Articles by S. Housley on ArticleSnatch.com

Business Mistakes to Avoid

Thu, 25 Sep 2008 00:00:00 -0400

Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture: 1. Promising The World Entrepreneurs will commonly make bold promises that are often impossible to actually deliver. It is important that you stay grounded in reality, and only agree to things that you know you can actually deliver. 2. Lack Of Discipline Owning a business takes commitment and self-discipline. Since you are "the boss" you probably won't be disciplined for things like not showing up for work on time... but such things will have a negative impact on your business. It is important that entrepreneurs treat their business just like a real business, and not like a personal hobby. Act professional, charge for your services, and be accountable for the product or service provided. Self-discipline is critical to being self-employed. 3. Lack Of Focus Remain focused on your core business philosophy, and don't attempt to be everything to everyone. Decide what your strengths and business focus are, and use that strength and focus to build the foundation for your core business. 4.** End Summary**

About the Author:
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Deal of the Day Websites

Wed, 17 Sep 2008 00:00:00 -0400

With the economy in a questionable state, everyone is looking for a good deal. Savvy business owners have jumped at the opportunity to carve out a niche for themselves in the struggling economy. Coupon and Deal-Of-The-Day websites have become extremely popular. Everyone is getting into the action, from large conglomerate websites to small specialty shops, and many now have some sort of Deal-Of-The-Day special where an item is offered at a significant discount for a specified and limited period of time. While the Deal-Of-The-Day websites were originally designed to capture impulse purchasers, many financially-conscious penny-pinching shoppers are now monitoring these sites regularly, in search of good deals on products they might need. Everybody loves a bargain! Where should you look for a bargain? Software Deal Of The Day WebSites... Software Deal Of The Day Software-DOD.com features popular software titles, with a new discounted application available each day. The software discounts range from 10-90% off of list prices, and the featured software is only available at the discounted price for twenty-four hours. Software-DOD.com also includes "second chance" offers, which are offers designed for people who missed the primary Deal Of The Day offer.** End Summary**

Why You Should Use Web Templates

Tue, 02 Sep 2008 00:00:00 -0400

Web templates expedite the process of setting up a new website. The idea behind a web template is that it will save time with the creative design and layout process. In the business world, time is money; hence, using templates can save money. It can be a challenge to find a web designer for hire, and quite often the designer's schedule will not always mesh with the needs of a small business. Time rarely controls a web graphic designer. Artists are, well, artistic, and don't necessarily work by the clock. Instead, they work when inspiration strikes, which can be problematic when there are deadlines to meet. Templates are ready-made, and can be easily edited, allowing you to instantly create a website. In addition, webmasters that may lack adequate graphic or design skills can quickly and easily create a website themselves, simply by editing and customizing the existing HTML layout in a web template. And locating a themed web template takes far less time than attempting to create a layout and graphics from scratch. Web templates also remove any coding issues. This is especially helpful to webmasters who are just starting out and just learning HTML coding.** End Summary**

Innovative Ways to Market

Tue, 19 Aug 2008 00:00:00 -0400

Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity. There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative -- no one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment. Identity Continuity Create continuity between an online website, logos, letterheads, business cards, and packaging. Create an identity that will make your business stand out from the competition, and leave a good initial impression on potential customers. A professional image associated with your company or product will remind customers of their past brand experiences, and will reinforce your product line. Trade Publications Niche publications are journals or magazines that focus on a specific market.** End Summary**

About the Author:
About the Author:Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Take Website Usability to the Next Level

Wed, 06 Aug 2008 00:00:00 -0400

Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content... 1. Images Include "alt text" for any images on a webpage. The alt text should accurately describe the image. The visually impaired will often use screen readers to discern what the images are, and their screen reader will read the alt text and tell them what the image is. 2. Transcripts Any audio recordings should have transcripts available. Hearing impaired individuals can then read the transcript to learn what is contained in the audio recordings that are available on the website. 3. Contrast Website colors should be easy to discern, and contrasted so that they stand out. Keep in mind that different monitors will display colors slightly differently. As such, usability research suggests that you should play it safe and stick with websafe colors.** End Summary**

