7 Creative Ways To Use Pinterest, With Your Brand By: Augustine.jo | - Finding new and existing ways to engage with your customers online can help you with social media marketing campaign. Pinterest is a new image social site, which has build quite an online buzz and some brands are using the platform to engage with customers.
Here are 7 creative ways to market your brand using Pinterset.
Set Up a Contest:
One of the most creative ways to utilize Pinterest is to held a contest. One such example is the Pin It to win it Contest. The participan ... Tags:Business, Marketing, Popularity, Social Networking
Being A Florist Requires Hard Work By: Mary Webb | - Wedding planners who plan on having an eye catching show are challenged by their jobs. Being a florist can encounter similar challenges. In the florist industry, competition abounds and is also very tight. If you're in the florist business, for sure you know how everyone involved in your type of business feels like.
When Marketing For Florists - The Top 7 Tips By: Mary Webb | - Marketing for florists is easy when you know how but ignore these contacts and you will miss out on big results and will run the risk of leaving your business behind in the 20th century! If you want to be known as the No1 Florist in your town it is imperative that you get to know your community, make yourself known and ensure that they recommend and come to you first. Let's take a look at the important players, who can influence your business success and what you can do to secure their loyalties ... Tags:marketing for florists
Start With Marketing Plan Use Social Media By: Charlie Seymour Jr | - To begin your brand building, whether it’s personal branding or business branding, start with a marketing plan before you just start “doing things,” and THEN use social media to amplify your message. Building brand awareness and brand loyalty is much easier when you have the end in mind and an online marketing plan in front of you.
Wearing Flat Wedding Shoes Is Best For Brides That Are Pregnant By: Rose Green | - Although high-heeled shoes is more sexier and fashionable compared to flat shoes, when you are pregnant, you have to fore-go the idea or else you might end up hurting yourself and the baby. During your wedding you need to be comfortable as possible and wearing high heels will not give you this benefit.
Keep in mind that it is mandatory for the bride and groom to roam around and socialize with their guests during their wedding reception. If you are wearing high heels, 30 minutes after walk ... Tags:flat wedding shoes, wedding shoes for pregnant brides, pregnant brides
Photography Marketing Success Secret #10 - Examples Of Unique Factors For Wedding Photography By: Charles Lewis | - In previous articles, I have explained how important it is to have at least 10 "Unique Factors" for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the area. I also gave you some specific examples of our Unique Factors for Portrait Photography.
Now, let's go over some specific examples of our Unique Factors for wedding photography.
Social media networking has been improved throughout the past years.For instance Facebook with well over 350 million users had surpassed the quantity one social networking website- My Space, putting it at the second place as way as the online traffic is concerned. And this trend is still going northwards at a quick rate. The quantity by itself speaks the importance of Facebook within the human race.
How Sex And The City Made Me A Better Marketer By: Natalie Bradley | - I can still remember years ago when I saw my very first episode of Sex and the City back in college. Instantly I fell in love with everything about the show, but I especially loved Carries writing style. I loved how she wrote as if to a fictional person, like she was having a conversation with her imaginary reader. I truly felt like I was her friend like so many other huge fans. Heck, I still feel like Im her friend!!
Are You Using The Magic Of Video In Your Marketing? By: Natalie Bradley | - Have you ever noticed the magic that happens when youre in front of a bride?
When youre in person, connecting and building a new relationship, you can almost feel this incredible energy moving in the room. Its great! Its easy! Its so FULL to connect!
Well, video has enabled us to take this same great energy to talk to Brides better than ever before to build those know, like and trust factors. Talking to brides about your knowledge, sharing wisdom and tips, and t ... Tags:wedding, bride attraction, female entrepreneurs, marketing
Recycle Your Efforts And Maximize Your Marketing By: Natalie Bradley | - Youve heard me say by now (maybe even several times) that I believe fully in working smarter and not harder! The problem with most business owners is that technology bombards us from a thousand different directions. Plus, were presented with dozens and dozens of options for social media, and then on top of that, most of us have our marketing, business and social calendars planned out to the max. And then we stand back and wonder how we never seem to get it all done, much less get ahead of ... Tags:wedding, bride attraction, female entrepreneurs, marketing
Are You Offering A Free Gift With Purchase? By: Natalie Bradley | - Right now, in this economy, it boils down to the customer experience and feeling value in what you offer more than ever before! Vendors who are able to offer the most perceived value to brides in a way that solves her problems are staying booked! In fact, we just booked another wedding that well make multiple 5 figures on and a lot of it has to do with the extras involved!
