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Articles about marketing-direct (200-250 of 11255)
- Top 10 Reasons To Submit Articles To E-zines
By: Robert Lindquist | - 1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your story, your credentials, web site address and e-mail address in your resource box. Do people associate a quality product or service to your name yet?
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against
your competition. You ...
Tags: marketing, market, branding, sales, mlm, network marketing, multi level marketing, direct sales, sales training, mlm training, home business, home based business
- 2 Very Dangerous Trends To Fall Into - I Have!
By: Troy White | - In a forum I visit - some people have asked questions on how to deal with some serious issues they find themselves falling into.
Here are two of them - and my suggestions on how to break free of them:
Information overload is HUGE! I fell into it years ago and finally dug my way out of it. The breaking point? A person very close to me that said "do you REALLY need to learn more to make some money - can't you use all your experience and materials you already have to ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, direct mail, lead generation
- Marketing Basics... That You May Be Ignoring
By: Troy White | - The following 6 strategies can each make a huge difference to your business. The question is - are you using any of them? All 6 are not needed to see an immediate impact... just one. Have a look through them and see which one you can test out for the next month - then do it.
A simple change can make a 10-40% improvement to your bottom line... times that by 6... you get the picture...
* Survey your prospects and clients asking them what it is that they want this p ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, direct mail, lead generation
- Marketing Using Unusual Customer Focused Tools
By: Troy White | - How just a little creativity can make the ideas pop and the profits sing!
One of the biggest problems for most people is how to get customers in the door (or to place an order).
You can run sales. You can run lead generation ads (which I highly recommend you do anyhow one of my ads pulls in 30-50 new fresh leads every 2 weeks) You can run ads
And, you can run very unusual contests that get your customers involved in a fun way. Let's say you operate ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, direct mail, lead generation
- Who Is Your Target Market?
By: Jacques Coquerel | - Many investors send direct mail without Clear Idea of their prospect The following are the kinds of questions you need to think about to define your target markets: What is the target market? Can you draw a picture of your target prospect? Can you define their emotion(s) at the time they receive your mail? How do you picture this person?
- Young or old?
- Emotionally attached to the house or completely detached?
- Are they living in a nice and cozy house or in a ...
Tags: Marketing, Direct mail, real estate, investment, USP, target marketing
- Are You Aiming Your Sights (and Prices) Too Low?
By: Troy White | - Ask many business owners how they could win a war against a competitor, if need be. "Lower the price" would be the most common answer on how they would do it. But, we aren't most people!
We know, understand, and LOVE direct marketing and respect the FACTS that show higher prices are the way to win... not lower.
One of the easiest ways to boost your profits right now is to raise your prices and to create unique bundles and offerings that your clients and prospects ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, direct mail, lead generation
- Here's To Those Who Dare To Think Different...you
By: Kim Klaver | - Do you remember when Apple Computer celebrated and called out to these kinds of people?
Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Have You Learned A Language That Isn't Spoken By Regular People (=consumers)?
By: Kim Klaver | - TED: So, what do you sell?
LULU: Oh! We have unique, patent pending, proprietary and unique nutraceuticals, the best out there, backed up by medical experts and scientists. And..
What do you want to do now? Go towards this person or away from them?
The CEO of one of the largest advertising agencies in the world said that to create messages that win over consumers,
"You always have to put yourself in the shoes of the consumer. It's not w ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- What Else Could Come Stuck To A Pop Bottle?
By: Kim Klaver | - So, you're looking for innovative ways to introduce your product and not be just another one of the hundreds out there?
How can you stand out?
Here's a unique idea cooked up by a college student in Australia. She wanted to introduce a new little magazine, and wanted to bypass the usual distribution channels, which are already packed full and hard to penetrate without a big name.
So she got inventive and instead of putting her mag on the magazine rack ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- For Love Or Money?
By: Kim Klaver | - On a call the other night, one gal said she was changing companies because the one she was with wasn't paying enough for amassing customers, which is what she wants to do in her networking business.
She's one of those who likes to find a product she loves, and then get customers.
Anyway, her old company was paying under 10% commissions on her customers' orders, and she found another one, with a similar product she liked, that was paying almost twice as much.
