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      <title>Articles by John Hayward on ArticleSnatch.com</title>
      <link>http://www.articlesnatch.com/profile/John-Hayward/5704</link>
      <description>John Hayward is an author at ArticleSnatch.com Article Directory.  Below are the most recent articles from John Hayward.  For more of articles by John Hayward please use the link above.</description>
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         <title>Belgian Chocolate Biscuits</title>
         <link>http://www.articlesnatch.com/Article/Belgian-Chocolate-Biscuits/212440</link>
         <description>Since the discovery of chocolates, a lot of people have been crazy about it. In fact, in today's world, people are still craving for great tasting and fine chocolates from different parts of the world. You have to consider that everyone loves chocolates. In fact, even your dieting sister is secretly stashing chocolates in their bedroom. Besides, who can resist a great tasting chocolate?
 
 This treat is definitely loved by all kinds of people. From kids to elder people, chocolates are one of the most popular candies in the world. Today, there are different countries that produce their kind of chocolate. Each country has a special chocolate and each offers great tasting fine chocolate. However, you have to consider that only a few countries are famous for their chocolates and one of these countries is Belgium.
 
 Belgium is considered to be one of the best chocolate producers in the world. They produce high quality and find chocolates that everyone from all over the world really loves. In fact, many people purchase Belgian chocolates in duty free terminals in international airports as gifts to their loved ones.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;The pure heaven of Belgian Chocolate! To find out more about Belgian Chocolates, Belgium Chocolate Fountains, and some really great recipes then please visit us at: &lt;A HREF=&quot; http://www.belgium-chocolate.info&quot; &gt;&lt;b&gt;Belgium Chocolate Information&lt;/b&gt;&lt;/A&gt;</description>
         <pubDate>Wed, 05 Sep 2007 00:00:00 -0500</pubDate>
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         <title>Belgian Chocolate And What Chocolate Lovers Said About The Belgian Chocolate Fountain</title>
         <link>http://www.articlesnatch.com/Article/Belgian-Chocolate-And-What-Chocolate-Lovers-Said-About-The-Belgian-Chocolate-Fountain/212271</link>
         <description>One of the famous types of chocolate is the Belgian chocolate. In fact, Belgian chocolates have become the standard of gourmet wherein all other confections of chocolates are measured. One example are the Swiss, they are also known for making chocolates of higher quality but are still adopting basic recipes from Belgian chocolatiers.
 
 The uniqueness of Belgian chocolates among other chocolates lies in two factors. First is the adaptation of Old World techniques for manufacturing chocolates. Second is that the used ingredients have high quality. Until now, most Belgian chocolates are still made by hand in small chocolate shops utilizing original equipment, although mass production and automation already dominates the production technology. These shops are very popular for tourists who visit Belgium today. Moreover, exclusive souvenirs and test tastings are also included.
 
 Among the amazing selections of Belgian chocolate is the chocolate fountain. Actually, the term &quot;chocolate fountain&quot; is derived from the name of the device itself used to serve a chocolate fondue. A cascading cone which stands 2 to 4 feet high with multiple layers is placed above a basin.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;The pure heaven of Belgian Chocolate! To find out more about Belgian Chocolates, Belgium Chocolate Fountains, and some really great recipes then please visit us at: &lt;A HREF=&quot; http://www.belgium-chocolate.info&quot; &gt;&lt;b&gt;Belgium Chocolate Information&lt;/b&gt;&lt;/A&gt;</description>
         <pubDate>Wed, 05 Sep 2007 00:00:00 -0500</pubDate>
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         <title>Article Submission to 640+ Directories.</title>
         <link>http://www.articlesnatch.com/Article/Article-Submission-to-640--Directories-/143578</link>
         <description>As you already know, one of the best ways to market your website is to write articles, and then submit them to various article directories, like ours at Add-Articles.com. However, the article submission process can be laborious, and time consuming, or expensive if you are paying for a submissions service.

If you are doing your submissions âmanuallyâ, you are probably spending more time filling out article directory forms, than you do in writing your articles. 

To make the perfect use of your time, it is always a better idea to automate this process, but up until now, most other submission software could not handle this correctly, and often articles ended up in the wrong categories, or worst, they got deleted.

The new Article Submitter will do all of the hard work for you. With a click of a button it can submit your article to more than 640 article directories!!
It is as simple as that. It allows you more time to focus on writing articles.

