Articles by Jon Rognerud on ArticleSnatch.com

What Is The Definition Of SEO?

Fri, 26 Jan 2007 00:00:00 -0500

How to use search engine optimization to be found (rescued) on the Web. A few years ago, my good friend Bill B. bought his first sailboat. He called and told me: "Jon, today - I bought a new sailboat, and it's the happiest day of my life"! I grinned and told him: "I also understand that selling it will be your happiest day of your life". (Turned out I was right)¦ What does sailing have to do with SEO and this article? The story continues: My buddy Bill did end up selling it a few years later (you'll see why). I taught him how his boat could be found and sold via web search traffic to his website, which we set up together. Today he has a thriving web business, and he has bought and sold many boats and accessories since those early years. He went full-time into the web business, and he understands the power of SEO and ranking high for key search terms. What is the definition of SEO, and why is it important to your business? SEO stands for Search Engine Optimization, or as defined by Google: Search Engine Optimizer. **End Summary** Topics: seo]]> sem]]> search marketing]]> search engine optimization]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of search engine optimization and has spent more than 15 years developing online solutions at companies like Overture and Yahoo! His website, http://www.microsaw.com - provides a wealth of great articles, resources and free courses on SEO & SEM.

Keywords In Page Title For SEO

Sun, 12 Nov 2006 00:00:00 -0500

It is recommended to use keywords in page titles itself. This title tag is different from a Meta description or keyword tag, but it's and important onsideration for your overall page optimization. Whatever text one places in the title tag (think keywords and theme here) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings. This, much like a headline in a newspaper, invites the reader along with setting the topic and theme. If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i. **End Summary** Topics: seo]]> sem]]> search marketing]]> search engine optimization]]> web marketing]]> internet marketing]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com , provides a wealth of informative articles, resources, tips and free downloads.

The Importance Of Search Engines

Sun, 12 Nov 2006 00:00:00 -0500

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first. Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking. Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site. It is the Keywords that play an important role than any expensive online or offline advertising of your website. It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways: The first option is they find their site through a search engine. **End Summary** Topics: seo]]> sem]]> search marketing]]> search engine optimization]]> web marketing]]> internet marketing]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com , provides a wealth of informative articles, resources, tips and free downloads.

The Eight Things You Must Do To Optimize Your Site For Search Engines - Missed By Over 98.4%

Thu, 19 Oct 2006 00:00:00 -0400

Search engines are better at spidering than you. Of course, you need a professional looking site, easy to navigate, appropriate content and size. Many webmasters and sites are great at displaying graphics (flash) and visually appealing sections on their sites. However, the search engines really don't care much about that. If you can give the spiders what they want, they not only will eat it up fast, but you will provide content-rich, relevant data to their index (database). As time, content, size and relevancy increase, you will rise up in the search engine results pages. Properly applied search engine optimization techniques and online marketing principles will help you. The 3 most important search engines to optimize for are Google, Yahoo, and MSN. (Ed Note: Google owns over 50% of the market today, and is growing fast every day. This includes their exposure via partners like Ask, Earthlink, DogPile, etc). For you to get elevated and relevant rankings you must get into the search engine indexes, and we recommend you start with Google. You should get spidered by Google in less than 3 weeks if applied correctly, but a long term approach to SEO work is needed. **End Summary** Topics: seo]]> sem]]> search marketing]]> search engine marketing]]> search engine optimization]]> internet marketing]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of SEO (Search Engine Optimization), and has spent over 10 years developing websites and web marketing solutions at companies like Overture and Yahoo. His website, Los Angeles SEO Agency , provides a wealth of informative articles, resources and complimentary SEO email courses on everything you will ever need to know about SEO and Search Marketing.

Search Wars Continue Is Social Search The Holy Grail?

Sun, 08 Oct 2006 00:00:00 -0400

Abstract: The latest frontier in search engine technology is social search. Born out of the social networking boom, social search will attempt to humanize search results thereby providing users with consumer driven answers to their queries. Considering that 50% of queries go unanswered, social search could be the biggest breakthrough since page ranking. Overview: As search giants, Google, Yahoo and MSN continue their fierce battle to become king of the search engines, internet marketers are faced with increasing challenges to dominate in the rankings. As algorithms and methodologies change, savvy entrepreneurs and Madison Avenue continue their heated battle for a coveted Top 10 spot in search engine rankings. Social search is not officially here but the debut is not far off. Yahoo, MSN and Google are all purportedly working on methodologies to converge search and user generated content all while walking the tightrope known as privacy. Yahoo has been beta-testing Yahoo Answers since December 2005 and has hired powerhouse, Raghu Ramakrishnan, the co-author of Database Management Systems and co-founder of QUIQ. Mircosoft is in talks with Eurekster.com, a company specializing in social search and Google is experimenting with Google Base Beta. **End Summary** Topics: search marketing]]> SMM]]> social search]]> seo]]> sem]]> microsaw]]> search engine optimization]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of search marketing, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com , provides a wealth of informative articles, tips and tools.

