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Articles about direct marketing (300-350 of 11256)
- Ways To Appear On The First Page Of Google Search Results
By: Jason Prescott | - Once you create a website for your business, you quickly figure out that people are not flocking to it. When you assess the different ways of driving traffic, your options include advertising your website address, promoting your website address through Public Relations and gaining media coverage, encouraging other sites to link to you and getting placed in online directories.
However, these marketing activities will deliver small and sporadic volumes of traffic. The single biggest ...
Tags: Affiliate marketing, Pay-per-click, Banner ads, Text link ads, Search engines, WordTracker, Web Marketing, Search Engine Optimization, Direct Marketing
- Lightyear Alliance And The Transfer Of Wealth
By: Timothy McGaffin | - With all this talk about the digital phone service called VoIP, I decided become a distributor of this service myself with a company named Lightyear Alliance and give my review of this company and the product.
According to Business Week, the largest transfer of wealth in the world is the replacing of traditional telephone lines with VoIP because this digital phone service is considerably cheaper and of better quality.
The network marketing and direct sales industry ...
Tags: lightyear alliance, voip, voice over internet protocol, telecommunications, voip revolution, ACN, American Communications Network, direct marketing
- I Love It When An Idea And Promotion Come Together
By: Troy White | - The money pouring into a bank account because of a perfectly matched promotion, price, people mix - nothing better. Which is part of the reason I have been slow on my posts - I promise to be more regular. Things have been busy - a very good busy.
Some important lessons I have learned over the past few weeks:
1) Get those newsletters in print! I know... I know.... (insert whining and excuses here)
- they cost money - they take time - they are difficult ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, direct mail, lead generation
- How To Know What To Pay For Web Design
By: Alexandria Marx | - How do you know what to pay for web design? Do you go strictly on what you can afford or what you need? Web design is the creative presentation similar to the printed brochure, but that is where the similarity stops. Unlike a printed brochure, your web site is interactive. It is seen by millions of people. It is not limited to the hundred or even thousand that your sales people send and use as a leave behind after an in-person sales presentation. People visiting your website can respond instantl ...
Tags: web site design, direct marketing, copywriting, web promotion, internet marketing
- 2 Very Dangerous Trends To Fall Into - I Have!
By: Troy White | - In a forum I visit - some people have asked questions on how to deal with some serious issues they find themselves falling into.
Here are two of them - and my suggestions on how to break free of them:
Information overload is HUGE! I fell into it years ago and finally dug my way out of it. The breaking point? A person very close to me that said "do you REALLY need to learn more to make some money - can't you use all your experience and materials you already have to ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, direct mail, lead generation
- Marketing Basics... That You May Be Ignoring
By: Troy White | - The following 6 strategies can each make a huge difference to your business. The question is - are you using any of them? All 6 are not needed to see an immediate impact... just one. Have a look through them and see which one you can test out for the next month - then do it.
A simple change can make a 10-40% improvement to your bottom line... times that by 6... you get the picture...
* Survey your prospects and clients asking them what it is that they want this p ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, direct mail, lead generation
- Marketing Using Unusual Customer Focused Tools
By: Troy White | - How just a little creativity can make the ideas pop and the profits sing!
One of the biggest problems for most people is how to get customers in the door (or to place an order).
You can run sales. You can run lead generation ads (which I highly recommend you do anyhow one of my ads pulls in 30-50 new fresh leads every 2 weeks) You can run ads
And, you can run very unusual contests that get your customers involved in a fun way. Let's say you operate ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, direct mail, lead generation
- Here's To Those Who Dare To Think Different...you
By: Kim Klaver | - Do you remember when Apple Computer celebrated and called out to these kinds of people?
Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Have You Learned A Language That Isn't Spoken By Regular People (=consumers)?
By: Kim Klaver | - TED: So, what do you sell?
LULU: Oh! We have unique, patent pending, proprietary and unique nutraceuticals, the best out there, backed up by medical experts and scientists. And..
What do you want to do now? Go towards this person or away from them?
The CEO of one of the largest advertising agencies in the world said that to create messages that win over consumers,
"You always have to put yourself in the shoes of the consumer. It's not w ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- What Else Could Come Stuck To A Pop Bottle?
By: Kim Klaver | - So, you're looking for innovative ways to introduce your product and not be just another one of the hundreds out there?
How can you stand out?
Here's a unique idea cooked up by a college student in Australia. She wanted to introduce a new little magazine, and wanted to bypass the usual distribution channels, which are already packed full and hard to penetrate without a big name.
