Ebizbuilderpro Attraction Marketing System. It's About You. By: Kyle Clouse | - The eBizBuilderPRO attraction marketing system was built with one thing in mind and that is to brand YOU as an industry leader and expert. 97% of network marketing and MLM business owners spend themselves out of business within the first 2 months simply because they do not know how to effectively market and brand themselves.
Local Sourcing Techniques: Product Sourcing For E-biz Newbies By: Chris Malta & Robin Cowie | - Many would-be online merchants have no idea where to begin locating products to resell. According to Lynn Dralle, of http://TheQueenOfAuctions.com, who has made a full-time living selling on eBay for years, "Garage sales, estate sales, thrift shops, and consignment stores provide great sources of merchandise. They're especially ideal for beginners because there's very little risk or investment involved." Local sourcing affords a simple, inexpensive way to learn the ropes of E-Biz product sourcin ... Tags:ecommerce, ebay, estore, auction, internet, online store, home business, ebiz, home-based business, products
No Experience Necessary: Building Wealth Online By: Chris Malta & Robin Cowie | - One of the most accessible ways for anyone to build a solid income, regardless of their technical expertise or limited start-up budget, is through the Internet. According to veteran e-tailer Sydney Johnston, creator of http://Auction-Genius-Course.com, anyone with a computer and the ability to read and write can start a profitable online business if they have the self-discipline to follow through.
How To Choose Your Product Lineup: Product Selection Criteria For Your Ebiz By: Chris Malta & Robin Cowie | - The Internet has come a long way a few years ago, it provided an extremely limited selling venue. Only the most daring buyers ventured online to make purchases. Today, nearly anything that can be sold can be sold online, asserts online business advisor Ana Rincon, of http://OnlineBusiness.About.com. Even the most conservative shoppers think nothing of buying a complete set of furniture over the Internet.
Giving Something Back: Online Charity For Your Ebiz By: Chris Malta & Robin Cowie | - ECommerce and charity don't often cross paths; but when they do, they form a powerful connection. Virtual charity malls, like http://BuyForCharity.com and http://Benevolink.com, were designed to enable your Internet customers to give to causes they value, without spending any extra money. When your eBiz joins a mall, your buyers make the purchases that they would normally make, and your store donates a percentage from every sale to your shopper's charity-of-choice.
Untapped Marketing Resources: Growing Your Own Ebiz With Ebay By: Chris Malta & Robin Cowie | - EBay is one of the most powerful marketing tools around, but all too many small business owners are missing out on the opportunities it affords. Whether your business is online or brick-and-mortar, eBay is a tremendous promotional resource that you really can't afford to overlook. It's critical to your business success that you incorporate the traffic-heavy auction site as an ongoing part of your business strategy.
The Ins And Outs Of Importing: What You Need To Know To Begin By: Chris Malta & Robin Cowie | - Importing can provide your e-business with cutting-edge products at rock-bottom prices. But it's a very complicated process, and not one you want to go through alone. Customs brokers and freight forwarders are your gateway into the world of international trade, explains Custom House Broker Don Hoffman, of http://EveryOnlineShoeStore.com. For commercial shipments, you're legally required to utilize the services of a licensed broker. They're the experts in getting the documentation and duty paym ... Tags:ecommerce, importing, import, internet, estore, ebiz, ebay, auction, online store, home ebiz, products, sell
Profitable Knowledge: Adding Info Products To Your Offerings By: Chris Malta & Robin Cowie | - Surprisingly, one of the most profitable products you can add to your eBiz line-up is information. There are multiple kinds of information products, from hard-copy CDs and printed materials, to database products and web site memberships.
