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Articles about law firm marketing (0-50 of 456)

  • Lawyer Marketing-5 Ways To Increase Your Caseload
    By: Cole Johnson | - Increase your caseload through innovative online marketing techniques and never have to worry about where the next case is coming from. As an attorney you know that your caseload affects whether you are able bring home a good living or are just able to squeak by. As a small business owner you have overhead, the office, the equipment, your research and continuing education costs and of course any support staff salaries that you have to cover. That all comes out before you get to take home a d ...
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  • Law Firm Marketing Methods
    By: Robert Mcdonough | - You will be able to promote the law firm marketing with any type of advertising. Most of these advertising strategies are known as the law firm promotion. There are some important things that you have to keep in mind before you start this type of marketing. There are also some main problems as well as things that you have to careful when you do the marketing for your firm.

    When you start the marketing process, it is very important to create a website with more content loaded on it ...
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  • Lawyer Marketing Online- Why You Need It
    By: Cole Johnson | - In the middle of 2009, Google.com reached 9.5 BILLION searches per month. That comes out to roughly 316 Million searches per day. This is important because if you were not on the first page of Google for any of those 316 Million searches each day, you don't exist.

    No one is going to the yellow pages anymore.

    Newspapers are going out of business left and right. Libraries have more people going to log into their email account, shop online, and play video games ...
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  • Article Marketing For Lawyers-get More Leads!
    By: Cole Johnson | - Article marketing for lawyers, professionals and business owners is one of the finest tactics for you to show the specialized knowledge and experience that you have in your field to your possible customers.

    Article marketing, to a non-Internet marketing professional, could seem like merely an obscure concept.

    There are plenty of reasons that one should take part and in reality excel at article promoting in their field. Outside the exposure the article gives you t ...
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  • Lawyers Search Engine Marketing
    By: attorney | - Search Engine Marketing (SEM) for Law Firm Marketing is a process of marketing and designing your web page to increase the amount of visitors. This is a long-term course of action that is why a large number of organizations appoint Law Firm Marketing to perform this task. These SEM firms hold your attention on your core abilities. A Search Engine Optimization process takes in these subsequent: Keyword rich material, simple to understand, creating specialized suitable coding for label tag ...
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  • Law Firm Search Engine Marketing
    By: attorney | - Law Firm Search Engine Marketing is a process of marketing and design of your online business website to increase the number of visitor for your site. This is a long-term course of action that is why a large number of organizations appoint Law Firm Marketing for this task. These Attorney Search Engine Marketing companies keep their attention on their basic skills.

    In a highly competitive legal profession, the need of Law Firm Marketing realized that the Internet is the best source ...
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  • Law Firm Marketing Engaged Real Designers
    By: attorney | - Law firm marketing and designing web sites are important for lawyers just like blood in a human body. This can not be more real designers engaged in designing web sites for lawyers and law firms. For lawyers and law firms to enter the planning effort or reinvent their website, the decision of the selection of an official website dedicated design company is the most important. With the upkeep to achieve a balanced idea of marketing, law firms are increasingly susceptible to the accountability of ...
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  • Law Firm Internet Marketing
    By: attorney | - Lawyer marketing is a primary tool for feedback well informed, instructing on services of the company then passed on to customers of lawyer marketing. The official sources of online study and make the process easier for users of lawyer marketing.

    Lawyer marketing organizations are here to help the right use of Internet to link with more qualified consumer welfare. So many professional peoples make websites and promotion network over the guiding principles that are incorporated into ...
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  • A Law Firm Marketing For Add Ranking
    By: attorney | - You can promote your law firm marketing by any means of advertising. This means of advertising is called the law firm marketing. If you are planning to promote or advertise any law firm then you must take into account some things. Law firms promote day by day of the Internet, newspapers, radio and TV. So there are some main problems and things to be careful when you are marketing of your law firm.

