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Articles about martin van zyl (0-11 of 11)

  • No One Likes The Dark
    By: martinchristovanzyl | - No one likes the dark

    WHEN YOU ENTER A PITCH DARK ROOM the first thing you want to do is turn the light on. But wouldnt you rather have the room be well-lit when you enter? Of course you would.

    When you leave your customers a message that says, Call me back, to them it feels like walking into a dark room. The same goes for letting somebody know there is phone for them, but not letting them know who it is. In effect, this means, be ready for anything!


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  • "you"re So Predictable!"
    By: martinchristovanzyl | - YOURE SO PREDICTABLE!

    IT SURE IS HOT HERE IN THE CARIBBEAN!

    Yes, but its a ____ ____.

    I would give you three guesses to finish that last sentence and you would probably get it right with two guesses in hand. Why, because its predictable.

    Predictability. Its what makes marketing sound like marketing, and its one of the biggest reasons marketers fail.

    Age old clichs, making unsubstantiated claims, a ...

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  • How To Be The 2 Percent That Succeed At Business On The Internet
    By: martinchristovanzyl | - How to be the 2 percent that Succeed at Business on the Internet


    WORKING FROM HOME IN TODAYS INTERNET AGE IS MORE COMPETITIVE THAN EVER. To start a business on the internet is something everybody wants to do but few people know how.


    I used to be one of those people. Stuck in a boring job wishing I could set up a business on the internet and have it work for me 24/7. Yeah right, I thought.


    There are many questions people ask and ...

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  • Listen Up. If You Want To Or Not!
    By: martinchristovanzyl | - Listen Up. If you want to or NOT!

    SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway.

    Take the following sayings:

    No one goes there anymore. It gets too crowded.

    A nickel aint worth a dime anymore.

    You can observe a lot by just watching.

    My business is doing great, but my clients complain they hear my ads too much.

    Ok that last one is not a famous saying but a true ...

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  • Why You Should Be Thinking Of Starting A Top Home Business.
    By: martinchristovanzyl | - Why YOU should be thinking of starting a top home business.

    There are many reasons why more and more people are thinking about starting a top home business. The trend for owning a home based business is growing stronger by the day and it has become the popular choice for those sick and tired of the nine to five corporate rat race.

    TOP HOME BUSINESS

    The power of the Internet has made online home based businesses the most popular amongst people looking to gen ...

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  • Listening To Jim
    By: martinchristovanzyl | - Listening to Jim

    JIM WAS AN OLD WAR VETERAN and liked his profanity.

    How you can Listen

    Born into a middle class family with too many children, Jim grew into a sour, salty old man.

    When I was fourteen, Jim hired me to do some work at his steel yard. No self-respecting steelworker would be seen doing the work I was asked to. I was known as kid. Kid! Scrub the #&%@ washroom! Kid! Make sure the &#%* trucks are unloaded!


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  • But That"s Not What I Meant!
    By: martinchristovanzyl | - But thats NOT what I meant!

    I REALLY LIKE YOUR GREEN HAT. Where did you get it?

    Ive always liked those pants. Are they coming back in style again?

    Are you always this funny when youre drunk?

    This Is What I Mean!

    Even though the speakers didnt actually say to you, Green hats are ridiculous, those pants are out of style, and you talk like a drunk, youd probably find it hard to respond favourably ...

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  • Rules Of Encouragement
    By: martinchristovanzyl | - Rules of Encouragement

    WHEN I WAS THIRTEEN, I spent most Saturdays delivering a free news paper for a local press agency. It wasnt the most recognized edition; in fact it was pretty much the lowest grade paper out there.

    Your Encouragement

    My route consisted of the same old figure eight loop around the neighbourhood. But this loop did include one special house; number eighteen Carla Avenue.

    This house was occupied by a kind older gentleman ...

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  • Build Better Traffic
    By: martinchristovanzyl | - Build Better Traffic

    ID LIKE TO BUILD BETTER TRAFFIC. My favourite traffic builder involves three actors dressed up as policeman.

    The first policeman stands on the street in front of your business directing all the oncoming cars into your parking lot. There the second cop points the cars into the parking spaces. The third cop stands at the front door and blows his whistle to direct people into your store.

    When your store is fully packed, the three ...

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  • Leave Something On The Table
    By: martinchristovanzyl | - Leave Something on the Table

    JOHN AND JENNIFER ARE NEGOTIATING. Jennifer is pushing to suck every last drop out of the deal. She smiles and excuses herself by saying, I just wanted to make sure I dont leave anything on the table. You cant blame a girl for trying.

    Yes, Jennifer, I can blame you. I can blame you for not allowing us both to win. I can blame you for never wanting to do business with you again. Thank you. I hope to never deal with you again an ...

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  • Highway To Advertising Hell
    By: martinchristovanzyl | - Highway to Advertising Hell

    So many of us always ask questions we already know the answers to. How can we feel better?

    Your physician would say, Eat right and exercise.

    Yet for every dollar spent in fitness centres, Americans spend nineteen dollars on cocaine. The reason? Two seconds after snorting cocaine, you feel like superman. Two weeks of diet and exercising and all you feel is sore and hungry.

    Instant gratification is something we a ...

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