to Do it Yourself, Targeted
Cons: Limited Space, Crowded Channel
Low Cost
First of all, postcards are a low cost way to get your message in front of prospects. It is also an excellent and affordable way to get started in direct mail. First class postage for a standard size ...
Tags: mortgage marketing ideas, mortgage broker, postcard marketing, direct mail
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