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Articles about healthcare marketing (0-50 of 553)
- What Is Chiropractic Marketing?
By: chirophil | - A lot of people are still scared when they hear the word marketing. They might view it as a tedious task, or they might not want to be seen or identified as a marketer. In fact, I remember one instance when I organized a Patient Appreciation Day and this very issue came up.
First, we wanted to organize a charitable event that we wanted to do regularly. We planned to have funds for school supplies, and we also wanted to extend our help to the patients who hadnt visited us for a lon ...
Tags: Chiropractic, Corporate, marketing, marketer, organized
- Tips For Using Facebook In Your Medical Marketing Campaign
By: johnwhites | - Social media is a hot topic right now in the medical marketing world. And when it comes to social media networking, Facebook is certainly one of the big players that come to mind. Although Facebook is frequently recommended as a way to promote a medical practice, actually understanding how to use it as a medical marketing tool can be a daunting task. Once you can figure out how to take advantage of Facebooks powerful social networking abilities, however, you will be able to experience seve ...
Tags: Medical marketing, healthcare marketing,
- A Guide To Internet Marketing: Five Tips For Plastic Surgeons
By: Daniel Beasley | - For many medical specialties, internet marketing may seem like a foreign concept. But not for plastic surgeons. While there are many doctors who depend on participating in a healthcare referral network, when a patient is considering elective plastic surgery, that does not matter because there is typically no insurance coverage. People often choose a plastic surgeon based on the referrals of those they are close to, but sometimes, they may not want anyone to know they are considering goin ...
Tags: internet marketing, plastic surgeons
- Career In Healthcare Administration
By: Michael.B | - If doctors and nurses are the first things that come to mind when you think of a career in healthcare, you need to think again. Doctors and nurses, while vital to the medical community, still need a host of trained and experienced professionals working behind the scenes to ensure the smooth running of hospitals, clinics and other medical facilities. Organizations can run smoothly only with the help and expertise of managers and administrators who plan and supervise the day to day running and mai ...
Tags: healthcare degree, health care administration degree
- How To Use Twitter To Market Your Medical Practice
By: johnwhites | - The use of Twitter as a medical marketing tool is becoming increasingly common. Twitter is a micro-blogging service that allows you to post updates of 140 characters. Twitter can be a very useful tool for physicians to market their practice because it enables them to expand your web presence, connect with patients, network with other physicians, and much more. However, according to a study conducted by the Nielson Co., only 40% of Twitter users remain active after one month of creating an acc ...
Tags: Medical marketing, healthcare marketing,
- How To Boost Your Medical Marketing Efforts Using Direct Marketing Techniques
By: johnwhites | - There are far too many medical marketing campaigns out there that consist of doctors and hospitals trying to outdo each other by advertising the latest piece of equipment they got or treatment they started offering. Ordinary people, who are the people you want to have become your new patients, are usually unimpressed with such advertisements. If you want to make a difference in your medical marketing campaign and really improve the results, you should consider taking hints from direct marketer ...
Tags: Medical marketing, healthcare marketing
- How To Position Yourself As An Expert In Your Field With Medical Marketing
By: johnwhites | - Do you want to position yourself as an expert in your medical field? If so, medical marketing can help you accomplish that feat. In your medical marketing strategy, you must focus on your medical specialty, launch a website with your goals in mind, promote your website, and much more. Here are essential steps to take if you want to use medical marketing to come to be considered an authority in your field of expertise.
Launch a Website
In this day and age, a web presence i ...
Tags: Medical marketing, healthcare marketing, medical practice marketing, physician marketing
- How To Expand Your Online Presence Through Online Medical Marketing
By: johnwhites | - Marketing your medical practice is no longer just about putting an ad in the phone book or local newspaper. The internet has become an incredibly important marketing tool in medicine because it allows you to reach your target audience easily. However, competition is fierce in online medical marketing so having a great website alone is not sufficient in attracting a steady flow of new clients to your practice.
Google indexes over a trillion pages of content so the chances of your ...
