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Articles about WebTrends (0-50 of 51)

  • Is Your Internet Marketing Succeeding? Testing Tips For How To Know
    By: Gregory Smyth | - Testing is one of the areas of search engine optimization and internet marketing that is least familiar to many site owners and campaign managers. Yet it is the only effective way to ensure that your viral marketing, website design and other internet marketing efforts are realized for the benefits they create. Additionally, testing helps you know what to keep spending your time on, and what to dump in order to maximize results and minimize spending. You may realize the need for testing - today w ...
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  • The Longest Term Viral Marketing Strategy - Linkbaiting Top Topics
    By: Gregory Smyth | - Link baiting was once a buzzword in the internet marketing world - and like many buzzwords, experts haven't always considered the strategy a keeper. However, the underlying concept behind link baiting is quite different to many other internet marketing strategies, and this is the underlying reason that it is the most long-term of all internet marketing strategies.

    Whereas other search engine optimization activities can be designed to give the search engines what they want, rather ...
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  • Tracking: What Is Google Analytics?
    By: Chuck Aikens | - Google Analytics is a popular free service among webmasters. It helps them to learn how to gain more visitors to their web sites and then turn more of that traffic into registrations and sales. So, you may be asking, exactly what is Google Analytics?

    The Google Analytics service provides free information about how visitors locate and view a web site. It also provides advertisement tracking, which makes it easier to determine the effectiveness of banners, e-mail ads, and other types ...
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  • Web Marketing Strategy Advice For Ecommerce Businesses
    By: Gregory Smyth | - Ecommerce is a seductive medium in which to do business. Tiny overheads compared to the cost of a conventional shop, the ability to automate much of the selling process, the opportunity to sell to customers far outside your normal geographical range ... the benefits are huge. The multi-million dollar success of Amazon is the proof of the pudding. However, there are just as many failed ecommerce sites in web-land as there are successful ones.

    In fact, ecommerce stores that make li ...
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  • Mobile Internet Marketing - Pick It Up And Run With It
    By: Gregory Smyth | - The mobile phenomenon has changed the way that internet marketers think about their processes, and created a new avenue for exploration and conquering. Still a relatively new industry, mobile internet marketing is growing enormously. A Nielsen report from September 2009 showed a spike in mobile internet users, growing by 34% year on year.

    The mobile internet population growth is being driven mainly by teens and baby boomers, with working mothers also represented as one of the big ...
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  • The Best Companies To Get Website Statistics From
    By: Kurt Naulaerts | - If you want to know how to track the success of your pages, and must know how many visitors are coming to your pages, you'll have to know about website statistics. These measurements will allow you to know what you have to do about improving your website marketing, and will give you indications about what to change in terms of your website design.

    One of the first things you'll want to do when you're looking for website statistics is to find analysis companies that will be able to h ...
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  • Internet Marketing Metrics For Paid Search Campaigns
    By: Gregory Smyth | - Paid search is a numbers game - simple environment where just a little creativity and attention to the marketing principles can have a huge effect. Search engine marketing campaign execution is well covered on the internet; however the after-party to the SEO marketing is just as much a part of the campaign as the event itself.

    Putting an ROI to paper is the most exciting part of the project, yet so many people miss out on it! If something is not measured, it is usually not being ...
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  • Website Design With Words - How To Use Keywords In Your Site Copy
    By: Gregory Smyth | - Seventy percent of person-to-person interaction in real life may be non-verbal ... but the same can't be said about the web! While website design, graphical setup and the visual creative are definitely important parts of creating a successful website, the words that your site contains are at least equally important.

    Many of us are familiar with thinking about what keywords we use to find something we need. However, incorporating them into website copy that pleases both the search ...
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  • Search Engine Optimization And Marketing Lessons For 2009
    By: Gregory Smyth | - Internet marketing changes just as rapidly as the world of fashion. The vagaries of pink being the new black one day, to black being the new black the next month are well understood.