Reaping the Podcast Rewards

Sun, 22 Jun 2008 00:00:00 -0400

Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure. Required Equipment 1. A Computer Capable of Recording Audio 2. Recording and Editing Software (RecordForAll Suggested - US$39.00) 3. Podcast Creation Software (FeedForAll Suggested - US$39.00) 4. A Microphone 5. A Recording Location (quiet, without any echo) Start With A Plan Or Concept First things first -- you will need to decide on the podcast's content and format. What types of content will the podcast show contain? How long will each broadcast be? How frequently will new podcasts be available? The general format of the show will shape future podcasts, so a fair amount of thought should be given to the show's format. You must also determine what the approximate length of each show and show segment will be. Listeners will come to expect a certain format and time commitment. Create an outline that will dictate the format and segment lengths. If you are going to use audio advertisements in the podcasts, be sure to include them in your format outline.** End Summary**

About the Author:
About the Author:Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

The Traits Of A Perfect Link

Tue, 17 Jun 2008 00:00:00 -0400

Webmasters are given the advice that they must attract links, but the key is not just to attract links... they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links... 1. Related The best links should come from related websites which contain similar and related content, but not the same type of material or content. For example: A link for baby clothing would benefit from a link that discusses baby care. 2. Anchor The anchor text (the "text" that is used in the link) should include keywords that relate to the topic covered on the web page that is being linked to. Anchor text should be varied; links that all have the same anchor text will appear manipulated and contrived to the search engines. Therefore, the text links should contain a variety of related words. 3. Deep Link The links should direct visitors to a related page within the website. Do not make the mistake of directing all of the web links to a website's home page.** End Summary**

How Do You Overcome Google's Filters

Tue, 13 May 2008 00:00:00 -0400

Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google's organic search results until they are deemed trustworthy. The Sandbox Many websites are relegated to what is called "the sandbox" while Google makes a decision about what to do with them. It is strange to think that Google cares, as if Google has some sort of human attributes. Whether Google really cares or not is really not the point -- the point is: there are factors that help Google discern whether a site should be relegated to the sandbox, or whether the site should appear in the organic search results. The factors are all part of Google's algorithm to rank sites, with the ultimate goal being to provide searchers with the best possible search results. Here are some factors that influence whether a site is destined for the sandbox, or is able to join the party... Age & Maturity With age comes wisdom.** End Summary**

Blog Posts That Get Attention

Mon, 05 May 2008 00:00:00 -0400

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers... 1. Draw Attention Use titles to attract the reader's attention to the blog post. The title should mimic newspaper headlines and generate interest in the blog post. The title can be controversial, but not to the extent of being misleading. Use action words in the title. Bloggers will often come up with a handful of potential titles for blog posts, and then settle on the title that is best suited to a particular blog post. 2. Deliver Having a catchy title, but following it with content that fails to deliver, will not endear you to your readers. The blog content must deliver what is promised in the blog title, or readers will unsubscribe and stop reading.** End Summary**

Tips for Choosing a Domain

Tue, 29 Apr 2008 00:00:00 -0400

Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand... 1. Nice Neighborhood Stick with .com or .net domains for businesses, .edu for schools, and .org for non-profit organizations. Some search experts say that any other extensions will have a more difficult time ranking well in the search engines. 2. Easy To Verbalize And Understand Domain names should be easy to verbalize. Often in conversations, similar sounds are difficult to discern. Select a domain name that is clear and easy to understand without having to repeat it. 3. Easy To Spell Select a domain that is easy to spell. Certain words can be spelled in a variety of ways, and this can cause confusion and result in people being unable to easily locate your website. Use a domain name that is intuitive and easy to spell. 4.** End Summary**

About the Author:
About the Author:Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Value Ad - Made for AdSense Websites

Mon, 21 Apr 2008 00:00:00 -0400

Who wants to make money from AdSense? Or a better question: who does not want to make money from AdSense? What Is "Made For AdSense"? MFA (Made For AdSense) websites refer to sites that were created specifically to profit from serving Google AdSense ads, and for no other purpose. Typically, these websites lack any real content. I'm sure you've all seen a few Made For AdSense websites that haunt the web. MFA sites are the scorn of advertisers. Why? Because MFA websites simply do not convert website visitors into buyers. Advertisers on MFA sites pay the websites for clicks, but rarely do those clicks actually convert into sales. Profiting from Advertising There is nothing wrong with profiting from work. If a publisher has created unique and interesting content, there is no reason they should not profit from it. In fact, publishers who are on the Internet to make money should make every effort to maximize the amount of revenue they receive. That said, Made For AdSense websites that are cluttered with advertisements and lack any genuine content are far too common.** End Summary**

