Articles by Julie Ann Ross on ArticleSnatch.com

What To Look For In Your Next SEO SEM Consultant

Fri, 10 Feb 2012 05:50:08 -0500

Search Engine Optimization and Search Engine Marketing can mean the difference between an online business that thrives as opposed to one that falls flat. SEO SEM can make or break you where online traffic is concerned it's the difference between big profits and huge losses and qualified leads as opposed to those just looking. SEO SEM is the idea that websites are not only optimized for search engines (SEO), but that online marketing professionals make a concerted effort to market via those same search engines (SEM). In other words, knowing how to position a website so it is easily found by the largest number of buyers. But SEO SEM is not necessarily something companies want to take on by themselves, since it can involve a steep learning curve. While it makes some sense to have an internal employee handling the SEO SEM, keep in mind that this person will most likely have other responsibilities that distracts them from their original tasks. Also, hiring and training a new staffer can take months, which most companies do not have, especially if their search engine results are flagging. **End Summary** Topics: Search Engine Optimization]]> SEO]]>]]> About the Author: ]]> With 20 years in marketing, advertising and 10 years in internet marketing,Rostin Ventures is on the cutting edge. arostin Ventures combines SocialMedia Optimization with more traditional SEO and SEM methods. Find out more at http://www.RostinVentures.com

Small Business SEO Consulting

Fri, 03 Feb 2012 08:35:17 -0500

SEO consulting for your small company may seem like a service that is out of reach and even out of budget for small companies but it can make all the differance in the world for your online prescence and marketing campaigns. SEO consulting is worth the added expense for the vast array of benefits it provides. Here are four reasons small companies need SEO consulting. SEO Consulting Tip #1: It Can Create a Positive ROI in Months, Not Years The whole reason to do search engine optimization (SEO) is because it can help a company be more easily found on Google and other search engines. When companies sell products online, the most important thing they can ever do to survive and thrive is to be found at the top of the search engine results page. If companies are on page two, they might as well not be on the Internet at all. Studies have shown that users rarely go past the first page of search results. Page two is rarely visited, and if a company is on page three, they might as well be selling televisions to the Amish. **End Summary** Topics: Search Engine Optimization]]> SEO]]>]]> About the Author: ]]> With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Ventures is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a firm specializing in enhancing clients' online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined. http://www.RostinVentures.com

Looking Into The Future of Search Engine Optimization

Tue, 03 Jan 2012 15:03:07 -0500

Search engine optimization faced some big changes when Google rolled out their new algorithm dubbed Panda.The result was that many SEO professionals work suffered greatly when some of the methods they had relied on no longer carried the same weight they once had,some SEO work was even dropped by Google While some search engine optimization pros managed to hang on to their spots — the ones who were already doing the things Google now prefers — many less-than-professionals saw their efforts wiped out. However, Google made it possible for everyone to reclaim their previous standings and earn their top spots once again. It takes a bit of understanding of what is considered "good" search engine optimization to be able to rise to the top. Search Engine Optimization Tactic #1: Create High-Quality Content. One of the factors Google is looking at for their new algorithm is how long people spend on a site. If a site is not very good, or if the writing is poor, and people do not spend a lot of time there — say, less than 10 seconds — **End Summary** Topics: seo]]> social media marketing]]>]]> About the Author: ]]> With 20 years in marketing, advertising and 10 years in internet and social marketing, Rostin Ventures is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, they can be found at http://www.rostinventures.com

Social Media Marketing Benefits Through Customer Service

Thu, 22 Dec 2011 13:59:04 -0500

Social media marketing entails more than just spreading a companies message through tools like Facebook and Twitter.It is also about brand and reputation management and using those things as marketing opportunities through platforms such as those previously mentioned. Social media marketing is often able to transcend traditional marketing campaigns because it utilizes sources other than the marketing department The customer service department is an unlikely place for social media marketing to happen, but because of the public nature of social networks, it can be a great place for brand defense and word of mouth marketing to happen, all because the customer service department is on the ball and handling customer complaints. Here is an example of how social media marketing usually works. 1) A customer has a complaint with their satellite service provider. They send a tweet out, which is seen by their 750 followers: "Channel 213 is out, and right before the big game. Stupid satellite company. Been sitting on hold for past 30 minutes." 2) The satellite company is monitoring Twitter, and they respond with a message of apology and an offer to help. **End Summary** Topics: social media marketing]]>]]> About the Author: ]]> With 20 years in marketing, advertising and 10 years in internet and social marketing, Rostin Ventures is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, Rostin Ventures is a consulting firm specializing in enhancing clients' online presence and managing their public relations online They can be found at. http://www.RostinVentures.com

