7 Wrong Ways To Use Public Relations By: Diane Stein | - Using Public Relations the wrong way will create more harm than good in the mind of your target market.
If you have ever browsed the Internet and read content on a website, there is specific subject matter that you view on a website before you scroll down to see the rest of the page. In Internet marketing this is known as content that is placed above the fold. Most website owners put the most important information they want the visitor to see above the fold. On certain we ... Tags:public relations, business PR
Public Relations is one of the most misunderstood mediums and as a result, many people use PR improperly and then they wonder why the campaign did not produce any results. Unfortunately, the people that have preconceived notions about the purpose of PR are both businesses and PR people. The latter being the most startling because you would think that a PR person would know the ins and outs of the industry, ... Tags:Public Relations, Tips
When you walk down the street everywhere you look you will see someone with a cell phone up to their ear. Sometimes you see cars driving all over the road and thats when you realize they are using their cell phone. How about when you are shopping in the store and you thought someone spoke to you and when you turn around they are using their cell phone? Cell phones are every place you turn and now ... Tags:public relations, digital media
PR is all about presenting your company in a way that is not possible with advertising which is one of the many reasons PR is significantly different than marketing. PR and marketing are both essential to the sustainability of your business and a top-notch PR professional knows how to integrate both units to position your company as you envision it and create a great return on investment.
7 Tips On How To Choose A Professional Pr Company By: Karla Jo Helms | - If you are asking yourself whether or not you really need a PR company it is probably because you are among the high percentage of people who view PR as a gamble because you never really know what results you are going to get for the money you invest. This perception may have transpired because you had a PR professional in the past that did not really understand the industry or you worked with a PR company that had no idea how to put together an effective PR campaign that would ensure an increa ... Tags:public relations, business
The Effectiveness Of Public Relations In Driving Website Traffic By: Diane Stein | - There are many companies who are setting up an online presence partially to save money in an unstable economy, but also to take their business to the next level by opening it up to a larger audience. The Internet is such a huge part of driving leads, opportunities, and prospects to your business yet very few companies know the proper way to go about doing this.
Although ecommerce is growing at astounding rates many businesses dont have a clue as to how to go about establishing ... Tags:public relations, websites, internet marketing
The Value Of Pr In The New Economy By: Diane Stein | - In todays New Economy, entrepreneurs need to leverage their marketing dollars - but HOW do they do that?
In todays new economy everyone is looking for ways to cut corners, to be more efficient, and to squeeze the most out of every dollar that they spend. This includes companies that are struggling, and so one of the first things they start cutting is PR and marketing. Should you do this?
The relationship of public relations to marketing is very important when it comes to knowing who your target market is and what they are searching for. More often than not a product or service provides a solution to a problem that people are seeking and somehow enhances their lives one form or another. For these reasons and more, market research is a very integral part of creating a successful PR campaign.< ... Tags:public relations, market research, business
How To Launch A New Product With Pr By: Karla Jo Helms | - How using PR can help the launch of a new product hit the stratosphere a lot faster.
There are a lot of people who are under the false impression that PR is just about marketing and advertising a new product and they do not realize that it plays a much different role than that. PR is a separate technology to marketing, and is vital to ensure that a new product launch is successful. In fact, it is imperative that PR flank your marketing efforts and set the stage for better receip ... Tags:public relations, marketing, business
Public Relations, Marketing, Business By: Karla Jo Helms | - A recent study showed that a large percentage of the business entrepreneurs have misunderstandings about the purpose of PR and its relationship to marketing.
Some thought PR was about drawing attention to your business and getting it well known, while others believed it is the actual advertising of your product or service.
As you can see there is some confusion and misconceptions about Public Relations and its relationship to marketing - whether it is marketingor so ... Tags:public relations, marketing, business
Social media is a great form of communication but the problem is there are a lot of people who do not use it as such. When it comes to successful PR in business it is important to know how to use social media for strategic communication instead of simply creating noise with random social media messages. I cover this more in other articles I have written, but in this article I am going to go o ... Tags:public relations, social media
Pr Professionals Today Need Business Management Know-how By: Diane Stein | - Research is the single most important component to a successful PR campaign. Without the proper information how can a PR professional possibly know what is going to bring you the most profitable images and the most bang for your buck? They don"t.
A knowledgeable PR professional will see it as part of their job and responsibility to conduct thorough research for your company, first and foremost, to ensure you get the most out of your PR campaign. Hence the reason a high perc ... Tags:JoTo PR, public relations
Disasters Happens In Digital Media Without A Pr Pro By: Diane Stein | - Because digital media is so new many businesses and PR people alike are not aware that there is a lot of planning and strategizing that goes into a successful digital media PR campaign. PR people who deem themselves "experts in digital media" simply follow the buzz that implies you can just post messages on Twitter and Facebook to a group of followers and friends and your business magically improves.
