Articles about Sales and Marketing (0-50 of 71472)

  • Is Direct Marketing Dead?
    By: Get Ahead | - Sales and marketing has been growing for the past decades due to a number of marketing techniques. Be it traditional direct marketing or internet marketing, these techniques have helped sales and marketing develop into a more effective, successful and persistent method of business campaign. On the other hand, a number of people have been curious about the existence of direct marketing as an effective tool of sales and marketing. The answer is yes. Direct marketing is very much alive in terms of ...
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  • Understanding The Line Between Sales And Marketing So You Can Excel In Both
    By: Troy Netreba | - When I sit down to discuss software needs with business owners I often notice a blurring of the line between marketing and sales. Don't get me wrong, sales and marketing are very closely related. But it is important for anyone running a company to understand both sales and marketing individually. They pose different challenges that require specific solutions.

    My favorite summary is: 'Marketing brings people to the door, sales gets them through the door' . You marketing activities sh ...

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  • Gauging Sales Success: Results Matter, But So Does The Process
    By: Anne Cortez | - As significant as identifying in which path to take your sales team is assessing whether you are actually getting there. Proper evaluation of the effectiveness of the companys sales force is vital in recognizing the strong points as well as the flaws of the strategies employed in the sales cycle. The question, however, is this: How do you rightly measure the success of your sales force?

    Many would automatically answer conversion rates and revenue. Quantifiable measures. There is ...

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  • Social Crm And The Keys To Unlocking Customer Loyalty
    By: Chris Bucholtz | - Heightened customer loyalty is often cited as a desired end-result of a Customer Relationship Management CRM implementation, and even more so as social CRM becomes a valuable tool for business. Knowing your customers better and tracking the history of your interactions with them certainly aids you in understanding how to keep them coming back.

    But there's a lot of work needed to go from the goal of CRM-driven customer loyalty and the reality of actual loyal customers. There are a ma ...

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  • Laying Out The Road Map: Purpose And Goal Setting In Sales
    By: Anne Cortez | - In sales, as in business and in life, nothing is more important than knowing where you want to be and how you plan to get there. This not only gives us direction but a sense of focus as well. Many sales people actually claim to be doing this. Oh yes, weve heard it so many times before. Its goal setting, they usually say. Now this is where the problem comes in. Too often, people have a misguided view about the difference between purpose and goal.
    In a research conducted among s ...

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  • Revisiting The Core Of Engagement Building
    By: Anne Cortez | - The new social media is all about relationships. We make friends online by sending and confirming friend requests. We poke our friends and delete enemies from our contacts list. We love to comment and like status updates and follow people. Indeed, we become strongly connected with one another through our interactions online.

    Similarly, businesses thrive online by establishing, maintaining, and strengthening relationships with its customers, partners and even competitors. And at the ...

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  • The New Way Of Managing Corporate Reputation
    By: Anne Cortez | - With an emerging breed of consumers demanding dialogue from businesses and insisting on greater organizational transparency and accountability, image and reputation management for organizations has become harder than ever. It is like having millions of eyes watching over your business and a thousand mouths asserting involvement in the communication process. The challenge now is how organizations establish and sustain a positive and strong brand and corporate reputation in the Internet Age.
    ...

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  • Social Crm, Mobile Crm And Customer Service: What's The Hold Up?
    By: Chris Bucholtz | - The roadmap for CRM is fairly clear over the next year to 18 months, Social CRM will become a critical tool, service will continue to grow in importance as customer acquisition continues to be difficult, and the fundamental value of mobile CRM will become much more apparent. So why aren't more businesses acting on these trends?

    Excuses abound - "We need to understand the ROI on this before we launch any projects" being among the most frequent. That's an increasingly weak excuse, bec ...

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  • Door To Door Sales Training | Using Your Appearance To Get In The Door
    By: Carl Davidson | - Your appearance makes a big difference. Our door to door sales training asks if you should look like a salesperson.

    When you are home relaxing and enjoying yourself, and there's a knock at the door, and you look outside and see a salesperson what is the first thing that comes to your mind? If you're like most of us what comes to your mind is "I'm not interested". Oddly, even though most of us feel this way almost all door-to-door salespeople are taught to go to the door looking like ...