SEO Consulting Improves Lead Generation

Sun, 04 Dec 2011 10:15:56 -0500

SEO consulting can help grow a company's lead generation numbers just by virtue of making the company website found more easily on different search engines. SEO consulting agencies work to optimize a company's website, following the different techniques and tactics that SEO experts have found to work well. Here is how SEO consulting can help improve lead generation. A realtor specializes in mid-century modern homes in a particular part of town. Her website is currently a few pages of the usual real estate speak about customer satisfaction, putting buyers in their new home, and pictures of happy families. But the realtor's site does not rank well, and gets very few leads. 1) The SEO consulting professional first determines which keywords and phrases potential customers will use. They do this by checking other real estate websites, looking at the realtor's website analytics, and using SEO tools that show the best/most used keywords other visitors use when performing similar searches. 2) Next, the SEO consulting pro will revamp the realtor's website as needed, placing keywords in strategic areas, like page titles, headlines, and body copy. **End Summary** Topics: seo consulting]]> reverse seo]]> online brand management]]> social media marketing]]> online reputation management]]> SEO consulting firm]]> seo consulting strategy]]>]]> About the Author: ]]> Rostin Ventures SEO consulting services of social media marketing, search engine marketing and reverse SEO techniques proactively brands online which will improve lead generation.

Four Ways to Reverse SEO a Bad Restaurant Review

Sat, 26 Nov 2011 11:13:42 -0500

Reverse SEO can help a restaurant or small retail shop overcome a bad review or two on different review sites. The problem that many restaurant and retail owners face is when a disgruntled customer or troll — someone who gets their jollies by overstating problems or even making up outrageous complaints — leaves a bad comment on a review site, sometimes even making it up. In fact, some trolls even try to parlay their fictionalized complaint into free food, merchandise, or in some cases, cash. But there is no need for restaurant owners to fall prey to these negative reviews. Rather than buckling or running in fear from bad reviews, it is possible to use reverse SEO tactics to push them right off the page. Here are four reverse SEO tactics business owners can use to push down negative reviews. Reverse SEO Tactic #1: Ask customers to write positive reviews. Enough positive reviews will outweigh the negative reviews. Plus, people who read the site will also see that while one person may have complained, there are plenty of other people who enjoyed it. They will attribute the bad review to an uncommon experience. **End Summary** Topics: reverse seo]]> online reputation management]]> reverse seo strategy]]> public relations online]]> reverse seo consulting]]>]]> About the Author: ]]> Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services to help restore restaurant's reputations after bad reviews.

Four Tactics to Use Reverse SEO to Mitigate a Corporate Crisis

Tue, 15 Nov 2011 05:56:41 -0500

Reverse SEO can help mitigate a corporate crisis, especially when the crisis is being played out in social media networks and on blogs. Many times, a story grows online instead of in the mainstream media, which can cause major problems with a company's search engine rankings. Whenever someone searches for the company name, the story will be the first several listings to appear on the first page, not the company's home page. But with proper tactics, this story can eventually be pushed down off the first page. Here are four tactics a PR professional can use reverse SEO to suppress the negative stories from search results Reverse SEO Tactics #1. Start a Blog on the Company Website - Search engines love websites that post new content on a regular basis. A blog is the best way to do this. Not only does it help the PR pro do some reverse SEO during the crisis, it also helps the marketing department with regular SEO, so the company can be found for their chosen keywords. **End Summary** Topics: reverse SEO]]> SEO consulting]]> rostin ventures]]> online reputation]]> online reputation management]]>]]> About the Author: ]]> Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services).

The Biggest Video SEO Secret of Them All

Mon, 14 Nov 2011 16:53:29 -0500

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing. But the biggest video SEO secret? Forget about winning search on Google, win search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos high ranking in search results on Google and other search engines online. Why is YouTube so important? When people have "how to" questions where they need to learn how to do something — how to replace a key on a keyboard, how to defrag a hard drive, how to change a car's oil — there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube. Why not take advantage of this? Think about it. **End Summary** Topics: video seo]]> mobile seo]]> video search engine optimization]]> video marketing]]> mobile marketing]]> seo consulting]]>]]> About the Author: ]]> Rostin Ventures has refined the formula for search engine ranking with Video SEO . Rostin Ventures SEO Consulting uses SEO strategies that are affordable and drive search engine ranking.