The Real Value Of Good Public Relations Today By: Karla Jo Helms | - If you really want to expand your business in today's marketplace and have a safe radius to expand it is very important to have a really smart PR professional who knows how to create a win-win situation. A PR professional who knows what they are doing will work really hard to carefully plan your PR so your competition is no longer a problem and create a mutually-beneficial relationship between your business and the media. Does this sound too good to be true? Well it isn't when you have a comp ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Ethics In Public Relations Can Boost Media Results By: Karla Jo Helms | - A good PR campaign is essential to the growth of your business and it is important to ensure the PR strategy is executed properly and professionally so you get the results you are looking for. Part of an effective PR campaign is tapping into the expertise of a reputable PR professional that has experience dealing with the media.
If you have ever focused your attention on the media such as watching their shows, reading their publications, listening to their broadcasts you are probab ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Making Public Relations Profitable By: Karla Jo Helms | - The importance of having a well-thought-out PR strategy cannot be overstated. Although implementation of PR strategies can seem effortless to the "naked eye" there are countless hours that are put forth by the PR professional to determine how to pull everything off starting to end.
The public only sees the results - a press release or a grand opening or an awards presentation. They do not see all of the effort the PR professional puts into the planning and organizing to make sure ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
The Need For Speed In Crisis-management Public Relations By: Karla Jo Helms | - With the Internet and social media being widely used as a speedy form of communications, a news story can literally break within seconds online. This can be a great thing when it comes to positive PR for your business because you can post content and it appears instantaneously in front of a large audience of readers.
The fact that information can appear within seconds can also be a bad thing and it can be very scary if you do not have a crisis management plan in place for your co ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Traditional Pr Versus Digital Pr - Is There A Difference? By: Diane Stein | - While traditional PR is often thought of as using the more antiquated tools such as hard copy publications, the method of traditional PR will never go out of style even with the rising popularity of digital media. Although one day things may go totally digital there is still a balance right now between traditional PR and digital media.
Most people think of a PR professional as being a broker who communicates between the client and the media. Regardless of whether it is traditional ... Tags:public, relations, business
Lazy Public Relations Versus First-rate Public Relations By: Karla Jo Helms | - When it comes to PR there is lazy PR and then there is first-class PR. The different entities which engage in careless PR contribute to the term's reputation for being ineffective or solely about writing press releases. This is passive PR because it lacks focus and direction and is simply reporting data plus it is something that can be accomplished by anyone. The strategy or lack thereof does not begin with the end in mind and instead is simply just "there" for no real apparent reason. This ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Why Public Relations Is So Misunderstood By: Karla Jo Helms | - PR is often misunderstood by the masses and as a result many people are confused by what PR can do and what it cannot do. From my own market research,
- A high percentage of people see PR as a bit of a crapshoot and are not sure that PR will create the results they are looking for.
- Other people think PR is very passive and is simply about writing a press release about something that has happened.
The whole idea of public relations is based on an idea. If you have a product or a vision then you have an idea, and good PR always starts with an idea.
So you have an idea but how do you take it and make sure that it delivers in every avenue of promotion for your business or other venture? You have to know why you want to do it so you can implement it and you have to work fast. You ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Traits Of A Good Public Relations Professional By: Karla Jo Helms | - How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.
Whether we like it or not, the media does represent a larger portion of the nation and the world and has a profound influence on the communication lines of our society. If you are not crazy with the way the media portrays certain subject matters, that is u ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Public Relations Is More Than Just Writing Press Releases By: Karla Jo Helms | - When people think of PR it has been our experience that they associate the term with simply writing press releases. While press-release writing is an important component of an overall PR strategy, it only represents one piece of the campaign. The problem is that press releases have been used and abused so much due to a lack of understanding that many PR companies have lost sight of what a press release really is about.
Understanding How To Attain Critical Mass In Public Relations By: Karla Jo Helms | - PR is all about how you define yourself as a business and how you position yourself and less about selling your product or service. A good PR strategy involves knowing how to reach the critical mass by building confidence in the potential consumer well in advance of promoting your product or service to the market.
What Exactly Is Public Relations? By: Karla Jo Helms | - The term "public relations" is so common and you would think that there would be a sound understanding what PR really is however, it may surprise you to know that most people think PR is all about writing press releases. While this is true to some extent it is only one piece to the puzzle in a public relations strategy.
Recent studies have shown that a percentage of people incorrectly think PR is all about advertising your business so more people will buy your product or service ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Social Media Secrets For Non-profits: Tracking Your Success By: Diane Stein | - In a previous article I discussed tips in ensuring a successful social media campaign. In this article, I will delineate how you can be sure your social media campaign is working.
Tracking Your Inroads
Social media allows you to spread the word about your non-profit, as well as raise money via online donations.
There are several factors that go into ensuring your campaign is successful (see my previous article) and part of this is tracking your progress. ... Tags:social, media, tips
Social Media Secrets For Non-profits By: Diane Stein | - While many businesses have already capitalized on the potential of social media as a promotional tool to increase their revenue, non-profits can also harness the power of social media to increase fundraising.
