Articles by Mark Kimathi on ArticleSnatch.com

Why Target Profiling Is More Effective

Thu, 02 Apr 2009 00:00:00 -0400

To create a homogenous market that convert highly for a particular product you need to profile your target market. To do this you need to use one individual and identify their greatest need. Then you identify how your product satisfies this need. You then construct your sales proposition based on this need to attract individuals with similar needs. You will end up attracting a homogenous market in the sense that they are very interested in what you sell and as such have a high convertion rate. This is the obsession with a homogenous market or more commonly a market segment. When assembled right it converts highly, more easily and more frequently. It is true that if you took a homogenous market you have created by profiling, you would definitely come up with some similar demographic characteristics. Does this mean then that if your competitor went out and gathered a market based on those demographics, they would also arrive to a hot market like yours? The answer is often an emphatic no. This infact is the premise of Target Audience. Target Audience which lends itself primarily to demographic characteristics is based on this deductive reasoning.** End Summary**

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Why Web 2.0 Marketing Is Important

Thu, 26 Mar 2009 00:00:00 -0400

The internet churns out new frontiers every so often. One which is now becoming main stream is Web 2.0 marketing. This is use of Web 2.0 resources to spread visibility and communicate the selling message of ones website or company. It's not rare today to see CEOs blogging to pass out a steady stream of message about the company; or to have a company's or website's profile in MySpace or FaceBook. Web 2.0 marketing is taking advantage of the preference of editorial content over advertisement. Ross Fadner of Media Daily News explains "One of the hottest marketing trends currently blurring lines--both online and offline--between marketing and journalism is the concept of branded content, or content generated by a company primarily for marketing purposes. A new study conducted by Roper Public Affairs (U.S), says that most consumers prefer receiving information from companies through editorial content rather than ads. The study measures consumer response to custom publications, a marketing vehicle whereby consumers receive free magazines from companies they have bought something from in the past. Some of the most common examples are in-flight magazines provided by airline companies or company brochures sent to purchasers from automobile makers.** End Summary**

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The Myth Of Overwhelming Competition

Thu, 19 Mar 2009 00:00:00 -0400

There are three myths of internet marketing illusions according to Russel Wright a detailed in his report Market Domination. These are the myth of constant change and the myth of new ways to make money. The third illusion is that of overwhelming competition. Competition online is very often pitched as being rife. Even every so often this column is guilty of perpetuating this ideology. This myth has been very well captured in John Resses's concept of Accelerate Market Fragmentation discussed here last week. Accelerated Market fragmentation is based on the idea that putting up a web business is becoming even easier with the entry of free Web2.0 solutions. For example sites like Xanga, Bloghi, Quizzilla among hundreds more allow good quality web-hosting, fairly comprehensive publishing and internet marketing that anyone with a viable business idea can find ways to roll it out. This is while facing a real possibility of making thousands of dollars a month from their venture. A concept like Conversation Domination popularized by Howie Schawtz is a good example of zero cost income strategy. Such a concept when understood can be done by anyone, hence exponentially increasing competition as people round the world seek financial freedom.** End Summary**

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Accelerated Fragmentation Of The Internet Market

Thu, 12 Mar 2009 00:00:00 -0400

Every one, literally every one can start an internet business from nearly anywhere in the world. There are case studies of 15 year olds making thousands just as there are of 65 year olds. This trend is expected to grow. And it is sending some jitters among some. John Resee of Income, a celebrated veteran internet marketer explains, "There's massive a revolution about to occur all over the world and those that understand it can get rich. In fact, this revolution has already begun, but in the next several years it's going to change everything online. But those that ignore this revolution or fail to understand it, will become merely a fraction of the success they could have become, or quite possibly get out of business altogether. Beyond the next five years, internet marketing will experience exponential chaos. Businesses marketing online will experience massive rates of failure. It will become nothing short of financial devastation for many. According to the U.S Small Business Administration, 95% of small businesses fail within the first 5 years. In the not-so distant future, because of the revolution already in motion, this figure will become more like 99% will fail in the first 5yrs.** End Summary**

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Target Audience Vs Target Profiling

