Articles by Kelly Larsen on ArticleSnatch.com

Search Engine Marketing: Is Your Website Stuck in the 90s?

Mon, 09 Aug 2010 15:06:15 -0400

When many businesses first get a website, it's usually little more than a company brochure in web form. In fact, that's where the term, "brochure site" originates from. While this may have been sufficient a decade ago, marketing on the web is so much more complex now. In fact, it's critical in search engine marketing to treat your website as a salesperson. What we mean by this is to arm it with all the tools it needs to be a successful salesperson for you, just like you would invest in and train a new salesperson that you're paying a salary. To that end, following are a couple of things your website should have to successfully compete in the B2B search marketing arena; for, you can bet that if you aren't investing in these measures, your competition is. A Way to Capture Prospects: Again, your website should be more than a static brochure. It should be a way to start building a relationship with potential customers. How can you build a relationship if you don't capture some type of contact information? **End Summary** Topics: search engine marketing]]> search marketing]]> search engine optimization]]> pay per click]]> google adwords]]> online marketing]]>]]> About the Author: ]]> Is Your B2B Search Engine Marketing Driving Your Bottom Line Profits? Attend the PPC Summit Presents: Search Marketing and Social Media Success conference and gain top strategies during two full days of 27 in-depth training sessions offering profitable best practices proven to increase customer conversions.

B2B Search Marketing: Are You Losing Clients Because You Focus Too Much on SEO

Thu, 10 Jun 2010 18:08:58 -0400

Businesses compete in a high-tech world these days. Unlike in the 90s or even the early part of this century -- you not only have to be online to be successful - you have to know the intricacies of B2B search engine marketing. But, too many businesses focus on only one side of the B2B search marketing equation -- getting more traffic. They give minimal - or no attention at all - to the other side, which is the customer's experience. B2B Search Marketing: Part I Of course, you need more traffic to get more sales. Hence, it's important to understand B2B search engine marketing principles that drive these eg, keyword research, website analytics, clickthru rates, etc. However, the second part of the equation is just as important. B2B Search Marketing: Part II What and how do your customers think, feel and behave when they visit your website? If you get them to land there - but don't convert a certain percentage in some manner - your website is not doing its job. Following are a few areas to assess to improve your customers' experience when they visit your site. **End Summary** Topics: b2b marketing]]> b2b search engine marketing]]> b2b search engine opimization]]> b2b lead generation]]>]]> About the Author: ]]> Is Your B2B Search Engine Marketing Effectively Driving Customers and ROI? Attend the B2B Search Strategy Summit and "Discover the Top 7 Ways to Increase Your B2B Search Marketing Profits". Senior B2B Marketers, don't miss this full day of B2B Search Marketing strategy sessions & best practices to increase customer conversions.

Top 2 B2B Search Marketing Tips that Lower Site Abandonment Rates

Wed, 02 Jun 2010 22:18:48 -0400

There's nothing more frustrating for B2B search marketers than investing a lot of time and energy into a site only to have prospects land there and then leave without taking any action (eg, making a purchase, signing up for a newsletter, downloading a free report). If this is happening to you more than you'd like, following are some insightful B2B marketing tips that can reverse this trend. B2B Search Marketing: The Importance of Data Mining Analyzing your site's data should be the first thing you do any time you want to understand what's going on with its visitors. By knowing what your site's visitors are doing - or not doing - when they're on your site, you can begin to make changes. For example, let's say you offer a free industry report that's downloadable as a pdf file. You see that many of your site's visitors are going to the page, but they're not downloading the report. The reason they're not could be as simple as they don't like your download option. Maybe you can make the report into a video, or a click out to another page on your site. **End Summary** Topics: b2b marketing]]> b2b search engine marketing]]> b2b search engine optimization]]> b2b ecommerce]]>]]> About the Author: ]]> Is Your B2B Search Engine Marketing Effectively Driving Customers and ROI? Attend the B2B Search Strategy Summit and "Discover the Top 7 Ways to Increase Your B2B Search Marketing Profits". Learn best practices to shorten the sales cycle and increase conversions. Senior B2B Marketers won't want to miss this full day of B2B Search Marketing strategy sharing sessions with the experts.