How Blogs Can Break Or Make Your SEO Strategy

Tue, 26 Sep 2006 00:00:00 -0400

Blogs are a great way to get started authoring content and sharing your knowledge and insights with other people. Plus, mix work and play - and you can get rich doing this. You don't have to be an MBA-accredited author by any means. However, there are some rules to play by, and I'll break those out below. We will talk about the top blogs, practicalities around blogs and creative ways to get started, including how you could possibly ruin your good-standing ranking and having to change your Search Engine Optimization strategy. Blogs - Structure and Layout I work in the field of Search Engine Optimization. It has a wide range of options, from the technical to the more strategic. Tons of discussions are found on off-page and on-page factors, latent semantic analysis, content scope, quality, HTML/CSS development, site navigational structure, spamdexing, 301 redirects, plagiarism, link strategies, directories, blogs, search engine news, email marketing tips & online (internet) marketing. Most all of the top 10 SEO firms out there agree that blogs are a "must" for driving traffic and get established in the Internet community. There is a right way, and a wrong way. We'll discuss these below. **End Summary** Topics: SEO]]> Blogs]]> Search Marketing]]> Search Engine Marketing]]> Internet Marketing]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com/, provides a wealth of informative articles, free email courses and more

The Ultimate Email Marketing Guide: 9 Practical Tips To Fast Email Marketing Success

Sat, 23 Sep 2006 00:00:00 -0400

Email marketing is easy (--ponder--) if you know how to do it. Wow, you have heard that one before, I'm sure. Is that not always the case - with almost anything? So, why even say it? Because - in this case it is really true. Read on! 1. Get the legalities out of the way. Always write and provide a link to your privacy page. Starter text can be obtained from links below - and always make sure to review with your legal counsel for a final review. You will then include a link to it from your outgoing email campaigns. Here are some places to start: a) http://www.truste.org/pdf/WriteAGreatPrivacyPolicy.pdf b) http://www.marketingpower.com/content4740.php c) http://www.microsaw.com/privacy_policy.htm 2. Your site must capture user via first name (last name) & email address. Burn this into your head - make it your site requirement - day one. There are too many online businesses that forget this simple rule. It's a must. If you are reading this article, then you probably already realize the importance of mailing lists. 3. Example Signup forms. Search the internet for example sign up forms. A great technique is to look for companies that have this in their URL. **End Summary** Topics: email marketing]]> search marketing]]> internet marketing]]> SEO]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of SEO and Internet Marketing, and has spent over 10 years developing websites and marketing solutions for companies like Overture and Yahoo. His site, http://www.microsaw.com, provides a wealth of informative search marketing articles and more..

Eleven "Must-Have" SEO Tools (That The Professionals Suggest)

Sat, 23 Sep 2006 00:00:00 -0400

SEO Tools have sprouted up from engineers, hackers, wanna-be SEO's and legimate Search Engine Optimization companies. Many are free, and very good. But, the fact is - you don't have to be an engineer to run them. Our compiled list below is used daily by professionals and newer users alike. Start putting these tools to use and see how they impact your own online business. #1 - Ranking Analysis This tool can unveil extremely valuable information on how you can break into the top 10 search engine positions. Check it out at this url http://www.webuildpages.com/cool-seo-tool/ #2 - Sitemaps xml-sitemaps.com, they have created a sitemap generator that enables you to create a xml sitemap for Google and a text-based sitemap for Yahoo. In addition, the generator can also create an optional HTML sitemap for human visitors. Go to http://www.xml-sitemaps.com for step-by-step instructions on how to get started. http://www.highwebsiterankings.com/site-map/ is an extension to the tool above. We also like www.sitemapdoc.com - a little buggy though. Make sure to create an account in Google and Yahoo, and get the Sitemap into those administration control systems. **End Summary** Topics: SEO tools]]> search marketing tools]]> web tools]]> search engine optimization]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of SEO and Internet Marketing, and has spent over 10 years developing websites and marketing solutions for companies like Overture and Yahoo. His site, http://www.microsaw.com, provides a wealth of informative search marketing articles and more..

The 8 Things You Must Do To Optimize Your Site For Search Engines - Missed By Over 98.4%

Sun, 10 Sep 2006 00:00:00 -0400

Search engines are better at spidering than you. Of course, you need a professional looking site, easy to navigate, appropriate content and size. Many webmasters and sites are great at displaying graphics (flash) and visually appealing sections on their sites. However, the search engines really don't care much about that. If you can give the spiders what they want, they not only will eat it up fast, but you will provide content-rich, relevant data to their index (database). As time, content, size and relevancy increase, you will rise up in the search engine results pages. Properly applied search engine optimization techniques and online marketing principles will help you. (SEO/SEM) The 3 most important search engines to optimize for are Google, Yahoo, and MSN. (Ed Note: Google owns over 50% of the market today, and is growing fast every day. This includes their exposure via partners like Ask, Earthlink, DogPile, etc). For you to get elevated and relevant rankings you must get into the search engine indexes, and we recommend you start with Google. You should get spidered by Google in less than 3 weeks if applied correctly, but a long term approach to SEO work is needed. **End Summary** Topics: Search Engine Optimization]]> Search Engine Marketing]]> Search Marketing]]> Online Marketing]]> Internet Marketing]]> SEO]]> SEM]]> PPC]]>]]> About the Author: ]]> Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com, provides a wealth of informative articles, resources and free SEO email courses