US Government Sales & Marketing By: Phil Morettini What’s the difference between selling to the US Government and selling to the Commercial market? It’s like night and day. Sales and Marketing to the government is truly the flip side of commercial activities. You really can’t believe how different these markets are--until you’ve actually come from one side--and tried to go over to the other. I emphasize, tried, because it usually doesn’t work out very well! Tags: sales, marketing, high, tech, technology, computer, software, US, government, defense, contracting
The Secret to Sales Marketing Success By: Jim Klein One concept in sales marketing that is so under used but will bring you out of sales mediocrity to fortune and fame is a Unique Selling Proposition or USP. Focusing on the USP in every advertising and marketing effort is the key to creating super successful products and services. Tags: sales marketing, sales, marketing
Pure Profit: Four Secrets Of Successful Sales Diversification By: Michael Roby What a week! Seven speaking engagements and sales training in five cities in Washington, California, and Texas, and five flights provided for an exciting but tiring trip. When my wife picked me up at the airport, the last thing I wanted to do was dine out. However, she had had a long week as well. She was prepared to have a quiet dinner at home, but I surprised her by suggesting we go out for dinner.
Double Your Sales Without Gaining New Customers By: Bob Janet You may not be able to stop your marketing costs from going up. But you can stop your profits from going down simply by selling more products and service to each customer. And it is easy if you use the right words and know how to convince the customer to purchase more items at each sale. Tags: sales, marketing, selling, customer service
Sales Coaching if You have to Cold Call By: Cheryl A. Clausen. Cold calling would never be my first recommendation for success, but there are times when you may have no alternative. So, why not learn how to do it well if you have to do it anyway. There are a few simple things you can do to do it better and have greater success. If you're fairly new in the industry your sales manager will force you to do it, and if you've been in the industry awhile but you've never learned how to market yourself you may have to do it. If you're like 84% of all sales people you have call reluctance. You hate doing it you get poor results and it damages your fragile ego. Tags: sales techniques, sales technique, sales coaching, insurance sales, career sales training, sale
What does Strategic Planning have to do with Insurance Sales? By: Cheryl A. Clausen. There isn't a connection between strategic planning and sales for you if you enjoy working hard, and struggling day in and day out to hit your sales goals. Yet, if you'd rather make more and work less then strategic planning has everything to do with sales and your sales success. There are two distinct approaches to sales, and the choice is yours to make. Unfortunately most sales people take the approach of being incredibly active hoping that all that activity will result in at least some sales for you. Even though that approach sounds logical both and I know people who've tried that approach, worked themselves beyond the point of frustration and still failed. You're constantly being told by sales managers, broker dealers, underwriters, and others that if you're just active enough you'll succeed but the facts don't support that logic. Tags: sales techniques, sales technique, sales coaching, insurance sales, career sales training, sale
Increase Insurance Sales in Spite of Money Objections By: Cheryl A. Clausen. Do you accept it when a prospect tells you they don't have the money to do business with you? Do you accept it when a prospect tells you their goal is more money? If you do you're falling into a sales trap that means no sale for you in either case. Both responses sound logical. You're thinking that if they don't have money to do business with you they aren't a good fit, and you should just move on or wait until they do have money. But in most cases you're missing a real opportunity, and you don't even know it. Tags: sales technique, sales techniques, sales coaching, insurance sales, career sales training, sale
Insurance Sales: Focus on the Money By: Cheryl A. Clausen. The first sale is the hardest sale. Increase your sales and reduce your efforts by focusing your efforts on the right sources. To do that you have to treat your business like a business, and take ruthlessly control how and where you invest your time. Most agents waste their valuable time responding to and chasing after the wrong sources. Therefore, they don\'t have the time they need to invest in the right sources. Don\'t think because you\'re busy you\'re doing the right things with the right sources. If you were already doing this it would be reflected in your revenue. Tags: sales technique, sales techniques, sales coaching, insurance sales, career sales training, sale
MLM Sales And Your Products By: Chris Kosman Many distributors tend to forget that we are in the business of making sales. That of product sales. Unfortunately they concentrate on selling the opportunity and try to recruit new members believing that the only way to succeed is by building a huge organization of distributors with few if any customers in it. Tags: MLM, Product, Sales, Marketing, Network, Business, Opportunity
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