Tags: Medical marketing, healthcare marketing, medical practice marketing, physician marketing
- The 5 Ps Of Medical Marketing
By: johnwhites | - Nowadays, people choose medical practitioners based on their perceptions rather than relying on endorsements from local authorities and so on. It has become increasingly important for doctors to market their medical practices in order to build their brand, reach out to new patients, and increase business from current patients.
No matter how great of a doctor you are, your skills will mean little if no one knows you are out there. Some doctors are reluctant to embrace marketing s ...
Tags: Medical marketing, healthcare marketing,
- Should You Sell Your Healthcare Company?
By: Dave Kauppi | - For many healthcare companies, the answer to that question is a resounding, NO! There is an exception to this with the rapid rise of the new economy, new media, and highly scalable companies like Google, YouTube, Ebay, PayPal, and MySpace. In their case, their prospective customers highly value their newness, their breaking the mold, their non-establishment approach. They are viewed as doing what they do far better than the technology establishment stalwarts. The notable exception to this is App ...
Tags: business broker healthcare information technology, merger acquisition, sell, investment banker
- More Than Just Animal Instinct: Veterinary Practice Marketing Skills For Vets
By: Francis Murphy | - As any business-minded person knows, people love their pets. They are willing to splurge on their little companions to keep them happy and healthy. You don't have to love animals to start up a vet clinic and capitalize on the lucrative business of pet care, but a good set of business skills for a profitable vet clinic visited by a steady stream of loyal pet owners certainly wouldn't go amiss if you are a vet who is thinking of starting up your own clinic. To run a profitable business you really ...
Tags: Veterinary Practice Marketing
- How To Choose The Right Healthcare Pr Firm For Your Company
By: Schwart-PR | - Businesses that specialize in healthcare, pharmaceuticals, life sciences and medical devices often count on a public relations firm to help them refine their messages and to deliver them in a clear manner to audiences that may include patients, physicians, advocacy groups, investors, payors and key thought leaders. When medical companies are looking for the right PR agency, several factors should be considered.
First, healthcare companies must decide whether their requirements matc ...
Tags: healthcare public relations, healthcare pr, public relations, pr, healthcare, medical, business, marketing
- Who Can Benefit From Health Care Online Marketing?
By: Phoenix Delray | - Health care online marketing is critical to the success of many different companies in the field, some of which include doctors and other providers, insurance companies, pharmacies, and more. In order for representatives of different divisions of the field to understand what SEO professionals could do for them, there are different key points that have to be considered for each group.
For doctors and other providers, health care online marketing gives a cost effective alternativ ...
Tags: health care online marketing
- Importance Of Seeking Healthcare Advices
By: Nick Mutt | - When you are not well or healthy, you should seek healthcare advices from health experts or doctors. Taking preemptive action is better option than to go to see a doctor or health experts. Do your homework by identifying different types of health-care services, how to get health insurance to help pay for health care. This will help you financially and mentally as well.
If you are feeling not well you should go to see a doctor or health experts. Going to see a doctor is not going to ...
Tags: health care advice, seeking healthcare advices, importance
- Peripheral Vascular Disease & Innovative Marketing For Pvd Programs
By: Jim Banahan | - PVD is a familiar acronym in the healthcare world. PVD or Peripheral Vascular Disease is the abnormal condition of reduced blood flow in the vessels outside of the heart and brain. It is also referred to as peripheral artery occlusive disease or PAOD; and peripheral artery disease or (PAD. This disease is caused by the obstruction of blood flow most commonly in the arms and legs but also in the neck and abdomen. People have a misconception that peripheral vascular disease (PVD) is not that dange ...
Tags: Medical marketing, medical advertising, analytic health car
Social Web Results   Ron Paul: Healthcare Reform is Economic Malpractice | Ron Paul .com Shared By: RonPaulcom - Estimates of past healthcare spending programs have been off by as much as 100 percent so there is no telling what the actual cost will be.
 A Petition from Producers of Everything Connected with Healthcare - D.W. MacKenzie Shared By: theopolitico - You wish to free him from lack of private competition, that is, to create a competitive market for healthcare through government intervention.