    For people in the search engine optimization, viral marketing or internet consulting business, there is a definite parallel. Marketers must be ever alert, and ever aware of trends and ideas in their industry ... even if the best practices don't change quite as rapidly as shoe styles! We take a look a ...
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  • Internet Marketing With Usability And Bounce Rates - From Technicalities To Customers
    By: Gregory Smyth | - The creative aspects of internet marketing are often the ones that get most attention. The site design is tweaked, re-tweaked and completely redone; the copy is groomed with a fine tooth comb, but the technical aspects often languish and silently sabotage your efforts.

    Here is why two undervalued aspects of website design and internet marketing services should be at the top of your checklist.Body Text (approximately 550-650 words in length) Words - 627 Density- 36/627=5.7%

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  • What's In A Name - Choosing Urls For Search Engine Optimization
    By: Gregory Smyth | - It is a source of great frustration to web marketing strategists and search engine optimization experts that two of the most important factors in website success are often determined without specialist help.

    Viral marketing, article distribution and link building activities all have less value if your URL is not relevant to your services, and if customers can't access your site quickly, or at all. We look at the considerations that should come first in any internet marketing acti ...
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  • Search Engine Optimization Services Explain Demographics
    By: Gregory Smyth | - Demographic research is one of the fundamental building blocks of an internet marketing campaign. It is a tired truism that you can't please all of the people, all of the time. Online marketing agencies well understand that if you try to, you will end up pleasing none!

    We look at how to define your perfect customer, taking a much more specialized and pragmatic definition than 'anyone that will pay for one of our products'. We also look at how to apply this knowledge in your tradi ...
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  • How To Integrate Web Analytics And Email Marketing For Big Roi
    By: Gregory Smyth | - Getting subscribers on an email marketing list is a goal in itself for many businesses. However, retaining interest and preventing dropouts is a constant challenge that many forget about. One of the most effective tactics for retaining a customer's interest is looking at what they want to know, and then using your email privileges to tell them about it!

    Despite the fact that the technology to track subscriber behavior and then act on it has been around for almost ten years, it is ...
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  • Profit-building Text In Website Design - More Than Words
    By: Gregory Smyth | - While much effort and research has been put into both general website design, and the content of your pages, relatively little has been published about the effect of typeface on your profit prospects.

    Yet typeface design is one of the most powerful characteristics of your site, with the power to drive readers away before they've read a single word, or to create a user-friendly experience that allows the value of your offer to shine through. We look at going beyond the content of ...
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  • Why Seo Measurement Must Be Part Of Seo Services
    By: Rahman Mehraby | - There are different types of SEO services. So, there are different types of SEO measurement. No matter what search engine optimization service companies offer to the clients, once the agreement is reached between them, a mechanism should be implemented to measure the SEO work progress.

    This should be considered clients' right to be given performance reports so that they know where their websites were at the beginning and where they are at the end of the SEO services.


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  • Rescuing Your Website Design - Hero Shots On Landing Pages
    By: Gregory Smyth | - Hero shots are a graphical representation of your web page's reason for existence - the product or service that you are selling. The name sounds odd, but is not just a cute nom de plume with no relevance to the effect. Hero shots literally act as 'heroes' for your website design, rescuing them from a life of ineffectiveness and not being read by visitors. We look at how to use hero shots, including the best placement in relation to text, general creative guidelines, and some little-expressed rul ...
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  • White Space In Website Design - Nothing Is Something
    By: Gregory Smyth | - White space is something that designers have to be trained to use. It can be one of the hardest concepts to grasp and use intuitively. For those who have learned to use white space in print design, migrating to website design requires another re-think of the use of white space. In some cases, too much white space actually turns visitors off, leading them to miss important information.

    Online marketing agencies and internet consulting firms now realize that the tolerance for white ...
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  • Website Design Guidelines For Roi - Use Of Color
    By: Gregory Smyth | - Color is one of the most primal elements of a website's look - but unfortunately, also one of the elements that is chosen most on an ad-hoc basis. The colors you choose should speak to your niche, your company's personality and to your target customer. Some of the worst mistakes in website design are in the realms of color choice. We look at how to use this powerful weapon for good, instead of evil!