White Space Doesn't S*e*l*l By: Natalie Bradley | - I love how my friend Ellie White-Stevens (marketing guru) says that this is your tiny billboard for your company! Its so very true! You only have a few short seconds to really get brides attention through your business card, so make for certain that you are getting the message across clearly, concisely and in a compelling manner. After all, the idea is to get them to want to hire you, right? (Yes!)
Schedule For All Types Of Success By: Natalie Bradley | - A few years back, I had build up my wedding business to the point where I was more successful than I knew was even possible as a wedding planner. I was planning dozens of weddings all at the same time, with one assistant and two interns, making at least $5k per wedding and as much as $50k on each wedding. My husband was working with me as the operations manager and doing all of the back-of-the-house kind of work. We literally had everything we wanted. If we liked it, we bought it. We were liv ... Tags:bride attraction, book more brides, marketing to brides
Don't Make Them Read Between The Lines (because They Won't) By: Natalie Bradley | - Most websites I see in the wedding industry are a disaster. Theyre hard to navigate, they dont provide easy information for brides to get what they want quickly, and deciphering which package to choose can be even harder...all because vendors expect brides to read between the lines.
I always, always say, Dont expect brides to read between the lines, because they wont! And I dont think that everyone fully understands what Im saying here. You see, just because ... Tags:bride attraction, book more brides, marketing to brides
5 Ways To Build Relationships That S*e*l*l By: Natalie Bradley | - During a time when businesses are closing their doors left and right, it is more important than ever to build strong, lasting relationships. And, its even more important to develop these relationships that also SELL for you, bringing you more brides, more money and more freedom!
So, when many people are undercutting each other left and right in order to get the brides, Im challenging us ALL to actually approach business in an authentic, ethical way and also in a way t ... Tags:bride attraction, book more brides, marketing to brides
How To Advertise To Book More Brides By: Natalie Bradley | - Where you should advertise involves a few important factors. First, remember that you always need to take your ideal bride into consideration for everything you do in marketing or advertising. So, in last weeks article, I even gave an example of how advertising in a dog magazine can be lucrative if you know your ideal bride to a T.
Its also been shown on sites like theweddingreport.com that brides frequent and book more from certain sites. For example, brides shop local ... Tags:bride attraction, book more brides, marketing to brides
The Fastest Path To Bridal Cash By: Natalie Bradley | -
Now vendors normally dont believe me when I tell them that the fastest path to bridal CA$H is through vendor referrals. Its not through Facebook, not through LinkedIn, Blogs or Twitter. Every time Ive needed more brides in the past fast, I did one thing to see results immediately. Turn to other vendors for help through one-on-one relationship building. Now before you stop reading this thinking, Oh, sure, Ive heard that one before, you have to know how to approach this ... Tags:bride attraction, book more brides, marketing to brides
"close The Sale To Book More Brides!" By: Natalie Bradley | - In addition to knowing how to Market to Brides in a way that reels them in consistently and constantly, you have to know how to close the sale! After all, what happens when you get a line of brides filing in to work with you and not a single one signs on the dotted line? ZERO sales thats what happens. Not so fabulous is it? So, heres what works virtually every time.
"where Are All The Brides Hiding?" By: Natalie Bradley | - Im going to tell you how to figure out where YOUR ideal, high-paying brides are hiding. It may be different than you thought, but I guarantee it will be much easier to find her by the hundreds and even thousands!
Look through your past bride profiles. Call past brides and ask the questions below if you dont know the answers. Once you figure this out, you can do some pretty creative marketing and advertising to attract a constant stream of brides to your business fast and furio ... Tags:bride attraction, book more brides, marketing to brides
Turn Your Next Bridal Show Into A Ca$h Cow By: Natalie Bradley | - Unfortunately, bridal shows usually get a bad reputation of attracting
low-end couples and as a result many businesses shy away from taking
advantage of this major marketing opportunity. The interesting thing is
that there are actually quite a number of very high-end brides and
grooms who attend bridal shows. You just have to know how to get them
to come to your booth and market to them following the show.
