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The New Social Media Press Release By: P. Headrick As the communication landscape changes and new, cutting edge ways of consuming information emerge, PR agencies and corporate public relations teams around the world must re-think the way they format news and deliver it to their target audience. The social media press release has radically altered the way PR professionals approach broadcasts and announcements.
Gear Up Your Site For Social Media Marketing By: Deepak Dutta The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffic.
You should also introduce social media components to your site because web users are experiencing these new form of interactions in more and more sites and they may have an expectation of the same from your site also.
Inside A Social Media Newsroom By: P. Headrick Social media strategies continue to prove their relevance in today’s Internet age, and as a result, the traditional online newsroom – a set of static Web pages that support one-way delivery of information that is protected by passwords and made available only to the likes of “official” journalists and industry analysts – is quickly becoming a thing of the past.
Why Social Media Optimization? By: harsh21 SMO or Social Media Optimization is the latest trend in the field of online marketing. From hindsight SMO seems like an inevitable consequence of the rapid growth of social sites on the net as well as the recent bursts in popularity of SEO (Search Engine Optimization) and SMM (Social Media Marketing) but it differs from them in many ways. SEO as the name suggests involves more publicity on the organic searches of the various search engines but SMO involves more publicity on all the other sources Tags: social media optimization, social media marketing, SMO
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