When to Use PPC as Opposed to SEO in B2B Search Marketing

Tue, 01 Jun 2010 09:19:15 -0400

In B2B search marketing, there are so many internet marketing methods you can use that it can be confusing to know when to use pay per click (PPC), when to focus on search engine optimization (SEO), or when to use a combination of both. Here we'll discuss two scenarios where it might be more prudent to use pay per click marketing than SEO - with a caveat. Every business is different ie. size of budget, type of product/service, customer demographics, etc. Hence, ingest the scenarios discussed here, but make sure you proceed according to what works best for your business. B2B Search Marketing Tip: Use PPC When You're Testing a New Product/Service Pay per click marketing is ideal for testing how well a new product or service is going to be received by your customers. The reason is, you can set up your campaigns within a matter of minutes and have quantifiable data in front of you in a few hours. Over a few days, you can start to glean what it is customers like about your new offering, what they don't like, changes they want, etc. **End Summary** Topics: b2b marketing]]> b2b search engine marketing]]> b2b search engine opimization]]> b2b lead generation]]>]]> About the Author: ]]> Is your B2B Search Engine Marketing Effectively Driving Customers and Profits? Attend the B2B Search Strategy Summit and "Discover the Top 7 Ways to Increase Your B2B Search & Social Media Marketing Profits in 2010". Senior B2B Search Marketers are invited to join this exclusive full day of B2B Search strategy and knowledge sharing sessions on June 23, 2010 in San Francisco.

Profitable B2B Search Marketing Blogging Tips for Busy Small Business Owners

Mon, 10 May 2010 23:46:51 -0400

In today's fragmented media marketing world, it can be hard to not only stand out from the crowd but to make time to do everything that you should be doing, ie, updating your company's website, crafting niche offers and blogging consistently, to name a few. This is especially true if you're a small firm because you may not have a dedicated staff member to handle your B2B search engine marketing efforts. If this sounds like you, following are some blogging tips that will make life easier. B2B Search Engine Marketing: The Advantage of Blogging in Batches One of the wonderful things about technology is that it automates a lot of what you have to do. So rather than let your blog go without being updated for a few weeks, blog in batches. For example, you can dedicate a few hours once a week where you knock out posts for the next few weeks. Then, you can schedule them to be released at a later date. That way, you have this task done for the next few days, weeks, or even months, depending on how often you blog. This brings us to the next blogging tip, ie ... **End Summary** Topics: b2b marketing]]> b2b search engine marketing]]> search engine opimization]]> b2b online marketing]]>]]> About the Author: ]]> Is Search Marketing & Social Media Driving Your B2B Profits? Attend the b2b Search Strategy Summit and discover top ways to optimize your search engine marketing and social media campaigns to reach more buyers at half the cost. Learn best practices to shorten the B2B sales cycle and turn more leads into sales. C-level B2B Marketers, you can't afford to miss this exclusive full day of B2B Search Marketing and Social Media strategy sessions.

B2B Search Marketing: Are You Losing Sales Because Your Site is Not Mobile-User Friendly?

Fri, 30 Apr 2010 18:48:51 -0400

A great synonym for "global economy" is "mobile economy." Mobile devices like laptops and iPhones make it possible to do business 365 days of the year, 24 hours a day. Unfortunately, many firms don't reflect this reality in their B2B search marketing efforts. If your customer is stuck in an airport in Shanghai and wants to place an order from her iPhone to be delivered to her office in Seattle, can she? This is the reality of your customer's life today. Does your web presence reflect this? Are you as welcoming to the "stationary" web shopper as the mobile one? If not, following is some insight into how to go about remedying this. B2B Search Marketing: How to be Open for Business to the On-the-Go Customer Be the Mobile User You Want to Attract: The first step in finding out what mobile users experience when they attempt to use your site is to grab your iPhone, for example, and navigate it. Following are some things to pay attention to. Can all the content be accessed? How long does the site take to load? What do the images look like? **End Summary** Topics: b2b marketing]]> b2b search engine marketing]]> search marketing]]> search engine optimization]]>]]> About the Author: ]]> Need a better strategy to fill your pipeline with more qualified leads using Search Marketing and Social Media? Attend the b2b Search Strategy Summit and discover top ways to optimize your search campaigns to reach buyers before the competition. Learn best practices to shorten the B2B sales cycle and increase conversions. Senior level B2B Search Marketers can't miss this exclusive full day of B2B Search Engine Marketing strategies.