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  • Updated Telemarketing List Unfolds A Roster Of Benefits
    By: Alice Clark | - Marketing is one of the most critical divisions in any business entity. Its primary responsibility goes beyond advertising and sales promotion, which are designed to create brand awareness. Actually, its core function is to look for potential customers who will patronize a firm's goods and services for an indefinite period. This is naturally difficult to accomplish, especially during these tough times where competition is intense and buyers are quite very meticulous. Through different strategies ...
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  • 3 Simple Tactics That Guarantee Word Of Mouth Marketing Success
    By: Wayne Messick | - Here are three word of mouth tactics that will increase your profits be eighty percent. Do there three things right and the results you seek will follow.

    The first, and simplest tactic is to make it clear to everyone that you are interested in new business. I know that sounds silly since everyone is looking for new business, but think about how much effort you put into letting your clients know just how successful and how busy doing important stuff you are.

    When you ...

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  • Customer Relationship Management On A Mobile Device
    By: Will Ingleby | - Access to customer data on demand has become an imperative for the modern CRM user. Opening and logging onto a laptop or finding an internet cafe no longer satisfies this need. Fortunately, the options for serving up key client data to hand held devices are more plentiful and present reliable practical solutions to the mobile user.

    The launch of iPad, hot on the heels of a plethora of Netbooks, has sharply re-focussed the attentions of many organisations on the potential for empower ...

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  • Sensor Malaysia - A Nice Place To Invest And Purchase The Robust Sensors
    By: Victor Epand... | - It has been seen that the use of sensors are significantly increasing within the recent times and the time has come to get the most effective sensor in time so that your task may not be pending. You have to secure your life before being ruined by some of the unexpected incidents happening. A sick sensor offers you the ability of doing so with an incredible ease and also at a comparative low price. There is no denying fact that the human necessities are changing each day with the most recent impr ...
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  • Understanding Sales And Marketing
    By: Interactive 10 | - Every organisation needs sales and marketing teams to ensure that its products and services are well received in the marketplace. There are also other functions that are carried out within the organisation like human resource planning, accounting, management, and logistics, and the bigger the organisation, the more the planning that goes into it. Sales is a profit centre for the organisation this is where the products are bought or shipped out and the money comes in. Marketing is cost functi ...
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  • Do You Get A Return On Investment On Your Sales Dollars?
    By: Martin Harshberger, President, Measurable Results LLC | - Do you even measure return on investment for sales or other normal business functions? Many companies only look at ROI on capital expenditures and other large dollar investments. The bulk of the money companies spend are spent on normal daily activities, but few look at justifying ROI on anything other than one-time major investments.

    Why should you worry about ROI on normal expenses, doesnt your P & L cover that? The real answer is the P & L will tell you many things but its ...

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  • The 3 Important Types Of Account Knowledge - It Grows Your Buyers List
    By: Jake Bere | - As promised, we will now start on the new set of sales mentor lessons to add to your selling skills arsenal. Today, the most important sales technique that everybody knows but is usually taken for granted is - knowing your prospect.

    Obviously, the more you know your prospect, the easier it is for you to do the selling since you know his needs, wants, desires, and specially his personal preference. Secondly, once you know enough of the customers' attitude, you can make "custom" sales ...

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  • Become A Record Breaker
    By: championlive | - This is my favorite strategy, because I love to set goals and break records. It keeps me motivated and focused on achieving more than I have already accomplished. If you are a record breaker, then you can never become complacent.

    What is your personal sales record? What is the most that you have ever earned in sales? Write it down right now. Now, whats your record breaking goal? Write that down. Also, write down when you want to accomplish that goal. Now, put that record breaking ...

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  • Celica Adds Momentum To Event Marketing
    By: Celica | - Celica Marketing, based in Glasgow, UK, adds momentum to event marketing, an area in which the company has specialised, delivering great results all along.

    The company, with a well networked team spread all across, does event marketing in a way no other company had ever attempted before. With Celica, it's all well worked out, systematic and different. It was in a very short time that the company proved itself to be the best in the event marketing sector, running marketing campaign ...