So she got inventive and instead of putting her mag on the magazine rack ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- For Love Or Money?
By: Kim Klaver | - On a call the other night, one gal said she was changing companies because the one she was with wasn't paying enough for amassing customers, which is what she wants to do in her networking business.
She's one of those who likes to find a product she loves, and then get customers.
Anyway, her old company was paying under 10% commissions on her customers' orders, and she found another one, with a similar product she liked, that was paying almost twice as much.
...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Controversial Advertising For The Church? Or Pure Genius?
By: Troy White | - I heard that the United Church of Canada was receiving some pretty major flack for a series of advertisements they are running.
You can see them for yourself at www.wondercafe.ca, bottom left you will see Ad Campaign, click on "view campaign"
Here are a couple of the advertisements they are running in print across Canada right now.
I am not bringing this up to get into a discussion (or argument) on your religious beliefs, rather to share with you why ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, lead generation, direct mail
- Effectivebusinesstools.com: Creating Demand For Your Products
By: Stan Dubin | - Some small business owners have the subjects of sales and marketing confused.
The essence of marketing is to send out communications that make people aware of your products or services, and to make them want your product or service. This is different from sales, which is what you do once you have a prospect, to get that person to agree to purchase a product or service.
So marketing is the first step, sending out communications to create want for the product or s ...
Tags: small business, small business marketing, marketing, direct marketing
- Are You Dramatically Different?
By: Troy White | - One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a life I absolutely love.
One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.
It doesn't sound easy at first.
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, lead generation, direct mail
- New Product, New Invention, Now What?
By: Nick Romer | - One of the most frequent questions asked by people that develop a new product or create a new invention is, "Where do I begin?"
Should I Patent My Invention?
The cost of a patent can range from several thousand dollars to millions depending on the complexity and type. Also, it is often recommended to conduct a patent search prior to writing a patent adding further cost.
Even if you decide to write the patent yourself, which you can do and many resou ...
Tags: new product marketing, new invention, product launch, direct marketing, television sales, qvc, trade shows, small business, entrepreneur, inventor, di
- How And Why You Should Think Like A Tabloid Writer...
By: Troy White | - Thinking Like A Tabloid Writer
If you want your phone to ring and your tills to ding, your advertising must get peoples attention!
Every single day people are inundated with advertising from thousands of places. If you want yours to get noticed - it had better be different.
One recent number I saw showed that people see more advertisements in 4 hours than they used to see in an entire 30 day span - and this stratospheric jump has only happened in the ...
Tags: marketing, copywriting, small business, advertising, unique marketing, creative ideas, direct marketing, lead generation, direct mail
- How He Got His People To Stick For 2500 Years
By: Kim Klaver | - In our business, we hold up others who have been successful and announce to the audience, "See her? She used to clean houses! And now look at her. She has people cleaning HER big house. You can do it too! So sign up and get your initial big banana package and get started."
It's the "If they can, you can," or "If I can, you can," syndrome.
However, the drop out rate of 102% tells us this is not quite how things turn out.
2500 years ago, the Buddha also ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- One Technique To Prevent Premature Drop-outs
By: Kim Klaver | - Have you signed up a recruit with great anticipation, then the person talks to one or two people they know, and next thing you know, they quit the business?
To help prevent this, try the following in the first week after the person buys in (after they've been on the product and love it, preferably):
1. Tell the recruit that learning what to say to prospects changes everything. That the words they use will determine whether they'll be perceived as a blowhard seller t ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Is Nm Slipping Because Our Values Are Slipping?
By: Kim Klaver | - Do you think it's OK for someone to repeat untrue things to get someone into their business?
For example, "This is easy. Anyone can do it." Or Everyone wants this product. It sells itself.
If those two things haven't been true for the person saying it, would you, knowing that, want to come into the business with her?
What about this: "If I could show you a way to make $8,000 in your first 30 days, would you be interested?" Or "If we could show you a ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- How They Train Elephants
By: Kim Klaver | - Or, on the importance of right association.
"When a wild elephant is to be tamed and trained, the best way to begin is by yoking it to one that has already been through the process. By contact, the wild one comes to see that the condition it is being led toward is not wholly incompatible with being an elephant -- that what is expected of it does not contradict its nature categorically, but heralds a condition that, though startlingly different, is viable. The constant, immediate ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Who Said Anything About Rejection?
By: Kim Klaver | - On today's call, I asked:
"After you started the business, what's a hidden cost you discovered?"
"REJECTION! REJECTION!" responded several people at once.
Hear hear.
But who said anything about rejection when we signed up?