    First of all you create a site with lots of content loaded, with keywords and
    ...
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  • Is Merger Still A Choice For A Law Firm?
    By: Martindale-Hubbell | - Is merger still a choice for a law firm? - The first principle towards mergers of law firms is that it must be considered as a means to an end. Merger is a scheme which allows certain aims to be fulfilled. These aims can be linked to growth strategy, gaining market share, approaching other types of clientele, strengthening the firm, ensuring economic stability, attracting new lawyers with a specific profile, pursuing competition or a number of other goals. Normally only international law firms a ...
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  • Do You Want To Be A More Profitable, Ethical & Professional Lawyer?
    By: rjon robins | - Every week I speak with attorneys who have trouble reconciling the conflicts in the relationships they have with clients: creditor and advocate. They call me on the telephone and they invite me into their offices for on-site consultations. They tell me of their troubles and ask me for help. I was a Practice Management Advisor with The Florida Bar's world-famous Law Office Management Assistance Service (LOMAS) and these are my stories:

    I visited 'John' the owner of a small ...
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  • The Best Formula For Long Term Financial Success And Happiness At The Practice Of Law
    By: rjon robins | - I have helped literally THOUSANDS of lawyers with every law firm management & law practice marketing problem, challenge and opportunity you can probably imagine. And every time I thought I was through being surprised, that's exactly what would happen. How you may ask did I get this unique opportunity? I was the first attorney in history to ever work as a Practice Management Advisor with The Florida Bar's World-Famous Law Office Management Assistance Service (LOMAS). So you can ignore my "4 P ...
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  • The Publics Of Law Firms
    By: Alex Murphy | - I recently spoke with partners from two separate law firms about implementing a public relations program. Independent of each other, they expressed their skepticism about the value of such a program for a law firm saying that being in People magazine or on Oprah would not bring them many clients. What they were actually thinking of was publicity, which refers to getting media coverage and even gaining notoriety. But that is just one aspect of public relations.

    Doing business ...
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  • Measuring Marketing
    By: Alex Murphy | - The results of marketing and public relations are notoriously difficult to measure, particularly in the realm of professional services. One reason is that marketing these services is a long-term, relationship-building process. For example, a prospective client may hear one of your attorneys speak, then receive your email newsletter a month later, and three months after that meet with another one of your attorneys for lunch. When that prospect finally signs up for a service, perhaps a year later, ...
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  • Make Your Mark With Marketing
    By: Alex Murphy | - In today's marketplace, having a book of business can make all the difference between making the cut and losing one's job. Professionals who, in the past, never thought much about building their own book of business are now realizing they need to set themselves apart from the crowd or face the possibility of joining their fungible peers in the unemployment line.

    A book of business is the foundation for differentiating yourself in the eyes of firm management. But the age-old question ...
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  • The Lead Pipeline: Nurturing Prospective Clients Will Pay Off Later
    By: Alex Murphy | - In todays law firm lexicon, the terms marketing, business development and, to a certain extent, sales are entrenched. However, an aversion to the use of lead and lead generation regarding a law firms business development still exists because of the perception that such terms are the calling card of a salesperson, or harken back to the days when attorney advertising was prohibited.

    Nevertheless, if youre going to generate ...
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  • Systemize Your Marketing: With The Year Half Over, It's Time To Get Yourself Organized
    By: Alex Murphy | - With only six months left in 2009, is it too late to maximize your business development results for this year? Not if you leverage the remaining months by becoming organized and systematic in your marketing methodology. Not only will it make a difference this year, but your efforts today will put you on track for 2010. Is there really an alternative? Continue your haphazard marketing and youre likely to miss out on a lot of potential business.

    Time and again professionals sa ...
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  • How To Attract More Legal Clients For Your Small Law Firm & Thrive In A Recession
    By: Dave Lorenzo | - The economy is the one subject that seems to have an impact on every business that wants to attract more clients. A recession can even have an effect on solo attorneys and small law firms.

    How can this be?

    People still need legal assistance even in a difficult economy, right? Contracts still need to be written. Businesses still have problems. Why would things ever slow down for a small law firm?

    Yes, it is true that the law moves forward in good t ...
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  • 5 Reasons How Video Advertising Can Help Your Law Firm Attract More Clients
    By: Joel McLaughlin | - According to a comScore study, it was found that 123 million Americans, or 70% of all North American Internet users, watched 7.2 billion videos over the Internet last year! Of course, these numbers have increased by now. However, this shows that videos are extremely powerful and an excellent way to promote your business over the Internet.

