Leadpac Pay-per-click Email Marketing For B2b Lead Generation By: LeadPAC | - Businesses have been using business-to-business or B2B lead generation to bring in customers for years. What is changing due to technological advancements and fluctuating customer attitudes is the means used to reach those customers. Pay per click (PPC) email marketing is a modernized approach to gaining new clients and customers and expanding a business. Rather than using painstaking outdated methods that all too often prove to be a waste of valuable time, PPC marketing uses the Internet to gen ... Tags:LeadPac Online, B2B lead generation, business-to-business, P
Why Free May Be More Powerful Than You Think By: Janet Driscoll-Miller | - Last week I was relaxing at the beach and reading a fascinating book, Predictably Irrational by Dan Ariely. I'd like to focus on a compelling study Ariely presented in the book on how free may really come with a higher price than you think.
The Hershey's Kiss vs. the Lindt Truffle: Ariely conducted a study there were two options at a table - a Hershey's Kiss for $0.01 and a Lindt truffle for $0.15. Lindt truffles are arguably the higher quality chocolate in this case, and thus a m ... Tags:Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Ou
