Articles by Malcolm Leyshon on ArticleSnatch.com

How To Embed Your Affiliate Links Into YouTube Videos

Wed, 25 Nov 2009 17:44:21 -0500

If you think that making your own videos is too difficult or time consuming you can find a lot of videos in the public domain that can be easily embeded in your website. For example, if you're promoting a network marketing program or affiliate product, you can enhance your promotion by looking on YouTube for someone else's video that describes the benefits of that particular program or product. However, this may not be the best option because if someone watches the video and then goes to the video maker's YouTube page, they'll more than likely find that person's affiliate link and click on it instead of yours. This is only fair, though, as you're using their video on your website. To get around this, you can embed your affiliate links into other people's YouTube videos. This can be done quickly and easily, and it can be done entirely free of charge. Method 1: LinkedTube.com LinkedTube.com allows you to place a button that appears "on" the top of a YouTube video. You can add your own text or also add hover text that will appear when the viewer moves the cursor over the button. **End Summary** Topics: youtube embedded link]]> youtube embedded code]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities at http://www.malcolmleyshon.com you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

From Internet Marketer To Internet Marketing Advisor

Sun, 15 Nov 2009 11:54:08 -0500

You might spend a lot of time on forums helping new internet marketers especially if you've built up a lot of internet marketing experience. You may have even been approached by people with questions about how to start an internet business. If either of these scenarios are true, you may want to think about becoming an Internet Marketing Advisor. As an Internet Marketing Advisor, you'd be able to find off-line as well as online clients easily. There are many business managers running off-line businesses who aren't aware of the opportunities that the internet can offer them, or they don't know how to take advantage of them. I'm sure there are plenty of these off-line businesses in your town or area. This is potential business that you can tap with just a few traditional off-line marketing methods like classified ads, leaflet campaigns, press releases, cold-calling or going door-to-door. You may also find clients online by checking out websites of your local business community and seeing if any could benefit from your SEO, copywriting or internet marketing skills. **End Summary** Topics: Internet marketing advisor]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

How To Syncronize Your Blogging And List-Building To Get A List Building Blog And A Blog Building Li

Fri, 30 Oct 2009 01:36:11 -0400

Anyone learning how to setup an internet based business will quickly find out that two essential online marketing techniques are blogging and list building. In fact, the first three things that the majority of experienced internet entrepreneurs setup are: 1. A website 2. A blog 3. An autoresponder (newsletter) This article will look at how you can synchronize your blogging and list building strategies into one single marketing strategy, having each component support the growth of the other. This means creating a list building blog and a blog building list. Let's first look at how to use your blog to build your list. When setting up your blog, make sure you add your autoresponder opt-in box to your blog template. The box should be in a prominent position above the fold, meaning your visitors should be able to see it right away without scrolling down the page. Offer your visitors a free report to entice them to fill in the opt-in box and sign up to your newsletter. You may have the option of using a floating or pop-up opt-in box with your autoresponder, so you might want to add this to your blog as well. **End Summary** Topics: : list building blog]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Use This Free Split Test Results Tool to Find Your Split Test Winner

Fri, 23 Oct 2009 06:36:13 -0400

My previous article talked about finding keywords with high commercial intention and not just keywords with a high click-through rate (CTR). A combination of a high CTR and a high commercial intention would be the best outcome. After finding a good CTR and high level of commercial intention for a keyword, you'll want to write a compelling PPC ad. After writing your ad, try improving it by running a split test on your ad copy. Test only one aspect of the ad at a time. For example, split test your headline and then on the offer or main body of each ad, doing both split tests separate from each other. Here are some tips on how to write a good PPC ad. Use your headline to offer a solution or ask a question that will grab the attention of the reader. Always bold your keyword phrase. Ad an appealing promise that offers a solution to a problem that the searcher is looking for based on the keywords they're using. Finally, use a call-to-action phrase that urges the reader to act as this will increase your CTR. How can you know that the split test is achieving desired results? **End Summary** Topics: pay per click advertising]]> split-test]]> split-test tool]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Find Your Micro-Niche - And Succeed!

Fri, 23 Oct 2009 01:26:55 -0400

A common mistake that new internet marketers make is failing to find and market to a clearly defined micro-niche market. This is the cause of a large proportion of small internet business failures. There are many well established businesses in broad markets like "internet marketing" or "self improvement." If you do not narrow down your market, you will put yourself against very tough competition, which includes the most established, most experienced and most successful marketers on the internet. On the other hand, if you have a viable product or service to offer to a narrow and clearly defined segment of a particular niche market, you will have a much better chance of finding success online even without any prior experience. Having a unique product of your own targeting a well-defined market provides you with an advantage. It will be easier for you to gain top rankings in the search engines simply by writing and posting articles about your product on your website and on your blog. You will stand a good chance of success because the keywords you need for your products will naturally occur in the process of writing about them. **End Summary** Topics: micro-niche]]> niche-marketing]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities at http://www.malcolmleyshon.com you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