 SecureThinking: What healthcare reforms means for HIPAA Shared By: SecureThinking - Pete Russo , Manager, Security Portfolio Marketing, BT Global Services What healthcare reforms means for HIPAA By Sushila Nair, Product Manager, BT...
 iPhone in Business - Profiles - Memorial Hermann Healthcare System Shared By: applemaniacs - With thousands of... Hermann Healthcare System depends on the latest mobile technologies to streamline its services and deliver better patient care...
 The monstrous Bureaucracy created by the Healthcare Bill – Update Chart | North Houston Tea Party Patriots Shared By: sistashambone - October 29, 2009 -- Text of House healthcare bill – H.R. 3962 (0) September 17, 2009 -- An Unnecessary Operation (0) September 10, 2009 -- Texas...
 King Pharmaceuticals, Inc. - Pharmaceuticals & Healthcare - Deals and Alliances Profile - new report released Shared By: neuronow - King Pharmaceuticals, Inc. - Pharmaceuticals & Healthcare - Deals and Alliances Profile - new report released King Pharmaceuticals, Inc. - Pharmaceutic...
 Green marketing - Sustainable Healthcare brand Invigorates Arizona Community Clinic | ParkHowell.com Shared By: ParkHowell - Capitalizing on its 30-year-old heritage of serving all patients, Adelante Healthcare launches its new brand of sustainable healthcare in Arizona for...
 Marketing Manager, Hybrid Rice job in Memphis Shared By: marketingjobssh - View job summary for Marketing Manager, Hybrid Rice at Bayer Healthcare Pharmaceuticals in Memphis, TN: Bayer CropScience (BCS) is one of the world's...
 MedAssets 2009 Technology and Innovation Forum Advances Progress in Healthcare Supplier Marketplace Shared By: TweetDiscovered - ... Louis, Mo., giving healthcare providers a venue to evaluate new products and services from innovative suppliers. The event...
 2009 CVA Awards Winners by Healthcare Facility Shared By: dhay7281 - Recognizing the nation's most talented healthcare marketing professionals! Agency: Red Door Creative -- Mankato, MN Award: Silver Entry Name: Heart of...
- Why Do Companies Choose Direct Sales And Network Marketing?
By: Dr. Andrew Smith | - Direct Sales and Network Marketing are becoming massive trends in Industry, as we move away from the Industrial Age into an Information Age. In the Information Age, success is usually achieved by effectively communicating information about products and services with a target market.
Markets such as the health and wellness industry offer many different products and services, so it is important to help potential customers to understand what differentiates one product or brand from ...
Tags: usana, usana business, usana team, usana training, network marketing, mlm, usana online, usana products, usana essentials, usana vitamins, usana healt
- Career Opportunities In Healthcare Management Through Online Healthcare Training
By: Frank Johnson 1 | - A healthcare administration career via online healthcare management training requires no medical background. This is the field relating to the leadership, management and administration of healthcare systems, hospitals and hospital networks. Healthcare administration covers a broad area of activities and there is usually a set of factors that determine the types of jobs that need to be done to run any given facility; these often include the size and scope of the facility in question and the kinds ...
Tags: online schools, healthcare administration, online healthcare
- 10 G.o.o.d.h.e.a.l.t.h. Ways To Make Sure Your Website Is Caught Up To The 21st Century
By: Tracy Ebert | - 10 G.o.o.d.H.e.a.l.t.h. Ways to Make Sure Your Website is Caught Up to the 21st Century
Sure, you probably have a website. Almost everyone does. Have you looked at it lately? I mean really looked at it.
Many companies, especially those in the healthcare industry, will focus their advertising/marketing dollars on popular mainstream media (television, newspapers, etc). BUT what happens when someone who sees your great ad on TV decides to visit your ...
Tags: healthcare marketing, promotional products, healthcare, marketing, advertising, branding,
- Stay In Front Of The Competition 9 Healthcare Marketing Strategies To Help Keep You 1 Step Ahead
By: Tracy Ebert | - Competition is tough out there, especially in the healthcare industry. With this economic climate, we are all scrounging to beat out fierce competitors for our customers business.