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  • Celica Marketing- Event Marketing Specialists
    By: Celica | - For the people of Glasgow, the name Celica means much and is much more than yet another direct marketing company. For them the name stands for quality and for efficiency in result-oriented event marketing endeavours. The company, which has proved in a short time to be the best in the event marketing sector, has been making things happen in the best of manners for the clients as well as the customers.
    Event marketing is an area where only the best of strategists and the most persevering of ...

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  • A Career In Marketing
    By: Anir ban | - Marketing is regarded as one of the most important tools in today's business scenario. It is important for every industry to use some or other marketing tools to survive in this competitive world. In today's world, even the smallest consumer goods - be it a pan masala, matchstick box or joss stick - use marketing strategically to improve their business. Some use marketing in the initial stage to spread awareness about the product and some use it to beat the increasing competition and sustain in ...
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  • Career In Sales And Marketing
    By: Anir ban | - A Career in Marketing broadly means ensuring a product is 'SOLD' i.e. understanding the dynamics of the target audience and making decisions and formulating strategies to increase sale and brand value of a product.
    The Prospect
    Marketing in its broadest sense is getting people and products together. The opportunities in Sales and marketing are vast. However most organizations prefer their trainees to have sales experience before joining product management/ marketing.

    Th ...

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  • Cobra Strides Diligently
    By: Cobra Group | - With the most challenging mode of marketing, direct marketing, Cobra Group takes diligent strides. As each and every presentation is a test on the ability of the sales representatives, every single deal has to be delivered in the most proficient way. The salesforce has to be fully aware about the market conditions, the changing interests of the particular niche in which the product or service has to be delivered. Along with all these aspects the company is vested with the task to deliver exorbi ...
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  • Why Is Celica Glasgow's Top-ranking Event Marketing Company?
    By: Celica | - It's just been over two years since Celica Marketing started functioning in Glasgow, the largest city in Scotland and third most populous in the United Kingdom. And in so short a span of time, the company has emerged as Glasgow's top-ranking event marketing company, winning hearts of customers and clients alike. The company has been registering success after success in all its marketing campaigns, all high-profile ones and has been catering to different industrial sectors, including finance, tel ...
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  • Sales Marketing Training - How To Quality Training From Home.
    By: Paul Easton | - When you decide what you want to do for a career, you may look to to college as an option, but what if you want more flexible options?

    Sales and marketing, of course, is a excellent livelihood that most business owners would would like, however what if you are looking for someone to train you?

    Well, there are college classes that could sacrifice a lot of cash and when individuals don't have money, there isn't a way to get the profession they need or dreamed of.

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  • Celica Marketing Making Event Marketing Different Experience
    By: Celica | - As a leading event marketing company of Glasgow, Celica Marketing is taking to a different dimension through innovative strategies and result-oriented presentation of the product or service. The company indulges in various event marketing techniques to take the products and services of the clients to the target market.
    As far as the event marketing solutions delivered by Celica are considered, they are innovative and vibrant strategies made different to suit the respective streams of indus ...

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  • Celica: Event Marketing At Its Best
    By: Celica | - It's event marketing at its best, at Celica Marketing. Seen as one of the fastest growing sales and marketing companies based in Glasgow, the company has already gained a reputation for itself in the direct marketing sector in UK.
    With several high profile, long running campaigns in the portfolio, Celica Marketing goes on, catering to its many clients and helping them achieve the desired kind of impact in the market. At the same time, the customers too have been giving the company immense ...

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  • Billy Mays Versus Michael Jackson
    By: Mark Tewart | - Michael Jackson and Billy Mays passed away in the same week. The passing of Billy Mays made the news but Michael Jackson dominated it. The underlying message sent from the media is that entertaining is good and somehow noble, but selling and marketing is bad. My question for you is the following: Do you allow this flawed thinking to keep you from being successful in your sales and marketing?

    The news coverage of Michael Jackson life was largely reverential and fit for king, while t ...

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  • West Valley Occupational Center Academics: Continue Learning
    By: Peter Gitundu | - It is challenging for people to earn their livelihood, especially when they have dropped out from the routine graduation and schooling programs. Different occupational centers are thus established with a motto of providing technical education along with quality career to diverse student population across different regions. West Valley Occupational Center is one such academic center committed to offer services that meet the need of people looking forward for continuing their education along with ...
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  • Mortgage Professionals Targeting First Time Home Buyers
    By: Toni Grundstrom | - The housing market, combined with the recent tax incentive, has created a new target audience for Realtors and Loan Officers. The need for a sales and marketing plan to address education, building relationships, and communication will generate increased business for the Loan Officer and Realtor to provide assistance to first time home buyer.