    So, what exactly does this mean for law forms who want to use the online medium to market their services? Well, it means that the role of video ...
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  • Small Law Firm Marketing: How To Market A Small Law Firm For Less Than $500
    By: Dave Lorenzo | - Whenever a client walks into my office to discuss marketing for his small law firm, the conversation invariably starts with: "I don't have enough money," or "Where can I get the money to market my services?"

    The reality is that money is not a big problem when it comes to small law firm marketing. You can bootstrap a law business exactly the same way an entrepreneur bootstraps any other start-up.

    Here is a starter list of things that you can do today (and over th ...
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  • The Various Advantages Of Working In A Big Law Firm
    By: Sarah Jose | - A survey conducted by the American Bar Association has revealed that many attorneys in private practice are also employed in big law firms. Some of these over-sized law firms having more than 100 attorneys on their pay-roll are recognized as mega law firms. There is no denying that employment in a big law firm has unique benefits and challenges those seldom found in other practice environments. Large law firms provide highly paid practice environments for legal professionals and the attorney e ...
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  • Increase Your Client Base With Seo-based Law Firm Marketing
    By: Brandon Thomas | - The Internet has made it possible for law firm marketing to reach a wider client base than ever before, but the sheer amount of attorney online marketing that is going on has upped the ante considerably. The competition for clients has never been greater, and with 40,000 new law school graduates every year, this competition will only increase meaning that you need every advantage when it comes to your law firm marketing campaign.

    SEO, or Search Engine Optimization' is one of the ...
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  • Attorney Marketing Requires Handling Prospective Client Objections"' Part 1
    By: Henry Harlow | - Elder law is probably not your practice area, however, you do have objections from prospective clients and you do need to figure out how to deal with them in a way that maximizes conversion. You know, those things prospective clients say around money issues or needing to think about it when you finish your pitch. I am writing this article on the topic of objections to help you think through how you will deal with your prospective client objections regardless of your practice area.
    ...
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  • Attorney Marketing Requires Handling Prospective Client Objections"' Part 2
    By: Henry Harlow | - Before we dive into the attorney marketing draft-scripts I would like to remind you of two other distinctions when it comes to dealing with objections. The attorney marketing attitude we are looking for is a detached attitude of having no attachment to what the prospective client decides. Instead you are committed to delivering a good process to them that enables them to decide, hopefully from an educated position. You are a facilitator, not someone who is trying to get them to make any parti ...
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  • Law Marketing How To Increase Your Revenue By An Average Of 27%
    By: Henry Harlow | - Law marketing is not that complex. It is much easier than becoming a lawyer! Here is a brief listing of law marketing items in order of importance telling you how to get more than a 27% increase on average in revenue within one year using marketing for lawyers well.

    1. Raise client fees by at least 5% now most attorneys can do so, however, they don't know it. Marketing for lawyers involves understanding pricing strategies and techniques.

    2. Capture all billabl ...
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  • Going Solo - The Secrets To Starting A Successful Law Practice
    By: Laine T. Wagenseller | - If you watch movies, you are undoubtedly already sold on establishing your own law firm. You will drive a Porsche (remember Jan Schlictmann in A Civil Action) and have a paralegal that looks like Julia Roberts (Erin Brockovich). You will be sleeping with beautiful office colleagues (Ally McBeal) and fighting society-changing cases (Philadelphia or To Kill A Mockingbird). You do not really even need to be a lawyer (My Cousin Vinny). And the funny thing is--it is all true. So how, you ask you ...
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  • Law Firm Internet Marketing An Executive Summary Using The Q&a Format Part Iv
    By: Henry Harlow | - You mentioned marketing packages. How much should I be spending on a marketing budget on my website in law firm Internet marketing.

    This is an it depends question. It depends on your particular market place (are you in Peoria or Manhattan), your competitors (your keyword competitors I mean) and how fast you want to see results (slow build of traffic or faster build of traffic) with your law firm Internet marketing. I can say this definitely don't buy an Internet marketing web ...
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  • Law Firm Internet Marketing An Executive Summary Using The Q&a Format Part Iii
    By: Henry Harlow | - Shouldn't the vendor I select for law firm Internet marketing have built lawyer websites before?

