7 Wrong Ways To Use Public Relations By: Diane Stein | - Using Public Relations the wrong way will create more harm than good in the mind of your target market.
If you have ever browsed the Internet and read content on a website, there is specific subject matter that you view on a website before you scroll down to see the rest of the page. In Internet marketing this is known as content that is placed above the fold. Most website owners put the most important information they want the visitor to see above the fold. On certain we ... Tags:public relations, business PR
Public Relations is one of the most misunderstood mediums and as a result, many people use PR improperly and then they wonder why the campaign did not produce any results. Unfortunately, the people that have preconceived notions about the purpose of PR are both businesses and PR people. The latter being the most startling because you would think that a PR person would know the ins and outs of the industry, ... Tags:Public Relations, Tips
When you walk down the street everywhere you look you will see someone with a cell phone up to their ear. Sometimes you see cars driving all over the road and thats when you realize they are using their cell phone. How about when you are shopping in the store and you thought someone spoke to you and when you turn around they are using their cell phone? Cell phones are every place you turn and now ... Tags:public relations, digital media
PR is all about presenting your company in a way that is not possible with advertising which is one of the many reasons PR is significantly different than marketing. PR and marketing are both essential to the sustainability of your business and a top-notch PR professional knows how to integrate both units to position your company as you envision it and create a great return on investment.
7 Tips On How To Choose A Professional Pr Company By: Karla Jo Helms | - If you are asking yourself whether or not you really need a PR company it is probably because you are among the high percentage of people who view PR as a gamble because you never really know what results you are going to get for the money you invest. This perception may have transpired because you had a PR professional in the past that did not really understand the industry or you worked with a PR company that had no idea how to put together an effective PR campaign that would ensure an increa ... Tags:public relations, business
The Effectiveness Of Public Relations In Driving Website Traffic By: Diane Stein | - There are many companies who are setting up an online presence partially to save money in an unstable economy, but also to take their business to the next level by opening it up to a larger audience. The Internet is such a huge part of driving leads, opportunities, and prospects to your business yet very few companies know the proper way to go about doing this.
Although ecommerce is growing at astounding rates many businesses dont have a clue as to how to go about establishing ... Tags:public relations, websites, internet marketing
The Value Of Pr In The New Economy By: Diane Stein | - In todays New Economy, entrepreneurs need to leverage their marketing dollars - but HOW do they do that?
In todays new economy everyone is looking for ways to cut corners, to be more efficient, and to squeeze the most out of every dollar that they spend. This includes companies that are struggling, and so one of the first things they start cutting is PR and marketing. Should you do this?
The relationship of public relations to marketing is very important when it comes to knowing who your target market is and what they are searching for. More often than not a product or service provides a solution to a problem that people are seeking and somehow enhances their lives one form or another. For these reasons and more, market research is a very integral part of creating a successful PR campaign.< ... Tags:public relations, market research, business
How To Launch A New Product With Pr By: Karla Jo Helms | - How using PR can help the launch of a new product hit the stratosphere a lot faster.
There are a lot of people who are under the false impression that PR is just about marketing and advertising a new product and they do not realize that it plays a much different role than that. PR is a separate technology to marketing, and is vital to ensure that a new product launch is successful. In fact, it is imperative that PR flank your marketing efforts and set the stage for better receip ... Tags:public relations, marketing, business
Public Relations, Marketing, Business By: Karla Jo Helms | - A recent study showed that a large percentage of the business entrepreneurs have misunderstandings about the purpose of PR and its relationship to marketing.
Some thought PR was about drawing attention to your business and getting it well known, while others believed it is the actual advertising of your product or service.
As you can see there is some confusion and misconceptions about Public Relations and its relationship to marketing - whether it is marketingor so ... Tags:public relations, marketing, business
Social media is a great form of communication but the problem is there are a lot of people who do not use it as such. When it comes to successful PR in business it is important to know how to use social media for strategic communication instead of simply creating noise with random social media messages. I cover this more in other articles I have written, but in this article I am going to go o ... Tags:public relations, social media
Pr Professionals Today Need Business Management Know-how By: Diane Stein | - Research is the single most important component to a successful PR campaign. Without the proper information how can a PR professional possibly know what is going to bring you the most profitable images and the most bang for your buck? They don"t.