Wed, 11 Mar 2009 00:00:00 -0400

Let's consider a significantly different approach of creating a homogenous market (a market interested in the same solution) other than target audience. Sean Dsouza of Psychotatics calls it Target Profiling. A target audience is usually an attempt to curve out of a larger market what the marketer thinks to be a homogenous market on what he can statically analyze -- population characteristics (demographics). For example, marketers will create business proposition for a wide variety of shoes for women aged between 25yrs and 35yrs; earning over Ksh75,000 who live and work in or around Nairobi. The reasons behind this description of market are typically convincing. First the income puts the shoes within financial reach; the age group is trendy which allows for frequent buys, while the location is important because the shop is located along Mama Ngina Street. Ciku, a middle management 28 yr old who lives in Kilimani and drives a nice trendy car walks into the shoe shop -- a fitting prospect. She loves the variety and trends in display. But Ciku's excitement comes to a screeching halt when she realizes that she can not find her shoe size. You see, Ciku has small feet.** End Summary**

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The author recommends an All-in-One Small Online Business solution by SiteSell called SiteBuildIt . Get a detailed SBI review here.

Target Audience Makes Online Marketing Difficult

Tue, 10 Mar 2009 00:00:00 -0400

Target audience is a common strategy for identifying a market and designing an appropriate approach to sell this market. As it so often happens, these offline tactics of marketing are often superimposed on to the online marketing as they are considered fundamental. audience tends to segregate people based on various factors like income, where they live, age group, sex and the like. It tends to assume that your neighbour who lives in the same neighbourhood as you and has a similar income has the same interest as you do and has the same problems as you do. Obviously then, if you have the same problems and similar incomes you will buy similar solutions. Yet you and I know that this is not true. You and your neighbour choose and indeed afford significantly different solutions even when faced with a similar problem and similar incomes. But surprisingly target audience is a key component in most marketing plans offline and online. It is in sales and marketing text books all the way to universities.** End Summary**

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Origins of Social Bookmarking And How Websites Benefit

Mon, 09 Mar 2009 00:00:00 -0400

Before it was that if you liked a website, you had to save it in to your computer, ofcourse crowding an already cluttered hard drive. Not to mention the nightmare of trying to find a page you bookmarked last month once you had over 100 pages. Then someone smart decided to include a bookmark button on the browsers like Firefox, then the more popular Internet Explorer followed suit. So in the recent past, if you liked a website and wanted to keep it for later referencing (bookmarking), you had the better choice of simply clicking a button. This made the bookmarking a littler easier. But it still did not catch on until the delicious. Progressively online social bookmarking has since been growing. And with this growth out went the cluttered computer disks and multiple folders to organize bookmarks. Now you can simply click a button, tag a webpage of interest and later on access it from any computer that is connected to the internet anywhere in the world. According to wikipedia, the concept of online bookmarking dates back to April 1996 with the launch of ItList.** End Summary**

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Social Video Sharing Sites And Internet Business

Sun, 08 Mar 2009 00:00:00 -0500

A famous and world class copywriter is on record saying that, nothing beats a written sales letter. And that he did not believe that video can outperform a written sales copy in converting a prospect into a customer. He notes that unlike a written copy, a prospect cannot be able to scan or jump back a few lines to re-read a sentence. But yet again, like so many other times, the internet proves an expert wrong. According to Comscore an online research company that keeps track of internet traffic, just under two thirds of online visitors worldwide visit Myspace, 29% of them visit Facebook, 27% visit Wikipedia and 35% of them visit YouTube. YouTube is a free video hosting and social sharing site. According to Alexa.com a sites that gives a fairly good indication of relative website traffic, since July 2007, YouTube has been receiving more daily page views than Google. And by January this year, they are having twice as much page views as the almighty Google. If we are consider that in 2006 Google made over 6 billion dollars in profit with their page views, imagine what they can do with three time the page views.** End Summary**

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The author recommends an All-in-One Small Online Business solution for business webhosting called Site Build It. Get a detailed SBI internet home business review here.