Four Social Media Marketing Myths

Mon, 07 Nov 2011 00:39:31 -0500

Social media marketing has many myths and untruths surrounding it, usually by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them. The Company's Customers Do Not Use Social Media - This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Companies do not use social media at all, yet they profess to have the knowledge of their customers' social media habits. The best way to find out if customers are on a social network is to join it and upload the customer email list. If no one is truly on there, the company can avoid it and never use it again. But if at least 20% of the list is on the network, the company should use that network and engage in social media marketing. People Might Say Bad Things About The Company - People are saying bad things about the company already. The only difference is that by not being on social media, the company cannot know how big the problem is. **End Summary** Topics: social media marketing]]> rostin ventures]]> seo consulting]]> social media]]>]]> About the Author: ]]> Rostin Ventures offers online marketing and SEO Consulting services that are affordable and drive search engine ranking through Social Media Marketing , Online Reputation Management, Social Marketing and web 2.0 communities and resources.

The Ongoing Mobile SEO Debate

Fri, 28 Oct 2011 09:14:13 -0400

The mobile SEO world is deeply divided. They are deeply divided in a way that only the true geeks can deeply divide. Entire church denominations have splintered over much, much less. What is rocking the mobile SEO world is the question of dedicated mobile websites and domains: are they important, necessary, and valuable, or are they a complete waste of time? The argument boils down to whether companies need a mobile-specific website and a mobile-specific domain name on the .mobi platform. Should companies purchase a .mobi domain name and then a separate server to store their specially-designed mobile websites. Mobile SEO Argument #1: Mobile Websites and Domains Are IMPORTANT - Some mobile phones have problems rendering websites, say these proponents. And mobile search engines look at websites differently than regular desktop websites. Even the users visit a website for different reasons, whether they are on a laptop or on their mobile phone. Generally, a person who is looking at a mobile site only needs basic information, not long blocks of copy, Flash-based movies, or giant graphics that are difficult to read. **End Summary** Topics: mobile SEO]]> SEO consulting]]> social media marketing]]> rostin ventures]]> social media SEO]]> search engine optimization]]>]]> About the Author: ]]> Rostin Ventures offers affordable social media marketing services including mobile SEO that are easy to access. Rostin Ventures combines formulas that drive search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing, web 2.0 communities and resources.

Social Media SEO Takes On New Meaning With New Google Algorithm

Mon, 24 Oct 2011 23:50:58 -0400

Social media SEO has increased in importance, thanks to some changes in Google's algorithms, most recently the Google Panda update. What Google Panda has done is made social media connections a bigger part of their SEO algorithm — in other words, the more connections a person has, the more likely some of their material they have read or recommended will show up in the person's search engine results page. And social media SEO looks like it is going to become more important with the introduction of new tools like Google+. For example, Craig is looking for information on vacuum cleaner repairs, they do a Google search for the term "vacuum cleaner repairs." If Craig is not logged in to Google, or does not have many connections, Google will present him with the most objective posts that rely on the typical search engine optimization techniques. He will most likely be presented with the best optimized site about vacuum cleaner repairs. **End Summary** Topics: social media seo]]> social media marketing]]> social media]]> search engine optimization]]> seo consulting]]> seo consulting dallas]]> dallas seo consulting]]> rostin vent]]>]]> About the Author: ]]> Rostin Ventures has refined the social media SEO formula and offers affordable social media marketing services that are easy to access. Rostin ventures combines formulas that drive search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing, web 2.0 communities and resources.

Translation SEO Best Practices

Fri, 21 Oct 2011 01:42:10 -0400

Translation SEO may be the next big thing as more multinational companies localize their services, products, and even websites in different countries. Translation SEO is the idea that a website — say, one built in the U.S. — is translated into another language like German or Japanese, in the hopes that the SEO juice (that's a technical term) will be the same on the overseas search engine. Many companies think running their website through a machine translator will perform just as well on the localized Google as it did in the U.S. Of course, translation SEO is not that easy. For one thing, those translations are often word for word translations, and don't follow sentence structure rules or use idioms. Nothing is more embarrassing, for example, than finding a phrase like "Man, I'm hot!" doesn't mean you're overheated in German, but that you're. . . feeling very amorous. There are similar pitfalls when using machine translations, and you may find that people in other countries are finding your site for. . . "other" reasons. Here are three other best practices for translation SEO. Translation SEO Practice #1: Research country specific keywords. **End Summary** Topics: translation seo]]> seo consulting]]> seo coaching]]> seo consulting dallas]]> dallas seo consulting]]> rostin ventures]]> SEO consulting]]>]]> About the Author: ]]> Learn from an SEO Consulting expert member of Rostin Ventures about Translation SEO , optimization of your website, and online marketing can build your business month over month. Tap into SEO Coaching today!"