...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Effectivebusinesstools.com: Creating Demand For Your Products
By: Stan Dubin | - Some small business owners have the subjects of sales and marketing confused.
The essence of marketing is to send out communications that make people aware of your products or services, and to make them want your product or service. This is different from sales, which is what you do once you have a prospect, to get that person to agree to purchase a product or service.
So marketing is the first step, sending out communications to create want for the product or s ...
Tags: small business, small business marketing, marketing, direct marketing
- Do You Believe These Mlm Lies?
By: Tyler James Ellison | - Network marketing and direct sales is an increasingly popular business model in the 21st century. Technological advances have made communication easier and cheaper than ever which opens up new markets both within the nation and abroad. A lot of older companies still teach the recruiting techniques that built their businesses in 1986 even though the market has changed. The sad part is that many of the same lies are still being taught to newbies in this industry. It's these destructive lies tha ...
Tags: MLM, networking, network, marketing, direct, sales, sale, selling, lies, multilevel
- Attracting Success In Network Marketing Companies Or Home Businesses.
By: Nick A. James | - Consider this statement - we attract everyone currently in our lives, (boyfriend, girlfriend, spouse)
There is no in-between, no neutral state, all of our habits and actions either attract people or just the opposite. The sad part is we usually don't have control of our actions.
Want to alienate someone, try not bathing or brushing your teeth for a month or two.
They won't come anywhere near you.
Now think about things you might do to attract ...
Tags: home business, home based business, network marketing, direct sales, MLM, work at home business, success in business,
- How He Got His People To Stick For 2500 Years
By: Kim Klaver | - In our business, we hold up others who have been successful and announce to the audience, "See her? She used to clean houses! And now look at her. She has people cleaning HER big house. You can do it too! So sign up and get your initial big banana package and get started."
It's the "If they can, you can," or "If I can, you can," syndrome.
However, the drop out rate of 102% tells us this is not quite how things turn out.
2500 years ago, the Buddha also ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- One Technique To Prevent Premature Drop-outs
By: Kim Klaver | - Have you signed up a recruit with great anticipation, then the person talks to one or two people they know, and next thing you know, they quit the business?
To help prevent this, try the following in the first week after the person buys in (after they've been on the product and love it, preferably):
1. Tell the recruit that learning what to say to prospects changes everything. That the words they use will determine whether they'll be perceived as a blowhard seller t ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
Social Web Results   InfoTrends launches cross-media marketing study Shared By: ColorPrinterSca - To help direct marketers, technology vendors, and service providers achieve success with cross-media marketing, InfoTrends is launching a new multi-cli...
 BlueHornet Email Marketing Press Releases & News - Permission Based Direct eMarketing Campaign Services & Solutions Shared By: bluehornetemail - BlueHornet is a permission based, direct email service provider for your targeted email marketing campaigns. Read up on the latest news and press...
 How to Measure Social Media Effectiveness - bly.com blog - bly.com direct marketing blog Shared By: BillHurlbut - How to Measure Social Media Effectiveness - bly.com blog - bly.com direct marketing blog bly.com/blog/online-marketing/how-to-measure-social-media-effectiveness...
 Four Things Marketing Cannot Do. | Canadian Marketing Blog - Canadian Marketing Association Shared By: anuvo - All marketing-related topics are fair game: branding , strategy , online, offline, marketing... , direct marketing , market research...and more. Market...
 Corn Futures Turn Higher on Tuesday | Discount Tire Direct Shared By: LindaBlog - Discount Tire Direct Blog – informations and news seasonally weighed on futures. However, losses were limited and the market was higher at times due to...
 Find job Marketing Communications Manager Job in Dallas 75206, Texas US Shared By: jobsse_ed -  The Marketing Communications Manager will report to the Chief Marketing Officer at 1st Global. The incumbent will direct all marketing communicatio...
 Find job Marketing and Communication Coordinator Job in Columbia 21044, Maryland US Shared By: jobsse_az - Position Overview a2zâ s Marketing & Communications Coordinator will direct, manage and maintain all corporate marketing, social media and public...
