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- 3 Tips For Choosing A Payment Gateway: Collecting Money Online By: By Chris Malta & Robin Cowie
3 Tips for Choosing a Payment Gateway
As a consumer, when you check out of your local convenience store, you may swipe your credit card through a point-of-sale device and your gas, coffee, and donut are paid. But what if you are the retailer and your business is online? It’s not like you have a card-swiping device at every customer’s PC! There must be a way for you to process that information. Essentially, that is the job that a payment gateway does for online retailers. R...
Tags: ecommerce, business, online, internet, website, webstore, gateway, payment, secure, merchant, credit
- Giving Your Customers What They Want: Increase Revenues Through Product Recommendations By: By Chris Malta & Robin Cowie
Right This Way, Please…
When you’re sandal shopping at your favorite Shoe Emporium, you may be drawn to the boot display across the aisle. Although you didn’t come in looking for boots, you find yourself checking out with both beach sandals and ankle boots. This is the concept behind using product recommendations on your website: you’re leading visitors step by step through your store. Your goal is to sell them the product they initially came to you for, but also to strate...
Tags: product, recommendations, marketing, conversion, estore, eBiz
- Rss In A Nutshell: What It Is And What It Does By: By Chris Malta & Robin Cowie
You’ve probably heard the term “RSS feeds” before, but if you’re like most people, it doesn’t mean much to you. However, if you sell online, it’s high time you discover this powerful marketing tool and what it can do for your eBiz. According to Jeff Molander (http://www.ThoughtShapers.com), CEO of performance-marketing consulting practice, Molander and Associates, the potential of RSS as a promotional vehicle for online retailers is tremendous.
Really Simple Syndication—
...
Tags: ecommerce, estore, auction, online store, ebiz, marketing, performance marketing, rss feeds, feed
- Comparison Shopping: The Flip Side Of Searching By: By Chris Malta & Robin Cowie
A New Player in Town
Search engines like http://Shopzilla.com and http://Froogle.com are great for increasing your web store’s exposure, as well as doing your own product market research. But according to Kevin Ryan, of http://ShopWiki.com, his new company is NOT your typical comparison shopping search engine. It offers some cutting edge attractions that e-tailers and consumers alike should love:
1. It has “the most exhaustive selection of stores, about 120,000, and 60 ...
Tags: ecommerce, comparison shopping, wikis, estore, auction, online store, internet, products, sell, mar
- Sitting Pretty: How To Achieve High Search Engine Rankings By: By Chris Malta & Robin Cowie
The best kind of traffic is the free kind—that is, the traffic that comes from natural search engine rankings. Acquiring those rankings, however, takes time and a dedicated effort; but once you achieve that positioning, it’s only a matter of doing a little maintenance work. And, most importantly, you don’t have to reinvest half your profits back into advertising to maintain the higher sales volumes you achieve.
How to Get Ahead
So how do you improve your rankings withou...
Tags: ecommerce, estore, auction, online store, ebiz, marketing, performance marketing, rss feeds, feed
- Building Your Line-up: 5 Product-types Every Seller Should Carry By: By Chris Malta & Robin Cowie
Too often, e-tailers think only in terms of carrying individual products. But according to Lisa Suttora, of http://WhatDoISell.com, “If you’re in the mindset of selling one product to one person, you’re thinking about making a one-time sale, not about building a business.” You’re not just vending product X—you’re creating a product line and giving your customers a reason to return to your site.
Products with a Purpose
When selecting inventory, it’s important you evaluat...
Tags: estore, internet, online store, sell, products, ecommerce, internet store, ebiz, home business, dro
- In The Know: Market Research And Your Bottom Line By: By Chris Malta & Robin Cowie
You probably realize that you need to do research before deciding what to sell on eBay—knowing your market lets you pick a profitable product line-up and avoid expensive mistakes. But you may not realize that if you stop there, you’re missing out on a lot of potential sales!
Market research tools from Andale, Hammertap, and even eBay, supply you with data that shows you not only what to sell, but also when and how to sell it for the greatest possible profits! But having al...
Tags: ecommerce, estore, auction, ebay, online store, internet, ebiz, products, market research, product
- Dangerous Mindsets: Changing The Way You Think About Selling By: By Chris Malta & Robin Cowie
3 Classic E-tailer Mistakes
Since the birth of e-commerce, certain faulty thought patterns have plagued online retailers. Says Lisa Suttora, of http://WhatDoISell.com, “There are things I see people do that are very, very common, [that] really hinder their ability to grow their business and make the profit they want.” Having the right mindset when sourcing and selling your products is critical in avoiding those regrettably typical seller mistakes.
Mistake 1: I’m ONLY go...
Tags: ecommerce, estore, auction, ebay, online store, internet, internet store, ebiz, products, sell, home
- 10 Holiday Sales Tips: How To Cash In On The Season By: By Chris Malta & Robin Cowie
With the holiday season ramping up, shoppers are coming online in droves. In fact, online holiday sales this year are predicted to increase twenty percent, as consumers grow more and more accustomed to the ease and convenience of shopping online. Internet business advisor Ana Rincon (http://OnlineBusiness.About.com) reveals ten tips for increasing your online sales over the holiday season:
1.Fine-tune your website. The biggest buying season of the year is not the time to h...