Social media allows you to breed possibly the best type of credibility you can muster by allowing others to spread their own word-of-mouth marketing about your non-profit.
Tips to Help You Have a Successful Social Media Campaign
Lying In Public Relations By: Karla Jo Helms | - There are mistakes I have made over the years, and mistakes that I have watched others make. Every time one is made, I like to see it as a lesson learned. It's much better than repeating the same mistake over and over again. One big mistake a publicist can make is lying in PR.
One would hope that a publicist wouldn't flat out lie in PR, but it happens quite often - more than I would like to see. Information will get embellished, or a factoid that's not quite true will get told. Som ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
99% of PR is the behind the scenes. Its doing your homework and being prepared for whatever might come up. 1% of PR is the glamorous 15 minutes of fame. Its when your client is speaking at a press conference, or the client is talking about their book on TV.
Early on in my career, I found out this the hard way. I was new to the game, and super excited about doing my job. So when a TV station called me up at the last second and said, One ... Tags:public relations, homework
A common mistake in PR is getting lulled into trusting a journalist. If you"re a lion tamer, and you for one second forget that they"re a wild animal, you could get eaten for lunch. It's the same thing with a journalist if you ever for one second forget that they're a journalist. It's not that the journalist is a bad person; it's just that they have a certain job to do.
It can never be stressed enough how important this is.
Domination on the Internet
One of the first things I did for one of my clients several years ago was figure out how to get her positioned as an expert online. She had a wealth of information on a subject and was quite the expert. What she wanted was valuable organic links pointing back to her website. So I rolled up my sleeves to try and figure out how to do this. When it was all said and done, she had 6500-plus sites carrying her content ... Tags:article, writing
Pr Crisis Management: Damage Control Vs. Being Proactive By: Karla Jo Helms | - Crisis Management is just that the management of a crisis. It actually puts attention on the crisis. As much as a corporation or organization would like to avoid a PR fiasco, a PR campaign that only puts attention on mitigating the damage is only going to put more attention on the fact that there is or was damage.
Let's put it in a different light. Say there is a well-established manufacturing plant that backs up to a beautiful greenbelt, and the factory workers eat their lunch ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
The Banker's Guide To Solving Your Own Personal Credit Crunch By: Karla Jo Helms | - Now more than ever, the news about banks lending money is doom and gloom. From the presidents sobering speeches about this countrys financial crisis to the headlines to the 24-hour financial news segments, the message is clear: Banks arent lending money anymore
Is My Money Safe? By: Karla Jo Helms | - In the famous Christmas movie Its a Wonderful Life, the townsfolk lose confidence in their local savings and loan and demand the balance in their accounts, immediately, creating what is known as a run on the bank. Fortunately, all ends well with a cheery Hollywood resolution, but in these uncertain times many people are wondering if their bank is safe.
How To Save Like A Bank By: Karla Jo Helms | - In these hard times it can be challenging to consider making money, let alone saving money. But regardless of your current financial situation, and in good times and bad, money matters and the more you know about how to save money, the better youre able to take the good times with the bad.
Debunking The 4 Major Myths About Banking Today By: Karla Jo Helms | - If you listen to the news about banking these days, be it on TV, in the paper or from the radio drive-time talk shows, its mostly doom with a heavy sprinkling of gloom just for good measure:
Banks arent lending money anymore!
Youre just a number at those banks anyway!
Online banking isnt safe; theyll steal your identity or sell your personal information!
Advice To Bankers: How To Avoid The Bad Rap By: Karla Jo Helms | - In case you havent noticed, banks have been getting a bad rap lately. Bad news and even worse headlines have put banks in the leading role of some of this countrys biggest economic problems, and regardless of what kind of bank you are, the general public likely has a preconceived notion or two or three about you as we speak.
Character Counts - The Value Of Knowing Your Local Banker By: FNB Pasco | - What can you do in these trying times when you dont know which bank is getting bailed out or going bust? When youre concerned if your money is safe, let alone confident in some chain bank to extend a personal or business loan?
Have you ever thought of getting to know your small community banker? Now more than ever, local community banks are doing big business while the bigger banks are getting all the bad headlines. But quietly, under the radar and away from the prying ey ... Tags:FNBPasco, First National Bank of Pasco, online banking, Pasco bank, jotopr, karla jo helms
Why The Bank Doesn't Want Your House By: Karla Jo Helms | - Once upon a time, collateral was king when it came to borrowing money. And your home was typically the crown jewel of your collateral assets. Home ownership gave you instant credibility to a lender who could quickly pull up your payment history and deduce from past payment schedules that, yes, you were a reliable borrower and, even if something went south a lost job, a divorce, an illness in the family with the house as collateral, the bank would never lose money on your loan.
But now t ... Tags:jotopr, FNBPasco, First National Bank of Pasco, online banking, Pasco bank, karla jo helms