 MLM Marketing System Generates Lucrative lncome Shared By: MLMAdvicePro - If you are not making at least $10K per month, more than likely you need to use a MLM Marketing System to show you how to create a lucrative business...
 11 Secrets to Direct Response Marketing Shared By: sunWISEdesign - Read these secrets to improve your business with direct response marketing. Secret #1: Marketing Is Everything...Here's Why!
 Internet Advertising - Direct Sales - Campaign Director Shared By: ATL_Joblist - company is associated with one of the fastest leading provider of internet marketing campaigns for small-to-mid-sized companies. While other...
- Is Nm Slipping Because Our Values Are Slipping?
By: Kim Klaver | - Do you think it's OK for someone to repeat untrue things to get someone into their business?
For example, "This is easy. Anyone can do it." Or Everyone wants this product. It sells itself.
If those two things haven't been true for the person saying it, would you, knowing that, want to come into the business with her?
What about this: "If I could show you a way to make $8,000 in your first 30 days, would you be interested?" Or "If we could show you a ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- How They Train Elephants
By: Kim Klaver | - Or, on the importance of right association.
"When a wild elephant is to be tamed and trained, the best way to begin is by yoking it to one that has already been through the process. By contact, the wild one comes to see that the condition it is being led toward is not wholly incompatible with being an elephant -- that what is expected of it does not contradict its nature categorically, but heralds a condition that, though startlingly different, is viable. The constant, immediate ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Who Said Anything About Rejection?
By: Kim Klaver | - On today's call, I asked:
"After you started the business, what's a hidden cost you discovered?"
"REJECTION! REJECTION!" responded several people at once.
Hear hear.
But who said anything about rejection when we signed up?
"It's easy, anyone can do it. The product sells itself." Isn't that what you heard?
Maybe THAT'S what makes rejection so hard on someone like Julie, with no previous business background. ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Sales Pitch Relief Bill, Anyone?
By: Kim Klaver | - Sales pitch: Ranting and raving about the wonders of your product, and predicting what it will do for the other person, plus a little techno babble, like cellular level enzymatic functioning. Rattled off by the person selling it, non-stop, in a hyperventilated state.
Sales pitch relief: Relieving the consumer of the endless barrage of sales pitches about products and opportunities, which they can't stand to hear anymore (think Do Not Call List). Stamp out the sales pitch fluff and ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- The Skeptical Market Recruiter...
By: Kim Klaver | - If you think recruiting is harder today, it is.
The marketplace is a much more skeptical place than it was even 5 years ago. And it's not just us.
The sheer deluge of screaming ads everywhere is one reason.
Who could watch TV without their remote and TIVO? How many of you paid for cable TV to get fewer ads interrupting your programs?
Who here subscribes to XM radio or Sirius to get away from the barrage of ads and lame programming?
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Masculine Excess?
By: Kim Klaver | - "Testosterone poisoning" he wrote, "has found its way into colloquial speech as a sardonic diagnosis of masculine excess." That's sports historian John Hoberman describing pumped up males and male toys (e.g. a "Tonka toy on steroids") and lamenting the use of steroids and hormones to beef up the male half of the population. From his new book, Testosterone, Dreams, Rejuvenation, Aphrodisia, Doping."
Masculine excess. Could this be something afflicting our industry? This is a busine ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Please Don't Drag Me Into The Backseat On The First Date, She Pleaded...
By: Kim Klaver | - So say the ladies (and even a few gents) when the salesman comes calling or makes the pitch - be it for that wonderful product, or a new business opportunity.
It might be worth listening - Women are 80% of everyone our industry.
Is anyone in the front of the room listening? Hello..!!???
Research on how women buy tells us this very thing...and we must be the last to know, think?
According to Martha Barletta, researcher and writer on wome ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- I Want To Have A Place To Go For Christmas Dinner Next Year..
By: Kim Klaver | - That's the question Lilly posed:
"I'm going to visit my family this Christmas, and they all know I'm in this business.
How can I talk to them about these life-changing products and get them to LISTEN to me?
And - still have a place to go for Christmas dinner next year?"