A knowledgeable PR professional will see it as part of their job and responsibility to conduct thorough research for your company, first and foremost, to ensure you get the most out of your PR campaign. Hence the reason a high perc ... Tags:JoTo PR, public relations
Disasters Happens In Digital Media Without A Pr Pro By: Diane Stein | - Because digital media is so new many businesses and PR people alike are not aware that there is a lot of planning and strategizing that goes into a successful digital media PR campaign. PR people who deem themselves "experts in digital media" simply follow the buzz that implies you can just post messages on Twitter and Facebook to a group of followers and friends and your business magically improves.
The Real Value Of Good Public Relations Today By: Karla Jo Helms | - If you really want to expand your business in today's marketplace and have a safe radius to expand it is very important to have a really smart PR professional who knows how to create a win-win situation. A PR professional who knows what they are doing will work really hard to carefully plan your PR so your competition is no longer a problem and create a mutually-beneficial relationship between your business and the media. Does this sound too good to be true? Well it isn't when you have a comp ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Ethics In Public Relations Can Boost Media Results By: Karla Jo Helms | - A good PR campaign is essential to the growth of your business and it is important to ensure the PR strategy is executed properly and professionally so you get the results you are looking for. Part of an effective PR campaign is tapping into the expertise of a reputable PR professional that has experience dealing with the media.
If you have ever focused your attention on the media such as watching their shows, reading their publications, listening to their broadcasts you are probab ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Making Public Relations Profitable By: Karla Jo Helms | - The importance of having a well-thought-out PR strategy cannot be overstated. Although implementation of PR strategies can seem effortless to the "naked eye" there are countless hours that are put forth by the PR professional to determine how to pull everything off starting to end.
The public only sees the results - a press release or a grand opening or an awards presentation. They do not see all of the effort the PR professional puts into the planning and organizing to make sure ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
The Need For Speed In Crisis-management Public Relations By: Karla Jo Helms | - With the Internet and social media being widely used as a speedy form of communications, a news story can literally break within seconds online. This can be a great thing when it comes to positive PR for your business because you can post content and it appears instantaneously in front of a large audience of readers.
The fact that information can appear within seconds can also be a bad thing and it can be very scary if you do not have a crisis management plan in place for your co ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Traditional Pr Versus Digital Pr - Is There A Difference? By: Diane Stein | - While traditional PR is often thought of as using the more antiquated tools such as hard copy publications, the method of traditional PR will never go out of style even with the rising popularity of digital media. Although one day things may go totally digital there is still a balance right now between traditional PR and digital media.
Most people think of a PR professional as being a broker who communicates between the client and the media. Regardless of whether it is traditional ... Tags:public, relations, business
Lazy Public Relations Versus First-rate Public Relations By: Karla Jo Helms | - When it comes to PR there is lazy PR and then there is first-class PR. The different entities which engage in careless PR contribute to the term's reputation for being ineffective or solely about writing press releases. This is passive PR because it lacks focus and direction and is simply reporting data plus it is something that can be accomplished by anyone. The strategy or lack thereof does not begin with the end in mind and instead is simply just "there" for no real apparent reason. This ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Why Public Relations Is So Misunderstood By: Karla Jo Helms | - PR is often misunderstood by the masses and as a result many people are confused by what PR can do and what it cannot do. From my own market research,
- A high percentage of people see PR as a bit of a crapshoot and are not sure that PR will create the results they are looking for.
- Other people think PR is very passive and is simply about writing a press release about something that has happened.
The whole idea of public relations is based on an idea. If you have a product or a vision then you have an idea, and good PR always starts with an idea.
So you have an idea but how do you take it and make sure that it delivers in every avenue of promotion for your business or other venture? You have to know why you want to do it so you can implement it and you have to work fast. You ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Traits Of A Good Public Relations Professional By: Karla Jo Helms | - How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the dark about what constitutes effective PR.
Whether we like it or not, the media does represent a larger portion of the nation and the world and has a profound influence on the communication lines of our society. If you are not crazy with the way the media portrays certain subject matters, that is u ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Public Relations Is More Than Just Writing Press Releases By: Karla Jo Helms | - When people think of PR it has been our experience that they associate the term with simply writing press releases. While press-release writing is an important component of an overall PR strategy, it only represents one piece of the campaign. The problem is that press releases have been used and abused so much due to a lack of understanding that many PR companies have lost sight of what a press release really is about.