B2B Search Marketing: How to Make Your Organic Landing Pages Convert Better

Fri, 30 Apr 2010 17:48:07 -0400

B2B search marketing falls into two camps -- paid and organic (free). The really great thing about online marketing overall is that no matter which type you invest in, it can benefit the other. Unfortunately too many internet marketers marry one form of marketing and fail to take advantage of the other. Take landing pages, for example. Even the phrase "landing page" is associated with pay per click marketing. For example, if you do a search for "what is a landing page," you'll find definitions like, "the page on a web site where one is taken after clicking on an advertisement." But, as any B2B search marketing expert will tell you, a landing page is any page you click on from any marketing method. For example, what if you just invest in article marketing? It's free. In your resource box, you direct readers to click through to a page on your site. This is your landing page. They didn't click on a pay per click ad to get there. They clicked through from a free article you distributed. B2B Search Marketing: 3 Quick Tips for Getting a Better ROI from Your Organic Landing Pages 1. **End Summary** Topics: b2b marketing]]> b2b search engine marketing]]> search marketing]]> search engine optimization]]>]]> About the Author: ]]> Is your B2B Search Engine Marketing Driving More Leads Through Your Sales Funnel? Join the b2b Search Strategy Summit and discover top ways to optimize your search marketing campaigns to reach more buyers faster. Learn best practices to shorten the B2B sales cycle and increase conversions. Senior level B2B Marketers can't afford to miss this intensive day of B2B Search Engine Marketing strategy sessions.

B2B Search Marketing: How to Make Your SEO Efforts Pay Off During a Recession

Thu, 29 Apr 2010 21:48:21 -0400

No matter what the economy is doing, if you market online your B2B search marketing dollars can pay off - big - if you know how to leverage them. Following is some advice on how to make your online marketing efforts pay off when the economy is not doing so great. B2B Search Marketing Advice: Repackage Existing Offerings to Reflect the Current Economy The way your customers respond to marketing in a recession is different than the way they respond when the economy is doing well. Hence, the language you use to reach them will be different as well. What does this have to do with your search engine optimization efforts? Everything. Successful SEO marketing begins with keywords and how you use them to position your offerings online. For example, in a recession, your customers are likely to be looking for ways to save money, get discounts, take advantage of special deals. In order to capitalize on this mindset, you may need to pair your best keywords with traffic-generating words like "free," "save" and "discount" to reflect what's going on in the economy at large. **End Summary** Topics: Pay Per Click marketing]]> Search Engine Marketing]]> Google Adwords]]> Search Engine Optimization]]>]]> About the Author: ]]> Is your B2B Search Engine Marketing Effectively Driving Customers and Profits? Attend the b2b Search Strategy Summit and discover top ways to optimize your search campaigns to reach buyers before the competition. Learn best practices to shorten the B2B sales cycle and increase conversions. Senior level B2B Search Marketers, you can't afford to miss this exclusive full day of B2B Search Engine Marketing strategy sessions.

B2B Search Engine Marketing: Is Your Site's Architecture Costing You Customers?

Tue, 20 Apr 2010 20:10:26 -0400

Many online marketers spend a ton of money on pay per click, and then fail to do simple things that convert those surfers into customers once they land on their site. One of the most common failures of online marketers, say B2B search engine marketing expert, is the failure to create good site structure. Why Your Site's Navigational Structure Is Important to Your B2B Search Marketing Success A statistic you've probably heard bandied about is that approximately 100,000 new sites go live on the web every day. What does this have to do with site's navigational structure? It goes to nicheing; ie, targeted marketing. As the web becomes more crowded, it's extremely important that online marketers make it easy for web surfers to find what they want quickly. This is what your site's navigation does. So, how do you go about making your site's structure more useful to end users? Following are three tips. B2B Search Marketing: 3 Tips for Creating a User-Friendly Site Structure Created Optimized Landing Pages: Every site should have landing pages that are optimized for their most important keyword phrases. **End Summary** Topics: Pay Per Click marketing]]> Search Engine Marketing]]> Google Adwords]]> Search Engine Optimization]]>]]> About the Author: ]]> Is your B2B Search Engine Marketing Effectively Driving Customers and Profits? Attend the b2b Search Strategy Summit and discover top ways to optimize your search campaigns to reach buyers before the competition. Learn best practices to shorten the B2B sales cycle and increase conversions. Senior level B2B Search Marketers, you can't afford to miss this exclusive full day of B2B Search Engine Marketing strategy sessions.

