http://www.articlesnatch.com/rss2/Cheezburge Cheezburge Articles from ArticleSnatch.com Rss Follow Up Fri, 17 Feb 2012 11:22:30 -0500 Branding has been a rather complex topic since the advent of brand named goods, originating with maker's marks on certain blacksmithing products, proceeding through guild-approved stampings on quality goods, and progressing into the names we know and associate with major brands, such as Chevy, Barnes and Noble, Starbucks, and Wendy's. Some brands are virtually immortal - manufacturer Beretta has retained its name since the 1500s, and continues to be a leader in the field of military armaments. In many ways, branding is as much an art as it is a science, a technique of knowing how to read the mercurial moods of the purchasing public. In the age of the digital marketplace and an ever-connecting world population, new challenges and ideas present themselves to the savvy business. Anyone with a brand to promote must heed these signs or find themselves left behind. Vox Populi An increasing trend in digital branding is the user-driven brand. Traditional branding relies on the parent company presenting a particular image they wish associated with their item - Chevrolet and Ford wish to project a brand associated with ruggedness, leading to the "Ford Tough" and "Like a Rock" slogans of the late 1990s.Branding]]> digital branding]]> online branding]]> online marketing]]> brand engagement]]> Cheezburge]]> http://www.articlesnatch.com/Article/Branding-In-The-Digital-Age/825762 Fri, 13 Nov 2009 00:25:47 -0500 http://www.articlesnatch.com/Article/Branding-In-The-Digital-Age/825762