What are you doing to stay on top? Havent given it much thought? I guarantee that your competitors have!
Below is a strategic road map for you to keep one step ahead of the others.
1. Make sure your website is clean, up-to-date and informative. Make sure ...
Tags: healthcare marketing, brand marketing, healthcare branding
- Internet Marketing Millionaires Are Popping Up Everywhere
By: healthwriter2 | - Network Marketing is often maligned because of the relentless nature of some of the adherents, but nevertheless Network Marketing provides an equal opportunity for people to own their own business with what is actually a strongly ethical business model.
Regardless of means, anyone can be successful with network marketing and since many people start a network marketing business part time, while still working a regular job, it is it a great leveler in the business world.
Mult ...
Tags: Network marketing, networking, MLM, make money, home business, lifewave, patches, health patches, alternative medicine
- Email Marketing Campaign: Change Is Good
By: Lalita N | - A product can not reach to its real market without promotion. Companies spend big money and they make huge budgets for running a successful ad campaign. It is necessary otherwise a product can lag behind in the tough competitive market. Various things come in mind when we hear the term advertising. Models, campaigns, punchlines, huge budget and more than one advertising channels. Now things have changed as far as advertising is concerned. In fact medium and meaning of advertising has also chang ...
Tags: email campaign, bulk email marketing campaign
- Email Marketing Services: Take Action For Prospect's Reaction
By: Lalita N | - There is no doubt in it that online marketers face very tough competition. World Wide Web is full of websites and for a single product there are hundreds of websites. So it becomes tough to sell through a website and sometimes even to survive in the market. Online ventures strive to use a lot of Internet marketing to fight with this kind of competition. They opt for search engine marketing, banner advertising and other online marketing tools. These days many online shops are opting for Email ma ...
Tags: email marketing services, email marketing
- Email Marketing Solutions: Post-modern Ad Tool
By: Lalita N | - Without promotion, it is impossible to think about a good position in the market. This is the cause that every business person endeavours to use the better tools of promotion. They make it sure that the tool is efficient, up-to-date and cost-effective. It is also a fact that the channel of promotion is important in advertising. One online ad tool has become famous which is appropriate in all these senses. This tool is efficient, modern and cost-effective as well. That particular tool comes unde ...
Tags: email marketing solutions, email marketing services, email marketing, email marketing UK, opt-in email marketing
- Email Marketing Services: Modern And Profiteering Ad Tool
By: Lalita N | - Let me tell you an interesting fact about Emails. They can do promotion of goods and services and this fact has been tested and proved. That is why a lot of small and medium enterprises are opting for this promotional tool. They are investing in it and also making profit out of it. Some of the best features of an email campaign is that this kind of promotion is easy to adopt and it is cost-effective. You can make your product reach to a great number of Internet users in a very short time. You ...
Tags: email marketing services, email marketing, email marketing solutions, email marketing UK, custom lead generation, bulk-email marketing.
- Email Marketing Services: If Growth Is Your Priority
By: Lalita N | - Without promotion, it is difficult to get a good market position. That is why every business person tries for better tools of promotion. The tool must be efficient, up-to-date and cost-effective. The channel of promotion also plays a major role in advertising. With the advent of Internet one tool has become much famous which is efficient, modern and cost-effective as well. That particular tool is an Email. Yes! An Email has become one of the best online product promotion tool and many companies ...
Tags: email marketing services, email marketing, email marketing solutions, email marketing UK, email campaign.
- Email Marketing Services: The Contemporary Promotion
By: Lalita N | - An Email can do promotion of goods and services. This has been tested and proved. Many small and medium enterprises are opting for this promotional tool and they are making profit out of it. This kind of promotion method is easy to adapt and best part is that it is cost-effective also. You can make your product reach to a huge number of Internet users in short time and you don't need to make a huge marketing budget for that. How? For making this happen you can take assistance from email marketin ...
Tags: email marketing services, email marketing, email marketing solutions, email marketing UK, email campaign.