    To start with, it is important that your online marketing agency, as well as your ...
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  • Internet Marketing - How To Handle Landing Page Error Messages Without Putting Off Customers
    By: Gregory Smyth | - The tight production schedules and many different variations of landing pages often means they cause you more trouble than any other page on your website. However tempting it may be to simply leave the page as is when you get an error you don't understand, missed opportunities from these errors are literally cash walking out the door! All the SEO marketing, link building and viral marketing in the world won't help your business profit if customers can't get through your order or conversion form. ...
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  • Paid Seo Marketing Metrics - More Than Counting Your Money
    By: Gregory Smyth | - If you've set up a compelling, thorough, expert pay per click campaign, you'll already be seeing substantial traffic increases flowing to your site, and new customers and conversions. There is a heady wave to ride at the beginning of a PPC internet marketing campaign launch - but after that natural peak dies off, you need to start paddling again if you don't want to get dragged out to sea!

    The first step towards monitoring your results and continually improving them is to put in ...
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  • Boost Roi For Paid Search Engine Marketing With The Right Ad Copy
    By: Gregory Smyth | - Most of the mechanics of paid search engine marketing are invisible to consumers. Your prospects have no idea how much you paid for ads, which keywords you targeted (other than those they typed in), which web analytics program you are using to track your results, or what goals you have set for your campaign.

    Nor do they care! The only thing your consumer cares about is themselves - and how you may possibly be able to help them achieve their needs and desires. The only method you ...
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  • How To Build Roi With The Most Under-utilized Internet Marketing Tool
    By: Gregory Smyth | - It is ironic that, with marketing to repeat customers much easier and less costly, there is not more information on designing after-conversion pages. Up to 40% of prospects say that they are willing to share additional information after they convert, making this a golden opportunity to not only make pitches for your other products, but to gain additional demographic information about your target audience - free market research.

    All invaluable parts of your web marketing strategy, ...
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  • Optimizing With Seo Software
    By: Sunil Punjabi | - More and more people are taking up specializing in this field in order to attract the expanding market for SEO methods. In the world of technology, you can't compete for too long and excel if you do not have the latest techie tricks up your sleeve. If you an aspiring SEO Professional or an established SEO expert who wants to upgrade his or her expertise in SEO, this article might give you a few leads as to the tools and soft wares at your disposal currently on the web.