    The housing downturn has created significant demand for homeownership, especially among first-time home buyers (FTHB), according to a survey ...

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  • Modern Sales And Marketing Myths And Realities
    By: David Lazear | - In today's world the old lines between sales and marketing have been blurred. They are really two sides of a single coin.

    Sales and marketing, as we have known them, are dead. We're living in a whole new world which calls into question all of the conventional wisdom about sales and marketing - wisdom which has worked for many years.

    Let's take a look at what's changed by looking at some of the sales and marketing myths which are popular today:

    MYT ...

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  • Best Sales Training Tips From Mark
    By: Jack Ritchies | - Sales training has been around for over two thousand years and probably longer than that! For example, just think about the sales training guidance implicit in two parables from the Holy Bible; the Parable of the Sower and the Parable of the Fig Tree. Fundamentally, they embody the insight and intelligence which many professional sales personnel sometimes fail to grasp.

    The basic truths of these lessons from the past are used in many of today's training courses although, perhaps, ...

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  • Easily Locate Sales Vacancies Around The World With An Online Sales Job Website
    By: Chris Robertson | - When seeking sales vacancies, you might be tempted to sift through the thousands of job websites to find that perfect career. The problem is some of those job opportunities may be expired or already filled. Some might not be at your desired location. Others might not offer the salary or hours you want. That's why it's a good idea to narrow your search using a specialty job site. You can save lots of time by using a sales job website that offers specialized searches for exactly the career you wan ...
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  • It Sales Jobs Offer A Fun And Rewarding Career In A Field You Love
    By: Chris Robertson | - If you're knowledgeable in the IT field but have many other interests when it comes to employment, you can combine your skills and desires with an IT sales job. Working in IT sales and marketing gives you an opportunity to specialize in the career field you were trained for while also working with one or more companies in other fields of interest.

    An IT sales career involves several aspects of IT work, sales, and marketing. You might perform pre-sales tasks such as giving informa ...

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  • A Recruiter Can Help You Land The Medical Sales Job You've Been Dreaming Of
    By: Chris Robertson | - Sales jobs in the medical or pharmaceutical fields can be both exciting and challenging. As a sales job seeker, you might be baffled to see all the opportunities available, but a recruiter can make landing that dream job a little easier. Medical sales job recruiters act as a liaison for you and potential employers. A recruiter can not only put you in touch with a potential employer, but will often take care of the initial job interview process. Before you ever go for the job interview, the recru ...
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  • Sales Funneling - A Marketers Guide
    By: Bryony Thomas | - Sales people often feel that all marketing needs to do is to drive loads of leads their way. If this is the approach in your organisation, then you are missing sales and lowering potential profitability. Careful management of the tone and quantity of your marketing content across a planned sales funnel can deliver pre-qualified leads to a sales person, significantly improving the chances of conversion.

    Many of us will have experienced a sense of 'information overload' where we sim ...

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  • How To Get An A+ In Sales And Marketing
    By: Paul Sutherland | - As a youngster, you know you have to study to do well in school. If you want to get a good grade, you work hard to learn, grow, and use the information you have acquired to pass the exams. As a child, you simply wanted a good grade. How much more important is sales and marketing to your business, the source of your livelihood? If you want to get an A+ and succeed in business, you need to do your homework in marketing research, customer wants, and how to surpass the competition.


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  • Eight Habits Of Good Sales And Marketing
    By: Paul Sutherland | - You do not wake up one morning with the idea for an excellent product or service and automatically know the skills required for equally exciting sales and marketing techniques. Like anything else in your life, it is a learning process; one of the best learning tools come from the experiences of already successful business people. For example, experience has told other sales and marketing experts what eight habits will help you reach success in sales and marketing.

    First, you must ...

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  • Sales + Marketing = Profits
    By: Paul Sutherland | - Sales and marketing go together. Without one, there is no need for the other. Unfortunately, many businesspeople have not figured out the formula for success. To realize true profit, the target consumer must be identified, successful marketing strategies implemented, and salesmanship exercised.