Top 2 B2B Search Engine Marketing Overlooked Ways to Increase Traffic & Sales

Thu, 08 Apr 2010 14:58:29 -0400

Search engine optimization comprises so many factors that it's easy to overlook things. As the field is constantly evolving, many online marketers pay so much attention to the more complicated nuances that they overlook basic things that drive traffic and increase sales. Following are two. Update/Input Your Meta Tags While a lot of B2B search engine marketing experts squabble over how important meta tags are in today's SEO efforts, the fact is, they provide pertinent information to search engines about what a given page is all about. Remember, search engines are just robots; the only way they know what a page is all about is if you tell them. Meta tags do this. And while it's not glamorous, sexy or as touted as other SEO factors, meta data is one of the ways search engines find and categorize pages on the net. If optimizing your meta tags only drives 1%, 3% or 5% more traffic, wouldn't you consider it a worthwhile effort? Especially as once they're done, they're done; it's not like you have to continuously update them. Make Effective Use of Your Home Page A lot of B2B search marketing experts don't make proper use of the home page. **End Summary** Topics: Pay Per Click marketing]]> Search Engine Marketing]]> Google Adwords]]> Search Engine Optimization]]>]]> About the Author: ]]> Is your B2B Search Engine Marketing Effectively Driving Customers and Profits? Attend the b2b Search Strategy Summit and learn how to optimize your search campaigns to reach buyers first--before the competition. Learn best practices to shorten the B2B sales cycle and increase conversions. Don't miss 1 full day of B2B Search Engine Marketing strategy sessions with 150 senior level marketers!

Why Failing at Pay Per Click Can Be the Best Thing for Your Business

Mon, 29 Mar 2010 17:31:41 -0400

Google's pay per click (ppc) marketing is perhaps one of the easiest PPC platforms to master, especially if you are new to internet marketing. Many new online marketers put too much pressure on themselves to get it right the first few times. Actually though, getting it wrong can be the key to your online marketing success with Google AdWords PPC marketing. Here's why. Get to Know Your Customers: In order to set up an effective AdWords campaign, you must first do your keyword research. In order to do thorough keyword research, you must know what and how your customers search. In order to know how your customers conduct their web searches, you must get to know them, their habits, their likes, their dislikes, etc. The great thing about Google AdWords is that it won't cost you an arm and a leg to do this type of customer-focused research. You can set daily ad spends and start/stop campaigns when you want. So if you aren't hitting your numbers right out of the box, then you can tweak it as you learn more about your customers until you do. **End Summary** Topics: Pay Per Click]]> Search Engine Marketing]]> Google Adwords]]> Search Engine Optimization]]>]]> About the Author: ]]> Want to make more money using Search Engine Marketing? The Pay Per Click Summit will teach you how to fast track your search engine marketing profits. You'll learn how to beat the competition with profitable search marketing campaigns that reach your target audience. Don't miss two full days of expert led Search Engine Marketing edcuational training sessions!

How to Calculate Your AdWords Pay Per Click Traffic's Lifetime Value

Wed, 17 Mar 2010 02:07:28 -0400

When you spend money on Google AdWords pay per click marketing, it's crucial to understand what you're getting for your money. One mistake many new PPC marketers make is going after an immediate sale. And this is great. In fact, PPC marketing is an excellent vehicle for getting immediate sales. But, as any successful business person knows, it's the long-term (lifetime) customer who drives repeat sales --- and ultimately plays a large part in a business's success. So, how do you turn the prospects you attract with your Google PPC marketing into valued, lifetime customers? It's simple actually. Following are a few questions that will help you to calculate your paid traffic's lifetime value. Questions to Ask That Help You Determine a Customers Lifetime Value (LTV) What is the value of the product/service you're selling? How much is it costing you to acquire each customer? How many times will they buy from you in a given year? Approximately how much will they spend with you in a given year? With the answers to these questions, you can begin to get a pretty good idea of where to focus your PPC marketing efforts. **End Summary** Topics: Pay Per Click]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]> Search Engine Optimization]]>]]> About the Author: ]]> Want to make more money using Google AdWords? The AdWords Advantage Online Summit will teach you how to fast track your search engine marketing profits. You'll learn how to dominate Google with profitable pay per click ads that reach your target audience. Don't miss the 14 expert led AdWords Advantage edcuational online sessions March 2010!