Reverse SEO Through Good Customer Service

Thu, 09 Jun 2011 06:58:42 -0400

Reverse SEO was all about getting negative information pushed down off of Google, keeping it out of the top search engine ranks, to make sure people did not associate a brand with being an awful place to do business. Reverse SEO was necessary for companies that had a run of bad luck, or a few cranky customers who wanted to harm it. But no one used negativity as a marketing tool. Then one New York business owner found that the negative results actually increased his sales. The owner of an online eyeglasses company found that by providing bad customer service, which people would complain about online, his page ranked higher on Google. The angrier people got, the higher it went. It was not until a New York Times article detailed the company's practices — including fraud and violent threats — that Google was "horrified" to find their search engine was being gamed in so evil and heinous a manner. What was happening was as people posted their complaints online, they backlinked to the vendor's website, which is a popular reverse SEO tactic. **End Summary** Topics: reverse seo]]> online reputation management]]> reverse seo strategy]]> public relations online]]> reverse seo consulting]]>]]> About the Author: ]]> Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services).

Find Your Online Reputation in Search Engines and Social Media

Mon, 30 May 2011 11:17:02 -0400

What is your online reputation? Search your name online. What do you find? If you are lucky, you have found a lot of the really cool and awesome things you have done. You have found your social media pages and profiles. But what if you search your name, and you do not find anything? What does that tell someone who is looking for you for a job search, or to hire you as a consultant? Even worse, what if you search your name, and you find a lot of photos and inappropriate jokes? What does that tell your potential employer or client? It is an old, tired cliché, but it still fits: you never get a second chance to make a first impression. Only now, you made your first impression the minute someone tried to search your name to find out a little more about you. You made your first impression on this new person, and you never even had a chance to meet them. In the age of search engines and social media, people can find out all kinds of things about you when they search your name. **End Summary** Topics: search your name]]> online reputation management]]> reverse seo]]> social media management]]> online reputation]]> reputation in search engines]]>]]> About the Author: ]]> Rostin Ventures principals have extensive experience in restoring reputations online, using Reverse SEO among other tactics to provide positive Online Reputation Management Services (ORM Services).

Four Ways SEO Consulting Helps With Online Brand Management

Thu, 26 May 2011 01:38:03 -0400

Using SEO consulting to manage an online brand can mean the difference between success and failure for some companies. Whether and where a company is found online can often mean the loss or gains of thousands, if not millions of dollars, for the companies who are online. These days, brand management is more than just making sure the logos have the right colors, and making sure the website is up to date. Now that search engine marketing has become a significant part of online marketing, companies are turning to outside SEO consulting agencies to help properly manage their brands, insuring their brands are found first on the search engines, and that their reputations are being protected by hiding negative search results. Here are four ways SEO consulting can help businesses with online brand management. 1) An SEO consulting firm works closely with their clients to show them how the brand is referenced and accepted online. SEO consulting helps businesses keep up with the latest analytics, monitoring tools, and changes to search engine algorithms and can help clients see what pages are performing well in search, and which pages are failing. **End Summary** Topics: seo consulting]]> reverse seo]]> online brand management]]> social media marketing]]> online reputation management]]> SEO consulting firm]]> seo consulting strategy]]>]]> About the Author: ]]> Rostin Ventures SEO consulting services of social media marketing, search engine marketing and reverse SEO techniques proactively brands online. Online brand management begins with Rostin Ventures.