- Business-to-business Marketing Strategies: Free Information For Assessing Your Market
By: Michele DeKinder-Smith | - If your target market includes other businesses, direct mail sites such as InfoUSA and MelissaData are great places to turn when you need to purchase a targeted list. But, its a little-known fact that these sites (and others like them) are also a great free resource for obtaining other information about your potential market to help you make smart business decisions.
Direct mail sites allow you to input all kinds of search parameters for your target demographic, whether busine ...
Tags: Marketing strategies, direct marketing, women entrepreneurs, successful women
- Consumer Directed Healthcare - A New Trend
By: Danish.abdullah | - Gone are the days when the maxim that ruled the healthcare industry was "Build it and they will come", under the impression that that if people knew where services were located they would find their way to the clinics.
In post liberalisation India the healthcare industry is waking up to the fact that the consumer has to be pursued and enticed into visiting healthcare facilities of a particular brand and to buy healthcare products of a particular brand. With the government permitt ...
Tags: health care marketing solutions, health care communications india, healthcare consultants, healthcare marketing services,
- Healthcare Communications
By: Michelle1 | - Healthcare Communications is improving day by day. The agencies with almost dormant healthcare clients are also waking up to the fact that the pharmaceutical industry will gather momentum within a short time. Advertising agencies are projecting growth rates depending on the potential of their healthcare clients in the months to come.
At present, most of the healthcare business is limited to the fraternity of doctors but with the passage of time advertising agencies want to direct ...
Tags: Healthcare Marketing, Doctor Websites, Patient Doctor Communication, Medical Practice, Healthcare Communications, Medical Marketing Solutions.
- Doctor"€™s Practice Web Marketing
By: Michelle1 | - History recur itself in terms of Healthcare Marketing. The secret of homemade medicine has always shown miracles. The doctors themselves adapted many of these homemade medicine formulae. These medicines were of great potential value. Practice of medicines such as pain-relievers and allergy medicines are always in practice from the earlier times.
As doctors prescribed the usage and values of medicines, marketing of drugs was total wastage of time. Advertising was made to target th ...
Tags: Healthcare Marketing, Doctor Websites, Patient Doctor Communication
- Medical Marketing Solutions
By: Michelle1 | - Emdcommunications offers various kinds of Medical Marketing Solutions through its website. By combining market research and an in-depth study of your marketing goals, we build marketing campaigns through our web site to maximize your exposure for new patient referrals and provide a clue for the expansion of your medical practice. We offer the healthcare industry the ability to communicate effectively and efficiently with existing and prospective customers. Whether producing an enrollment welcome ...
Tags: Healthcare Marketing, Doctor Websites, Patient Doctor Communication
- Online Medical Practice
By: Michelle1 | - In todays market, hospitals, clinics, group medical practices and individual healthcare professionals with effective websites have a competitive edge.
Traditionally most of the growth in Online Medical Practice has been through healthcare partnership or by word of mouth. With growing usage of Internet for healthcare management needs in UK, and US you can ensure the visibility of your practice with minimal effort.
You may be having your medical practice website o ...
Tags: Healthcare Marketing, Doctor Websites, Patient Doctor Communication
- Why Healthcare Marketing Is Essential
By: Michelle1 | - We can already see that the medical industry is rapidly increasing at a tremendous pace. Patients are not only demanding timely service and quality care but they are also demanding paramount customer satisfaction.
In the medical industry Healthcare Marketing is not just advertising. There are sure marketing techniques to enhance your marketing nitty-gritty to the customer-desired level.
Good Medical Marketing Techniques:
In a good marketing plan the ...
Tags: Healthcare Marketing, Doctor Websites, Patient Doctor Communication
- Patient Doctor Communication
By: Michelle1 | - Whether it is web, print or electronic, every medium barrage patients with health related information and Online Medical Practice services. Research shows that the patients prefer each and every data supplied by us. Patients even like the way we send information and we design each aspect to the desired level from the consumers perspective.
Why do patients prefer emdcommunications newsletters?
1Improvisation of patient fidelity A regular contact with the pati ...