According to well-known author and serial entrepreneur Tim Knox, the highest-margin information products are those that are both digital and downloadable, such as e-books and audio or video files. Explains Knox, With no manufacturing process, mini ... Tags:ecommerce, estore, auction, ebay, online store, internet, internet store, products, sell, home business, ebiz
Good Business Sense: Microsoft's Free Accounting Solution For Sb By: Chris Malta & Robin Cowie | - To be truly successful, you have to treat your business like a business, and good accounting practices are a big part of that. Yet only twenty percent of the twenty million small and home-based businesses in the U.S. use accounting software to track their business finances. Many home-based business owners' bookkeeping systems still consist of pens, paper, and boxes stacked in closets. Worse, many more don't keep records at all. They have no idea where, or if, they're making or losing money. Tags:ecommerce, ebiz, estore, online store, internet store, home business, home-based business, internet, auction
Online sales are not all together that different from brick-and-mortar sales. The bottom line is that you are still trying to convert shoppers into buyers. So while it's great to have great products, if your sales copy is ineffective, you will find yourself unable to move them.
Product Sourcing Strategies For The New Year: 5 Ways To Boost Your Ebiz By: By Chris Malta & Robin Cowie | - There's no better time than the New Year to re-evaluate your product sourcing strategy. You can't look at your product sourcing in 2007 the same way that you did in 2006. Consumer trends cycle and changeyou need to understand what buyers want NOW. According to seasoned trend-spotter Lisa Suttora, of http://WhatDoISell.com, there are five specific strategies you should be incorporating to see your eBiz succeed in the coming year:
Learning From The Best: Good Advice For Your Ebiz By: By Chris Malta & Robin Cowie | - More and more people are realizing the potential that having an online business gives them to increase their income or free them from their nine-to-five jobs. But the unfortunate truth is that most new e-businesses fail. One of the biggest reasons is that, all too often, eCommerce newcomers dive right in, without first learning how to start and run a business right. Many Baby Boomers have lost their life savings because they didn't invest the time and effort into studying the ropes of selling on ... Tags:ecommerce, ebiz, internet, online store, home-based business, home business, work at home, research, sell
If you're considering getting started in e-commerce, having your own eBay store is a great way to gain experienceit's like putting your own website up right on eBay. According to eBay University Instructor Janelle Elms (http://JanelleElms.com, http://StoresSuccessVideo.com), there are considerable advantages to starting online with an eBay store rather than an independent website:
All I Want For ChristmasÃ"'¦ How To Pick Products That Will Sell This Season By: By Chris Malta & Robin Cowie | - With summer over and fall decidedly underway, if you haven't started thinking about what you're going to sell this holiday season, it's high time you did. Holiday buyers are already going online, and you need to be sourcing seasonal trends so you can give your buyers exactly what they're looking for.
Thankfully, eBay makes the Market Research portion of your holiday product sourcing a snap with two very helpful resources:
Made In China: How To Source Products Directly From Asia By: By Chris Malta & Robin Cowie | - Sooner or later, your home retail business will likely reach a point where you'll need to buy product directly from the manufacturer in order to get the best price. To go all the way up the supply chain may mean buying directly from Chinese manufacturers.
If you're like most eBiz owners, you may feel very uncertain about the prospect. The idea of trying to locate China suppliers willing to deal in smaller quantities, fly across the world to meet with them, and make buying arrange ... Tags:ecommerce, ebiz, estore, auction, ebay, online store, internet, importing, factory direct, china, suppliers
Shopping Smart: Using Technology To Simplify Market Research By: By Chris Malta & Robin Cowie | - Every time you're outat the mall or in a storeyou see ideas for great products you can sell through your e-business. But before you decide whether a product is worth pursuing, you have to determine if you can compete with it. That requires performing some market research to understand what the market will bear. And that is what makes http://Frucall.com's free, phone-based service a valuable resource, not just to shoppers, but also to Online Sellers looking for information on prospective pr ... Tags:market research, ecommerce, products, product research, eBiz, online store, internet, eBay, estore, auction
Hot Stuff! Helping Yourself To Ebay's Research By: By Chris Malta & Robin Cowie | - Slow Burn
Many people turn to hot lists to make product sourcing decisions. These lists are designed to tell sellers what buyers want at the moment. The problem is most of these lists are static, so they quickly become obsolete. When a hot list comes out, everyone jumps on board and quickly floods the market with those items, leaving little room for competition.