Customer Acquisition Means Bringing Your Brand to Consumers' Technology

Sun, 13 Mar 2011 11:50:26 -0400

Customer acquisition begins with not only the knowledge of where your customers live (both physically and from an online perspective), but also with awareness for how prospects and existing customers find and share information. All this, combined with a sixth sense for what moves them toward the act of purchasing gives us customer acquisition insight for create campaigns, promotions and strategies that build revenue for a brand. Customer acquisition stems from the valuation of the consumer and resources spend on each particular prospect in order to grow revenue. Costs that hardcore marketing teams factor into a strategy include research, promotions and events, and advertising to name a few. Simply put, customer acquisition costs relate to motivating the consumer to buy a service or product show just benefits alone or, better yet, giving an incentive that entices the customer on an emotional level. Metrics and numbers aside, what motivates consumers? Yes, Marketing 101 taught us to consider and focus on demographics when it comes to customer acquisition. Take the next step, though, and truly think about what your target segment already has, so that you can enhance your efforts even further and give the consumers a real interaction with your brand. **End Summary** Topics: customer acquisition]]> customer acquisitions]]> digital promotions]]> promotional incentives]]> customer loyalty programs]]> promotions]]>]]> About the Author: ]]> Customer acquisition begins with digital promotions with the Hip Digital Media http://www.hipdigitalmedia.com promotional platform. This digital promotions powerhouse merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost promotions.

Determining Brand Strategy in Online Reputation Management

Thu, 24 Feb 2011 22:23:35 -0500

Online reputation management begins with proactive public relations strategy. Measurement of online brand acceptance and social media activity associated to a brand is a crucial component in determining success and value of campaign efforts. How can you monitor your efforts to know whether you're making a difference? Strategies for effective online brand management require a nimble structure. Online reputation management technologies evolve with the market, as emerging technologies are launched. Every day, new platforms are introducing themselves to the market, enabling deeper insight into trends associated with brand discussions and competitive strategies. There are several social media monitoring tools that are useful in monitoring online reputation management efforts, both paid and free. To follow are three areas you should monitor, with tools for online brand measurement. Benchmark Your Current Online Brand Position. Monitoring of website, social media pages, and blog visits are a basic metric of every online reputation management campaign. The first steps of measurement should begin with a benchmark for number of visits, unique visitors, page views per visit, and time spent on the online brand site. **End Summary** Topics: online reputation management]]> online brand management]]> social media monitoring]]> online reputation monitoring]]> search engine optimization]]> reputation manage]]>]]> About the Author: ]]> Rostin Ventures restores reputations online, through Online Reputation Management Services of social media marketing, search engine marketing and reverse SEO techniques. Online brand management begins with Rostin Ventures.

Video SEO Adds Power To Traditional Search Engine Optimization

Wed, 19 Jan 2011 01:49:17 -0500

Video SEO, when it is done properly, is 53 times more likely to generate a first page Google ranking than just relying on traditional search engine optimization techniques, said a 2009 study by Forrester Research. That is because video SEO takes advantage of Google's efforts to push videos to the top of the search engines. Thanks to the growth of mobile video and cheaper broadband prices, videos are becoming more popular as a form of communication and entertainment. Back in September 2009, 125.5 million Americans watched 10 billion YouTube videos. And in a recent survey by Google, not only did 71% of the respondents say they used mobile access as their primary way of watching online videos, YouTube Mobile was found to be the top mobile video viewing site in the US, with more than 7.1 million unique visits per month. Search engines are taking advantage of video's popularity, and are giving preference to websites that take advantage of good video SEO techniques. In fact, videos that are properly submitted to Google and other search engines using video SEO techniques can often appear at the top of the search results pages within a few days. **End Summary** Topics: video seo]]> mobile seo]]> video search engine optimization]]> video marketing]]> mobile marketing]]> seo consulting]]>]]> About the Author: ]]> Rostin Ventures has refined the formula for search engine ranking with Video SEO . These SEO strategies are are affordable and drive search engine ranking through Social Media Marketing, Online Reputation Management, Social Media Marketing and Mobile SEO Marketing.

Video SEO is an Important Way to Boost Search Engine Rankings

Tue, 11 Jan 2011 15:58:01 -0500

Video SEO (also known as video search engine optimization) is an important way to boost rankings for companies trying to rank higher on search engines like Google, Yahoo, and Bing. In fact, video SEO is becoming more important as more and more Internet users are watching online video. According to a recent report from TubeMogul.com, nearly 40% of all video streams were referred by Google, followed by Yahoo (5.6%), Bing (2.3%), and Facebook (0.4%). The rest came from direct traffic. So, if you want to succeed at video SEO, Google seems the best place to be. However, don't forget Yahoo and Bing. Even though their ponds are smaller, that also means it's easier to be the big fish and win the video SEO battle on those two search engines. You can do some great video SEO just by getting backlinks to your videos through social media promotion — Facebook, Twitter, Bookmarking Sites etc. — and then making sure you have backlinks from your video site to your regular website or blog. These backlinks can improve search engine rankings for any site you do this for. Why is Video SEO Important? **End Summary** Topics: video seo]]> mobile SEO]]> social media marketing]]> video marketing]]> search engine optimization]]>]]> About the Author: ]]> Rostin Ventures has refined the formula for search engine ranking with Video SEO . These SEO strategies are are affordable and drive search engine ranking through Social Media Marketing , Online Reputation Management, Social Media Marketing and Mobile SEO.