Two things:
1. Do not lecture them how great the company or product is or use lots of impressive (to you) scientific technobabble no one cares about.
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- I Lose Them After They Go To The Company Site...
By: Kim Klaver | - Networkers send prospects to their company sites in the hopes that someone will order online. Or get interested in their business.
But people tell me everyday that after they send a prospect to their company site, they never hear from them again.
One reason might be that YOU are not there. Actually, there are usually no real humans on any corporate sites - no real person to engage with. It's just a big sales pitch for themselves. No biggie. That's just what they do. ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Three Tips From The Field...
By: Kim Klaver | - Title:
Three tips from the field...
Article:
I put out the word yesterday that I'll report little (or big) things people do that are working for them...Send your tips in and who knows...you might appear right here.
1. From Kari... who tells how she markets her show, tell and smell type product line...
"My sponsor in Scent-sations, Inc. is Jackie Ulmer and she taught me your principles from day one about no hype and lettin ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Nm Tip #4: How To Make A Good First Impression Online..
By: Kim Klaver | - "When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions...I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good." - Malcolm Gladwell
Whether the conclusions are good or not, those instant first impressions are how we judge - and it's also how others judge us. Knowing tha ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- It Takes 2 To...
By: Kim Klaver | - One of the best known ways to get yourself to do something hard and stick with it is to find a buddy to do it with.
Getting up early to work out, cold calling leads, keeping those New Year's resolutions - all is more likely to happen if you have someone to do it with.
2000 years ago, Jesus instructed his disciples to "go two by two" when spreading His Word. The Buddha, 500 years earlier, encouraged "Noble Friendships in the Holy life" to reinforce individual resolve ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Maximize Your Profit From Your Mailing List
By: Michael Kay | - When you gather your email/customer list you pay heavily for the privilege.
If you use search engines you'll spend huge amounts of time and persistence building and retaining your position. If you use pay-per-click you'll spend from a few cents to many dollars on clicks only a small proportion of which will generate actual sales. If you use any of the free' advertising systems you'll discover they are not really free, they all cost money or time. If you use Affiliates the com ...
Tags: email marketing, direct marketing, internet marketing, web business
- Find The Bug And Start A Revolution
By: Kim Klaver | - In the delightful "Idea book" Fredrik Haren has a page called:
Find the bug:
Identify what irritates you.
He describes how the inventor of Linux, the world class computer operating system, came to develop it.
This gent named Linus Torvald was completely bugged one day that an operating system he had bought, wouldn't work. Even after he wrote some code. He was so sure his code was right, he decided the system he bought MUST be wrong, and set abo ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- "i Have To Start Over."
By: Kim Klaver | - During yesterday's New School Mastermind session, we polled everyone: What's your #1 biggest obstacle to moving your business ahead?
We all heard each one, and then the group voted on which one to take up first.
#1. "I have to start over. I need a new Rep. Someone to do things together with so the business would be more fun and less lonely."
Asking around to see who had had that problem and what they'd done, one person piped up, "Well I got my most re ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Who Wants To Crash The Tupperware Party?
By: Kim Klaver | - Here's something more to validate the "No promises. No Problems" approach we've been hammering on in this blog. See also "I know who's giving us the bad rap"
The New York Times headlines this today (PDF here in case):
Why Short Sellers Want to Crash the Tupperware Party
Here's from the piece:
"When the Federal Trade Commission proposed new rules this spring for multilevel marketers businesses best known for commercials that promise ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Why Outsourcing Takes Your Business To A Higher Level
By: Theresa Cahill | - Outsourcing is a term used in business and it is gaining popularity on the net as millions of web site owners discover they do not have all the tools and skills necessary to handle each and every portion of their businesses.
Unlike having to find, interview, and hire an employee - and thus incur the tax liability of a new employee - often savvy business owners turn to outside companies. Outsourcing services take on the tasks underlying a business leaving the owner more free time t ...
Tags: strategic internet marketing, effective marketing, direct online marketing, marketing
- Which Dance Do You Do?
By: Kim Klaver | - When someone asks a network marketer, "So, how do you make money?" or "What do you do?" the dancing begins. Have you noticed that?