Google Pay Per Click Marketing: The Devilish Details that Lead to Dollars

Sun, 28 Feb 2010 17:41:46 -0500

Internet marketing is a constantly changing medium. This is what makes it so exciting and so frustrating at the same time. As with any marketing campaign, the devil is in the details. And, marketing online with Google's pay per click program gives you plenty of details to adhere to. In the Olympics, oftentimes it's fractions of a second that separate a gold medal winner from a silver medalist from the bronze medalist. The same principle applies in PPC marketing. And that's the foundation of the title of this post, for . . . the devil is in the details when making money online. Your product may be just as good and your campaign very similar to your competitor's, yet, they outsell you two to one. To this end, following are two "devilish" details to pay attention to so that your firm is the "gold medal" winner in sales. 1. Calculate Profit On Each Item You Sale: Do you know how much it costs you to sell each of your items? Before you set up your pay per click campaign, you should know this. It may not be enough to warrant a PPC campaign. **End Summary** Topics: Pay Per Click advertising]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> Want to make more money using Google AdWords? The AdWords Advantage Online Summit will teach you how to fast track your pay per click profits. You'll learn how to dominate Google with profitable pay per click ads that get top search marketing results. Reserve your seat today for the AdWords Advantage free preview webinar on landing page optimization!

Pay Per Click Marketing: Are You Making These 2 Google AdWords Mistakes?

Fri, 26 Feb 2010 21:21:42 -0500

Google AdWords is an easy, inexpensive way to start generating traffic to your site. But, like any online marketing, there are "tips and tricks" that can turn a lackluster pay per click campaign into a "blockbuster" of a campaign. To that end, following are two common mistakes to avoid. Use the Correct Keyword Match: Many new to pay per click marketers use a lot of the default options that appear when they set up their PPC campaigns. And, this is perfectly understandable. But, it may be giving you the best campaign ROI. Why? For example, broad keyword matches usually bring less targeted traffic than exact match or phrase match. Exact matching is, bar none, the most targeted keyword matching option to use in Google AdWords. Hence, you're much more likely to attract prospects who are ready to buy. In addition to attracting prospects, you also want to repel some. Why? Because they may be the wrong type of prospect. Hence, they cost you money when they click on your ad. In this case, you would use Negative keyword match. This option allows you to specific keywords you don't want your ads to appear for. **End Summary** Topics: Pay Per Click]]> Search Engine Optimization]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> Want to out perform your Google AdWords competitors and increase your profits? The AdWords Advantage Online Summit offers a free preview call that will teach you how to fast track your pay per click ROI. You'll learn how to dominate Google with profitable pay per click ads that get top search marketing results. Reserve your seat today!

AdWords Pay Per Click Marketing: How To Use Header Tags to Improve Your Landing Page Quality Score

Fri, 12 Feb 2010 17:01:47 -0500

Crafting a successful Google pay per click marketing campaign has many different components. However, it's not as difficult as many may think simply because this search engine giant is thorough enough to tell us exactly what is required. And, this is where many pay per click marketers miss the mark. They don't take the time to learn Google's PPC guidelines. Here, we'll discuss one important aspect of getting it right when it comes to marketing with Google -- your landing page's Quality Score. Google's Quality Score Defined In case you're new to PPC marketing and don't know what a Quality Score is, let's define it, using a definition from Google itself, ie: "The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). **End Summary** Topics: Pay Per Click marketing Search Engine Marketing]]> Google Adwords]]> Adwords training]]> quality score]]>]]> About the Author: ]]> Want to out perform your Google AdWords competitors and increase your profits? The AdWords Advantage Online Summit will teach you how to fast track your pay per click ROI. You'll learn how to dominate Google with profitable pay per click ads that get top search marketing results. Reserve your seat today!