Tags: Healthcare Marketing, Doctor Websites, Patient Doctor Communication
- Youtube Friend Adder Marketing Can Make You Millions
By: Sam B. Goldberg. | - YouTube has become a phenomenon in today's networking and friendship building world, with millions of people signing up to view the hundreds of millions of videos that have been uploaded. This makes it a perfect place to network your business, offering tons of opportunities for business promotion. Using YouTube friend adder marketing software, business owners and entrepreneurs can contact huge numbers of people from all over the world with hardly any time or effort.
The number o ...
Tags: youtube friend adder, youtube bot, youtube friend bot, friend bot, stealth friend bomber, free youtube adder, software, internet marketing software, band prom
- The Forcast For Healthcare Management Jobs
By: Susan Slobac | - As the U.S. population ages, healthcare management jobs are likely to increase greatly, both in number and in remuneration. This also includes careers in healthcare such as administration and allied health occupations in which business skills are more important than a medical degree.
According to the U.S. Department of Labor (DOL), health care was the nation's largest industry in 2004, providing 13.5 million jobs nationwide. About 411,000 of these health care workers were ind ...
Tags: healthcare management jobs, health care management education, careers in healthcare, fast online degrees, degrees online, online bachelors degrees
- Healthcare Administration Jobs
By: Susan Slobac | - healthcare administration jobs
online health care education
jobs in healthcare
Healthcare administration jobs are available to those lucky people who have received the proper education and training. You can join their ranks when you utilize online health care education. Accredited colleges and universities now provide the outstanding training available to students attending classes on campus to the online community as well. You will get the same great instruction ...
Tags: jobs in healthcare, online schools, online college degrees, online health care education, college degrees online, healthcare administration jobs
- New Millennium Marketing Mega Trends
By: John Bradley Jackson | - The following changes will rock your marketing world:
Hispanic Revolution- Hispanics accounted for about half the growth in the U.S. population since 2000, according to a recent US Census Bureau report. The nation's largest minority group is increasing its presence even faster than in the previous decade. Contrary to popular belief, births have overtaken immigration as the largest source of Hispanic growth. If you are not marketing your products with this minority in mind, you a ...
Tags: niche marketing, marketing, marketing trends,
- Does Your Nonprofit Have A Marketing Plan Or Marketing Mess?
By: Katie Sternberg | - Every dollar you spend on marketing means one less dollar dedicated to the awesome programs and services you provide. That means each precious marketing dollar put toward web sites, brochures, logos, DVD's, development materials and other marketing tools better count! Unfortunately, planning for all that activity too often takes a back seat. Marketing plans are in short supply.
We bet you like the idea of a marketing plan but you don't have the time and energ ...
Tags: nonprofit marketing, strategic marketing planning
- Does Your Hospital Have A Brand?
By: Kelly Robbins | - Whether marketing a specific division of your hospital - like the cardiac division - or branding your hospital as a whole, creating "the brand" or personality of your organization has a huge effect on both your advertising and public relations efforts.
A colleague recently shared an experience with me. Her hospital had a strategy meeting with some of the executives. A marketing executive asked the question, "What makes our hospital different from all the other hospitals in the are ...
Tags: branding, competitor, marketing, healthcare, healthcare marketing, tips for hospitals, branding your hospital, Kelly Robbins, USP
- 10 Cheap Ways To Create Awareness For Your Healthcare Facility
By: Kelly Robbins | - Creating awareness for your healthcare facility, especially with little or no budget, can be a daunting task. New competitors, a lack of prior marketing, a poor reputation in the past and lack of funds are all reasons why your facility may be experiencing a decline in patients or a lack of growth.
While a difficult task for any business, creating awareness for a healthcare facility can be especially daunting because there is so much competition out there. Here are a few inexpensiv ...
Tags: create awareness for your healthcare facility, healthcare, copywriting, marketing, build awareness, postivie image, market business, market new health
- How Nonprofit Organizations Compete
By: Kelly Robbins | - According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let's take a look at each of these areas and compare them with regard to how a for-profit company competes.
Quality of programs or technology: Many times in a for-profit company, better technology is what puts y ...