How To Keep Your Social Rankings

Sat, 07 Mar 2009 00:00:00 -0500

Social Sites or Web 2.0 properties can be quickly and highly ranked in Search Engines. In a nut shell the reasons revolved around the SEs camping out on these sites as they wait for new content to index. This however proved to be a double edged sword. The same reason that got your content quickly ranked was the same that got you bumped of the Search Engine Rank Position (SERPs) as newer content got ranked. In this article we explore some SEO (Search Engine Optimization) strategies that may help you to stick high on the web 2.0 properties. Before you can try to have a sticky social content you need to have a strategy. For example, you can write the content in the social site as a snippet that will direct traffic to your main site. This way when your social content ranks, it can drive traffic to your site as the visitors look for the rest of the information. Another strategy is to place your principal offer on these social sites so you commercially engage them at these social properties without having to send them to your website.** End Summary**

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The author recommends an All-in-One Small Online Business site builder solution called Site Build It. Get a detailed home business opportunity review here.

Social Marketing Meets Search Engine Optimization

Fri, 06 Mar 2009 00:00:00 -0500

Social Media Marketing (SMM) is simply a means to engage your prospect in a more relational non-official manner while attracting link popularity as you pepper the internet with your site's URL. Thus far, it seems SMM and Search Engine Optimization (SEO) only meet at link popularity, but there is more. There are social sites that are being able to drive direct SE (Search Engine) traffic while still giving the usual social traffic as well as the link love that is so badly needed in the SEO. These sites are not only high in link popularity but they also highly rank within SEs by themselves. Sites like Squidoo, HubPages, ClipMarks and others will literally rank within the first pages of SEs for even fairly competitive terms in a matter of days. Now, if you have been in internet marketing for at least 3 months that last statement should have taken you aback. In old school SEO, it took even a week just to get indexed. This basically means that from that point on, SE know that your site exists and have included it in their database. It would then take more weeks just to get listed in the SERP.** End Summary**

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Benefiting From Social Network Sites

Thu, 05 Mar 2009 00:00:00 -0500

Of all the aspects of Social Media Marketing (SMM), social networking sites or profile sites have attracted the most attention from main stream marketers as they involve huge potential markets that run into tens and even a couple of hundred millions. A study co-authored by a Wharton University of Pennsylvania (USA) professor found that consumers are far more likely to buy a company's product if they are "network neighbors" of an existing customer. The report continues to note that "results indicate that a firm can benefit from the use of social networks to predict the likely hood of purchasing". This study evidently has identified the network marketing potential inherent in these social profile sites. Online social network sites enable people to create profiles, describe their interests, share thought and connect with other people. They are becoming a cultural phenomena with examples including MySpace, FaceBook, Frienster, Hi5, LinkedIN and more. Socially they provide a place to digitally hang out and make friends. Commercially it is a place one can potentially get some serious viral marketing using word of mouth as individuals rave about your product, company or service.** End Summary**

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The Illusions Of New Ways To Make Money

Thu, 05 Mar 2009 00:00:00 -0500

As a well "plugged in" neteprenuer (read to mean subscribed to many email lists), no month will pass before you get an email in your inbox about a new way to make money online. In Russell Wright's Market Domination report, he notes " the idea that there are constant new ways to make money online is an illusion...under this illusion and [at a] rush to make a fortune online through this new methods, [you] actually miss out on getting the simple facts and skills that will bring you long term success'. Holding on to sound business principles has never been as important as it is in the internet business. And as Wright points out, there are simple facts and skills, however they are not obvious. The internet has such a knack for supporting warped business concepts due to ease of reach and access to a large gullible populace. The illusion that there are constant new ways to make money breeds in the fertile grounds of the first illusion discussed here last week - that of constant change.** End Summary**

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The author recommends an All-in-One Small Online Business solution by SiteSell, see the SiteBuildIt Review here. It is a product by Ken Envoy .

