Franchisor Support: 5 Key Elements To Expect As A Franchisee By: Cory Barber | - You've decided that you would really like to own a franchise, but are still concerned about the level of support you'll receive from the franchisor. The phrase "in business for yourself, but not by yourself" plays like a broken record in your head constantly. But what does that really mean to you, the potential franchisee? What should you look for and expect from the franchisor in the way of support and training?