Is The 98/2 Rule Ruining All Of Your Legal Website Marketing Efforts? By: Nick Jervis | - Most solicitors' websites fail because all of the effort is spent on working out how to get more people to visit their legal website, yet little or no time is then thought about how to get more people to interact with their website once they arrive there. Yet this is a massive mistake. My 98/2 rule explains exactly whey this is the case.
Law Firm Marketing: How A Bald Move Can Help You Stand Out From The Crowd By: Robert Armstrong | - Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now and perhaps forever- has become known as the "Bald Lawyer." His billboard campaign has attracted attention not only in the ABA Journal, but also on a whole host of other sites, even showing up on the website of a major communications firm in the United Kingdom. With the amount of widespread positive attention he's receiving, it seems clear t ... Tags:legal marketing
I Do Not Have Time To Market My Legal Services Business By: Nick Jervis | - This is a statement I often hear from solicitors who are running a practice or a team. How do I find the time to market my business? Well, the very simple and stark answer is that nowadays you absolutely MUST find the time to market your legal services. The legal world has changed, it is far more competitive than it ever has been, and what's more it is only going to get more and more so with new entrants steaming into the legal services market place. As I often say, if you keep doing what you ha ... Tags:marketing legal services, legal marketing, legal marketing services
Marketing A Solicitors' Practice: Make Sure Your Reception Only Has Your Brochures In It! By: Nick Jervis | - In my travels across the country I visit an awful lot of solicitors' reception areas. I am often amazed that the one area that is completely in the control of the practice, and that is free to use to promote the services on offer, is often completely void of any marketing messages.
Being a solicitor myself, and having worked in private practice for 14 years, I understand that fee earners often do not think of themselves as salesmen. They do not like to "force" other legal services ... Tags:solicitors marketing, legal marketing, law firm marketing
Raising The Right Office Staff By: Benjamin Glass | - It's a common site in the business world to see a successful CEO surrounded by a team of smart, hard-working assistants. It's extremely difficult to run a successful law firm alone, and many lawyers depend on the efforts of their office to keep things running smoothly. Your legal marketing systems can be made easier and more fun to establish and manage when you have the properly trained staff to help you.
Simplifying Your Legal Business | Marketing Tips For Lawyers By: Benjamin Glass | - When most people hear the word "outsourcing" they immediately conjure up images of overseas call centers, badly disguised accents and customer service headaches. While it's true that there have been many outsourcing disasters, you shouldn't let the bad conduct of other companies ruin your opportunity to take some of the chores of running your legal business off your plate.
What Can Be Outsourced
You're probably already outsourcing on a personal level within your law fir ... Tags:Legal business, Legal marketing
How To Obtain Law Firm Marketing Fast Start For A Profitable Business By: Dave Lorenzo. | - The first and nagging challenge faced by attorneys starting their own private practice is to attract new clients and be able to retain them. Since most attorneys may not have the knowledge on how to go about marketing their firm it is best if the law firm hires a marketing expert who comes up with a marketing plan for implementation to ensure that the practice achieves a law firm marketing fast start within the shortest time possible. Here are some tips on how this can be achieved.
Just Try Law Firm Marketing By: Dave Lorenzo. | - There was a time when law firm marketing was not allowed by the bar association but that time has long passed. Today attorneys must market their services or face going out of business for lack of clients. There are many ways to market on the internet which have proven to be inexpensive and effective methods to promote a law firm.
Tracking Your Legal Marketing Success By: Benjamin Glass | - When you begin to develop your legal marketing strategy you need to consider the importance of tracking marketing response. Why waste time and money on a system that doesn't work? Legal marketing can be time consuming as it is, and with time being your most valuable asset, you need to make sure all your legal marketing efforts are worth their operating costs.
The Importance Of Community Presence By: Benjamin Glass | - Because most of us rely on local clients to increase our law firm's success and prosperity, there's no reason you shouldn't be getting out in the community's eye. The more recognized you are at local events and in local publications, the more your local clients will identify with your name.
Creating a Positive Community Presence
Participation in local events such as parades and festivals is not only a great way to establish a good community presence but it also provides ... Tags:Legal marketing, community presence
Recharge Your Legal Marketing Batteries By: Benjamin Glass | - Let's face it; we all get burned out after a while. Even the most successful lawyers eventually have a point where they need to step aside for a moment and take a breather from their daily work. There comes a time in all our practices when we've been working at our legal marketing so much that we seem to have run out of steam. When you notice this happening, it's time to recharge your legal marketing batteries!
Using Legal Marketing Methods To Draw Attention By: Benjamin Glass | - Standing out among the crowd is easy when you're the one up on a box waving your arms around. That is, unless that's what the rest of the lawyers around you are doing. One of the biggest issues in legal marketing is the group mentality of lawyers. They see their peers all jumping on the latest media bandwagon and think they should too.