"It's easy, anyone can do it. The product sells itself." Isn't that what you heard?
Maybe THAT'S what makes rejection so hard on someone like Julie, with no previous business background. ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Three Ways To Make Residual Income
By: Michael Laleye | - There are three different ways to earn residual income. Residual income is income that a person earns again and again for something they do once. They
can earn it through a home business, investments or direct marketing. Each method will provide the chance to earn a great income without putting in a
lot of hours. That is the beauty of residual income: a person works hard to set it up and then it works hard providing them money on a regular basis.
Having a busin ...
Tags: Residual income, business, investment, direct marketing
- Sales Pitch Relief Bill, Anyone?
By: Kim Klaver | - Sales pitch: Ranting and raving about the wonders of your product, and predicting what it will do for the other person, plus a little techno babble, like cellular level enzymatic functioning. Rattled off by the person selling it, non-stop, in a hyperventilated state.
Sales pitch relief: Relieving the consumer of the endless barrage of sales pitches about products and opportunities, which they can't stand to hear anymore (think Do Not Call List). Stamp out the sales pitch fluff and ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- The Skeptical Market Recruiter...
By: Kim Klaver | - If you think recruiting is harder today, it is.
The marketplace is a much more skeptical place than it was even 5 years ago. And it's not just us.
The sheer deluge of screaming ads everywhere is one reason.
Who could watch TV without their remote and TIVO? How many of you paid for cable TV to get fewer ads interrupting your programs?
Who here subscribes to XM radio or Sirius to get away from the barrage of ads and lame programming?
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Masculine Excess?
By: Kim Klaver | - "Testosterone poisoning" he wrote, "has found its way into colloquial speech as a sardonic diagnosis of masculine excess." That's sports historian John Hoberman describing pumped up males and male toys (e.g. a "Tonka toy on steroids") and lamenting the use of steroids and hormones to beef up the male half of the population. From his new book, Testosterone, Dreams, Rejuvenation, Aphrodisia, Doping."
Masculine excess. Could this be something afflicting our industry? This is a busine ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Please Don't Drag Me Into The Backseat On The First Date, She Pleaded...
By: Kim Klaver | - So say the ladies (and even a few gents) when the salesman comes calling or makes the pitch - be it for that wonderful product, or a new business opportunity.
It might be worth listening - Women are 80% of everyone our industry.
Is anyone in the front of the room listening? Hello..!!???
Research on how women buy tells us this very thing...and we must be the last to know, think?
According to Martha Barletta, researcher and writer on wome ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- I Want To Have A Place To Go For Christmas Dinner Next Year..
By: Kim Klaver | - That's the question Lilly posed:
"I'm going to visit my family this Christmas, and they all know I'm in this business.
How can I talk to them about these life-changing products and get them to LISTEN to me?
And - still have a place to go for Christmas dinner next year?"
Two things:
1. Do not lecture them how great the company or product is or use lots of impressive (to you) scientific technobabble no one cares about.
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- I Lose Them After They Go To The Company Site...
By: Kim Klaver | - Networkers send prospects to their company sites in the hopes that someone will order online. Or get interested in their business.
But people tell me everyday that after they send a prospect to their company site, they never hear from them again.
One reason might be that YOU are not there. Actually, there are usually no real humans on any corporate sites - no real person to engage with. It's just a big sales pitch for themselves. No biggie. That's just what they do. ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Three Tips From The Field...
By: Kim Klaver | - Title:
Three tips from the field...
Article:
I put out the word yesterday that I'll report little (or big) things people do that are working for them...Send your tips in and who knows...you might appear right here.
1. From Kari... who tells how she markets her show, tell and smell type product line...
"My sponsor in Scent-sations, Inc. is Jackie Ulmer and she taught me your principles from day one about no hype and lettin ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Nm Tip #4: How To Make A Good First Impression Online..
By: Kim Klaver | - "When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions...I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good." - Malcolm Gladwell
Whether the conclusions are good or not, those instant first impressions are how we judge - and it's also how others judge us. Knowing tha ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- It Takes 2 To...
By: Kim Klaver | - One of the best known ways to get yourself to do something hard and stick with it is to find a buddy to do it with.
Getting up early to work out, cold calling leads, keeping those New Year's resolutions - all is more likely to happen if you have someone to do it with.
2000 years ago, Jesus instructed his disciples to "go two by two" when spreading His Word. The Buddha, 500 years earlier, encouraged "Noble Friendships in the Holy life" to reinforce individual resolve ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Choosing The Right Home Based Business - Then Working It For Profits
By: Eric Wright | - Have you thought about owning your own business from home? The benefits can be remarkable. You can earn an excellent full-time or part-time income, often just working a few hours per week.