Google PPC Marketing Fraud: The New Scheme & How to Protect Yourself from It

Mon, 25 Jan 2010 21:53:38 -0500

As a pay per click marketer, part of your job is staying up to date on industry news that can affect your bottom line. To that end, here we will discuss the latest click fraud scheme that can eat away at your profits. By knowing of its existence, you can guard against it. First off, don't panic. This is a part of pay per click marketing that every advertiser has to deal with at some point. Knowing of its existence - and how to guard against it - puts you a step ahead. Now the details of how the latest Google PPC marketing fraud scheme works. Google Pay Per Click Marketing Fraud: The New Game In Town It all starts with spyware. The spyware in a user's computer follows their browsing habit, using the info from this to guess a purchase the user is likely to make. Going a step further, the spyware will fake a click on a Google pay per click ad that promotes the exact retailer the user was already browsing. Then if the user buys something from that retailer, the credit will be given to the Google ad, whose click was faked, remember? **End Summary** Topics: Pay Per Click advertising]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]> click fraud]]>]]> About the Author: ]]> Want to out perform your Google AdWords competitors and increase your profits? The AdWords Advantage Online Summit will teach you how to fast track your pay per click ROI. You'll learn how to dominate Google with profitable pay per click ads that get top search marketing results. Reserve your seat today!

2 Ways to Instantly Improve Your Google AdWords Pay Per Click Marketing ROI

Mon, 18 Jan 2010 09:46:01 -0500

Pay per click marketing via Google's AdWords program is an excellent way to drive traffic and sales -- quickly. But, as anyone who's ever put together a campaign will tell you, it's an ongoing guessing game to some degree. And, it's constantly changing. But, what if you could take some of the guessing out of it? What if you could replace it with concrete specifics? Think you'd see an increase in sales? You bet you would! Well, you can. Following are two ways to instantly improve your Google AdWords pay per click marketing results and it's with data you probably already have (or at least have access to). 1. Survey Your Loyal (Regular) Customers: Many online retailers are so busy trying to acquire new customers, that they forget to fully reap benefits from the ones they already have. And, if you're familiar with the Pareto Principle, you know that 80% of your sales come from 20% of your customers. So, how exactly can you leverage this knowledge? It's quite simple; ask them which keywords they used to find you online. Like most things that have to do with human nature, you'll probably find quite a few surprises in this data. **End Summary** Topics: Pay Per Click marketing]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> Want to out perform your Google AdWords competitors and increase your profits? The AdWords Advantage Online Summit will teach you how to fast track your AdWords ROI. You'll learn how to dominate Google with profitable pay per click ads that get top search marketing results. Reserve your seat today!

2 Google AdWords Pay Per Click Marketing Secrets that Save Money

Thu, 31 Dec 2009 12:50:45 -0500

It's the dawn of a new year, and for the first time, you may be thinking of adding pay per click to your marketing arsenal. Good for you! It's one of the most effective ways to market online and it's a great way to kick off a new year. But, if you don't know what you're doing, you can run though an online marketing ad budget pretty quickly. To that end, following are a few paid search campaign secrets that can save you money as you stick your toe in this ad marketing ocean. Pay Per Click Money-Saving Secret No. 1: Build a Master Keyword List PPC marketing success starts with keywords. If you don't remember anything else, remember this. And, luckily, with the Google AdWords keyword tool, you can do all of the in-depth research you need to build a master keyword list. Why do you want to build a master keyword list? Because the more keywords you have to work with, the more options you have to customize your campaign to make it work for you. **End Summary** Topics: Pay Per Click marketing]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]> online marketing]]>]]> About the Author: ]]> Want to out perform your online competitors? Fast track your online marketing profits during the AdWords Advantage Online Summit --you'll learn pay per click marketing 'insider' strategies for top Google results.