They waltz, they do the funky chicken, they shuffle and jump every which way just way just to avoid saying they're selling something.
We've all come to distrust sales people. Who wants to be identified with the smarmy sales person who, as the villain in the musical My Fair Lady, oiled his way around the floor, oozing charm from every por ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Where All Think Alike, No One Thinks Very Much.
By: Kim Klaver | - Wonderful reminder from Walter Lippmann.
That said, here's my question:
Why don't we promote cross-company customers?
That is, why couldn't a rep from say, PrePaid Legal, and one from Shaklee, Isagenix or LifeWave, be each other's customers, without the paranoia of someone stealing them? I mean be customers of more than one company's products, like we are in the real world?
Some years ago, Paul Zane Pilzner asked me why it was that peop ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Craig, Stan And Karen: Shaklee Comments Clarification
By: Kim Klaver | - Hello Craig, Stan and Karen:
Let me explain and clarify my remarks about Shaklee and Mr. Roger Barnett (Mr. B.), the current owner and CEO of Shaklee. The comments section doesn't take links, so I'm responding to you here. It's in three parts. Sorry, no time to make it shorter.
First, know that I've worked with thousands of Shaklee reps (and Excel reps, Craig) over the last 10 years. I use Shaklee products, and have nothing but the greatest respect for the company D ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Altruism, Money And Sex In Our Training Programs
By: Kim Klaver | - Have you ever wondered why so many thousands of people do things for others not so much to earn money, but because it gives them satisfaction to be able to talk about what they know or what they've learned? Sometimes they just like to be the first one who turns someone else on to something new or different.
While competition and comparing oneself to others may be good and spurs some people on, collaboration is getting a lot more play as a way to learn to do things and to enjoy mor ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- If Only You Weren't Selling It...
By: Kim Klaver | - If only you weren't selling it, you could go on and on about how you love it madly.
But who wants to listen to anyone go on about how great something is when you know they're also selling it?
In our society, what you're allowed to say about something you like (and get an open and unsuspecting mind at the other end) depends on whether you're selling it or not.
Pretend you just got the new Power Mac. Of course you're supposed to show and tell your frien ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Are We Abusing Word Of Mouth?
By: Kim Klaver | - In a piece called Ponzi, Pyramids, MLM, Ads and WOM...(WOM=Word Of Mouth), Seth Godin writes:
"The next kind of pyramid scheme is certain kinds of MLM (vitamins, often)...
In this case...there's also an attractive side benefit. You get the energy bars or the web traffic or the perfume or the herbs. The product often hides the underlying structure of the business, but in particularly loud versions, it's pretty clear it's just a pyramid scheme...
"Once ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Honestly...i Never Know What To Say.
By: Kim Klaver | - 6. What do you say now when someone asks you: "What do you do?"
That's from the questionnaire all my students send in right after they sign up for my 3 Scripts (100 customers 100 days) telecourse. Here's a typical answer from a gent, a veteran in the business:
"Honestly...I never know what to say. The "Health Consultant" line bores me. "I'm a Network Marketer" line turns my stomach. "I'm a National Director with MY COMPANY NAME" line is responded to by yawns, mine i ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- The Elephant Method - Have You Heard Of It?
By: Kim Klaver | - There's something new you'd like to try. But you're scared to do it because you might make a fool of yourself, or heaven forbid, people will belittle you and you'll know you should never have tried it in the first place. And you don't have a 5-hour block of quiet time to study it. So on the back burner it goes.
But somewhere inside, you DO want to try it even though it makes you a little nervous. Time for the elephant method.
Have you heard of it?
"Wh ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- So, What Do You Call Consumers Who Are Not Interested In Your Products Or Business?
By: Kim Klaver | - Readers here know that everyone will not buy your product. There is no product for that elusive everyone.
I'm happy to report that at least ONE major company in the US, Ford Motor, has just discovered this.
Most companies have this dreamy belief that everyone would buy their products, if they could just come up with the right words, the right ads, MORE ads, more gimmicks, more hypnotic and mind control persuasion techniques, and louder and bigger advertising campaig ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- How To Talk To A Woman
By: Kim Klaver | - How many of you have been urged to bring your prospects to events so the top bananas can "close" them for you?