Origins of News Sites And How Websites Benefit

Wed, 04 Mar 2009 00:00:00 -0500

Who hasn't heard of Digg? Okay, you probably have not, but you will probably not stay in Social Media Marketing (SMM) for one day without a mention of Digg. Unlike Delicious, Digg is significantly different. And though some people lump them together as social sites, news submission sites and social bookmarking sites are as different as motorcycles and trailers. Both are indeed motorized vehicles but quite different in function and capability. The internet avails to you a ton of new information daily. This makes it impossible to go through all information you may want to see. But even more importantly, it makes it easy to miss information you need to see. News Submission Sites are designed as voting systems that allow users to vote up new information they like and vote down what they donot like. As such you get the most popular information of the day in one neat page on a particular topic.** End Summary**

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The author recommends an All-in-One Small Online Business solution by SiteSell called SBI. Own a website to harvest from an online business opportunity .

Strategies To Market The Web 2.0

Tue, 03 Mar 2009 00:00:00 -0500

If you have an online business, there is need for a Web 2.0 marketing strategy. The internet now includes a sort of social democracy that is significantly different from the classic Search Engine Marketing. Social networks that tend to cater to groups of specific interest are in. Such communities discuss specific subjects collectively. While the days of a couple of "Authority Niche Sites" that every one refers to as authorities in a subject are waning. People online are listening more and more to the other people's opinion regarding stuff. Infact social networks are growing at four times the rate that the internet itself is growing. Yesterday the hit was MySpace, today it is Facebook, who knows what next. And this is no fad, so do not expect to find it gone tomorrow. There is a report that indicates that ages 18-24 first visit a social network then go to a search engine (think anticipated market). Industry watch dog eMartketer estimates that 52% of web traffic is video. Most of this video traffic is driven by social networks like YouTube, Google Videos and MetaCafe.** End Summary**

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Two Ingredients For Exploiting Online Opportunity

Mon, 02 Mar 2009 00:00:00 -0500

Imagine book-marking into tens of social book-marking site, updating your profiles in other tens of social networks every so often. Recording videos using your screen capture software and writing articles, both for syndication. Writing content nearly every other day for your site then searching for relevant back-links to improve your rankings and Page Rank. These tasks keep you staring at your screen 12 hours daily, six days a week. Then if you are doing your thing fairly well you start to see a reasonable income in six to twelve months. This is rarely what a newbie is prepared for when they come online. Two main reasons attract thousands into internet business daily. These are the idea that it's easy to make money online and that all you need is to follow some seven steps in some $49 internet business ebook. The problem is that this may not be false but it is not the whole truth either. Indeed it may just be the reason that Accelerated Market Fragmentation as forwarded by John Reese may not happen soon though theoretically it's a possibility.** End Summary**

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Author recomends an All-in-One Small Online Business solution by SiteSell called SBI to make money online . Get a detiled SBI review and learn to work from home here.

Weight Loss Patches, Do They Work?

Mon, 02 Mar 2009 00:00:00 -0500

In 2006, the number of obese individuals in the United States reached a staggering 97 million. And with the fast and furious lifestyle (read: fast food, instant food) showing no signs of letting up, that number will increase alarmingly. In comes weight loss patches that promise weight loss quickly, easily and permanently. For those new to the idea, these are simply transdermal patches applied on hairless body parts like the shoulder and ankle, changed on a daily basis for most brands, and provide even doses of the weight loss-inducing ingredients for 24 hours. The ingredients used are usually found to encourage weight loss when taken orally and may include any or all of the following: forskolin, bladder wrack seaweed, various herbs, lecithin, L-carnitine, and green tea, among others. All weight loss patches claim to boost metabolism or reduce appetite or both. Advantages of the Product With legitimate weight loss patches, the following are the advantages: * Ease of application -- Just peel off the protective covering, place it on the appropriate area as recommended by the manufacturer, forget about it and let it work its magic for the 24-hour period, and replace the next day.** End Summary**

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Is Herbal Weight Loss Really Safe?