Save time by easily submitting properly formatted content to over 640 article directories.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 60,000 FREE Articles on hundreds of different subjects. If you would like to see a âlive demoâ, or get a 14 Day Free Trial then please visit: &lt;a href=&quot;http://www.add-articles.com/articlesubmitter.html&quot;&gt;Article Submitter&lt;/a&gt; </description>
         <pubDate>Thu, 22 Mar 2007 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Article-Submission-to-640--Directories-/143578</guid>
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         <title>Do You Want To Get Paid Just For Making Searches</title>
         <link>http://www.articlesnatch.com/Article/Do-You-Want-To-Get-Paid-Just-For-Making-Searches/55138</link>
         <description>When you make searches, you are looking for something, which is something that we all do everyday. Well how about every time you make a Search, you get paid for it??
What a great way to earn money, but like me you are probably thinking, where is the catch?

Before we go any further, I am NOT talking about Google's and their Adsense program. Which is very good, but it requires other people to make the âclicksâ, and then it has to be on the advertisements that Google has placed on your web site. What Google does NOT do, it to pay you to make a Search! The Search Engine I am talking about DOES!!

How it works, is like this. This new Search Engine pays you, EVERY TIME you make a Search using your very own Search Engine Portal. So imagine, instead of using Google, MSN or Yahoo, or whoever you are currently using to make Searches, you use this new Search Engine. No real hardship, providing you get good results in your Search, it does not really matter.

It gets even better, it is not restricted to just you.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 29,000 FREE Articles on hundreds of different subjects. You can find many more articles like this in our &lt;a href=&quot; http://www.add-articles.com&quot; &gt; &lt;b&gt;Article Directory.&lt;/a&gt; If you would like $50 FREE, then please follow the link: &lt;a href=&quot;http://www.add-articles.com/search_engine.html&quot;&gt;
Search Engine.&lt;/a&gt; After all, who else will give you $50 for a couple of âclicksâ of your mouse?</description>
         <pubDate>Tue, 25 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Do-You-Want-To-Get-Paid-Just-For-Making-Searches/55138</guid>
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         <title>How to Advertise with Pay Per Click Search Engines</title>
         <link>http://www.articlesnatch.com/Article/How-to-Advertise-with-Pay-Per-Click-Search-Engines/54717</link>
         <description>Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a &quot;per-click&quot; basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot; http://www.add-articles.com&quot; &gt; &lt;b&gt;Article Directory.&lt;/a&gt;&lt;/b&gt; To learn more about Search Engine Optimization &lt;a href=&quot; http://www.add-articles.com/seo_advice.html&quot; &gt; &lt;b&gt;SEO Advice.&lt;/a&gt;</description>
         <pubDate>Mon, 24 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/How-to-Advertise-with-Pay-Per-Click-Search-Engines/54717</guid>
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         <title>What Garden Furniture Should I Buy?</title>
         <link>http://www.articlesnatch.com/Article/What-Garden-Furniture-Should-I-Buy-/54669</link>
         <description>You may think that all Garden Furniture is built to last, but unfortunately that is NOT the case. Buying cheap Garden Furniture is very often the most expensive choice! It will need to be replaced often! The old adage is also true, &quot;you get what you pay for&quot;.

Having established that we are now NOT going to buy the cheapest that we can find, what should we do next? The first step is to decide what type of Garden Furniture that you like. This you can basically separate into two categories:

Metal Garden Furniture or Hardwood Garden Furniture.

Metal Garden Furniture:

If you want Metal Garden Furniture, and you want it to last, then you should select Metal Garden Furniture that is ONLY made of Aluminum. The reason for this is that Aluminum does not rust, so will last in all weather conditions. Having decided on Aluminum, you then must look at whether to go for &quot;Cast Aluminum&quot;, which is often solid and is made from Aluminum that has been Cast into a mould, or &quot;Framed Aluminum&quot;, which although lighter, is normally equally as durable.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the &lt;a href=&quot; http://www.add-articles.com&quot; &gt; &lt;b&gt;Add-Articles.com - Article Directory.&lt;/a&gt;&lt;/b&gt; Where there are currently have over 28,000 FREE Articles on hundreds of different subjects. He is also the webmaster at &lt;b&gt;Leisure Furniture Online&lt;/b&gt; which has the UK's best range of &lt;a href=&quot; http://www.leisurefurniture.co.uk&quot; &gt; &lt;b&gt;Garden Furniture.&lt;/a&gt; </description>
         <pubDate>Sun, 23 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/What-Garden-Furniture-Should-I-Buy-/54669</guid>
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         <title>Evaluating Your Web Site Performance</title>
         <link>http://www.articlesnatch.com/Article/Evaluating-Your-Web-Site-Performance/54326</link>
         <description>If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot; http://www.add-articles.com&quot; &gt; &lt;b&gt;Article Directory.&lt;/a&gt;&lt;/b&gt; To learn more about Search Engine Optimization &lt;a href=&quot; http://www.add-articles.com/seo_advice.html&quot; &gt; &lt;b&gt;SEO Advice.&lt;/a&gt;</description>
         <pubDate>Sat, 22 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Evaluating-Your-Web-Site-Performance/54326</guid>
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         <title>Why Article Writing will REALLY Boost Your Website Traffic!</title>
         <link>http://www.articlesnatch.com/Article/Why-Article-Writing-will-REALLY-Boost-Your-Website-Traffic-/53989</link>
         <description>What do I write about?
Select a subject that you are familiar with, or one that relates to your website. If it is a subject that you are interested in, then it is normally quite easy to write about it. Keep your article to between 500- 600 words. You may have already written something similar, that you have included in your website. 