Understanding How To Attain Critical Mass In Public Relations By: Karla Jo Helms | - PR is all about how you define yourself as a business and how you position yourself and less about selling your product or service. A good PR strategy involves knowing how to reach the critical mass by building confidence in the potential consumer well in advance of promoting your product or service to the market.
What Exactly Is Public Relations? By: Karla Jo Helms | - The term "public relations" is so common and you would think that there would be a sound understanding what PR really is however, it may surprise you to know that most people think PR is all about writing press releases. While this is true to some extent it is only one piece to the puzzle in a public relations strategy.
Recent studies have shown that a percentage of people incorrectly think PR is all about advertising your business so more people will buy your product or service ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Social Media Secrets For Non-profits: Tracking Your Success By: Diane Stein | - In a previous article I discussed tips in ensuring a successful social media campaign. In this article, I will delineate how you can be sure your social media campaign is working.
Tracking Your Inroads
Social media allows you to spread the word about your non-profit, as well as raise money via online donations.
There are several factors that go into ensuring your campaign is successful (see my previous article) and part of this is tracking your progress. ... Tags:social, media, tips
Social Media Secrets For Non-profits By: Diane Stein | - While many businesses have already capitalized on the potential of social media as a promotional tool to increase their revenue, non-profits can also harness the power of social media to increase fundraising.
Social media allows you to breed possibly the best type of credibility you can muster by allowing others to spread their own word-of-mouth marketing about your non-profit.
Tips to Help You Have a Successful Social Media Campaign
Lying In Public Relations By: Karla Jo Helms | - There are mistakes I have made over the years, and mistakes that I have watched others make. Every time one is made, I like to see it as a lesson learned. It's much better than repeating the same mistake over and over again. One big mistake a publicist can make is lying in PR.
One would hope that a publicist wouldn't flat out lie in PR, but it happens quite often - more than I would like to see. Information will get embellished, or a factoid that's not quite true will get told. Som ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Domination on the Internet
One of the first things I did for one of my clients several years ago was figure out how to get her positioned as an expert online. She had a wealth of information on a subject and was quite the expert. What she wanted was valuable organic links pointing back to her website. So I rolled up my sleeves to try and figure out how to do this. When it was all said and done, she had 6500-plus sites carrying her content ... Tags:article, writing
Michelangelo's Piazza By: Piero Caramella | - Though this piazza located on Capitoline Hill, one of the seven hills of Rome, is certainly grander in scale than some of the smaller village piazzas, it still remains true to the nature of a square as a gathering place for people seeking company and refreshment. The location itself has been the site of temples dating to ancient times and later was the home of various civic structures. However, its age began to show during the 16th century when Michelangelo was commissioned to revamp the muddy s ... Tags:divino, divino piazza, karla jo helms, piero caramella, joto pr, joto extreme pr
The Marketing-sales Dilemma By: Karla Jo Helms | - For many professionals, selling is becoming an impossible mission. There are even books written on the subject letting you believe that "selling is dead" Yes, selling is becoming seriously challenging. The first reason is: there are more and more competitors out there who swear they have a better product or service.
The second reason is: the customer is getting more confused than ever. The more choice there is, the less easy it is to decide. And, you have noticed, today ... Tags:joto pr, joto extreme pr, karla jo helms
What Do Rewards And Penalties Have To Do With Pr? By: Karla Jo Helms | - These questions point out the places where human nature can fall down. It can also tell you a lot about the PR of that person or business. When I am asked to come in and evaluate a companys internal PR, I look at one main factor before anything else how they operate on the fundamental datum of rewards and penalties.
What do I mean by this? Rewarding and penalizing based on merit, or rather based on true production, will determine whether you win the war in busine ... Tags:joto pr, joto extreme pr, karla jo helms
Talking To The Media: Who's Afraid Of The Big Bad Wolf? By: Karla Jo Helms | - Not in my world. The media are just like any other people. They respond to the same things we all respond to manners, good communication, ability to tell them what they want to know and the understanding they need of their time. And you have to know the rules of engagement. You would never talk to an 80 year old war veteran the way you would to a teenager.