    SEO tools c ...
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  • Ppc Internet Marketing Campaigns - How To Determine Your Keywords
    By: Gregory Smyth | - Many people see the selection of their keywords as laying the first piece in the PPC internet marketing puzzle - in reality, there is quite a lot of groundwork to do before you get to this point! You'll need to go back to the drawing board if you haven't identified your main and sub-customer groups, your main online competition, your unique selling point or your goals and metrics for the paid search engine marketing campaign. All of these factors will have an enormous influence on your choice of ...
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  • Landing Page Design And Its Impact On Internet Marketing
    By: Gregory Smyth | - A landing page is generally the most important part of your website's design - even if the remainder of the site is beautifully designed, wonderfully clear, technically advanced and professional, your conversion rates will languish without proper landing page design. When a visitor lands at your site, they are looking for the answer to several questions. They want to know whether this is the right place to meet their needs, whether it matches with their expectations, whether your company is trus ...
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  • Ppc Internet Marketing Campaigns - Features, Benefits And Unique Selling Points
    By: Gregory Smyth | - Internet marketing and the advent of techniques like search engine optimization and web analytics have taken much of what is traditionally taught in marketing and communications courses, and turned it on its head. The technologies are completely different, an entire new set of contacts and protocols has to be made and learnt, and very different aspects of your products become important. However, there are some things in marketing that haven't changed for years, and the rise of internet marketing ...
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  • Ppc Internet Marketing Campaigns - Campaign Goals And Success Metrics
    By: Gregory Smyth | - While the internet has increasing become a law unto itself, as many more applications and technologies are developed based on it, there are some things from the world of business that are just as applicable to internet marketing as they are to anything else. One of these is the fact that in order to make a successful initiative, you first need to determine what 'success means, that is set a goal, and then decide on how you will measure that goal - in terms of dollars, foot or online traffic, inc ...
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  • Website Design Versus Seo - The Big Two Of A Successful Site
    By: Gregory Smyth | - In many ways, Google has become a false God of the internet marketing world. Many people now believe that a top ranking on Google will guarantee them good sales rates on their website, and pour countless hours and dollars into search engine ranking optimization. In reality, having a website that is visible in Google is not even half of the recipe for internet marketing success. Having pages that are easy to read, understand and navigate, having a design that is attractive and professional, good ...
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  • Ppc Internet Marketing Campaigns - Setting Goals And Deliverables
    By: Gregory Smyth | - Pay per click campaigns are often seen as beginner's search engine marketing. Companies rarely engage outside help to execute these, and that is perhaps why their reputation as a valuable part of a web marketing strategy has suffered. In reality, pay per click campaigns can be one of the biggest earners and create the most revenue of any section of an internet marketing strategy - as long as you pay attention the basics of marketing when executing them. The technology is advanced, but to maximiz ...
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  • Build On Your Search Engine Optimization Efforts With Online Branding
    By: Gregory Smyth | - Some of the rules of online branding are simply a web-related extension of the traditional rules of branding, and form the basis for an internet marketing strategy. Things like a simple, relevant company logo, which is used to brand your products, website design, cars, business cards and email signature, and distribution of promotional products like coffee mugs and mouse mats are branding 101. None of these rules have changed, however, the spirit of how people brand themselves, and the company p ...
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  • Ppc Internet Marketing Campaigns - Identifying And Understanding Your Audience
    By: Gregory Smyth | - Sponsored search engine marketing, or pay per click campaigns, have very little room for error. While they do generate a substantial amount of revenue, consumers tend to trust organic results much more; their costs can end up blowing out, and there is only 50-70 characters of pure text to explain your company's benefits, which would take an hour to go through properly. The companies that specialize in this type of search engine optimization service, and generate the most revenue from sponsored s ...
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  • Using New Media And Web Analysis Tools
    By: Gregory Smyth | - While it is not actually a new technology, in many ways Web 2.0 has created a new internet. That new internet is not only changing the way we purchase products (on eBay, Etsy, etc), socialize (as at MySpace, facebook), and create value for ideas (in Digg and StumbleUpon), it is changing the way companies do business. One major success story in the use of Web 2.0 as a business enhancer, for internet marketing, credibility, new product ideas and support/customer service, is Dell.

    De ...
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  • Seo Services Providers Should Let Clients Monitor Work Progress
    By: Rahman Mehraby | - There are different definitions for SEO services. Each of them includes different elements. No matter what they offer to the clients, once the agreement is reached between an SEO service provider and a client, a mechanism should be implemented to monitor and measure the SEO work progress. It's the client's right to know how her website's condition is at the beginning and how better it will become at the end of the SEO services.

    What I mean by measuring system is any software, appl ...
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  • Search Engine Optimization - The Importance Of Great Quality Content
    By: Gregory Smyth | - It is a basic rule of marketing, for businesses both on and off the web. You need to know your customer, and sell the benefits to the customer, not the products. Not many people care about the streamlining of a vacuum cleaner bag, but there are plenty of overworked stay at home parents out there that care about how much time it takes them to vacuum the house. This basic web marketing strategy is employed by all successful websites, to create quality content that brings great search engine optimi ...
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  • Search Engine Optimization - Your Business's Options
    By: Gregory Smyth | - For many businesses, their internet marketing strategy is driven by the need to come up early in Google results. Customers may come from overseas or be otherwise geographically distant or there may be intense competition within your product or service range - in either case, search engine optimization services are essential. Search engine optimization and marketing techniques have now been in a process of refinement since the early 1990s, as well as needing to adapt to changing search engine mar ...
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  • Corporate Branding In A New Media Era
    By: Gregory Smyth | - Technology has become an integral part of the way we shop - eBay and Amazon are now household names the world over, before we buy anything, we Google it, and there are more shopping comparison websites on the net than you can poke a stick at. It must also become an integral part of how companies advertise to their customers, if they are to survive and prosper in a new media era. You need be able to recognize new ways to connect with your customers, like viral marketing, use your creativity in y ...
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  • Personal Influence As An Online Marketing Tool
    By: Gregory Smyth | - Google's method of ranking web pages has become one of the most commonly used products in the world, if not the product with the greatest penetration of any - Google is certainly up there with Coke and McDonalds. While not foolproof, a knowledge of Google's systems and processes has become essential for internet marketing services, viral marketing agents and search engine optimization services. Now Google has a new tool for social network marketing - a patent pending method of harnessing the pow ...
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  • Keyword Discovery For Seo-00-1804
    By: lori | - Strategy

    It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. Are you leaning for more of a branding campaign where you're more interested in being seen in the search results, or are you more interested in driving traffic to your site and, ultimately, a user conversion? This will affect the type of keywords you ultimately go with.