What do I do then?
The next step is to submit your Article to Free Article Directories, like www.Add-Articles.Com, who will then publish your article on their websites. The more of these free sites that you submit to, then the more times your article is initially published.

What happens next?
Each time you submit your article; there are two very important sections. The first is the Resource Section. This is where you add your details, as the Author of the Article. So you may put something like this: John Smith, an established Crocodile expert, has been working at Australia Zoo for over 10 years, and has gained a wealth of experience about Crocodiles during this time. If you would like more information on Crocodiles then please visit his website at: www.johnsmith.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot; http://www.add-articles.com&quot; &gt; &lt;b&gt;Article Directory.&lt;/a&gt; </description>
         <pubDate>Fri, 21 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Why-Article-Writing-will-REALLY-Boost-Your-Website-Traffic-/53989</guid>
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         <title>Selecting a Search Engine Optimization Company</title>
         <link>http://www.articlesnatch.com/Article/Selecting-a-Search-Engine-Optimization-Company/53962</link>
         <description>However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine's index.

A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a search engine spider and divert them to
this special page, which is set-up to artificially boost your search engine position. Doorway or bridge pages utilize the same concept, but often reside on an entirely different server. Google, one of the largest and most important search engine on the Internet, will remove your website from their index if they detect you have cloaked pages. Never, never employ any company that uses this technique!** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; Find ALL the SEO information you need here &lt;a href=&quot; http://www.add-articles.com/seo_advice.html&quot; &gt; &lt;b&gt;Search Engine Optimization Advice&lt;/a&gt; </description>
         <pubDate>Fri, 21 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Selecting-a-Search-Engine-Optimization-Company/53962</guid>
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         <title>Why IS Search Engine Optimization SO Important?</title>
         <link>http://www.articlesnatch.com/Article/Why-IS-Search-Engine-Optimization-SO-Important-/53928</link>
         <description>What IS the goal of search engine optimization?

The goal of search engine optimization is to bring new customers to your web site. SEO is about being found by the right people. It's about matching a prospect with the right offer. It is as simple as that.

What is NOT the goal of search engine optimization?

SEO is NOT about getting listed for every possible keyword. This is the biggest mistake that is made by webmasters and web designers. Most people try to get as many high search engine rankings as possible, AND for as many keywords as possible. That is not only a lot of work, it is also a complete waste of time.

It is not important that your web site is listed for a lot of keywords. It is important that your web site is listed for the right keywords, and that your web site then turns visitors into buyers. Without achieving this you will not be successful.

How can YOU improve your search engine optimization results?

Create convincing web pages.

That really is a very important step.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; Find ALL the SEO information you need here &lt;a href=&quot; http://www.add-articles.com/seo_advice.html&quot; &gt; &lt;b&gt;Search Engine Optimization Advice&lt;/a&gt; </description>
         <pubDate>Thu, 20 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Why-IS-Search-Engine-Optimization-SO-Important-/53928</guid>
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         <title>A New Robotic Linking Software For Reciprocal Links</title>
         <link>http://www.articlesnatch.com/Article/A-New-Robotic-Linking-Software-For-Reciprocal-Links/53787</link>
         <description>Would you like to know about a new robot that works for you even when you are asleep?

Let me tell you about Zeus. . . he is a simple, intelligent, internet robot that builds a link directory and creates reciprocal links for your web site. 

Zeus is the first of a new breed of innovative, robotic software products for webmasters.

