The Problem Of Demoting Spam On The Internet: Yahoo!’s Trustrank Approach By: Danny Wirken TrustRank is an attempt to counter the web spamming activities that threatens to deceive search engines’ ranking algorithms. It propagates trust among web pages in the same manner that PageRank propagates authority. However, tests would show that the combination of trust and distrust values have greater ability to demote spam sites than with the use of trust values alone.
The Assumption
A link between two pages holds an implied conveyance of trust emanating from the sou... Tags: internet, spam, seo, online busines
Latent Semantic Indexing: What Is It? By: Peter Nisbet Latent Semantic Indexing has been used by Google for placement of the most relevant adverts on websites in its Adsense program. It is now being applied to determine search engine rankings. There is confusion as to what the term stands for and what it means to the website designer. Tags: latent semantic indexing, lsi, seo, search index optimization
The Secret Goldmine: Search Is A Conversation By: John Rhodes Search is about structure and meaning, syntax and semantics. Search is all about sequential patterns of interaction. It's about language. It's about the words that we use. It's a conversation.
Search is an interaction between the human and the search engine; between the human and the text box or the 'Go' or 'Search' button. It truly is a conversation. We search by using words put together in a sequence. But it's a give and take activity.
What Is Latent Semantic Indexing (LSI)? By: Peter Nisbet Most people do not know what latent sematic indexing, or LSI, really is. A lot has been written about its use in search engine optimization, yet it cannot be 'used' on a website as such. It is a misunderstood concept, and people would be better forgetting about it spending their efforts on writing genuine, useful content and developing a sound marketing strategy. Tags: latent semantic indexing, lsi, semantic indexing, seo, search engine indexing
A Semantic Search Engine By: rajpal175 A Semantic Search Engine could be described as an agent that allows users to search at the topic level. Once a topic of interest is identified, then drill down to the specific document. Semantics is been applied these days by search engines in a few closely related fields. Tags: SEO, Website, search engine optimization, SEO tools
Link Types, Linguistic Update Through Intelligent Search Engines - SEO By: Harpreet Kaur With all the advances and artificial intelligence applications Google has done in the last years, it is agreed they have set the standard to follow by other companies, in the challenge of developing the smartest search engine. So... What is next? Were do we go from here? The application of new techniques of Artificial Intelligence such as query expansions, object recognitions, and new natural language selections, will definitely impact how searches are performed and the capacity of the retrieval Tags: SEO, Website, search engine optimization, SEO tools
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