You see, most people who do not have good experi ... Tags:bride attraction, book more brides, marketing to brides
Are They Selling For You? (using Testimonials To S*e*l*l!) By: Natalie Bradley | - Brides can get easily overwhelmed and
confused about who they should hire and
who to buy from. There are sooooooo many
choices and so many wedding vendors trying
to sell, sell, sell! With all the competition for
brides attention, it calls for a little creativity and thinking outside the
box...so lets get crafty.
Brides like to talk about their wedding - especially to other brides in
the planning stages. They will talk up your services a ... Tags:bride attraction, book more brides, marketing to brides
Can You Say No? By: Natalie Bradley | - Have you ever booked a wedding even though your gut was warning you
that this was not the right client for you because you needed the m.oney?
I have many times actually. You see, when were so desperate for business,
there are consequences. Ive booked those nightmare brides in the past who
came with all the warning signs and all because I felt like I needed the
money. And, of course, (probably like youve experienced too) I soon realized it ... Tags:bride attraction, book more brides, marketing to brides
5 Easy Ways To Be Seen As The Expert In Your Wedding Business By: Natalie Bradley | - Part of the secret to attracting brides easily and consistently into your business
is for them to see you as the expert in your industry! Sometimes this idea
overwhelms wedding vendors, because it can be daunting or even intimidating
to think about yourself as an expert. But, honestly, our approach makes it very
easy. And, the bonus for you is that these ways are either very inexpensive or
even F*R*E*E! (woo hoo!!)
1.Speak to brides through your e-zine (o ... Tags:bride attraction, book more brides, marketing to brides
What Do You Invest In? By: Natalie Bradley | - Right now, wedding professionals are seeing that changes in the industry
demand changes in the way you do business. But, because things have changed
so much, I know that it can be confusing, overwhelming, and even scary to
figure out where to invest for your success.
The thing is that Ive found that its actually really easy to prioritize what to
invest in and what to pass on in your business. Here are useful ways that I use
to get to the point and fi ... Tags:bride attraction, book more brides, marketing to brides
Use Facebook To Build Your Biz! By: Natalie Bradley | - Using Facebook to reach more brides and vendors is a great way to market
wisely, build relationships, and get your name out there in a really big way! Its
a delicate mix of using your personal profile and a fan page for your business
to attract more brides. So, lets get to it!
Your personal profile should be just that!
Many accounts are getting shut down all over Facebook because in the tiny
print of the rules and regulations of Facebook, you are onl ... Tags:bride attraction, book more brides, marketing to brides
Book More Brides With Boutique Bridal Events! By: Natalie Bradley | - Getting in front of Brides often and meeting them in-person is a great way to
book more brides (always). Nothing builds that know, like and trust factor for
brides faster than seeing you, and interacting with you.
Bridal shows have been and still are a great way to get in front of Brides
and get a lot of leads in one place. But, another fantastic way to reach out to
brides consistently and constantly, and book more weddings is with a Bridal
Boutique Event ... Tags:bride attraction, book more brides, marketing to brides
7 Ways To Use Twitter To Boost Bridal Biz! By: Natalie Bradley | - Twitter is an invaluable tool to build
your business network, resources, and
bridal business, but many wedding professionals are overwhelmed and
dont know where to begin. Plus, a way to think of twitter that us wedding
professionals can all relate to is this :: A Facebook conversation is like
going to a Buffet Dinner, whereas a Twitter conversation is like one
at a Cocktail Party! : ) Keep this in mind as you Tweet short, to-the-
point thoughts o ... Tags:bride attraction, book more brides, marketing to brides
10 Ways A Business Blog Can Boost Your Company Exposure" By Michelle Salater By: Natalie Bradley | - Blogs are one of the best online platforms to provide valuable industry news
and tips to your target market, but they are also an integral part of marketing
and promoting your business online. Blog posts that provide value to your
readers help position you as an expert in your field and a credible source for
viable information.
If you want a successful blogone with a large readership and one that brings
you customerssimply posting regularly isnt ... Tags:bride attraction, book more brides, marketing to brides
Are You Selling What They Need Or Just Needing To Sell? By: Natalie Bradley | - Of course as entrepreneurs, we must know how to sell to brides. But
many entrepreneurs who are struggling with selling dont know a really
important key to selling. The key to closing the sale
efficiently and helping brides plan their wedding
effectively is to know what brides really need from you
beyond the obvious. So what does that mean?