The problem is, when everyone uses the same legal marketing methods and put out the same types of lawyer advertising, the message is just going to ge ... Tags:Legal marketing, lawyer advertising
The Principles Of Great Lawyer Marketing By: Benjamin Glass | - Take a look at what you're doing right now to promote your law firm. You probably have a website, some personalized items for giveaways, and perhaps a print ad in some publication somewhere. These are all well and good, but they're lacking in both uniqueness and in cohesion.
Great lawyer marketing begins with developing a solid legal marketing plan and using that to create all your lawyer advertising materials. You need to develop your lawyer persona and niche your business to have ... Tags:Lawyer marketing, legal marketing
Marketing Ethics And How To Legally Ignore The Rules By: Benjamin Glass | - In your years of practice as an attorney I'm sure you've come across several laws that are vaguely written and left largely up to interpretation. As a lawyer, it's your job to argue your interpretation to best serve your client's case. As state bar laws for lawyer advertising continue to change, I'm finding these skills come in handy for legal marketing as well.
How Your State Bar May Hinder Your Legal Marketing
Effective Legal Marketing Through Monthly Newsletters By: Benjamin Glass | - One of the most important aspects of your legal marketing strategies is that once you establish a connection to a client, you need to continue to follow up with them. Even after their case is resolved and they move on with their lives (thanks, in part, to your services), you need to remain in their peripheral vision if they're to be a source of future business.
Video Marketing For Lawyers To Increase An Attorneys Seo By: Ken Hardison | - Has there ever been a more important time to strengthen and tighten your law firm's marketing, in order to increase your Return on Investment on how you get clients?
Let's face it, TV is king when it comes to getting clients - followed by word of mouth referrals, but many law firms simply can't afford TV advertising or are too scared to invest the money it costs.
Effective Internet Marketing Strategies For Lawyers By: Benjamin Glass | - It seems every day there's a new Internet trend in advertising that every business tries to harness. In the earlier days it was email lists and websites, and now it has grown to social networking, online video, and all sorts of gimmicks using the latest media trends. It may seem difficult to follow all of these new fads, but you can make your Internet marketing easy and effective if you take the right steps.
Attorneys: Leave That Jealous Mistress! By: Benjamin Glass | - When we're in law school our lives are devoted to studying, graduating, passing the bar and getting that first job in a real law firm. This leaves little time for anything else, like starting a family or enjoying life. But this is only true for lawyers who don't understand that you can be a successful lawyer AND a successful human being at the same time.
Decide What's Important To You
Is your life your job? Do you love spending 13-hour days at your desk? Do 80-hour work ... Tags:Legal marketing, successful lawyer
Social Media & Legal Marketing Remember You Are A Professional By: Laura Sparks | - I was having a conversation with one of my awesome team members yesterday about the role that social media plays in marketing a law firm and the impact it has when trying to land potential clients. It really got my mind to thinking (scary I know), and now I want to address just ONE of the things I believe lawyers should be thinking about sooner rather than later as it relates to their public persona online.
The Best Professional Marketing Coaches For Lawyers By: Benjamin Glass | - Most of these so-called "professional marketing coaches" are of the mindset that all businesses are the same and they have the one-size-fits-all answer to your legal marketing woes. Actually, strike the word "legal" from that, they don't care that you're a lawyer. They won't tailor their seminars or materials to legal marketing, they'll just tell you that you're a business and their system will work for anyone, including you.
5 Ways To Jump Start Your Legal Blog Posts By: Jim Swanson | - A blog should be a fixture of your attorney advertising efforts. A legal blog takes a lot of focus and energy to implement. I think one of the hardest things is consistently coming up with new ideas for posts. Here is a list of 5 ideas for legal blog posts.
1. Make a List - People surfing the web love a good list. They are short and easy to digest.
Response To Your Legal Marketing By: Benjamin Glass | - The goal of your legal marketing campaign is to draw attention to your law firm and legal practice to gain new clients through your lawyer advertising. Legal marketing is a two-way street: just as your clients need to respond to your various legal marketing strategies, you must acknowledge that you are just as interested in them.
That being said, one of the biggest reasons inexperienced lawyers fail at their lawyer advertising is that they don't pay enough attention to the response ... Tags:Legal marketing, lawyer advertising
Marketing Yourself As A Niche Lawyer By: Benjamin Glass | - When developing your legal marketing plan you should be considering creating a legal niche to help narrow your focus on your lawyer advertising. Your firm may handle several areas of practice, but by specializing your legal marketing messages to a targeted area, you can increase your chances of success.