Pay Per Click Marketing: 2 Strategies to Make More Money with Google AdWords

Wed, 30 Dec 2009 18:57:05 -0500

When most people think of pay per click marketing, they usually think of it as a great way to hit the ground running - as in, bringing in direct sales. And this is one of the great benefits of Google AdWords. However, there is more than one way to skin this online marketing cat. Pay per click marketing can make money in a number of ways. Following are two more besides the direct sales route. Affiliate Sales: In today's economic climate, who couldn't use more sales? Businesses have to think outside the box more than ever. And, setting up an affiliate program is one economical way to make more money without spending any money. Almost any type of product or service can benefit from an affiliate program. It's like having an army of salespeople you don't have to pay. They only make money when you make money. And, recruiting affiliates via a pay per click campaign is any easy way to .build a sales force fast. Generate Leads: Ever heard the saying, "The money is in the list?" And, an easy, economical way to build a list is by sending pay per click traffic to a squeeze page. **End Summary** Topics: Online marketing]]> Pay Per Click marketing]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> Want to out perform your online competitors? Fast track your online marketing profits during the AdWords Advantage Online Summit --you'll learn pay per click marketing 'insider' strategies for top results on Google. Don't miss the 17 expert-led AdWords training sessions designed to teach you how to gain more customers and increase your ROI.

Discover 6 Specific Keys to Achieve Google AdWords Pay Per Click Success

Tue, 29 Dec 2009 09:51:33 -0500

Google AdWords is one of the easiest, fastest ways to start getting traffic, increase sales and generating leads. If you want to hit the ground running with this pay per click program, following are six things you can do. 6 Tips to Google AdWords PPC Success 1. Keyword Selection: Every money-making pay per click campaign starts here. Choose the right keywords for your campaign. 2. Use More than One Keyword Research Tool: Most pay per click advertisers use Google's AdWord Keyword Tool. And, that's a good start. However, to get the most from your campaigns, try using several keyword research tools. There's WordTracker, WordPot and a host of others. By doing this, you can ensure two things: (i) that you haven't left any profitable keywords on the table; and (ii) solidify the strength of the keywords you have chosen. 3. Strategically Place Keywords: As in, include your keywords in the title of your ad (extremely important), as well as in the body. This way, when users type in a search term that includes them, they will stand out in bold, making them easier to spot. **End Summary** Topics: Pay Per Click]]> Pay Per Click advertising]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> Learn how to setup and manage profitable Google AdWords campaigns during the AdWords Advantage Online Summit . Don't miss the AdWords Advantage free preview web seminar to learn how to fast track your AdWords profits.

3 Keys to Finding Profitable Keywords for Your Google AdWords Campaign

Sun, 20 Dec 2009 21:33:31 -0500

In pay per click marketing, keywords are the foundation of every successful Google AdWords campaign. To find profitable ones is not hard if you have an unlimited budget. But, if you don't it can get a bit dicier. Looking for Profitable Keywords on a Limited Google AdWords Budget? Following are three ways to find profitable keywords for your Google AdWords campaigns if you have a small budget and big aspirations! 1. Google AdWords Tool: This is the most obvious place to start. Many PPC marketers use this tool, but don't take the time to drill down and ferret out all profitable keyword options that competitors may not be using. In order to see which keywords are being used in Google ads, all you have to do is do a Google search of the keyword(s). If you happen upon a keyword that has a high search volume, with no accompanying ads running, then use that one. As with everything in pay per click marketing, you're going to have to closely monitor results to see if the ad gives you the return on investment (ROI) you're looking for. 2. **End Summary** Topics: Pay Per Click]]> Pay Per Click advertising]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> If you want to learn how to make more money with Google AdWords and Pay Per Click marketing, click here to register for the AdWords Advantage Online Summit . You'll learn from 17 expert led sessions designed to teach you how to fast track your AdWords profits.

Top 5 Pay Per Click Tips That Can Increase Holiday Sales

Tue, 08 Dec 2009 14:20:36 -0500

It's the holidays and as many retailers make a huge chunk of their profits during this time of year, there's probably more competition in online selling than at other times of the year. To that end, following are five pay per click marketing tips that can help you boost sales during this all-important revenue season. 1. Create Multiple Versions of Ad: If you've had a particularly well-performing pay per click ad, simply add some holiday phrasing to it and see how it performs. Holiday phrases can be works like, Free Holiday Shipping; 25% Holiday Discount, Free Gift Wrapping, etc. The idea is to take what has worked for you throughout the year and capitalize on it for the holidays. 2. Check Out the Competition: While you should always do this, it's extremely important this time of year- especially in a tight niche. You don't want to be the one offering only a 10% discount or charging for gift wrapping when your closest competitor is offering a 15% discount and free gift wrapping. 3. Check Your PPC Campaign Results Daily: If you're not accustomed to doing this this often, make it a priority now. **End Summary** Topics: Pay Per Click]]> Pay Per Click advertising]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> Want to increase your internet marketing ROI and build your business? Sign up now for the AdWords Advantage Online Summit to learn how to create money-making Google AdWords pay per click campaigns .