Avoid Duplicate Content Penalties

Thu, 10 Apr 2008 00:00:00 -0400

Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as "duplicate content penalty". It is important to understand and identify what "duplicate content" actually is. Duplicate content is generally defined as substantive blocks of text that are copied from one site to another. Some webmasters try to use duplicated content in an attempt to manipulate and influence search engine rankings. The search community still occasionally debates the legitimacy and existence of duplicate content filters, but whether they exist today, or will exist tomorrow, is really irrelevant. Most webmasters have simply accepted the fact that the duplicate content penalty is currently enforced by at least some of the major search engines. With that in mind, how does the search engine determine which version of the content is the original, and which is duplicated? It is difficult for the search engine to tell which website is responsible for the original version of any content, and some innocent websites might find themselves penalized or banned for including duplicated content.** End Summary**

Performing Better Searches

Wed, 02 Apr 2008 00:00:00 -0400

Performing and perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to immediately drill down and locate the information they are seeking, without having to wade through a myriad of irrelevant search results in the process. The increasing complexity of search engines has made understanding search engines a necessity for those who spend any amount of time online. The following search tips are standards that will work in most of the major search engines. How To Find What You Are Looking For? As the popularity of the Internet grows, more and more results are returned for even the most obscure search phrases. In order to save time, web surfers need to increase their search relevancy. It is advisable to use multiple search terms to produce better search results. Searchers should use specific words and phrases to find what they're are looking for, while filtering out irrelevant and unwanted results. In searching, more usually means less. Using more keywords in a search will help qualify the search and make it more specific to what you are looking for. It is all about striking a balance;** End Summary**

How is Your Business Different?

Tue, 25 Mar 2008 00:00:00 -0400

Creating a marketing and business plan for a small business can at times seem like an overwhelming task for a new business owner. Yet, it need not be. A business plan is simply a formal statement that contains a set of business goals; and a marketing plan outlines the necessary actions which the business needs to take in order to achieve its marketing objectives. In order to properly construct a marketing or business plan, small business owners should ask themselves some simple questions: How is your business different? What value do you provide? In what areas does your company excel? What is your expertise, or the expertise of your staff? What are your strengths? And equally important, what are your businesses weaknesses? What image does your company portray? Is the image truly reflective of your strengths? Honestly answering such critical questions will help a business owner understand their business strengths and allow them to develop a business and marketing plan. Invariably, attempting to be everything to everyone is bound to fail. A component of a solid marketing plan is building brand and corporate identity. When creating a brand and company identity, consider how the business is different from others.** End Summary**

10 Podcast Tips That Lead To A Great Sound

Mon, 17 Mar 2008 00:00:00 -0400

What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast. Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts... 1. Invest In A Good Microphone A gritty sounding podcast is tantamount to a radio station that can't be tuned in completely. Poor quality podcasts are not going to be tolerated, and listeners will simply unsubscribe rather than being subjected to a poor quality recording. There are a variety of microphones available, and different types are designed for different situations. Find a microphone that suits your recording environment. Sound quality really does matter. 2. Distance Matters Maintain a consistent distance from the microphone while recording -- this will ensure the recording volume is consistent throughout.** End Summary**

Tips For a Great Real Estate Video Podcast

Tue, 11 Mar 2008 00:00:00 -0400

The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering. Using the latest technology, realtors can show a home's finest attributes via Video Podcasting. Video Podcasting is a compelling distribution channel that allows realtors to reach a large audience while showcasing a property's best features. The best homes sell themselves, right? Regardless of how attractive a home is, it is important to promote it's best attributes. Whether you are using a real estate agent, or selling the home yourself, put your home's best foot forward. As with an open house, you should show the best angles and features when marketing a home. Use the following tips to develop a video podcast that will sell the featured home: Remove The Clutter A room free of clutter will show much better, and especially in photos and videos. With clutter removed, rooms will look larger and more spacious. Take a few moments to de-clutter before video taping or snapping photos. Clean The Home First!** End Summary**

What is the Purpose of Your Website?