Tags: ecommerce, estore, auction, ebay, online store, internet, ebiz, products, home business, home-based
- Far From Home: 4 Keys To Successful Importing By: By Chris Malta & Robin Cowie
As your eBiz grows, and housing large stores of inventory becomes feasible, importing becomes a cost-effective way to source products. If you purchase in large volumes, the incredible deals you can find by purchasing directly from overseas manufacturers may outweigh the costs and complications involved. The key to importing profitably is to do your homework:
Research your suppliers
According to Peter Zapf, of http://GlobalSources.com and http://GlobalSourcesDirect.com,...
Tags: ecommerce, importing, estore, auction, ebay, online store, internet, ebiz, products, sell, wholesale
- Holiday Sales Techniques: 4 Tips For A Greener Christmas By: By Chris Malta & Robin Cowie
To make the most of the holiday selling season on eBay, you need to understand the current eBay marketplace. Market research can help you figure out everything from the best time of day to sell an item to the best auction title keywords, the best starting price, and the best listing duration, so you can pull in the highest possible profits.
EBay offers some free, as well as paid, tools to help with that research. And companies that buy eBay’s licensed data, like Terapeak, ...
Tags: ecommerce, estore, auction, ebay, online store, internet, market research, products, sell, product
- Seeing The Whole Picture: A Wholesaler’s Role In The Retail Chain By: By Chris Malta & Robin Cowie
You probably realize that, as a retailer, you need to get as close as possible to the source of your products to maximize your profit margins. But if you’re like most retailers, you may think that means going to the product manufacturer. You might assume that because the wholesaler stands between you and the manufacturer, the wholesaler is a middleman. But by that logic, you as a retailer are also a middleman, standing between the manufacturer and the end user.
To Each His...
Tags: ecommerce, estore, auction, online store, home business, ebiz, wholesale, wholesalers, distributor
- Five Holiday Trends: What Every E-tailer Should Know By: By Chris Malta & Robin Cowie
“It” Products—Giving Buyers What They Want
Whether this is your first holiday selling online or your tenth, you need to understand the current market in order to take advantage of the upcoming shopping abandon that most of your buyers will experience this time of year. Trend-watcher Lisa Suttora, of http://WhatDoISell.com, shares five specific sales trends that retailers should be conscious of entering this holiday season:
•iPod accessories. Just because you can’t affor...
Tags: ecommerce, estore, auction, online store, home business, ebiz, products, sell, ebay, home-based bus
- Safe And Stress-free Shopping! Building Customer Trust By: By Chris Malta & Robin Cowie
As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shopper’s choice, it’s usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry they’re throwing their money away.
That’s why, as an online retailer, creating a safe and stress-free environment for your shoppers should be a top priority. With internet scams and i...
Tags: ecommerce, estore, auction, online store, ebay, internet, home business, customer trust, ebiz, onli
- Call Me…how To Improve Customer Communications By: By Chris Malta & Robin Cowie
The easier you make it to contact your business, the more contact your business will get. That’s why so many small businesses are turning to Web 2.0 applications, such as web-initiated calls to generate sales leads. Also referred to as click and connect, these calls let your customers make live contact with you by clicking a small icon you can paste in your blogs, emails, or website.
Explains Bill Binnig, of http://Jaduka.com, a Web 2.0 solutions provider, “[You] take simp...
Tags: ecommerce, estore, auction, online store, internet marketing, customer communication, ebiz, sell
- Hot Stuff! Helping Yourself To Ebay's Research By: By Chris Malta & Robin Cowie
Slow Burn
Many people turn to hot lists to make product sourcing decisions. These lists are designed to tell sellers what buyers want at the moment. The problem is most of these lists are static, so they quickly become obsolete. When a hot list comes out, everyone jumps on board and quickly floods the market with those items, leaving little room for competition.
Both product sourcing and market research are dynamic in nature. The difference between a hot list that’s goin...
Tags: market research, ecommerce, products, product research, eBiz, online store, internet, eBay, estore
- Shopping Smart: Using Technology To Simplify Market Research By: By Chris Malta & Robin Cowie
Every time you’re out—at the mall or in a store—you see ideas for great products you can sell through your e-business. But before you decide whether a product is worth pursuing, you have to determine if you can compete with it. That requires performing some market research to understand what the market will bear. And that is what makes http://Frucall.com’s free, phone-based service a valuable resource, not just to shoppers, but also to Online Sellers looking for information o...
Tags: market research, ecommerce, products, product research, eBiz, online store, internet, eBay, estore
- Made In China: How To Source Products Directly From Asia By: By Chris Malta & Robin Cowie
Sooner or later, your home retail business will likely reach a point where you’ll need to buy product directly from the manufacturer in order to get the best price. To go all the way up the supply chain may mean buying directly from Chinese manufacturers.
If you’re like most eBiz owners, you may feel very uncertain about the prospect. The idea of trying to locate China suppliers willing to deal in smaller quantities, fly across the world to meet with them, and make buying...
Tags: ecommerce, ebiz, estore, auction, ebay, online store, internet, importing, factory direct, china, su
- All I Want For Christmas… How To Pick Products That Will Sell This Season By: By Chris Malta & Robin Cowie
With summer over and fall decidedly underway, if you haven’t started thinking about what you’re going to sell this holiday season, it’s high time you did. Holiday buyers are already going online, and you need to be sourcing seasonal trends so you can give your buyers exactly what they’re looking for.
Thankfully, eBay makes the Market Research portion of your holiday product sourcing a snap with two very helpful resources:
•The Holiday Hot List (http://pages.ebay.com/sel...
Tags: ecommerce, ebiz, ebay, market research, estore, online store, internet, sell, products, auction, hom
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