Zeus is a smart internet robot that traverses the web, spidering sites and creating for any webmaster, a vertical themed link directory.

Train him to find web sites, matching your unique themes or subjects, and he will zoom off to find thousands of them. Zeus then helps you to review and organize them into vertically-themed categories and possible inclusion within your link directory.

Zeus creates qualified traffic to your web site in numbers you have always thought to be impossible. This is quickly accomplished through a series of steps utilizing dynamic website content, increased search engine activity and genuine, match-each-other reciprocal links.

Content is quickly added to a website with dynamically changing, Zeus-generated, link directory pages. With a single click, your Link Directory is built and uploaded to your web site.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; You can find out more about Zeus, and what he can do to help you, at 
&lt;a href=&quot; http://www.add-articles.com/cyber_robotics.html&quot; &gt; &lt;b&gt;Cyber Robotics.&lt;/a&gt; Just for visiting him, he will give you a &lt;b&gt;FREE 170 Page eBook&lt;/b&gt; on &lt;b&gt;Common Sense Web Marketing. &lt;/b&gt; </description>
         <pubDate>Thu, 20 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/A-New-Robotic-Linking-Software-For-Reciprocal-Links/53787</guid>
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         <title>Increasing Link Popularity</title>
         <link>http://www.articlesnatch.com/Article/Increasing-Link-Popularity/53769</link>
         <description>You are probably wondering what the blazes is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you are probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; If you would like to learn more about &lt;b&gt;Links&lt;/b&gt; and how to increase traffic to YOUR website then you must see &lt;a href=&quot; http://www.add-articles.com/search_optimization.html&quot; &gt;&lt;b&gt;SEO.&lt;/b&gt;</description>
         <pubDate>Thu, 20 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Increasing-Link-Popularity/53769</guid>
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         <title>Interested In Increasing Your Search Engine Ranking?</title>
         <link>http://www.articlesnatch.com/Article/Interested-In-Increasing-Your-Search-Engine-Ranking-/53713</link>
         <description>At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the coloured bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; If you would like to learn how to increase traffic to YOUR website then you must see &lt;a href=&quot;http://www.add-articles.com/search_optimization.html&quot;&gt;SEO Elite.&lt;/a&gt; </description>
         <pubDate>Wed, 19 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Interested-In-Increasing-Your-Search-Engine-Ranking-/53713</guid>
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      <item>
         <title>How to Protect Your Search Engine Rankings</title>
         <link>http://www.articlesnatch.com/Article/How-to-Protect-Your-Search-Engine-Rankings/53669</link>
         <description>The good news is that search engines have figured this out, and are now on guard for &quot;spam&quot; pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.

The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the &quot;spam&quot; net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; If you would like to learn how to increase traffic to YOUR website then you must see &lt;a href=&quot;http://www.add-articles.com/search_optimization.html&quot;&gt;SEO Elite.&lt;/a&gt; </description>
         <pubDate>Wed, 19 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/How-to-Protect-Your-Search-Engine-Rankings/53669</guid>
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         <title>Selecting The Right Search Engine Keywords</title>
         <link>http://www.articlesnatch.com/Article/Selecting-The-Right-Search-Engine-Keywords/53387</link>
         <description>Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven't followed certain specific steps, you are probably WRONG. It's hard to be objective when you are right in the centre of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; If you would like to learn how to increase traffic to YOUR website then you must see &lt;a href=&quot;http://www.add-articles.com/search_optimization.html&quot;&gt;SEO Elite.&lt;/a&gt; </description>
         <pubDate>Wed, 19 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Selecting-The-Right-Search-Engine-Keywords/53387</guid>
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         <title>Monitoring Your Search Engine Positions</title>
         <link>http://www.articlesnatch.com/Article/Monitoring-Your-Search-Engine-Positions/53336</link>
         <description>This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; If you would like to learn how to increase traffic to YOUR website then you must see &lt;a href=&quot;http://www.add-articles.com/search_optimization.html&quot;&gt;SEO Elite.&lt;/a&gt; </description>
         <pubDate>Wed, 19 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Monitoring-Your-Search-Engine-Positions/53336</guid>
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         <title>Follow These Simple Steps to Book Publishing Success</title>
         <link>http://www.articlesnatch.com/Article/Follow-These-Simple-Steps-to-Book-Publishing-Success/53280</link>
         <description>Let us begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your book and then revise it. And then revise it again.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; </description>
         <pubDate>Tue, 18 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Follow-These-Simple-Steps-to-Book-Publishing-Success/53280</guid>
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         <title>How DO You Price Your eBook</title>
         <link>http://www.articlesnatch.com/Article/How-DO-You-Price-Your-eBook/53015</link>
         <description>Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebook's is to never under price.
Determine the highest price your audience can afford, and then if you find your book isn't selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook, before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because ebook's are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at
ebook's in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print and an ebook.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; </description>
         <pubDate>Tue, 18 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/How-DO-You-Price-Your-eBook/53015</guid>
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         <title>How Do You Write an Ebook?</title>
         <link>http://www.articlesnatch.com/Article/How-Do-You-Write-an-Ebook-/52745</link>
         <description>There is only one way to climb a mountain - step by step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books, as long as it's not too cute. For example, Remedies for Insomnia: twenty different ways to count sheep.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; </description>
         <pubDate>Mon, 17 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/How-Do-You-Write-an-Ebook-/52745</guid>
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         <title>Why Should You Write An eBook</title>
         <link>http://www.articlesnatch.com/Article/Why-Should-You-Write-An-eBook/52335</link>
         <description>The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebook's are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, &quot;Why?â Why should I go through all the trouble of writing my ebook when it's so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; </description>
         <pubDate>Sat, 15 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Why-Should-You-Write-An-eBook/52335</guid>
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         <title>Ebooks REALLY are Promotional Powerhouses</title>
         <link>http://www.articlesnatch.com/Article/Ebooks-REALLY-are-Promotional-Powerhouses/52330</link>
         <description>The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebook's so important and so unique. Ebook's have certain abilities and qualities that other mediums do not possess.