    No. In fact some of these types of vendors that tell you how dozens, hundreds or thousands of lawyers have bought websites from them are probably the most expensive options in the marketplace for law firm Internet marketing with not nearly as much value delivered compared to what you can get from other vendors at a lower price. Remember that some of those high end vendors have high e ...
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  • Law Firm Internet Marketing An Executive Summary Using The Q&a Format Part Ii
    By: Henry Harlow | - You mentioned your page ranking. What is page ranking and how do I get my pages ranked in law firm Internet marketing?

    You don't have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use sim ...
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  • Law Firm Internet Marketing An Executive Summary Using The Q&a Format Part I
    By: Henry Harlow | - What do I need to know first about law firm Internet marketing?

    In modern business, it is not the crook who is feared most, it is the honest man who doesn't know what he is doing. Pablo Casals

    There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don't know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won't produce yo ...
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  • Lawyer Marketing How You Create Breakthrough Success
    By: Henry Harlow | - Lawyer marketing and the manager's mantra go together. Never heard the manager's mantra? The manager's mantra is an important variable in successful legal marketing. The manager's mantra is If you can't measure it, you can't manage it. Well, that is nice Henry and how will that help me?

    Most attorneys have some sort of referral network (if only a small one) however; attorneys really don't know how to manage their lawyer marketing so that their referral network expands. The f ...
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  • Legal Marketing How To Get Top Dollar For Your Services
    By: Henry Harlow | - What are people thinking (psychographics) when they are shopping for a lawyer? What if you are viewed as cheap? What if you are viewed as expensive? How can you address both of these ways of thinking and still get top dollar? What do you say when the money objection comes up? These questions and more are addressed in this article.

    Legal marketing success for you can reside in your knowing the psychographics of your market. One key area of law marketing psychographics is knowin ...
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  • Attorney Marketing - The 6 Essential Traits You Need For Success
    By: Henry Harlow | - Attorney marketing is necessary for success at every law firm and becoming more necessary every day. Unfortunately, many attorneys feel that they do not have the traits, expertise or experience in lawyer marketing to launch a successful campaign. You may have felt overwhelmed by attorney marketing in the past or even now. Or maybe you think that you need some sort of extraordinary people skills, imagination and/or outstanding copywriting skills to be great at lawyer marketing for your firm. Well ...
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  • Law Practice Management How To Determine Your Fees
    By: Henry Harlow | - Determining fees is a difficult law practice management task for most attorneys when thinking through their law firm marketing plans. In determining fees for certain services, attorneys often fall short of what they should charge. Too many attorneys are afraid of even charging the competitive price for their services when making their law firm marketing plans. Further, they make the pricing decisions often with no data or conceptual framework. Additionally, instead of focusing their efforts on h ...
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  • Marketing For Law Firms Via Attorney-client Matching Services - Part Ii
    By: Henry Harlow | - What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part 1 which focused on the facts of this marketing for law firms vehicle. This article, Part II, gives you "the rest of the story" as Paul H ...
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  • Marketing For Law Firms Via Attorney-client Matching Services - Part I
    By: Henry Harlow | - What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise?

    In part one of this article we will look in depth at a relatively new wrinkle in marketing for law firms known as attorney-client matching services. Part one focuse ...
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  • Law Firm Marketing And The "i Hate Selling" Syndrome
    By: Henry Harlow | - Do you hate selling? Should you hate selling? What does selling mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway?

    Law firm marketing and the hating part in the title depends on what you mean by selling dont you think? After all many people think the word sell is a four-letter word. If you mean the kind of traditional selling we ...
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  • Law Firm Marketing "" Increasing Your Revenue By Grading Clients
    By: Henry Harlow | - Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients.

    The ABCD Solution

    In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysi ...
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  • Attorney Marketing "" Boosting Revenues With No Added Costs
    By: Henry Harlow | - Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.

    If you start out attorney marketing without any sort of direction or plan, it is also likely you will be was ...
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