When I first started my business, I remember feeling
stuck and I knew that I needed to sell to survive, muc ... Tags:bride attraction, book more brides, marketing to brides
Adapt Your Business To Attract All The Brides You Need! By: Natalie Bradley | - Usually, when we first experience change in business or in life, our
first instinct is fear or panic. Right now, a lot of businesses are
experiencing the shift in our economy and it can be frightening if you
arent adapting to it and figuring out where and how to tweak your
marketing approach. Plus, in times like were experiencing now, we often
shrink or shy away from risks that we would have easily taken not so long
ago in our business. But, this is ... Tags:bride attraction, book more brides, marketing to brides
Build Your Team With Interns By: Natalie Bradley | - Many wedding professionals get overwhelmed, confused and even down-
right intimidated by hiring interns. Well, I got my start in this incredible
industry through internships, so not only do I value interns, Ive also built
not one, but two wonderful businesses with a team of interns and I firmly
believe that I could not have done it without them. So lets go ahead and
get the pros and cons of hiring interns out of the way, okay?!
What are the pros of ... Tags:bride attraction, book more brides, marketing to brides
Are You Being Productive Or Just Doing Busy Work? By: Natalie Bradley | - Many people seem very busy and are always talking
about how theres not enough time in the day, how
theyre overwhelmed.youve either heard it all or
said it all before, right? But, what weve found to be
interesting is that usually when this happens, your
time isnt being spent wisely.
For the most part, Ive gotten really good at figuring
out when Im just being busy or putting something
off rather than actually bein ... Tags:bride attraction, book more brides, marketing to brides
Attract Brides To You With A Compelling Marketing Message By: Natalie Bradley | - A long time ago I heard this very important statement: A confused client
never buys. And, that changed my life. So, I
ask you...are you confusing potential brides
into NOT buying?
You may not even realize youre being
wishy-washy in your marketing and that
Brides are getting confused reading your
marketing materials. So first, lets start with a
few indicators that youre committing this Bride
Attraction sin: Brides aren ... Tags:bride attraction, book more brides, marketing to brides
5 Deadly Mistakes Wedding Vendors Make By: Natalie Bradley | - While many wedding vendors are desperate for more brides in their biz, it
may be surprising that a lot of brides are already there, just waiting to
buy. But, when costly mistakes are made in the business, brides can be
turned off and wont buy! Avoid the following 5 mistakes and run a
fabulous business that brides L*OV*E!!
1. Not returning calls or responding to inquiries. Unfortunately, it
seems that even when brides call to inquire about services, they ... Tags:bride attraction, book more brides, marketing to brides
4 Ways To Create A Website That Sells! By: Natalie Bradley | - Uh oh are people leaving your site without buying your services? Well
you probably didnt expect me to say this, but thats how it works (wait,
hear me out).
You see over 90% of first time website visitors will leave you site
without buying or contacting you at all. When I first discovered this, I was
horrified...seriously. I mean, I knew that I could help these brides, so why
didnt they know that?
Do You Stand Out From The Competition? By: Natalie Bradley | - In order to really be seen by brides, you have to STOP being a follower! I
know that it can be scary sometimes when it seems like everyone else is
doing one thing, so you should too. But, when it comes to marketing to
brides, you have to stop thinking like this and be . YOU!
You are your USP. Many marketers talk about capitalizing on your USP -
your Unique Selling Proposition - but what in the heck does that mean
anyway? Well, its kind of simple whe ... Tags:bride attraction, book more brides, marketing to brides
How Can A Support System Give You Success? By: Natalie Bradley | - If youre not familiar with the idea of the Mastermind, it came from the
book by Napolean Hill, Think and Grow Rich. In this book (which everyone
should read and study in my opinion), Hill teaches how some of the
wealthiest people in our history reached incredible success. One of the
common denominators was that they all belonged to Mastermind groups.
The MASTER mind at work. The Mastermind works SO well because the
concept is that where two are more are ... Tags:bride attraction, book more brides, marketing to brides
Are You Interested Or Committed? By: Natalie Bradley | - by Natalie Bradley
There is something huge that definitely separates wedding businesses
from one another. You see, there are some that are just interested in what they
do, and others that are completely committed. What am I talking about exactly?
