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Articles about Mal Emery (0-26 of 26)
How A Premier Marketer Achieves An Unlimited Stream Of Customers By: Malcolm Emery | - Do you like the idea of marketing? If you do, you're way ahead of the game. Nine times out of ten when I talk to business owners who are trying to figure out ways to improve profits, they admit that they don't really like marketing. They say it makes them feel like they are self-promoting. This mindset is particularly common among professional services providers. (Attorneys, therapists, doctors, and accountants, I'm talking about you.)
What Is The Lifetime Value Of Your Customer? By: Malcolm Emery | - Average marketers define the 'value' of a customer by the amount of money he/she spends on a purchase. But a smart marketer takes a long-range view to consider the "lifetime value" of a customer.
All of your customers also have a value that goes beyond their immediate purchases. They know other people and those contacts are worth more business. They will tell others about your products and services, word-of-mouth advertising. They will give you referrals. They may have other b ... Tags:Customers, Mal Emery, Web Marketing, Internet Marketing, Value of a Customer
Branding Your Business - Who Are You By: Malcolm Emery | - When you market, your goal is to make an impact on prospective consumers your unique brand. Your brand distinguishes you in the marketplace and expresses your commitment to providing the highest quality/service. Your brand identity is comprised of the name of your company and whatever graphic image you have chosen for your logo.
MAGIC MOMENT #1: Pre-planned moments when you thank a steady, solid customer who never complains, but who always brings her business back to you. These non-squeaky wheels are the most neglected customers, but the most important to your business. Plan to do something special for these customers every quarter or six months. You'd be amazed at the results of a plain vanilla thank-you letter as simple as this:
Top Seven Effective Merchandising Techniques By: Malcolm Emery | - The average sale is the amount of money a visitor spends on a typical purchase from you. To increase your profits, you need to increase your average sale amount. You do this by encouraging your customers to spend more money each time they shop.
All businesses are engaged with customers at a certain level of revenue. Ongoing, consistent efforts must be employed which help customers do business with you at a higher level of revenue.
Three Proven Ways To Grow Your Business By: Malcolm Emery | - The secret to success lies in identifying and mastering the techniques that will work for your business. There are many strategies you can use and some will be more valuable to you than others. It's important to know the difference between 'good ideas' and 'good ideas that I can put into practice that are right for my product/service and my prospects.'
In general, all marketing efforts fall into three general categories
Creating An Irresistible Product Benefits By: Malcolm Emery | - Did you buy a car with air conditioning just because it had air conditioning - or because it would keep you cool and comfortable on hot days? Did you buy a minivan simply because it had anti-lock brakes and airbags - or because it was safer for you and your family?
How To Make An Irresistible Offer By: Malcolm Emery | - As you know only too well, you are not the only one vying for your customers' business. Your competitors are, too, and they're doing everything they can to make their offer appealing. So you'll have to go "one better" if you want to compete and win.
How do you do that? With an irresistible offer. But what do we mean by that?
An irresistible offer is crafted so that it appeals to logic and emotions. It makes the case for the superior value so effectively that the c ... Tags:Mal Emery, Irressistable Offer, Internet Marketing
Learn How To Write Like You Talk By: Malcolm Emery | - No testing, no measuring, no getting inside the head of your prospect and figuring out what their most burning, deep down dirty desires are... Now don't get me wrong, these are all VERY important. But let's face it, they're not always the easiest things to figure out purely because of the complexity of human needs and desires.
But this one's easy. Because you don't need to do any of those things. All I'm asking you to do this week is... Be yourself!
Education-based Marketing: Teaching Your Prospects To Buy Your Product By: Malcolm Emery | - It's time to really get to the heart of the matter of marketing: education. But this section isn't about your education; it's about educating your prospects. No matter what product you sell or service you provide you must think about customer education.
Maybe once upon a time there was a sucker born every minute, but not anymore. Twenty-first century prospects are more educated and have more information and research available to them at their fingertips than ever before. Thi ... Tags:Marketing, Mal Emery, Internet Marketing, Home Business, Education Based Marketing
Getting Your Letter Opened And Ramp Up Your Profits By: Malcolm Emery | - Slowly the market is coming to realise, again, something that some of us have never forgotten - direct marketing is one of the best ways to communicate with your list of clients.
I mean, what is the first people do when they return home? Open the letterbox, rummage through the contents and see what the has come in the post that day!
Even the big players are finding that direct mail is one of the best mediums for advertising - For example Myer will this year spend mo ... Tags:Letters, Mailing List, Mal emery, Marketing Strategies
What Is In It For Me? By: Malcolm Emery | - I was talking about the importance of your headline, and how emotions are what motivate people to take notice and respond to your advertising. In other words, if your advertising is boring, it won't make money!
So this leads me on to my next point which is also crucial when trying to keep the split second of your prospect's attention before your advertising goes in the rubbish with the rest of the clutter..