Wed, 25 Feb 2009 00:00:00 -0500

Thank the Chinese for introducing herbs for medicinal purposes as we know it today. Add in the Greeks, the Indians, the Romans and the Arabs of the ancient world, and then in the modern world, the practitioners of herbal medicine and you have a field of healing that continues to make an impact on human life. Among the more notable applications of herbal medicine is in the weight loss area, the achievement of which, more often than not, eludes the large number of obese people in the world, pun intended. In the US alone, more than one-third of adults are obese and the number is growing. However, the question remains: Is herbal weight loss really safe? This is the question that this article will seek to answer through the presentation of the pros and the cons of the alternative approach to weight loss. Pros of the Program When in an herbal weight loss program, the participant will be provided with the following advantages: * Safer Treatments -- As in most organic and natural treatments, the use of herbs in weight loss is safer for human health. When chosen carefully, herbs present minimal side effects like allergies, diarrhea, dizziness, and vomiting.** End Summary**

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The Illusions Of Perpetual Online Change

Sun, 22 Feb 2009 00:00:00 -0500

Paradigms are powerful in that they determine what you see. A shift in paradigm brings to light a whole new reality. Yet interestingly, is that the physical reality barely changed. Rather, your paradigm designed how you see and consequently what you see. Many times different paradigms determine the different successes of one business and failure of another, simply by the mindset they approach the market with. Run on a highly and fast advancing technology, online business creates an illusion of volatility that can with time give a netprenuer (internet business person) stomach ulcers. If it is not email marketing becoming ineffective, it is a Google dance that drops your Search Engine Ranking like a stone. If it is not Web2.0 changing how we do business, it is video becoming the preferred means of website engagement. The ability to clear the fog and see clearly in internet business is founded in understanding sound business principles. In this column there has been mention that internet business is still business. And business is about exchange of value.** End Summary**

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The Adwords Beginners Hump

Sun, 22 Feb 2009 00:00:00 -0500

Unlike other PPCs (Pay Per Click) like Yahoo Search Marketing, bidding in Google,s Adword is not straight forward. Nearly all the other PPC companies list their adverts purely based on auction basis. That is, if you bid higher you appear higher in the sponsored link section of the SERP (Search Engine Rank Pages) Adwords on the other hand takes into account the relevancy of the advertisement for the keyword you bid on. This translates to mean that the fact that you listed top on the sponsored links does not mean you are paying the most per click. This is an ingenious way to reward highly performing relevant adverts. And it works for both Google and the advertiser. Since the advert is highly targeted and therefore clicked more, Google shows it more consequently its even clicked more. And to encourage the advertiser to keep spending, Google discounts the price for the ad to reduce how much the advertiser is spending per click. Yet since the ad is clicked often Adwords still makes a steal even after discounting the cost per click. This system of appropriately discounting cost per click based on an adverts performance is designed around Quality Score (QS);** End Summary**

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How To Market In The New Web

Sun, 22 Feb 2009 00:00:00 -0500

Online marketing has metamorphosised within the last decade, it is barely recognizable to the early nineties models of promoting a website. Then it was about submitting your website to directories. A site like Yahoo directories would arrange these submissions into categories and topics. But as the number of websites increased, directories proved to be ill-equipped for the job of providing information to the net users. Then enter search technology, particularly Google. With search engines you would simply be able to cut through the chase and get to what you wanted using a search query. This changed the game of marketing from submitting websites to search engine optimization (SEO). Indeed SEO that includes the progression from keyword density of the late nineties all the way to theme density and the current Latent Semantic Indexing (LSI) has been the bulk of internet marketing to date. And now with the strong wind of Web 2.0 blowing, marketing online is facing an imminent shift. However unlike preceding marketing methods that were sort of phased out with new technologies, Web 2.0 seems to be an addition rather than a take over. To give you an idea of how much market Web 2.** End Summary**

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Does Hypnosis Work for Weight Loss?

Fri, 20 Feb 2009 00:00:00 -0500

Dieting as solution obesity can be effective, but some people find it impossible to stick to their diet. Exercise may also be a proven method in losing weight but it really is not that simple. In sheer exasperation or desperation, some overweight people are forced to resort to drastic measures to get rid of unwanted ugly fat; and they take their chances with hypnosis. Is this safe and does it work? What is Hypnosis? Hypnosis is a state of mind induced through hypnotic induction, which relaxes the mind to a state of focused consciousness. Most people think that hypnosis means being lulled to an unconscious state; this is not true. The subject is fully aware of what is happening during the whole process but has a heightened state of suggestibility. Hypnosis has been used for therapeutic purposes for people with anxiety problems, smoking addiction, phobias, and as a painkiller. This process has been known to be effective to some degree, and not all people are hypnotizable. During a hypnotic trance, the subject is on a trance. The experience is similar to getting self-absorbed in an interesting book but there is still an awareness of the surroundings.** End Summary**