For example, ebook's are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebook's are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebook's can change and grow as fast as you can type.

Ebook's are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; </description>
         <pubDate>Sat, 15 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Ebooks-REALLY-are-Promotional-Powerhouses/52330</guid>
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         <title>How to Choose an eBook Compiler</title>
         <link>http://www.articlesnatch.com/Article/How-to-Choose-an-eBook-Compiler/52300</link>
         <description>There are many different compilers to choose from, but first, you need to know exactly what an ebook Compiler does. Here is the simple explanation:

An ebook compiler is a software program that converts either text pages or HTML text into a single executable file or an ebook.

If you or someone you hired has created a file with graphics in HTML, you will need an HTML ebook Compiler. This type of compiler requires a working knowledge of the HTML tag language. You can also use software to do this for you, such as Microsoft FrontPage or Macromedia Dreamweaver.

How do you choose an eBook Compiler?

There are a large number of ebook Compilers available on the market, all with glowing sales copy and tekkie language. It can get very confusing and overwhelming very fast without some simple guidelines to help you figure out which compiler is right for you.

Choosing an ebook Compiler depends on a number of factors:

1. How did you create your pages? Did you use HTML or PDF format? There are many more compilers available for HTML, but you can find some very good compilers that will covert your PDF files into an ebook.

2.** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; </description>
         <pubDate>Fri, 14 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/How-to-Choose-an-eBook-Compiler/52300</guid>
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         <title>A Guide To eBook Compilers</title>
         <link>http://www.articlesnatch.com/Article/A-Guide-To-eBook-Compilers/52055</link>
         <description>* E-ditor

This software has a demo version that you can download to try out before purchasing. You can't actually use the demo to create an eBook, but you can run the software and test it out thoroughly to see if it does what you need it to do for your particular eBook.

This eBook compiler is one of the easiest to use. The software has a very user-friendly help menu that provides instructions for and explanations of every field on every screen. The program also includes video tutorials demonstrating every step of this compiler with clear explanations of all fields that need to be filled out. There are 7 screens that you use to choose your eBook options.

This compiler requires your files to be in HTML format. You follow simple directions, and the compiler loads your files. If you decide to edit your eBook after it has been compiled, make any changes in your original files and click on &quot;Compile you eBook&quot; and your changes will appear in your compiled eBook.

E-editor allows for some customization of your eBook. You can create a special page that appears when the eBook is opened;** End Summary**&lt;p&gt;About the Author:&lt;br&gt;John Hayward is editor at the Add-Articles.com Article Directory. They currently have over 28,000 FREE Articles on hundreds of different subjects. You can find many more articles like this at our &lt;a href=&quot;http://www.add-articles.com&quot;&gt;Article Directory.&lt;/a&gt; </description>
         <pubDate>Fri, 14 Jul 2006 00:00:00 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/A-Guide-To-eBook-Compilers/52055</guid>
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