Working with the media does take some research. You also have to understand what each journalist you want come in contact with ... Tags:joto pr, joto extreme pr, karla jo helms
We Say Caffee, You Say Coffee By: Piero Caramella | - However, if you are going to lighten your drink, make sure you do it before noon. After this time, espresso becomes sacred and its almost blasphemous to modify the flavor later in the day when you should have fully come to your senses. Traditional Italians also generally spurn the Americano or coffee that has been watered down to make it less strong. But whatever your preference, the importance really rests upon the bean and the way it is roasted.
Though most coffee beans are prod ... Tags:Divino Restaurant, Divino Piazza, www.divinorestaurant.com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella
According to a study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers. The study also projects that email driven sales in the United States will show a compound annual growth rate of 14.9% between 2006 and 2011. But statistics like that only bring about ... Tags:joto pr, joto extreme pr, karla jo helms, crisis buster, patrick valtin
Pr Crisis Management: Damage Control Vs. Being Proactive By: Karla Jo Helms | - Crisis Management is just that the management of a crisis. It actually puts attention on the crisis. As much as a corporation or organization would like to avoid a PR fiasco, a PR campaign that only puts attention on mitigating the damage is only going to put more attention on the fact that there is or was damage.
Let's put it in a different light. Say there is a well-established manufacturing plant that backs up to a beautiful greenbelt, and the factory workers eat their lunch ... Tags:Joto PR, Joto Extreme PR, Karla Jo Helms, Public Relations
Creating An Online Universe Article Pr By: Karla Jo Helms | - The internet is a huge source of information. What makes you credible to search engines is the value of the information you put out.
Article PR is a tool that has become more common in just the last few years. It is a term that defines the ability to broadcast your knowledge and expertise to your prospective clients via the internet namely article directories. These article directories or banks, as they are sometimes referred to, are depositories of online information that can ... Tags:joto pr, joto extreme pr, karla jo helms
Proud To Be An Italian-american By: Piero Caramella | - Italian immigrants maintained significant familial and social connections and often planned on returning to Italy, which many were able to do. Nonetheless, major Italian neighborhoods were established in the Northeast, often coming to be called Little Italy for their distinctive language, food and music. The strong ties among Italian family are still common today though over many generations, Italian-Americans have been absorbed into this culture just like the other immigrant ethnicities. ... Tags:divino, divino piazza, karla jo helms, piero caramella, joto pr, joto extreme pr
Make Me A Match By: Piero Caramella | - Sitting down at a solid oak table, swirling the wine, scenting the flavors and finally enjoying all of the nuances of a fine-crafted Lambrusco or Chardonnay seems to be the epitome of a vineyard experience. But there is no reason that you cant improvise and learn how to select a wine to match your food within the comfort of your own zip code. For those of us without a vineyard close by, here are some tips for wine selection to go with your Italian meal.
The most important thing t ... Tags:Divino Restaurant, Divino Piazza, www.divinorestaurant.com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella
New Italian Adventures In Today's Economy By: Piero Caramella | - Managing all of the different aspects and details that go into an eating establishment that is not just a place to get food but is actually an experience definitely has its challenges, but is also very rewarding and fulfilling. We are able to work with people and humanity in a social and friendly atmosphere that makes it such a pleasure. As my partner, Dmitry Lisovitskiy, comes from a managerial background, especially in the IT sector, this was a chance for him to interact with the public at a n ... Tags:Divino Restaurant, Divino Piazza, www.divinorestaurant.com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella
Authenticly Italian: How To Spot It By: Piero Caramella | - For starters, Italians dont eat pasta all day. No spaghetti in the cereal bowl, thank you. Breakfast is typically a cold meal; most start out with espresso and a pastry, both available from eateries at the local piazza, a square that functions as the social center for the entire town. Espresso, as you will find, is actually a vital part of the Italian way of life. It can be quite bitter, so traditionally a little bit of chocolate is used as a complement.
After this light meal, It ... Tags:Divino Restaurant, Divino Piazza, www.divinorestaurant.com, Divino, Italian restaurant Clearwater, authentic Italian cuisine, JoTo PR, Piero Caramella