Reach Baby Boomers with Digital Media Promotions

Wed, 29 Dec 2010 15:35:32 -0500

Most digital media promotions efforts are aimed at Generation Y. Gen Y outnumbers the Baby Boomers right now, 81 million to 78 million, but that does not mean you should ignore the Baby Boomers market. In fact, Baby Boomers are not the technology Luddites everyone assumes them to be. Last year, Jeremiah Owyang and Forrester Research released a report that said 60% of Baby Boomers were using social media of some sort or another, and that number is only going up. In 2007, the younger Boomers (ages 43 - 52, as of 2009) were consuming social media at a rate of 46%, while older boomers (ages 53 - 63) were using it at a rate of 39%. But by 2008, those numbers had increased to 67% and 62%, respectively. Whether it is Facebook and Twitter, watching videos on YouTube, or listening to their iPods, Boomers are some of digital media's biggest users. So a digital media promotions campaign needs to focus on the boomers. Owyang said in his report that marketers need to focus their digital media promotions campaigns on sites like AARP Online and social networks like Classmates, Facebook, and LinkedIn. **End Summary** Topics: digital media promotions]]> digital music promotions]]> promotions]]> digital media promotion]]> digital music promotion]]> music promotion]]> music promotions]]> digital]]>]]> About the Author: ]]> Digital media promotions provide unique customer loyalty programs, including digital music promotions . Promotional Currency merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost solutions for the promotional market.

Professional Tools For Measuring Online Reputation Management in Social Media

Mon, 06 Dec 2010 12:29:40 -0500

Online reputation management enables marketers to measure brand recognition, associated value, and generally how well a company is positioned within the online marketplace. What people are saying, and who they are telling, are important things to know. Marketers need to know how consumers are speaking about a brand, whether they like the brand, are disenchanted with your service, praise you or condemn you. As user generated content (UGC) becomes a more popular way for consumers to learn about products and services, marketers are realizing that it is less their own efforts, and more their fans' and detractors', that determine their online success. They need online reputation management tools to see where they are succeeding or failing. In the past, we have talked about some of the different tools to measure online reputation management, but these are professional level tools that many social media and marketing agencies use in their social media monitoring efforts. Radian6 is one of the premiere online reputation management tools available, looking at more than 150 million public sources and networks, like blogs, comments, forums, mainstream news, photos, and videos. They also check Facebook and Twitter for mentions of your company's brand and keywords. **End Summary** Topics: online reputation management]]> online brand management]]> social media]]> social media metrics]]>]]> About the Author: ]]> Rostin Ventures restores reputations online, through Online Reputation Management Services of social media marketing, search engine marketing and reverse SEO techniques. Online brand management begins with Rostin Ventures.

Consider Independent Music For Music Promotions

Fri, 03 Dec 2010 09:19:18 -0500

Music promotions campaigns are becoming a marketing standard, thanks to smart phones and inexpensive broadband. Many people don't bother with their radio or CDs anymore; they're going digital, listening to their iPhones and Androids, plugging in their iPods to work out, or even listening to Internet radio stations on their laptops. The most common approach to music promotions campaign is to use the typical mainstream music. But in some cases, you may find that independent music will work better for your music promotions campaign instead. Rather than pay licensing fees to offer specific artists, or creating a generic campaign that offers iTunes money, work with local and indie bands and offer their music instead. If you're trying to reach a college age audience in certain cities, you can appeal to them by offering cuts from their favorite local bands. Not only are you helping promote your own brand by affiliating yourself with popular bands, but you have new partners in cross-promotion as well. Some of these bands may be willing to help promote your music promotions campaign themselves. **End Summary** Topics: music promotions]]> digital promotions]]> digital promotion]]> promotions]]> promotional risk]]> digital music promotions]]>]]> About the Author: ]]> Digital promotions provide unique customer loyalty programs . This digital promotions powerhouse merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost solutions for the promotional market.