Does your company have a national tour coming up where they've pleaded with you to bring your best people, so the CEO or other electrifying top banana can explain everything once and for all, show them the vision, and then CLOSE all those skeptical prospects for you once and for all?
Close. Close. Close.
And we all learn that the closers are ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- A Better Question?
By: Kim Klaver | - In John Battelle's searchblog blog this week, he writes that he urged the MacArthur Foundation to spend some money helping students, among other things, learn to ask better questions, rather than regurgitating answers they've been taught.
"...as many wiser than I have noted through the course of history, the most creative act a human can engage in is not repeating an answer, it is forming a good question."
Questions are the answer. Have you heard that too? Because y ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- It's Too Expensive!
By: Kim Klaver | - "I can get the same thing at GNC or WalMart..."
Who hasn't cringed at hearing that? And sometimes, even reps have told me THEY think their product is kind of expensive.
What to do?
Instead of trying to justify the price at that moment, ask yourself this:
Are speaking to the right person? They might not be a member of the niche.
"It's too expensive" is a completely subjective assessment. Depends 100% on the values and prio ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- What It Takes To Earn $6.75/hour At Starbucks
By: Kim Klaver | - There's an upscale and charming shopping area in Kansas City, MO, called the Plaza. One of the most popular places there is Starbucks. Always packed, and always those friendly people at the counter (baristas), making JUST the drink you want.
Have you ever noticed how many types of drinks they offer? 33 on the board tonight the cappuccinos, the lattes, the fraps, the espressos, the teas, and 15 "customizations" on those, from with Soy, organic milk, decaf, no foam, iced or hot, an ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Can You See The False Promise In This Pitch?
By: Kim Klaver | - One of the guys on the "Call for Scripts" live phone call today offered up the business script below. He said was getting people to go look at his information. He prefaced it with "Kim, you'll probably hate it..."
Just before he spoke, I had read the opening paragraphs from the new book Your Call Is Important To Us by Laura Penny:
"Never in the history of mankind have so many people uttered statements that they know to be untrue. Presidents, priests, politicians, la ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, networkmarketing, sales training, motivation, MLM
- No One--wants To Be Covertly Marketed To...
By: Kim Klaver | - So writes Jason Calacanis in this post ( http://www.calacanis.com/2006/10/07/why-payperpost-their-investors-and-their-advertisers-should-be) about the evils of the new Payperpost blog service that pays bloggers to promote stuff on their blogs - but without having to reveal that they're being paid to promote the products. ( http://www.calacanis.com/2006/10/05/mike-arringtons-best-moment-making-payperpost-look-like-the-lo /)
covert. adj. concealed; secret; disguised.
...
Tags: Kim Klaver, Klaver, marketing, direct marketing, networkmarketing, sales training, motivation, MLM
- After I Send My Prospect To The Website, I Never Hear From Them Again.
By: Kim Klaver | - Say you're on the phone with a customer prospect, discussing a product that helped you with an achy knee, and they ask to see a website. Where are you sending them?
Go visit that page yourself. Check this: Does it have information about both the business and an array of products? Is it immediately easy to see info about the product whose story you were just discussing?
If you're sending them to your company home page, think again. Chances are it's way to busy for th ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, networkmarketing, sales training, motivation, MLM
- Make Your Mailing A Home Run, Not A Strike Out!
By: Joy H. Gendusa | - You can use great design and copy to get a better response.
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out.
A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is ...
Tags: Direct mail postcards, direct mail, marketing, postcard, marketing, direct mail marketing, postcard marketing, business postcards, postcards, joy gendusa
- Increase New Customer Traffic To Your Business
By: Joy H. Gendusa | - One person tells another, who tells another, who tells another and so on. You get the idea. Let's see how to make that an actuality.
You have a great company and you provide the highest level of customer service. But as the old clich says: "A happy customer tells a friend, an unhappy customer tells 10 friends." You don't have to worry about the unhappy customer telling 10 friends because you always do a great job and keep your customers happy. But how do you increase the nu ...
Tags: Direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa
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