Fri, 07 Mar 2008 00:00:00 -0500

Website Sales Purposes By Sharon Housley When designing a website, it is important that webmasters ask some general questions before they begin the design process... What Is The Purpose Of Your Website? Many companies use websites to establish their brand. Others use websites as a communication tool. Some companies see websites as sales vehicles and "billboards". Still others use their website as an educational tool. And some may be any combination of the above. The website must have a purpose in order for it to be effective. What Is It That You Are Trying To Accomplish With The Website? A strong understanding of the website will allow a webmaster to emphasize the action they want the website visitor to take on the website. By defining and understanding the purpose of the website, webmasters and publishers can better structure the information on the website. Information can be provided with the appropriate emphasis and navigation. An ideal website will lead the web visitor to take the action the webmaster wants. Who Is Your Audience? You must identify and understand your target audience. Understanding your demographic will allow you to cater content specific to that group. What Are The Objectives Of The Website?** End Summary**

Web Log Analysis

Wed, 27 Feb 2008 00:00:00 -0500

Web Log Analysis By Sharon Housley Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs? Errors - Page Not Found How many visitors to your site experience an incorrect or invalid URL? Perhaps you have links on your website to a page that no longer exists. Reviewing the number of "page not found" listings in your web logs will help discern if you have any pages that are not accessible to your visitors. If that is the case, you can then either replace the missing page, or implement a system to automatically redirect the visitor to an appropriate alternate page. Top Referrers Where is your traffic coming from? Reviewing the sources of web traffic allows you to assess what advertising campaigns have resulted in increased web traffic. Top Exit Pages Where are you losing your traffic? Are there specific pages on the website that bleed traffic? This means that, for whatever reason, website visitors choose to leave your website after viewing a specific page.** End Summary**

Avoid These Common Web Mistakes

Tue, 19 Feb 2008 00:00:00 -0500

Avoid These Common Web Mistakes By Sharon Housley Webmasters need to avoid making these common web design mistakes. Website visitors who have a pleasant experience on a website are more likely to trust the website, and as such they are more likely to purchase products from that website. Use the following guide to avoid some of the more common web design mistakes... 1. Legibility Use standard web fonts and normal font sizes. The font color should be dark enough that the reader does not need to strain to read the text, and not so large that it screams at the reader. Bold text should only be used for emphasis and headings. 2. Graphics Optimize website graphics so they are not slow to load. Avoid using animated graphics that will distract or annoy website visitors. Graphics should be clean and not pixelated. 3. Links Links should be easily distinguished from other text on the website. And all links should be tested to ensure they function properly. 4. URLs When selecting a domain name, choose carefully! A number of factors should be considered, not the least of which is how the domain will "read". Examples: www.expertsexchange.** End Summary**

ROMM - Basics of Search Engine Optimization

Tue, 05 Feb 2008 00:00:00 -0500

ROMM The Basics of Search Engine Optimization By Sharon Housley The formula for webmasters looking for success with the search engines is ROMM (Research, Optimize, Monitor, and Maintain). Here are some helpful tips and details about each portion of the ROMM concept... Research Before you even begin your website design, give thought to the navigation, structure, graphic design, and formatting of the URLs. Webmasters should not only have experience as a graphic artist, but should also be well versed in Search Engine Optimization. SEO should not be an afterthought! Websites that are designed with SEO in mind will have more success in ranking well in the search engines. The link depth in a website should really not exceed 3-4 levels. Any links that are deeper than that (requiring more than 5 clicks from the original domain) will be more difficult, if not impossible, for search engines to crawl. Design the navigation so that it is intuitive to the user, and will lead them through the website. Use a navigation structure that will allow the website to expand as the content is added.** End Summary**

About the Author:
About the Author:Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Web Design Q & A

Tue, 29 Jan 2008 00:00:00 -0500

Web Design Questions and Answers By Sharon Housley How much do you know about web design? Take this web design quiz to find out how much you know about web design... What Is A Web Template? A website template is a ready-made HTML layout for webmasters. Typically, webmasters need to only edit the text and links in the HTML page, and they can then have a website up and running in a very short amount of time. Web templates make the creation of a website easier and faster. Web templates are easy to edit and customize using an HTML editor. Examples of a web templates can be found at Webmaster Templates - http://www.webmaster-templates.net What Is A CSS File? CSS stands for "Cascading Style Sheets", and are used to control and manage font styles, font sizes, and web site color combinations that are used in a web page. In order to retain continuity of "look and feel" throughout a website, all pages within a website will often refer to a single CSS file.** End Summary**