Five Digital Promotion Campaign Ideas to Build Customer Loyalty

Tue, 30 Nov 2010 23:12:32 -0500

Digital promotions benefit your promotional marketing campaign through increased response rates of loyal customers. They make the customer happy, which creates loyalty that leads to future business. Long-term customer loyalty is valuable and it provides for increased value through conversations of loyal consumers, within social media applications. Loyal consumers are the best advertisers of your brand. Word of mouth advertising, including social media promotions, are the leverage you need to build the highest conversions and downloads for your digital marketing campaign. Examples of a digital promotion campaign are endless. For example, why not give away a free music download for every $10.00 spent? A customer will often round up to the next $10 increment just to get a $.99 download for free. In their mind, if a sale total comes to $16, they will justify spending that extra few bucks just to get the free song. That adds up the dollars and business for your company. Over time, this will add up. Another way to boost your digital promotion campaign is by giving away free dollars. Why not give a free $10 gift card to your own store. **End Summary** Topics: digital promotions]]> digital promotion]]> promotional marketing]]> customer loyalty]]> customer loyalty programs]]>]]> About the Author: ]]> Digital promotions of Promotional Currency provide unique customer loyalty programs . This digital promotions powerhouse merges digital music and virtual promotions content, with entertainment licensing, and proprietary promotional risk coverage models, to deliver turnkey, fixed cost solutions for the promotional marketplace.

Five Questions to Ask Your SEO Consulting Firm

Tue, 30 Nov 2010 04:18:09 -0500

Hiring a SEO consulting firm can be tricky, especially if you don't understand the business. A lot of firms will promise certain things that may be impossible to achieve. Do some homework and ask around to ensure you are getting the best services, not just the cheapest. You want to make sure that your price matches your results and your desires match the value the SEO consulting firm promises. Here are five questions to ask a potential SEO consulting firm before you hire them. 1) What has your success rate been with other clients? Reputation is one of the most reliable factors in regards to service. If an SEO consulting firm bas been great to 10 clients, they will usually be great to 20, 50, or 100. It is better to trust results from previous clients and their successes. If an SEO consulting firm is willing to offer testimonials from previous clients, they are confident in their abilities. 2) Where does your own website rank? When looking for the answer to this question beware of their tactics. If an SEO consulting firm cannot rank high with their own site, how can they raise your rankings? **End Summary** Topics: seo consulting firm]]> seo consultant]]> seo consulting firm]]> seo consultants]]> seo consulting firms]]>]]> About the Author: ]]> Rostin Ventures offers online marketing and SEO Consulting services that are affordable and drive search engine ranking through Social Media Marketing , Online Reputation Management, Social Marketing and web 2.0 communities and resources.

Trends in Home and Corporate Holiday Decor Goes Green and Supports Charity

Wed, 24 Nov 2010 08:52:18 -0500

The new trends in holiday decorations have arrived with a surprising twist. This year, you will find artificial Christmas trees in every color, with LED holiday lights, ornaments, wreaths, and garland to match. Trends in one color holiday themes are in holiday style this year! Artificial Christmas trees, lighting, wreaths, garland, ornaments, and event decorations can be found in matching holiday decorations. Corporations are falling these trends with holiday decorations, gifts, holiday party and event themes, gift baskets, and corporate gift ideas. Corporations supporting cancer awareness are driving the point home with Pretty in Pink holiday collections. Companies are matching corporate holiday decor, theme gift baskets, and carrying the idea over to the holiday office party. Businesses which support the American Heart Association efforts are bringing awareness to heart health through red holiday themes, corporate gifts and Christmas cards. Green is definitely in this year. Businesses and homes are going green with holiday lighting, by saving energy and protecting the environment through the selection of LED lights. LED lighting allows you to go green this Christmas, as they can run 90 to 95% more efficient than traditional lights and last for up to 200,000 hours. **End Summary** Topics: holiday decorations]]> holiday decor]]> christmas]]> corporate holiday]]> holiday ideas]]>]]> About the Author: ]]> Visit MyChristmasHoliday.com for the newest trends in holiday decorations including organic living decor, and the perfect Christmas holiday, find Christmas decor, personalized gifts, holiday corporate gifts , Christmas candy, holiday gift baskets, letters from Santa, and Christmas holiday ideas on a budget.