How To Turn Your Internet Business Mistakes To Your Advantage

Sun, 18 Oct 2009 06:53:44 -0400

Most if not all entrepreneurs make mistakes on their path to online business success. A difference of attitude is what separates a successful online entrepreneur and one who fails. A successful entrepreneur turns his mistakes into stepping stones that help him get where he wants to go. The other turns his mistakes into stumbling blocks that prevent him from getting anywhere at all. One entrepreneur reacts to mistakes with frustration and defeat, and the other responds with a desire to learn, improve, and move on. How should you handle it when you make a mistake with your online business? Here is a 5-step approach: 1. Recognize that you have made a mistake, but do not brand yourself as a failure. You probably know all about mistakes as an internet entrepreneur. They are very easy to make! This is especially true if you started your online business as a complete newbie. There are some people who give up after making just one or two mistakes. Do not be one of them! 2. Consider your mistake as an opportunity to learn from it. **End Summary** Topics: business mistakes]]> business mistake]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities at http://www.malcolmleyshon.com you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Why Upload.com Is the Best E-Book Website For Publishing E-Books Free of Charge

Sat, 03 Oct 2009 06:53:09 -0400

E-Book Publishing Series 4: Why Upload.com Is the Best E-Book Website For Publishing E-Books Free of Charge In the last few articles about e-book publishing I have talked about how to make an e-book and how to build your newsletter list from it. This last article is going to take you through the steps on using one of the best e-book websites for publishing your e-books. Upload.com is by far the best e-book website to upload your books to. You can get your e-books published on upload.com as well as download.cnet.com and several other high-traffic websites. People search these sites and download around 2.5 million books and other digital products. Here's how to get your share of the pie. Sign up to upload.com and confirm your account. You'll have to create a developer account by clicking on "My Account" and filling in the form. Your account will have to be approved by upload.com before you can publish your e-books. Here are 16 easy steps you can follow to publish your books on upload.com: 1. **End Summary** Topics: publishing e-books]]> e-book website]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

E-Book Publishing Secrets 3: How to Lock Your E-Book with Boomerang List Builder.

Tue, 29 Sep 2009 15:19:56 -0400

The third article in this series on e-book publishing will cover a program called Boomerang List Builder, by Dan Thompson. Boomerang List Builder allows book publishers to lock their books and makes it easy for customers to apply for and get an unlock code for the e-book. This is a must for your security and peace of mind. Here's how Boomerang List Builder works. You can use Boomerang List Builder to lock your book, upload it to your website and build your list. Nobody who downloads your book will be able to open it until they get the unlock code from you. When they open the e-book, a pop-up will appear asking them to enter the unlock code. There will also be a button to click so that they can get the specific code. When they click the button it will take them to your opt-in form where they'll enter their name and e-mail address. The unlock code will then be e-mailed to them as a matter of course. Here is a simple 9 step process to follow when using Boomerang List Builder. **End Summary** Topics: e-book publishing]]> Boomerang List Builder]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

How To Avoid "The Google Slap" With Your Adwords PPC Campaign

Wed, 23 Sep 2009 05:02:14 -0400

Google slap is a phrase used to describe a penalty that is imposed on Google Adwords campaigns where the landing pages used are not relevant to the ads. If Google suspects that your landing page is not relevant enough, they will raise the minimum bid amount for some or all of your keywords. Many campaigns were hit with the Google slap because the squeeze pages contained content that was full of sales hype rather than being useful and informative. Pages that took a while to load were also hit with the Google slap. If you would like to start using Google Adwords, take time to read this article so you can avoid the Google slap. Following these guidelines would be in your best interest because you want to pay as low of a bid as possible per keyword. You'll want to implement four key elements and be sure that they are in thematic agreement with each other and specifically targeted. Here are the four elements: the keyword phrase you're bidding on, the landing page, the ad copy and the search queries people use to trigger your Adwords ad. 1. The keywords you're bidding on. **End Summary** Topics: Google slap]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Why High Online Commercial Intention Trumps High Click-Through Rate When Choosing Pay Per Click Camp

Fri, 18 Sep 2009 23:30:56 -0400

Why High Online Commercial Intention Trumps High Click-Through Rate When Choosing Pay Per Click Campaign Keywords Remember that your goal is to buy customers and not just traffic when you're setting up a pay-per-click (PPC) campaign in hopes of selling a product or service. Finding keywords with a high click-through rate (CTR) is important, but there's more to it than that. This article will explain what CTR is and how you can find keywords that attract more sales. Keywords with High CTR CTR is found by dividing the number of ad clicks by the number of ad impressions. Each time your ad appears on a page, it counts as one ad impression. If the ad was clicked on every time it was shown, it would have a CTR of 100%. I can tell you that this never happens, though. Having a high CTR can mean that a keyword is very relevant to a particular search, but always choosing keywords with a high CTR won't guarantee a successful PPC campaign. You may just want to disregard the keyword phrase with the highest CTR because not every keyword will be effective in converting searches into sales. **End Summary** Topics: pay per click campaign]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

E-Book Publishing Secrets Part 2: Why You Should Lock Your Book And Send Your Clients an unlock code