In no time, you will be saying goodbye to the J.O.B, the boss, the commute, and earning less than you're worth. Even though this sounds good (and it IS good), profiting in your business from home is not a given.
Home based businesses have a very high failure rate. Most people g ...
Tags: direct sales, direct marketing, home-based, biz opp
- How To Quadruple Your Chances Of Landing A Client Using "bulky" Mail
By: Chris Marlow | - There are many effective ways a corporate freelancer can market herself...online and offline networking, cold calls, public speaking, article writing, and about ten or so other methods.
But the one I teach my coaching students to start with is direct mail. That's because direct mail is the ONLY marketing tool that allows you to target your market precisely. Every other method "attracts" potential clients, but direct mail is the only way to raise your chances of working with the s ...
Tags: marketing, freelance, corporate, direct mail, direct marketing, clients
- Find The Bug And Start A Revolution
By: Kim Klaver | - In the delightful "Idea book" Fredrik Haren has a page called:
Find the bug:
Identify what irritates you.
He describes how the inventor of Linux, the world class computer operating system, came to develop it.
This gent named Linus Torvald was completely bugged one day that an operating system he had bought, wouldn't work. Even after he wrote some code. He was so sure his code was right, he decided the system he bought MUST be wrong, and set abo ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- "i Have To Start Over."
By: Kim Klaver | - During yesterday's New School Mastermind session, we polled everyone: What's your #1 biggest obstacle to moving your business ahead?
We all heard each one, and then the group voted on which one to take up first.
#1. "I have to start over. I need a new Rep. Someone to do things together with so the business would be more fun and less lonely."
Asking around to see who had had that problem and what they'd done, one person piped up, "Well I got my most re ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Who Wants To Crash The Tupperware Party?
By: Kim Klaver | - Here's something more to validate the "No promises. No Problems" approach we've been hammering on in this blog. See also "I know who's giving us the bad rap"
The New York Times headlines this today (PDF here in case):
Why Short Sellers Want to Crash the Tupperware Party
Here's from the piece:
"When the Federal Trade Commission proposed new rules this spring for multilevel marketers businesses best known for commercials that promise ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Which Dance Do You Do?
By: Kim Klaver | - When someone asks a network marketer, "So, how do you make money?" or "What do you do?" the dancing begins. Have you noticed that?
They waltz, they do the funky chicken, they shuffle and jump every which way just way just to avoid saying they're selling something.
We've all come to distrust sales people. Who wants to be identified with the smarmy sales person who, as the villain in the musical My Fair Lady, oiled his way around the floor, oozing charm from every por ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Where All Think Alike, No One Thinks Very Much.
By: Kim Klaver | - Wonderful reminder from Walter Lippmann.
That said, here's my question:
Why don't we promote cross-company customers?
That is, why couldn't a rep from say, PrePaid Legal, and one from Shaklee, Isagenix or LifeWave, be each other's customers, without the paranoia of someone stealing them? I mean be customers of more than one company's products, like we are in the real world?
Some years ago, Paul Zane Pilzner asked me why it was that peop ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Craig, Stan And Karen: Shaklee Comments Clarification
By: Kim Klaver | - Hello Craig, Stan and Karen:
Let me explain and clarify my remarks about Shaklee and Mr. Roger Barnett (Mr. B.), the current owner and CEO of Shaklee. The comments section doesn't take links, so I'm responding to you here. It's in three parts. Sorry, no time to make it shorter.
First, know that I've worked with thousands of Shaklee reps (and Excel reps, Craig) over the last 10 years. I use Shaklee products, and have nothing but the greatest respect for the company D ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- Altruism, Money And Sex In Our Training Programs
By: Kim Klaver | - Have you ever wondered why so many thousands of people do things for others not so much to earn money, but because it gives them satisfaction to be able to talk about what they know or what they've learned? Sometimes they just like to be the first one who turns someone else on to something new or different.
While competition and comparing oneself to others may be good and spurs some people on, collaboration is getting a lot more play as a way to learn to do things and to enjoy mor ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
- If Only You Weren't Selling It...
By: Kim Klaver | - If only you weren't selling it, you could go on and on about how you love it madly.
But who wants to listen to anyone go on about how great something is when you know they're also selling it?
In our society, what you're allowed to say about something you like (and get an open and unsuspecting mind at the other end) depends on whether you're selling it or not.
Pretend you just got the new Power Mac. Of course you're supposed to show and tell your frien ...
Tags: Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
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