Creating a Niche in Your Practice Area
You can define your profession on several levels. You're a lawyer, then you're a personal injury lawyer, then you're a personal in ... Tags:Legal marketing niche, legal niche
Is Thinking Like A Lawyer The Most Important Thing You Can Do? By: Benjamin Glass | - There's a time and a place for everything and thinking like a lawyer should be reserved for case work or trial matters. When you're dealing with legal marketing, it's time to put away the lawyer hat and put on your businessman hat, because your legal marketing is what drives your business.
Think like a Businessman Instead
As lawyers we're taught to analyze and research and nitpick every little detail to get the results we want. Lawyer advertising is a much more abstract ... Tags:Legal marketing, lawyer advertising
How To Optimize Your Law Firm's Website By: Benjamin Glass | - Many of today's legal marketing strategies revolve around technology—primarily the Internet—to grow their client base. Traditional lawyer advertising involved print ads, TV spots, and billboards; now it's focused on banner ads, YouTube videos, and websites.
The Importance of Your Lawyer Website in Your Legal Marketing
Your lawyer website is a critical piece in your legal marketing machine. When used properly, it serves as a central hub for all your Internet ... Tags:Legal marketing, lawyer website
Taking Back A Lawyer's Position Of Authority And Trust In The Community By: Benjamin Glass | - The reputation of lawyers in the public eye has been damaged over the years from poor media representation and an increase in unethical practice. Just like doctors with medical malpractice claims, a few bad apples can spoil the bushel, and it only takes one big media story to sully the reputation of a profession.
Your local area is probably full of lawyers who have horrible legal marketing and lawyer advertising that's clamoring for any and all clients to call them now. This kind of ... Tags:Legal marketing, lawyer advertising
Give Back, Get Involved.....and Get Clients For Your Law Firm By: Laura Sparks | - I wanted to address something today that's seemingly fallen by the wayside in the legal industry, and that's getting involved and giving back to your local community as part of your long-term, law firm marketing plan.
Of course let me first make clear that you should NOT get involved in your local community simply to GET back. If you read this post with those intentions, you will surely be disappointed.
How To Make Your Law Firm Stand Out On The Web By: Benjamin Glass | - Consider your law firms website as your digital face; an extension of your law office on the Internet. Your potential clients are turning to the Internet and search engines more and more when looking for information on legal services they may need. Your legal expertise is a service that your next client is seeking, and your website needs to communicate this.
The Most Dangerous Number For Your Solicitors Practice By: Nick Jervis | - There is a number that, if prevalent in your legal practice, could have dire, even fatal, consequences. This number lurks and waits for you to start relying on it. It watches you toiling away to look after your clients and sees if you are going to challenge it, or whether you are simply going to accept it and work with it. Once you feel comfortable with this number, it then starts to mess things up for you.
Lawyer Marketing-5 Ways To Increase Your Caseload By: Cole Johnson | - Increase your caseload through innovative online marketing techniques and never have to worry about where the next case is coming from. As an attorney you know that your caseload affects whether you are able bring home a good living or are just able to squeak by. As a small business owner you have overhead, the office, the equipment, your research and continuing education costs and of course any support staff salaries that you have to cover. That all comes out before you get to take home a d ... Tags:lawyer marketing, attorney marketing, online marketing, law firm marketing, legal marketing, seo
Then she asks for that one key piece of information and you begin to flounder. You can't find your documents, you're nervous, and you're starting to say things that don't quite make sense.
How do you "look" in that situation?
Unprepared? Maybe even untrustworthy? Totally not professional.
If you're like most lawyers, nothing happens, that's what. Your secretary simply blocks the time on your calendar and you sit back and wait. If that's the case, you are missing a primo opportunity to pre-sell your prospects before they even ever sit down with you, making it far more likely they'll write you a check when they do make it into your office.
Legal Marketing Tips: Learning The Do's And Donts Of The Client Intake Process By: Alexis Martin Neely | - In continuing our series on legal marketing strategies and client engagement, we are covering how your intake process (or lack thereof) affects the number of prospects—and eventually paying clients—who make it into your office each month.
Don't Spend One More Penny On Legal Marketing Until You Read This.... By: Alexis Martin Neely | - If you're like most lawyers, your legal marketing budget runs on average of $2,000- 4,000 a month. This might include everything from direct mail to email marketing, Google adwords campaigns, ads in local publications or seminars and networking lunches.
When the phone starts ringing as a result of your marketing efforts, you are beyond happy and consider your marketing investment to be money well spent.