You need to remember that always, forever and ever what wi ... Tags:Mal emery, What's in
Simply, as I've said over and over again (you must be getting sick of hearing it by now, surely), people are busy, and not interested in what it is you are selling. All they are interested in, is "What's in it for me?"... They don't have time to look at your ad, unless you are somehow bringing them from pain to pleasure.
17 Ways To Ramp Up Profits - Don't Be Afraid Of Long Copy By: Malcolm Emery | - Obviously it's a lot harder to convince your prospects to take action, when you're not there to guage their comments, thoughts, or feedback. So how can you gain their trust, prove to them that you can solve their most pressing problems and convince them to take action, all through direct mail?
Don't Be Afraid of Long Copy. The best way to "talk" to your prospects via your direct mailings is through your copy. And since this direct mail is limited only to your copy, you've got to m ... Tags:Long Copy, Copywriter, Mal Emery, Ramp up Profits
Getting Your Prospect's Attention With A Killer Headline By: Malcolm Emery | - Recently I was flicking through an edition of BRW Magazine, and an article on direct mail caught my eye. According to Australia Post, The volume of direct mail increased by 8 per cent in 2006-07 and a record 9 per cent in 2007-08.
This is in the face of pundits saying that direct mail is dead.
But when you do the maths, your average Joe receives an average of three letters a day in his mailbox, compared with possibly hundreds of emails. So in comparison, there's a l ... Tags:Mal Emery, Article Headlines, Killer Headline, Article Marketing
17 Ways To Ramp Up Profits By: Malcolm Emery | - Your 17 Point Checklist to getting your client's and prospect's attention... Why? Because in difficult times like ours, there will be a direct correlation between your success, and your ability to get your client's or prospect's attention.
So let's mush on...
Before sending out any direct mail offer (a printed ad, an email message, etc.), you'll want to review your effort to make sure that you have applied each of the following 17 points properly. These will signifi ... Tags:Mal Emery, Profits, Boosting Profits, Profit, Ramp up Profits
Ramp Up Profits By Mailing Lists By: Malcolm Emery | - You want to ensure you get the most impact for your money - and this means finding out what works for your market. What works for your ultimate client, and how to get a steady stream of them coming to you, wanting to give you money for what you can offer them.
But first you need to get their attention, and so your marketing's ability to do this is vital to its success.
One effective way to ramp up profits is to have a Mailing Lists
Another Real Secret Of Rebelious Millionaire By: Malcolm Emery | - Rant and famed author Napoleon Hill that have studied 500 of the most successful people over a 20 year period and he discovered is that there are 16 characteristics common to them all and the top 5 they shared are...
1. They had a BURNING DESIRE TO SUCCEED
2. They had SPECIALISED KNOWLEDGE (today, marketing is the best specialized knowledge)
Take 100 of the richest people on the planet, take 100 of the best tennis players, pick any small country town, any sales force, and the following is what you'll discover, that's universally true.
So What's Your Origin Story? By: Malcolm Emery | - In marketing and sales, it pays to have an Origin Story. In fact, it pays very handsomely.
So what's an ORIGIN story? I'll explain by way of example.
In my own case. The fact that I failed dismally at school. The Fact that I was fired at the age of 22, leaving me with $500 in the bank, a new house and land package mortgage to take care of, and a wife keen to become pregnant... All of which was an opportunity disguised as an obstacle.
The Foundation Of Every Success By: Malcolm Emery | - As you read alarming news reports about finances and economics, your knee-jerk reaction may be to slash your marketing budget.
Don't do it!
This is not the time to pull back on your marketing efforts. Successful marketing provides the life's blood of your business: customers.
Here is a quote from the most famous business consultant from our time and arguably in history,
How To Get Heaps Of Hungry Clients By: Malcolm Emery | - Here I'm going to analyze advertising mistakes that I believe 98% of all business owners are making so you can understand and avoid the same pitfalls.
In short, my "Rebellious Rant" contains practical explanations of what and how you need to build your business through more profitable sales.
I know you don't need a bunch of theory. What you do need are marketing tools that work. and that's what you'll find in the following information.
8 Tips For Capturing Contact Information By: Malcolm Emery | - Finding the names and addresses of likely prospects is critical to success, and an area in which many business owners stumble and fall. That's a shame because there are eight simple ways to buildmailing lists (both snail mail and electronic).
Let's say you're building a list of doctor prospects:
1. Get an electronic copy of the Yellow Pages.
2. Go to the Oxbridge Directory of Publications. This reference manual contains demographics information on over 20,00 ... Tags:Capturing Contact Information, email, address
Why Listen To Jim Fleck? By: Justin Bryce | - The first time I listened to Jim Fleck I sat on the edge of my seat through his complete presentation.
Jim captivated me because he was someone who came from a corporate background. But he had not done things the easy way. He had learnt his skills through hard knocks. From what he says he has probably found more ways not to do things than the two of us, you and I, could think up.
