Mlm - Understanding Your Market By: John Gaydon | - When building a MLM business, there are some fundamentals that need to be understood. These separate the long term income earners from the fly by nighters who make a few dollars or even lose money and quit. While excitement and passion about your opportunity or products is essential for success, it doesn't make it happen on its own. What is necessary is a continual stream of prospects for your product or business.
If you read my earlier article, you would know that I have develope ... Tags:passive income, Kim Klaver
LULU: Oh! We have unique, patent pending, proprietary and unique nutraceuticals, the best out there, backed up by medical experts and scientists. And..
What do you want to do now? Go towards this person or away from them?
The CEO of one of the largest advertising agencies in the world said that to create messages that win over consumers,
You often hear of recruiters defecting - leaving in a group and going to another company, like a group who left BodyWise to go to Pharmanex a couple of years ago. It happens all the time in our business.
When a company crashes, like Excel did, different top recruiter groups stick together to go to different places. In Excel's case, one group went to Shaklee, another to ACN, and a few others elsewhere.
How Would You Improve It? By: Kim Klaver | - You have ideas. Ideas about what can be done to improve Network Marketing.
For example, what do you think can be done to:
1. Improve its image.
2. Improve the results you are (not) getting.
3. Improve how they pay you.
4. Make it so it's more fun to do it.
5. Attract better people.
On Language Women Hate... By: Kim Klaver | - Even though the business of direct sales and network marketing is made up of 80% women, the language used in front of the room and on websites, in autoresponder emails and everything else from corporate and upline is basically male.
Those seem to be everyone's favorite questions. I even have a 3-Day course and a book to help people answer it. And there are many more marketing professionals trying to help out.
Still they keep coming from all over with the same urgent question, "Why do they say 'no' when it's such a good product?"
Sales Pitch Relief Bill, Anyone? By: Kim Klaver | - Sales pitch: Ranting and raving about the wonders of your product, and predicting what it will do for the other person, plus a little techno babble, like cellular level enzymatic functioning. Rattled off by the person selling it, non-stop, in a hyperventilated state.
Woman: Do You Make These Mistakes In Your Network Marketing Business? By: Kim Klaver | - Here's from John Milton Fogg, one of network marketing's best known supporters and thinkers, about what we're doing here with this blog. He wrote this to his followers and subscribers around the world, today.
"Women: Do you make these mistakes in your network marketing business...?
- You've been trying to do the business LIKE A MAN.
- You're running around offering the business opportunity to your prospects LIKE A MAN.
Masculine Excess? By: Kim Klaver | - "Testosterone poisoning" he wrote, "has found its way into colloquial speech as a sardonic diagnosis of masculine excess." That's sports historian John Hoberman describing pumped up males and male toys (e.g. a "Tonka toy on steroids") and lamenting the use of steroids and hormones to beef up the male half of the population. From his new book, Testosterone, Dreams, Rejuvenation, Aphrodisia, Doping."
Once for the twenty-somethings, it's now used by all ages as people have come to realize what a wonderful way it is to meet like-minded people anywhere in the world - including locally.
Network Marketing Sense Tip #3: MySpace Connections (Thanks, Robin.)
Should I Sell The Dream? By: Kim Klaver | - This is the question a group of us discussed in a live conference call today, with reps from some 35 companies participating. Some had been in the business 30 years, others less than a year...
"Should I sell the dream, when my company and upline keep telling me to do that, even though I am not making it yet? Aren't we just telling them stuff that isn't really true?"
To get to the answer, here are 3 questions we asked and answered:
I'm happy to report that at least ONE major company in the US, Ford Motor, has just discovered this.
Most companies have this dreamy belief that everyone would buy their products, if they could just come up with the right words, the right ads, MORE ads, more gimmicks, more hypnotic and mind control persuasion techniques, and louder and bigger advertising campaig ... Tags:Kim Klaver, Klaver, marketing, direct marketing, network marketing, sales training, motivation
The Buddha Antidote To Hype And Hustle Marketing By: Kim Klaver | - Are you as sick as I am of the marketing hype and hustle that comes from promoters of books, CDs, seminars and courses, to network marketing programs?
The Hype:
E.g. I just finished reading a great book that you absolutely must have. It's called blah blah.
Or
'I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years.'
I Spent 30 Hours Talking To The Guy And At The Last Minute... By: Kim Klaver | - "...at the last minute, his wife said 'no.' I've spent over $10,000 on leads and trainings this year, and this is the last investment I am making in the business."
So lamented Frank Z., a gent on yesterday's conference call with a group of us.
Everyone felt sorry for him. After all, 30 hours IS a lot of time to spend with someone, and then have the wife apparently pull the rug out at the last minute is not a good feeling.
Can You See The False Promise In This Pitch? By: Kim Klaver | - One of the guys on the "Call for Scripts" live phone call today offered up the business script below. He said was getting people to go look at his information. He prefaced it with "Kim, you'll probably hate it..."
Just before he spoke, I had read the opening paragraphs from the new book Your Call Is Important To Us by Laura Penny:
Did You Hear The Story Behind The Story? By: Kim Klaver | - Have you heard the story behind the story? Get it so you don't end up feeling like these two women...
"I don't want to beat myself up because I'm not the big recruiter and didn't fly to the top of the company in 15 months..." And
"I want to get my self-esteem back. I have done a real good job of beating myself up, I want to take what I need, ignore the hype, and stop listening to the big hitter hype..."
Do You Make This Mistake Recruiting Women? By: Kim Klaver | - Women tell me that the biggest reason they contemplate quitting is because they don't think they can say and do what they're being taught to - even when their upline is a woman. Here's a stark example of something like that.
It's been a tradition in our industry to lead with recruiting, and then to emphasize the "big money, free time," the "big check" or the flashy cars, and "mansion on the hill."
How $150 From 5 Customers Turned Into $15 Million By: Kim Klaver | - This is a story about an entrepreneurial woman - an old friend of mine who 19 years ago was just another soul looking for something of her own. It all started with her first 5 customers...
"You know Kim, when I was first approached about this business, I had been looking for something of my own for a few years already. Back then, my husband was a carpenter, and I wanted to do something, too. I had started an aerobics studio, a hair salon, and then a dog grooming kennel. They all w ... Tags:Kim Klaver, Klaver, MLM, Marketing, Network Marketing
I Didn't Know I Didn't Know What To Say By: Kim Klaver | - This is a story submitted by Mary Jane Medlock, a gal who went from 11 to 7,029 regular customers in the last 36 months. Of those, she personally sponsored 2,362 as of today, 7.26.06. She's just now starting recruiting.
You can listen to her (Episodes 1,2 and 18-19) tell how she got her first customers, and how she keeps them all together now that they've grown to over 6,000. It's an aww shucks, story for me...
On our conference call the other day, people wondered how to talk and act so that people would stop asking "Is this a pyramid/one of those things?"
One way is to stop, forever, saying and doing the things that evoke this image in the minds of others - i.e. people "who abuse their friends and try to sell them stuff, and get them to sell and take a percent."
Some people insist you lead with the business (and they tell you to offer the product as a last resort only if the prospect says No to the business); others say they'd rather lead with the product.
However, there is NO best way for all. Just like there's no product for everyone.
Here are five questions to help you decide what YOU should do.
Remember, you're the one leading, so choose what suits YOU. And no, it ... Tags:Kim Klaver, Klaver, Marketing, MLM