Call MeÃ"'¦how To Improve Customer Communications By: By Chris Malta & Robin Cowie | - The easier you make it to contact your business, the more contact your business will get. That's why so many small businesses are turning to Web 2.0 applications, such as web-initiated calls to generate sales leads. Also referred to as click and connect, these calls let your customers make live contact with you by clicking a small icon you can paste in your blogs, emails, or website.
Safe And Stress-free Shopping! Building Customer Trust By: By Chris Malta & Robin Cowie | - As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shopper's choice, it's usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry they're throwing their money away.
Whether this is your first holiday selling online or your tenth, you need to understand the current market in order to take advantage of the upcoming shopping abandon that most of your buyers will experience this time of year. Trend-watcher Lisa Suttora, of http://WhatDoISell.com, shares five specific sales trends that retailers should be conscious of entering this holiday season:
Seeing The Whole Picture: A Wholesaler's Role In The Retail Chain By: By Chris Malta & Robin Cowie | - You probably realize that, as a retailer, you need to get as close as possible to the source of your products to maximize your profit margins. But if you're like most retailers, you may think that means going to the product manufacturer. You might assume that because the wholesaler stands between you and the manufacturer, the wholesaler is a middleman. But by that logic, you as a retailer are also a middleman, standing between the manufacturer and the end user.
Far From Home: 4 Keys To Successful Importing By: By Chris Malta & Robin Cowie | - As your eBiz grows, and housing large stores of inventory becomes feasible, importing becomes a cost-effective way to source products. If you purchase in large volumes, the incredible deals you can find by purchasing directly from overseas manufacturers may outweigh the costs and complications involved. The key to importing profitably is to do your homework:
10 Holiday Sales Tips: How To Cash In On The Season By: By Chris Malta & Robin Cowie | - With the holiday season ramping up, shoppers are coming online in droves. In fact, online holiday sales this year are predicted to increase twenty percent, as consumers grow more and more accustomed to the ease and convenience of shopping online. Internet business advisor Ana Rincon (http://OnlineBusiness.About.com) reveals ten tips for increasing your online sales over the holiday season:
Tax Loopholes: 3 Ways To Make Tax Laws Work For You By: By Chris Malta & Robin Cowie | - Many people associate the words tax loopholes with questionable accounting practices. But according to tax strategist Diane Kennedy, of http://TaxLoopholes.com, A loophole is nothing more than a government incentivetax laws are written to favor people wanting to start businesses because businesses stimulate the economy. Tax loopholes are just legitimate deductions the government allows in order to encourage certain behaviors. Exploiting loopholes isn't about skirting the law, but rather m ... Tags:home business, home-based business, tax tips, ebiz, work at home, products, sell, ecommerce, online store
Beating The Odds: 3 Ways To Ensure Your New Business Is A Success By: By Chris Malta & Robin Cowie | - It's a scary fact that nine out of ten new businesses fail in their first year. But that also means that one out of those ten new businesses makes it. What sets these successful ventures apart from their less-successful counterparts? According to JP O'Brien, founder and president of http://KeepMore.net, the difference is that a successful entrepreneur treats their business as a business. This focus ensures they capitalize on tax breaks and deductions, and keep more of their hard-earned profits. ... Tags:ecommerce, online store, ebiz, internet, home business, work at home, home-based business, home office, sell
Since the birth of e-commerce, certain faulty thought patterns have plagued online retailers. Says Lisa Suttora, of http://WhatDoISell.com, There are things I see people do that are very, very common, [that] really hinder their ability to grow their business and make the profit they want. Having the right mindset when sourcing and selling your products is critical in avoiding those regrettably typical seller mistakes.