    So, who is your target consumer? Who is most likely to purchase your product or service? For example, toy companies obviously target children. Why would they want to target the kids, w ...

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  • Sales And Marketing Jobs That Meet Your Needs
    By: Mark Doherty | - The average UK university graduate has a lot to ponder as they leave their university for the professional world. Graduates need to concern themselves with everyday issues like where they are living, how they will get around the city, and paying off bills and utilities. However, the biggest concern for graduates is finding the right job to fit personal and professional goals. Indeed, many graduates begin worrying about this in their final year of university studies and try their best to do a job ...
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  • Exploring The Best Sales And Marketing Jobs
    By: Mark Doherty | - Among the most popular positions for graduates in the UK today are those in sales and marketing departments. The reasons for this are plentiful, though the most obvious reason is that new graduates have the energy, enthusiasm, and dedication needed to succeed in these high pressure fields right after their university days are over. As well, sales and marketing jobs allow graduates to speak with a diverse group of people on a daily basis. Graduates are also interested in these jobs because they a ...
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  • Finding Success In Medical Sales Jobs
    By: Mark Doherty | - The medical sales field is one of the more lucrative and rewarding for new graduates in the UK. Medical sales jobs involve going to consumers, medical professionals, and facilities to sell them on new products to help them deal with medical issues. Wheel chairs, dialysis machines, and patient beds are only a few of the products offered by medical supply companies. Graduates may overlook medical sales jobs but those who enter the field find a nice mixture of financial and intrinsic reward. Medica ...
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  • Field Sales Recruitment And You
    By: Mark Doherty | - Young professionals and graduates who are interested in field sales should understand that there are many benefits to the recruitment process. The first benefit is the obvious irony that in order to recruit field sales professionals, recruiters need to go out into the field and sell their company to potential applicants. Field sales recruiters are armed with plenty of first hand knowledge and company-provided information that are meant to bring in exceptional graduates to the fold. However, it i ...
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  • Becoming A Sales And Marketing Specialist
    By: Mark Doherty | - Graduates who have a strong desire to become a sales or marketing specialist often fail to realize the hard work that goes into their field. No matter what industry they work in, sales and marketing professionals have to put in long hours and concerted effort to land major accounts and come up with winning ideas to help out their employer. In addition to this hard work, sales and marketing professionals need to maintain an upbeat attitude in order to win over potential clients. Finally, sales an ...
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  • Internet Marketing: Your Website Is Not Selling Because You Only Have One Website
    By: Jorge Olson | - Internet Marketing is one of the best forms of sales and marketing available today. It does not matter if you are a small company or a Fortune 10 company. Internet Marketing will help you get more leads than you know what to do with, sell more of your products and services, make better relationships, stay in touch with existing customers and so much more.

    Most people draw a blank when it comes to Internet Marketing. Even high level executives, like CEO's and VP's of Marketing, ...

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  • 3 Simple Steps To Utilize The Power Of The Internet In Your Marketing
    By: Kathleen Gage | - Are you looking for an incredible Internet presence? Many people reading this may already have a web presence. Others have no site at all. Although not absolutely necessary, in most cases having a web site is an expected aspect of doing business. With the right use of a site, you can give incredible benefit to your customers and prospects.

    Before you start, decide how will you be using your web site. To provide company information? To promote or sell products and services? To ...

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  • The Power And Profit Of Affiliate And Joint Venture Partnerships
    By: Kathleen Gage | - Many people marketing with the Internet are utilizing a couple of very effective strategies to increase revenues and market reach. Newer marketers may believe these tactics are brand new and are some great secret recently revealed. Anyone who has been in marketing for any length of time knows these strategies have been used for years in offline marketing. When utilized correctly they have been extremely effective in lowering marketing costs while increasing market reach and ultimately revenue ...
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  • Are Your Sales Scripts Working For Or Against You?
    By: Joel Sussman | - Copyright 2006 Joel Sussman

    Sales scripts are a double edged sword. On one hand, they can help you present your selling points and sales rebuttals in an organized, strategic way. Used incorrectly, however, they can undermine your sales effectiveness and actually cause you to lose sales. Heres a caveat worth considering: Although sales scripts may contain tried and proven tactics for converting sales prospects into customers, a surefire way to drive a wedge between you and your ...

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