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attorney marketing tagged articles (0-20 of 443) ( 0.005 seconds )
- Attorney Marketing – Boosting Revenues With No Added Costs By: Henry Harlow
Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.
If you start out attorney marketing without any sort of direction or plan, it is also likely you wil...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
- Law Firm Marketing – Increasing Your Revenue By Grading Clients By: Henry Harlow
Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable – your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients.
The ABCD Solution
In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis. Thi...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
- Law Firm Marketing And The "I Hate Selling” Syndrome By: Henry Harlow
Do you hate selling? Should you hate selling? What does “selling” mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway?
Law firm marketing and the “hating part” in the title depends on what you mean by selling don’t you think? After all many people think the word “sell” is a four-letter word. If you mean the kind of traditional selling we find ...
Tags: law firm marketing, attorney marketing, lawyer marketing, marketing for law firms, legal m
- Marketing For Law Firms Via Attorney-Client Matching Services - Part I By: Henry Harlow
What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise?
In part one of this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. Part one fo...
Tags: attorney marketing, law firm marketing, lawyer marketing, marketing for law firms, legal m
- Marketing For Law Firms Via Attorney-Client Matching Services - Part II By: Henry Harlow
What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part 1 which focused on the facts of this marketing for law firms vehicle. This article, Part II, gives you "the rest of ...
Tags: law firm marketing, attorney marketing, lawyer marketing, marketing for law firms, legal m
- Law Practice Management – How To Determine Your Fees By: Henry Harlow
Determining fees is a difficult law practice management task for most attorneys when thinking through their law firm marketing plans. In determining fees for certain services, attorneys often fall short of what they should charge. Too many attorneys are afraid of even charging the competitive price for their services when making their law firm marketing plans. Further, they make the pricing decisions often with no data or conceptual framework. Additionally, instead of focusin...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
- Attorney Marketing - The 6 Essential Traits You Need For Success By: Henry Harlow
Attorney marketing is necessary for success at every law firm and becoming more necessary every day. Unfortunately, many attorneys feel that they do not have the traits, expertise or experience in lawyer marketing to launch a successful campaign. You may have felt overwhelmed by attorney marketing in the past or even now. Or maybe you think that you need some sort of extraordinary people skills, imagination and/or outstanding copywriting skills to be great at lawyer marketing...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
- Legal Marketing – How To Get Top Dollar For Your Services By: Henry Harlow
What are people thinking (psychographics) when they are “shopping” for a lawyer? What if you are viewed as cheap? What if you are viewed as expensive? How can you address both of these ways of thinking and still get top dollar? What do you say when “the money” objection comes up? These questions and more are addressed in this article.
Legal marketing success for you can reside in your knowing the psychographics of your market. One key area of law marketing psychographics i...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
- Lawyer Marketing – How You Create Breakthrough Success By: Henry Harlow
Lawyer marketing and the “manager’s mantra” go together. Never heard the manager’s mantra? The “manager’s mantra” is an important variable in successful legal marketing. The manager’s mantra is “If you can’t measure it, you can’t manage it.” Well, that is nice Henry and how will that help me?
Most attorneys have some sort of referral network (if only a small one) however; attorneys really don’t know how to manage their lawyer marketing so that their referral network expand...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
- Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part I By: Henry Harlow
What do I need to know first about law firm Internet marketing?
“In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals
There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don’t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won’t produce you an...
Tags: attorney marketing, law firm marketing, lawyer marketing, law firm internet marketing
- Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part II By: Henry Harlow
You mentioned “…your page ranking.” What is page ranking and how do I get my pages ranked in law firm Internet marketing?
You don’t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) ...
Tags: attorney marketing, law firm marketing, lawyer marketing, law firm internet marketing
- Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part III By: Henry Harlow
Shouldn’t the vendor I select for law firm Internet marketing have built lawyer websites before?
No. In fact some of these types of vendors that tell you how dozens, hundreds or thousands of lawyers have bought websites from them are probably the most expensive options in the marketplace for law firm Internet marketing with not nearly as much value delivered compared to what you can get from other vendors at a lower price. Remember that some of those “high end” vendors hav...
Tags: attorney marketing, law firm marketing, lawyer marketing, law firm internet marketing
- Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part IV By: Henry Harlow
You mentioned “marketing packages”. How much should I be spending on a marketing budget on my website in law firm Internet marketing.
This is an “it depends” question. It depends on your particular market place (are you in Peoria or Manhattan), your competitors (your keyword competitors I mean) and how fast you want to see results (slow build of traffic or faster build of traffic) with your law firm Internet marketing. I can say this definitely – don’t buy an Internet mark...
Tags: attorney marketing, law firm marketing, lawyer marketing, law firm internet marketing
- Internet Marketing For Attorneys By: Jeremiah Patton
Internet Marketing for Attorneys, Legal Marketplace at its Finest.
Tags: internet marketing for attorneys
- Choosing an Asbestos Attorney in Mesothelioma Lawsuits By: Tim Dillard
Choosing an asbestos attorney to represent you in a mesothelioma lawsuit is one of the most important decisions that you'll make if you decide to pursue compensation for your illness.
Tags: asbestos attorney, mesothelioma lawsuit
- Law Marketing – How To Increase Your Revenue By An Average Of 27% By: Henry Harlow
Law marketing is not that complex. It is much easier than becoming a lawyer! Here is a brief listing of law marketing items in order of importance telling you how to get more than a 27% increase on average in revenue within one year using marketing for lawyers well.
1. Raise client fees by at least 5% now – most attorneys can do so, however, they don’t know it. Marketing for lawyers involves understanding pricing strategies and techniques.
2. Capture all billable h...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
- Attorney Marketing Requires Handling Prospective Client “Objections” Part 2 By: Henry Harlow
Before we dive into the attorney marketing draft-scripts I would like to remind you of two other distinctions when it comes to dealing with objections. The attorney marketing attitude we are looking for is a detached attitude of having no attachment to what the prospective client decides. Instead you are committed to delivering a good process to them that enables them to decide, hopefully from an educated position. You are a facilitator, not someone who is trying to get th...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
- Attorney Marketing Requires Handling Prospective Client “Objections” Part 1 By: Henry Harlow
Elder law is probably not your practice area, however, you do have objections from prospective clients and you do need to figure out how to deal with them in a way that maximizes conversion. You know, those things prospective clients say around “money issues” or needing to “think about it” when you finish “your pitch”. I am writing this article on the topic of “objections” to help you think through how you will deal with your prospective client objections regardless of your p...
Tags: attorney marketing, law firm marketing, lawyer marketing, law practice management, legal m
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