    For example, someone who is at the beginning of the buying cycle may start ...
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  • Why Businesses Are Blogging Online
    By: Suzy Miller | - A study, conducted by WebTrends, reveals that only five per cent of companies see the blog as a valuable tool and more than three-quarters have never used the medium. However, Smallbusiness.co.uk recently reported new research, which claims that small businesses should make more use of blogging on the internet so they can better communicate with their clients.

    It seems that companies still prefer more traditional means of internet marketing such as direct email, used by 46 per ce ...
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  • Easycgi Review
    By: david lechner | - What We Say

    EasyCGI focuses solely on Windows hosting, and there is something to be said for specialization. Many hosts have tacked Windows hosting on to their Unix-focused business and it seems about as natural as square wheels on a car. EasyCGI doesn't suffer from this failing as Windows is where they started and have stayed. Their deep understanding of Windows hosting and the related tools and issues makes for unparalleled service and support.
    Their plans are the familia ...
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  • Lead Response Management"'"the Untapped Frontier To Search Marketing
    By: Ken Krogue | - QUESTION: What do you do with web leads once you generate them?

    This question goes unaddressed by almost everyone. It is often the cause of failure in what would otherwise be powerful internet marketing campaigns. But the common-sense answer is easier said than done:

    ANSWER: You respond to them quickly and often to qualify them into prospects.

    Many companies spend lots of money each month with MSN, Business.com and especially Google to lure clicks ...
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  • Blogging For Lodging
    By: Benu Aggarwal | - Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engines), there are almost 3 million blogs created every month and bloggers create over 1.6 million posts per day.

    What are Blogs? Blogs are websites with content management systems that allow visitors to the site to add content. They are forums for organizations and individuals to exchange ideas and communicate with their partners, customers, employees, ...
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  • Monitoring And Tracking Web Traffic
    By: John Farina | - Monitoring and Tracking Web Traffic
    In this addition we will discuss the importance web site tracking and explain to you why it is so important to pay attention to your current web traffic.
    Understanding what your visitors do on your site is crucial information, not to mention interesting. If your visitors proceed to purchase a product but then a large majority leave the site when they get to a specific page in the order process then you need to know about it. It could be that this ...
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  • More Or Less It's All About Your Website Conversion.
    By: Kevin Gold | - Ask yourself this questionwould you rather earn $22,500 or $90,000?

    $90,000, right? OF COURSE - unless you're insane or just bad at math:)

    That's the SIMPLE reason why you need to focus on improving website conversion.

    Let me explain using a simple yet powerful example

    If your website received 60,000 visitors in a month and 300 visitors purchased your product for $75 (average sales value) you'd earn $22,500. Your website's ...
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  • Measuring Seo Success: An Alternative To The Webposition Visibility Score
    By: Janet Driscoll-Miller | - Once you've undertaken an SEO project, you'll want to monitor your rankings at certain time intervals to track your progress. Many SEO professionals use WebPosition, software available from WebTrends that can automatically track and record your rankings on most search engines for selected keywords. WebPosition saves SEO professionals the effort of checking rankings manually in the search engines and can be set up, using its WebPosition Scheduler, to run at certain time intervals, such as daily, ...
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  • Why The Search Engines Don't Care About Your Website
    By: Neil Street | - It's a fact. The search engines don't really care about most websites. If the search engines could talk (perish the thought) they'd tell you that for most keywords, only the first page or two of results are really worthwhile. The relevancy drops off very quickly, and the remaining several million websites stored in their indexes are irrelevant, and invisible. If this sounds like the problem your website is facing, read on.

    In order to rank well, you have to do certain basic things ...
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