Tags: competition, compete, non-profit organizations, Successful Marketing Strategies, competitive advantage, competitive strength, Kelly Robbins, competito
- Myspace As A Marketing Tool?
By: Kelly Robbins | - Have you ever had the experience of something popping up for you several times in a short period of time? That happened to me last week with MySpace.
First my nephew, a professional rapper (he is playalytical for those of you into rapping), was telling us over dinner how well his business is going and that he has over 30,000 "friends" on MySpace. Which meant absolutely nothing to me. To put things in comparison for us his girlfriend told us she has 20 friends. All of us "old folks ...
Tags: marketing, marketing techniques, myspace, kelly robbins, how to market, marketing tool, promote yourself, using myspace for marketing, myspace facts,
- Top Eight Reasons Why Holding Teleclasses Is The Best Way To Grow Your Business
By: Kelly Robbins | - Your voice is the single most effective marketing tool you have. Many of us are comfortable using more traditional methods of marketing, which are generally impersonal and one-way. You mail sales letters or post cards. You have a web site. You run advertisements or articles prospects read. You have a newsletter or even a blog.
These are great marketing tools and I use them all, but they lack the intimacy you get when people hear your voice.
When I coach my clients I ...
Tags: marketing tools, marketing methods, sales letters, holding teleclasses, benefits of teleclasses, growing your business, Kelly Robbins, teleclasess
- Using Testimonials In Healthcare Marketing
By: Kelly Robbins | - One of the most powerful advertising tools for any business is a testimonial from a happy patient or client. Testimonials easily reduce or eliminate buyer's remorse and put patients and clients at ease. Businesses, large and small, across every type of industry imaginable, use testimonials in their marketing efforts with the glaring exception of the healthcare industry.
A study done by the Archives of Internal Medicine showed that less than 6% of hospitals use testimonial adver ...
Tags: advertising, advertising tools, marketing, using testimonials, healthcare marketing, Kelly Robbins, marketing your business, healthcare industry
- Why You Need To Stake Your Claim
By: Kelly Robbins | - What do I mean by stake your claim? No, I'm not talking about digging for gold in the Wild West. I am, however, talking about marking your territory. I am talking about being the first to publicly say that you discovered something and it's yours. I am talking about being the first to "claim" to do something different and better than your competitors.
Don't be alarmed. I didn't fall off the covered wagon here in Colorado and knock my head. I am talking about marketing.
Tags: stake your claim, marketing, being different, standing out from competition, USP, Kelly Robbins, healthcare, marketing, stand out in marketing, claim,
- Tailoring Your Marketing Message To Speak To Your Many Audiences
By: Kelly Robbins | - Copyright 2006 Kelly Robbins
When putting together a strong marketing message, many of us spend a lot of time putting together the main idea, and then stop writing, thinking we're done. However, what makes people act is not usually the main idea, but when we show them why the main idea is important to them. And why your message is important will vary depending on who the audience is.
For example, let's say you are announcing the purchase of new equipment for your he ...
Tags: marketing, marketing message, market, Kelly Robbins, healthcare, business, marketing your business, how does marketing affect your business, business
- Searching For Marketing Ideas?
By: Kelly Robbins | - Copyright 2006 Kelly Robbins
At one point or another in our marketing careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating. Sometimes we just plain run out of ideas.
Here are a few ways to get ideas flowing if you find yourself stuck:
1. Read. Read everything you can get your ...
Tags: new marketing ideas, creative marketing ideas, ideas for marketing, Kelly Robbins, name in front of clients, marketing careers, find ideas for marketi
- What Business Are You Really In?
By: Kelly Robbins | - Copyright 2006 Kelly Robbins
Think about this question clearly for a minute. What business are you in? Are you in the chiropractic business? The holistic health business? The healthcare business? The helping people be happy business? The copywriting business?
I bet most of you answered something similar to this. But I want to challenge your assumptions. Are you really in the holistic health business? Am I really in the copywriting business? I know I work hard to be ...
Tags: business, marketing, copywriting, Kelly Robbins, market yourself, healthcare marketing, marketing strategies, marketing tools, marketing your business
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