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The Secret To PPC Success

Thu, 19 Feb 2009 00:00:00 -0500

In Pay Per Click, just like in life, you need just to know a few things to get it right. However, you need to know those few things very well. As pointed out last week you may be able to avoid the worst mistakes of running a PPC campaign but you may still come up unprofitable. Pay per Click costs you money. If that money is not bringing in more money, then you can as well stand on a cliff and throw your money away. Good business requires you to know exactly where your money is going and how much it is bringing back. It's in this knowing that lays the secret of PPC success. You could do everything else right, but the failure to run tests to keep you in the know could keep you from ever making a profit. The secret to PPC is to test, track, then test again. You fundamentally test and track at three levels. The first test is at the conversion level. There is probably no faster way to lose money then to send bought traffic to a poorly converting sales page.** End Summary**

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Importance Of Cost per Conversion

Mon, 16 Feb 2009 00:00:00 -0500

Two departments that are nearly always in logger heads are sales and accounting. The sales and marketing want a budget to bring in business while the CPA wants them to account for everything with receipts, all the way to a bus ticket. Website Performance Indicators mentioned here last week are probably the few places where the accountant and marketer see eye to eye to work in upbeat harmony. Most key performance indicators are dollar based and are always expressed one way or another in dollars (or shillings for that matter) Cost per Conversion is what we would call a Key Key Performance Indicator (KKPI). This means it is a "need to know" metric as opposed to a "nice to know". You do not want to be overwhelmed by web stats rather you want stats that point to a direction of action for improvements. Wikipedia defines Cost per Conversion as an adverting and marketing term that describes the cost of acquiring a customer. It is typically calculated by dividing the total cost of an advertisement campaign by the number of conversions.** End Summary**

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Dangers of Using Laxatives for Weight Loss

Sun, 15 Feb 2009 00:00:00 -0500

Obesity is increasingly becoming a huge problem for people nowadays. Likewise, the demand for weight loss products is also increasing globally. Manufacturers have responded to the need with a number of weight reduction products but these so-called weight loss products and diet pills are not always effective and some have dangerous side effects. Wary of these products, people are turning to weight loss laxatives to lose weight. Can Laxatives Induce Weight Loss? Laxatives may come in different forms, from food to other forms of drugs like pills and can be taken orally or as a suppository. These weight loss laxatives are used to stimulate bowel movement, thus expelling undigested food from the body. In routine medical examinations, laxatives are used to clear the colon in preparation for rectal examinations. During digestion, the nutrients and fats in the food are absorbed quickly in the small intestines. When the digested food goes to the large intestines, it is already stripped of the fats and calories supposedly to be removed by the laxatives but laxatives work on the lower intestines by inducing the intestinal muscles to contract and force out body waste.** End Summary**

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Are There Advantages to Weight Loss Pills?

Tue, 10 Feb 2009 00:00:00 -0500

Losing weight with weight loss pills poses several pros and cons but for those seeking a fast and painless way to lose weight, diet pills offer more advantages. What then are the advantages or advantage to weight loss pills users are there? Obesity is no laughing matter and the battle with the bulge is always an uphill climb. The number of casualties is just a reminder that it is difficult to quit life-long destructive habits that cause obesity such as lack of exercise, poor eating habits, and a predilection for greasy food. In some cases, the condition is caused by the body's zealous production of steroid hormones or it could be a lazy thyroid gland. For some unlucky individuals, the culprit is genetics. There are several options though to battle the bulge e.g surgery, weight loss pills, weight loss diets, and regular exercise. In the extreme, others go for a quick but expensive fix that is bariatric surgery, rather than sweat it out at the gym. All these options have their pros and cons. Weight loss diets are not always effective; exercise is a pain; and weight loss pills and surgery are not for everybody.** End Summary**

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