Good Lawyer Marketing Is Complex (and It Should Be!) By: Benjamin Glass | - Lawyers sometimes come to my office to pick my brain about marketing. Typically, I'll bring them in and show them all of the things I do to get a client. I'll take out a blank sheet of paper and draw the flow chart of what occurs to get a client to raise their hand and say "I'm interested" and then all of the things that happen to them once they do. I'll show them the steps I force clients to take before they can meet with me.
As attorneys, we are all pretty much type-A perfectionists with control issues, right?
While that personality has pushed us to excel, it is a HUGE liability when transferred into our businesses if we want a work/life balance that our families can live with.
Solicitors Marketing Advice - How Much Money Do You Leave Behind? By: Nick Jervis | - If you run a busy solicitors practice, do you offer several levels of service to ensure that you do not leave any of your client's available money for your bills behind? Read this article to find out what you can do to instantly increase your profits.
I am talking here about offering a range of services instead of just a basic level service. One of my favourite examples of this is coffee shops. We seem to have a huge affection for coffee shops in the United Kingdom, as seen by que ... Tags:legal marketing, solicitors marketing tips
Prepaid Legal Marketing Secrets- How To Grow Your Prepaid Legal Business The Easy Way By: Tony Bernard | - When it comes to growing your Prepaid Legal business, there are a few things you should know. After reading this information, you will know exactly how to grow your Prepaid Legal buisness the easy way. Even without having to bother friends and family.
Attorney Marketing Requires Handling Prospective Client Objections"' Part 2 By: Henry Harlow | - Before we dive into the attorney marketing draft-scripts I would like to remind you of two other distinctions when it comes to dealing with objections. The attorney marketing attitude we are looking for is a detached attitude of having no attachment to what the prospective client decides. Instead you are committed to delivering a good process to them that enables them to decide, hopefully from an educated position. You are a facilitator, not someone who is trying to get them to make any parti ... Tags:attorney marketing, law firm marketing, lawyer marketing, law practice management, legal marketing
Law Marketing How To Increase Your Revenue By An Average Of 27% By: Henry Harlow | - Law marketing is not that complex. It is much easier than becoming a lawyer! Here is a brief listing of law marketing items in order of importance telling you how to get more than a 27% increase on average in revenue within one year using marketing for lawyers well.
1. Raise client fees by at least 5% now most attorneys can do so, however, they don't know it. Marketing for lawyers involves understanding pricing strategies and techniques.
Lawyer Marketing How You Create Breakthrough Success By: Henry Harlow | - Lawyer marketing and the manager's mantra go together. Never heard the manager's mantra? The manager's mantra is an important variable in successful legal marketing. The manager's mantra is If you can't measure it, you can't manage it. Well, that is nice Henry and how will that help me?
Legal Marketing How To Get Top Dollar For Your Services By: Henry Harlow | - What are people thinking (psychographics) when they are shopping for a lawyer? What if you are viewed as cheap? What if you are viewed as expensive? How can you address both of these ways of thinking and still get top dollar? What do you say when the money objection comes up? These questions and more are addressed in this article.
Attorney Marketing - The 6 Essential Traits You Need For Success By: Henry Harlow | - Attorney marketing is necessary for success at every law firm and becoming more necessary every day. Unfortunately, many attorneys feel that they do not have the traits, expertise or experience in lawyer marketing to launch a successful campaign. You may have felt overwhelmed by attorney marketing in the past or even now. Or maybe you think that you need some sort of extraordinary people skills, imagination and/or outstanding copywriting skills to be great at lawyer marketing for your firm. Well ... Tags:attorney marketing, law firm marketing, lawyer marketing, law practice management, legal marketing
Marketing For Law Firms Via Attorney-client Matching Services - Part Ii By: Henry Harlow | - What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part 1 which focused on the facts of this marketing for law firms vehicle. This article, Part II, gives you "the rest of the story" as Paul H ... Tags:law firm marketing, attorney marketing, lawyer marketing, marketing for law firms, legal marketing
Marketing For Law Firms Via Attorney-client Matching Services - Part I By: Henry Harlow | - What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise?
Law Firm Marketing And The "i Hate Selling" Syndrome By: Henry Harlow | - Do you hate selling? Should you hate selling? What does selling mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway?
Law Firm Marketing "" Increasing Your Revenue By Grading Clients By: Henry Harlow | - Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients.
Attorney Marketing "" Boosting Revenues With No Added Costs By: Henry Harlow | - Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.
Promote Your Law Practice Online By: Tony Merlino | - Offering legal services via the Internet offers Lawyers endless possibilities. While we focus our attention on New Jersey based lawyers, the same is true no matter where your practice is located.
The interesting fact however is that out of the 20,000 plus practicing attorneys in New Jersey only just over 600 of them have a web presence. Could it be that this many (otherwise intelligent) attorneys are missing the boat?