Top 2 Reasons NOT to Start Pay Per Click Marketing During the Holidays

Mon, 30 Nov 2009 11:15:48 -0500

Many retailers make a significant amount of their annual sales during the holiday season. For some, the season can account for as much as 40 or 50 percent of their receipts. And, with an economy that is growing at the rate of frozen molasses, many businesses are looking for a way to wring as many dollars out of shoppers this season as possible. Understandably so. One way they do this is with pay per click marketing. After all, it is a quick, easy, relatively inexpensive way to boost in-store and online sales. But, it can also be one of the quickest ways to lose money during this potentially profitable season. Following is why. Inexperience: If you don't know what you're doing as a pay per click marketer, you can lose hundreds of dollars a day "or more" very quickly. The very thing that makes PPC marketing so attractive (it's easy to start) is the very thing that can cost you your shirt. You log on, set up a PPC ad to start running and the sale start flowing in. That's the premise, right? And, it really is that easy to get started. **End Summary** Topics: Pay Per Click]]> Pay Per Click advertising]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> If you want to learn how to make more money with Google AdWords and Pay Per Click Advertising, visit AdWords Advantage Online Summit to learn how you can create profitable Google AdWords campaigns.

How to Use Google's Account Performance Reports to Increase Your Pay Per Click ROI

Wed, 18 Nov 2009 20:33:24 -0500

If you're a pay per click marketer, then you've received the reports Google recently started to send out by email. The subject line in your inbox reads (for October 2009 marketers): AdWords Oct 2009 Account Performance. Customer ID: (Your Customer ID Number)? While you have always been able to log into your Google pay per click account to see stats, if you're like most busy PPC campaign managers, you may not do so as often as you should. So, getting these reports delivered to your inbox is a timely reminder to look at your stats so you can improve your ROI. The report is broken down into sections entitled Account Overview; Keywords with the Most Clicks; Ad with the Most Clicks; and Content Sites with the Most Clicks. This makes it easy to digest the information in bite-sized chunks, and zero in on what you need to know. Following are two ways to use the info in this emailed report to get more bang for your pay per click marketing dollars. Study PPC Ad Copywriting: In the "Ad with the Most Clicks" section, you'll see the number of clicks your ad(s) got and the clickthrough rate (CTR). **End Summary** Topics: Pay Per Click]]> Pay Per Click advertising]]> Search Engine Marketing]]> Google Adwords]]> Adwords training]]>]]> About the Author: ]]> If you want to learn how to make more money with Google AdWords, click here to register for the AdWords Advantage Online Summit , 17 expert led sessions designed to teach you how to fast track your AdWords profits.

Top Pros and Cons of Keyword Match in Pay Per Click Marketing

Tue, 10 Nov 2009 22:32:19 -0500

End users (web surfers) offer a plethora of information when they search online. And, smart business owners capitalize on this, surging above the competition seamlessly. One of the ways they do this in pay per click marketing is to calibrate their PPC campaigns using different keyword match settings. What Is Keyword Match Keyword match refers to the guidelines search engines use for determining when and which ads are displayed dependent upon the search query entered by the end user. There are three types: Exact Match: With this type of match, your pay per click ad will only show up if and only if the surfer types in an exact keyword phrase. For example, if your keyword phrase is "bridal store Atlanta", your ad will only show up if the surfer types in this phrase. Overriding Pro: You can better control your ad budget. Overriding Con: You potentially miss out on many leads. Broad Match: With this type of keyword match, your PPC ad is shown even if your exact keyword phrase is not on your keyword(s) list. With broad match, search engines return keyword variations (eg, synonyms, singular and plural forms, phrase variation, etc.). **End Summary** Topics: bing]]> Google Adwords]]> Internet Marketing]]> online marketing]]> Pay Per Click Advertising]]> pay per click]]>]]> About the Author: ]]> If you want to learn how to make more money with Internet Marketing and Pay Per Click Advertising, download this Google AdWords Advantage 20+ Page Report designed to help you write profitable AdWords campaigns.