How To Prevent Fraud On Ebay! - Four Signs To Watch For By: By Chris Malta & Robin Cowie | - Of the millions of transactions that transpire on eBay each day, only an infinitesimally small percentage are fraudulent. However, even that small percentage means that fraud does still occur. How do you, as a seller, avoid becoming the victim of a scam? By recognizing common signs of fraud:
In The Know: Market Research And Your Bottom Line By: By Chris Malta & Robin Cowie | - You probably realize that you need to do research before deciding what to sell on eBayknowing your market lets you pick a profitable product line-up and avoid expensive mistakes. But you may not realize that if you stop there, you're missing out on a lot of potential sales!
Market research tools from Andale, Hammertap, and even eBay, supply you with data that shows you not only what to sell, but also when and how to sell it for the greatest possible profits! But having all that ... Tags:ecommerce, estore, auction, ebay, online store, internet, ebiz, products, market research, product sourcing
Building Your Line-up: 5 Product-types Every Seller Should Carry By: By Chris Malta & Robin Cowie | - Too often, e-tailers think only in terms of carrying individual products. But according to Lisa Suttora, of http://WhatDoISell.com, If you're in the mindset of selling one product to one person, you're thinking about making a one-time sale, not about building a business. You're not just vending product Xyou're creating a product line and giving your customers a reason to return to your site.
Sitting Pretty: How To Achieve High Search Engine Rankings By: By Chris Malta & Robin Cowie | - The best kind of traffic is the free kindthat is, the traffic that comes from natural search engine rankings. Acquiring those rankings, however, takes time and a dedicated effort; but once you achieve that positioning, it's only a matter of doing a little maintenance work. And, most importantly, you don't have to reinvest half your profits back into advertising to maintain the higher sales volumes you achieve.
Rss In A Nutshell: What It Is And What It Does By: By Chris Malta & Robin Cowie | - You've probably heard the term RSS feeds before, but if you're like most people, it doesn't mean much to you. However, if you sell online, it's high time you discover this powerful marketing tool and what it can do for your eBiz. According to Jeff Molander (http://www.ThoughtShapers.com), CEO of performance-marketing consulting practice, Molander and Associates, the potential of RSS as a promotional vehicle for online retailers is tremendous.
Putting Your Business In The Limelight: How To Submit Press Releases That Get Published By: By Chris Malta & Robin Cowie | - Any business can benefit from regular promotionthe more exposure, the better. One of the best ways to get your name out there, and one that small business owners too often overlook, is writing press releases. Whether you're selling an extremely rare item on eBay, or your website is offering a unique service, communicating that to the right audience is an excellent way to bring in new business.
When you're sandal shopping at your favorite Shoe Emporium, you may be drawn to the boot display across the aisle. Although you didn't come in looking for boots, you find yourself checking out with both beach sandals and ankle boots. This is the concept behind using product recommendations on your website: you're leading visitors step by step through your store. Your goal is to sell them the product they initially came to you for, but also to strategically ... Tags:product, recommendations, marketing, conversion, estore, eBiz
Price Check: How To Set Your Product Prices By: By Chris Malta & Robin Cowie | - How you price your products has a tremendous impact on your business' bottom line. That's why you, as an online seller, need to find the pricing strategy that works for your web store and allows you to achieve your business goals.
Costly Mistakes
Bad pricing can have serious repercussions in the form of lost business and lost revenues, yet many e-tailers disregard its importance. Many new, and not so new, sellers seem prone to certain common mistakes:
Pricing For Dummies: How To Find What Your Item's Worth By: By Chris Malta & Robin Cowie | - Setting prices on eBay can sometimes feel like shooting while blindfolded. As convenient as it would be, no one has put together a convenient little guide you can grab to find the average price for Item X. Trying to assemble the seemingly unlimited categories and products being sold on eBay, along with the prices they typically go for, into one handy compilation would be a task that could make anyone throw their hands up in despair.