While theres nothing wrong with having hobbies of planning, arranging
flowers, or taking pictures, if youre running your business like a hobby, youve
got a problem on your hands. Businesses that are run b ... Tags:bride attraction, book more brides, marketing to brides
Give To Get More Brides By: Natalie Bradley | - by Natalie Bradley
When most wedding vendors are saying gimme,gimme, gimme in all their
marketing and business information, set yourself apart for success and
ask What can I give you? This is a MUCH more attractive form of marketing
to brides and youll get their attention so much faster. and youll book more
brides too! Here are a few ways to give to get more brides starting today in
your wedding business
1.Start with your web ... Tags:bride attraction, book more brides, marketing to brides
Why Did You Stop Selling? By: Natalie Bradley | - by Natalie Bradley
Yes, its important to market. Yes, its important to network. And, yes, its
important to get published. But what happens if you cant seem to sell? Im not
talking about following a close the sale script to get it down to a science, or
using all the right catch phrases to get brides attention to book more
weddings. Im talking about whats happening inside you that keeps stopping
you from selling.
Last wee ... Tags:bride attraction, book more brides, marketing to brides
Have you ever noticed that person who has tried to sell you something and you could tell that they absolutely 100% had no heart in their business? Entrepreneurs and sales people who dont love what theyre doing dont have that extra something behind the sale. If you look into their eyes, they look miserable and dead inside. Is that the kind of impression you want to give brides in your business?
Whenever you sit down to work on your marketing materials for bridal shows, brochures, letters, website updates, service packages, products, workshops and more, always always remember K.I.S.S. (Appropriate for the wedding industry, isnt it?) K.I.S.S. stands for keep it super simple in your marketing and business management.
Struggle Is Optional By: Natalie Bradley | - Struggle is Optional
by Natalie Bradley
Most wedding vendors who are struggling in their businesses are doing the same old thing and are praying for different results. Unfortunately that just doesnt work. If it did, well all be filthy rich and doing whatever we felt like that day.
Look at what youre doing in your business. Are you marketing (not advertising- that is totally different) your business...I mean really marketing your business consistent ... Tags:Bride Attraction, Marketing to Brides, Natalie Bradley
While in many industries, its more important to focus on the sizzle than the steak, in the wedding business, Ive actually found it to work best to have combine the sizzle and the steak in your marketing and sales! Brides do want to have the experience of their lives on their wedding days, but they also want to know whats in it for me on a very practical level too.
Ive never met a business that didnt have criticism some of the time. You cant please everyone every time, but you can learn from it. Most people hide from criticism and complaints instead of growing from them. But, if you look at the criticism that you may receive from time to time, it can actually be a gold mine of opportunities from which you can grow.
Starting A Joint Venture - Is It Right For You? By: Christian Fea | - As a small business owner, you have tackled many challenges and obstacles to make your business a success. Many business owners have found that a joint venture is a great way to continue expanding revenues and even help grow their own business. But a Joint Venture requires attention and commitment just like any other business venture.
Ways To Maximise Your Search Marketing Efforts By: Mercedes Aspland | - If you have a website you will be aware that one of the most important things is to get it seen. The best way to do this is through search engine optimisation. However there are a lot of things you can do to increase your exposure on search engines that you might not have thought of. The aim of this article is to give you some advice and tips on ways to maximise your search engine marketing.
The Least Marketing You Can Do - And Still Have A Successful Small Business By: Samantha Hartley | - Why do small business owners get such poor results from their marketing? You can sum this up in three reasons: They don't know what to do, or they don't know how to do it. Sometimes, even when they know both of these, they just don't do it!
Not marketing is bad for business.
Marketing is by far the most misunderstood aspect of small business. Many people think it's selling, which it isn't. Some people avoid doing marketing, because they fear it's too pushy and will ... Tags:marketing, small business, branding
Creating A Trade Show Budget By: Rick Hendershot | - Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and staff it. Before you decide to get involved, take a serious look at the costs of all of these components.
Start planning well ahead. You already know this, right? Keep yourself as organized as possible right from the beginning -- even before you book your space. You know how carefully today's brides plan their weddings. Months, even years ahead, they ... Tags:trade show marketing, trade show budget, trade show costs
