http://www.articlesnatch.com/profile/SeanP/62161 SeanP is an author at ArticleSnatch.com Article Directory. Below are the most recent articles from SeanP. For more of articles by SeanP please use the link above. http://www.articlesnatch.com/profile/SeanP/62161 http://static.articlesnatch.com/i/logo.gif en-us http://www.articlesnatch.com/profile/SeanP/62161 PHP/5.0.26 http://www.articlesnatch.com/Article/Ecommerce--social-shopping-and-product-related-search/623824 Social shopping is an interesting concept which divides opinion amongst web commentators. Most are agreed that social shopping is a specific type of web service with its roots in the social explosion of Web 2.0. In their purest form the best social shopping sites provide an open independent platform where users can add products, post a review or provide a product rating. The sites are service orientated, providing the tools for others to use and as such rely heavily on user generated content to set the agenda. In essence the opportunity now exists for consumers to band together, discuss specific products and brands and provide an authentic alternative voice to the brand led marketing activity and conventional expert reviews we are all subjected to in other media. By sharing product knowledge and experiences, creating useful content, an empowered community consensus can emerge, highlighting the gems and warning against the over hyped duds the products which disappoint and fail to deliver. This type of user generated content has a real value and satisfies an important element of the online shopping process research, which accounts for 80% of consumer time when they are shopping online. **End Summary** Topics: ecommerce]]> social shopping and search]]>]]> About the Author: ]]> thanks to rantorave Sun, 31 May 2009 00:00:00 -0400 http://www.articlesnatch.com/Article/Ecommerce--social-shopping-and-product-related-search/623824