A Win-win Situation: Why Affiliate Marketing Works By: By Chris Malta & Robin Cowie | - Affiliate marketing can be a profitable venture for you, as a merchant or affiliate. It presents you with a great opportunity to increase revenue, and build valuable business relationships.
Affiliate Benefits and Resources
As an affiliate partner, you're capitalizing on traffic you already have. Every time someone clicks through your site and makes a purchase on your merchant's site, you earn a commission. Explains Anik Singal, CEO of http://AffiliateClassroom.com, ... Tags:affiliate, marketing, ebiz, ecommerce
4 Rules For New Entrepreneurs - Practical Tips For Starting Right By: By Chris Malta & Robin Cowie | - Its a great time to be an entrepreneurin the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that youre lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.
What"€™s A Blog And Why Should I Have One? - Using Blogs To Generate Business By: By Chris Malta & Robin Cowie | - Most everyone on the internet has, at some point, run across blogs. Blogs are simply internet journals recording whatever happens to be on a writers mind at a given moment. Typically written in an informal tone, blogs read as though the writer is having a friendly conversation with their readers. Though blogs have exploded in popularity, few online retailers understand that having a blog can be a very effective way to drive sales for their e-businesses.
Feeds are a way of sharing content. When you make material from your website available for publishing on other sites, you provide them with a feed. Basically, its a code that lets them post your articles and blogs. There are different kinds of codeXML, RSS, Atom, etc.but essentially theyre all just different ways of accessing a feed.
Branding Your Ebiz - Creating A Name Your Customers Trust By: By Chris Malta & Robin Cowie | - If you want customers to spend money with you online, you have to make them feel confident theyre dealing with a legitimate business. Theyre giving you their personal information, as well as their credit card number. If your website sends a clear message you run your business from home, they may not feel comfortable entrusting you with that kind of info. Thats why its important to create a brand your customers recognize and trust.
3 Things Search Engines Want To See - Using Links The Engines Will Like By: By Chris Malta & Robin Cowie | - Search engine companies are constantly changing their algorithms to keep their results up-to-date. Optimization used to be the primary factor search engines used to determine a websites ranking. However, it currently makes up only about 10% of their total algorithms. What carries the most weight with search engines now is linking.
Linking is the process of connecting to other sites that are relevant to your target market and that are highly ranked, and of getting them to connec ... Tags:Product, sourcing, ebay, ecommerce, dropship, ebiz, entrepreneur
4 Strategies For Seasonal Selling - Planning For Retail Cycles By: By Chris Malta & Robin Cowie | - Every product has a natural life cycle and a season where it sells best: some early buyers come at the beginning, and then the mass of buyers come. Prices peak and retailers begin running out of stock. Sales slow, and trickle down to a few last-minute shoppers.
As an online seller, its critical you prepare for the natural retail cycles throughout the year. With some simple strategies, you can make the most of the opportunities presented by the changing seasons:
Renowned eBiz author Sydney Johnson created the now-famous Auction Genius courses (http://AuctionGenius.com) to aid people wanting to create their own e-businesses. She shares some important tips for anyone looking to learn the online retail industry:
Good Clicks, Bad Clicks: Recognizing The Signs Of Click Fraud By: Entrepreneur Magazine EBiz Radio Show | - Search engine marketing is a billion dollar industrybut click fraud poses a threat to search engine advertising companies and online marketers alike. Pay-Per-Click ad campaigns are a fairly simple concept; advertisers bid on popular search keywords and pay the search engine ad companies every time someone clicks on their ad. This is a mutually beneficial relationship for the advertiser and the search engine company. The problem comes when the advertisers numbersand their billsare fal ... Tags:website, marketing, advertising, fraud, internet, ecommerce, ebiz, ppc, click, analyze, detect, campaign