RSS Feed Etiquette

Fri, 25 Jan 2008 00:00:00 -0500

RSS Feed Etiquette By Sharon Housley The arguments continue to rage over the ambiguities in the RSS specifications. But the fact is: RSS is here to stay, and the current defined RSS 2.0 specification is likely going to be as good as it is going to get. Attempts have been made to create "best practice" documents and specification clarifications. We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator. Here are some general guidelines for creating RSS Feeds: 1. Enclosures Include only one enclosure per item for maximum compatibility. The RSS 2.0 specification does not clearly state whether multiple enclosures are allowed or not, but most RSS readers will only support a single enclosure. Therefore, it is best to conform to the readers, and only include a single enclosure in each RSS feed item. 2. Date Formats Date formats can be very tricky; be sure that all dates are properly formatted. 3.** End Summary**

Internet Marketing Resolutions for 2008

Mon, 21 Jan 2008 00:00:00 -0500

Internet Marketing Resolutions for 2008 By Sharon Housley Internet Marketing Resolutions for the New Year Starting a New Year is all about self-reflecting. Most individuals celebrate the incoming year by looking back, determining what goals were met and what goals fell short. Most who have made past resolutions then look forward and resolve to do better in the coming year. Like any Internet marketer, I have a long laundry list of things that I intend to get to... invariably each year the list grows longer, and rarely do I make any significant headway on new projects, ideas, or marketing techniques. I resolve for that to change in 2008! I have compiled a list of Internet Marketing resolutions for the coming year. If your list is already too long, consider saving time and using the list below. 1. Track and Measure Before launching any advertising campaigns, be sure to determine how the campaign will be tracked. I will determine exactly how much money we need to make from the campaign in order for it to be effective and worth the effort. 2.** End Summary**

About the Author:
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

HTML Web Templates

Wed, 16 Jan 2008 00:00:00 -0500

HTML Web Templates By Sharon Housley HTML website templates can significantly ease the burden of designing and creating websites by providing webmasters with a ready-made web layout, structure, basic graphics, and color scheme. Templates can generally be edited and customized with any HTML editor. The biggest advantage for webmasters using ready-made templates is the amount of time that can be saved. There are a number of websites that provide ready-made HTML templates. We have compiled a list of some popular sites to make the search process easier. Webmaster Templates Webmaster Templates contains themed web templates. Each template includes an HTML layout, CSS file, and graphic images. Individual templates can be purchased, or webmasters can subscribe to the website and download an unlimited number of templates for a specified period of time. The themed and industry web templates are categorized by topic, or can be located using a keyword search feature. New web templates are added on a regular basis, so check back often. Webmaster Templates - http://www.webmaster-templates.net Template Monster Template Monster is a large site that contains website templates, flash templates, and other ready-made web designs. The templates can be used as a basis for web design.** End Summary**

About the Author:
About the Author:Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

What is Hot and What is Not in Technology for 2008

Tue, 08 Jan 2008 00:00:00 -0500

What is Hot and What is Not in Technology for 2008 By Sharon Housley Top 10 Winners Predicted for 2008 After looking into my crystal ball, I have made a cluster of predictions about what will be hot, and what will be not so hot in technology for 2008. 1. Video YouTube has not shown any signs of slowing down. With the increasing popularity of portability and the increase of video-viewing technology, the growth of video is unlikely to slow down. 2. Healthy Healthy is in. It is not only fashionable, but now cool to be healthy. Maybe this will help counter the rise in obesity in the US. Even those who give in to their cravings and indulge agree that it is cool to be healthy. Organic foods are at an all time high with an increase of roughly 20% per year in the US! This may also be a top New Year Resolution. 3. Long Tail The Long Tail is still hot. Small businesses and big business are all attempting to capture the famed long tail. 4. Buy USA Buying USA is in. The falling dollar has made US products more competitive in foreign markets.** End Summary**

About the Author:
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.