Tue, 08 Sep 2009 22:48:31 -0400

In my past article I talked about e-book publishing and described a simple four-step process for creating an e-book. Now you should be ready to publish your own e-book. You'll want to make sure you lock it and offer those who download your e-book an unlock code. We'll take a look at why we want to do this. WHY YOU SHOULD LOCK YOUR BOOK When someone downloads a locked book, the only way it can be opened is with an unlock code. A person will need the code to gain access to the e-book, so you make them provide their name and e-mail address. They will also have to agree to receive regular e-mail updates from you. This means that if someone wants to read your book, they must opt into your e-mail newsletter list. It would be wise to use an autoresponder to set up your e-mail newsletter to automate following up with your leads. You won't need a squeeze page to do this. You'll just offer your e-book as a free download and connect the client's name and e-mail address later when they come back to get the access code from you. **End Summary** Topics: e-book publishing]]> e-book unlock code]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities at http://www.malcolmleyshon.com you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Why An Ad Tracker Could Be Your Most Important Internet Marketing Investment

Wed, 02 Sep 2009 06:35:14 -0400

Investing in a high quality ad tracking program is essential if you're serious in making money with affiliate programs. It will also be important to learn how to use the program to constantly monitor and improve the performance of your advertisements. How does an ad tracking program work? The process in setting everything up is quite simple. When you're ready to post an advertisement or affiliate link, you will want to replace that link with an ad tracker link. This is set up using your ad tracking program. All you have to do is enter your original link into the program that you want to track, and then click a button. The program will then generate a tracking link which you use in place of the original link. For example, if you want to write a classified ad without using a tracking URL, you would just add the URL of the web page in the classified ad. But, when you use an ad tracker to monitor your advertisements, you enter the original web page URL into the ad tracking program, and then you insert the new tracking URL that was generated into the classified ad. **End Summary** Topics: ad tracker]]> ad tracking]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Other Uses of an Ad Tracking Program

Thu, 27 Aug 2009 13:59:21 -0400

In the last couple of articles we talked about how you can use an ad tracking program to monitor and improve your advertising and marketing campaigns. This article is going to cover other ways that ad tracking programs can be useful. 1. Ad tracking programs can keep your business moving forward. An affiliate link will usually contain a number that is attached to the end of a URL. For whatever reason there are a lot of people that take pleasure in ripping others from their affiliate commissions by deleting the affiliate number. But, an ad tracking link will prevent this from happening. Website owners also face the threat of piracy. There are webmasters that will steal the HTML source code of one of your web pages and use it to make an identical page of their own. If you have a resource page with outgoing links, thieves will save yourself a lot of effort by copy and pasting it to their own site. If all of those links are tracking links, you'll be able to see that clicks on your tracking links are coming from a different website than your own. **End Summary** Topics: ad tracking program]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Some Ideas on Which Inbound and Outbound Links to Track With An Ad Tracking Program

Wed, 26 Aug 2009 12:07:59 -0400

In a previous article about ad trackers, I explained how they can help you track inbound and outbound links to improve the performance of your ads. You will find more ideas about which links to track in this article. After reading the information you will see just how useful and beneficial an ad tracking program really is. Here's an alphabetical list of various places where you might want to replace your regular URL links with ad tracker links. Affiliate links - Any link for an affiliate program should be tracked when placed on your website or blog. Article directories - use a tracking link in your signature to find out which of your articles on different directories attract most of the attention. Banner advertising - use a tracking link to see which banners are more popular on which sites and web pages. Blog comments - track your blog comments you post to see which attract the most interest. Classified advertising - you'll want to split test your ads to find out which ad sites are most responsive and which ads are most popular. E-books - It's wise to embed tracking links in the body of your e-book. **End Summary** Topics: ad tracker]]> outbound links]]> links to track]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Publishing Secrets, Part 1: How to Produce E-Books On the Fly

Tue, 25 Aug 2009 17:50:39 -0400

Creating and publishing it is very easy. You only have to spend about two hours worth of work to create an e-book, publish it and upload it to e-book sites. An e-book is usually used to build up your newsletter subscribers so that you can market to them. Once created, your e-book will continue generating leads continuously without any more work on your part. As soon as you see how powerful yet simple this is, you'll want to do it over and over again. Here are the steps you should follow to make this all work for you. 1. Give away your e-book. 2. Make your book lockable. 3. Find the best places on the internet to upload your e-book to. 4. Use an auto-responder to collect the names and e-mail addresses of leads you gather from giving away your books. I'll expand on each of these points for you. What this article will cover is how to quickly create your e-book, get it published and then give it away. You might want to use an existing book if you have one. **End Summary** Topics: website]]> publishing]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities at http://www.malcolmleyshon.com you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

How To Tweak And Change Your Web Copy For More Sales On Your Commercial Website

Tue, 14 Jul 2009 00:00:00 -0400

Are you a commercial website owner who has been struggling to make sales? Don't worry, you're not the only one, but the good news is that by making a few tweaks and changes to your web copy you can expect to get better and better results in terms of sales and sign ups. It doesn't matter whether you are selling your own product or service, or running an affiliate marketing website. One mistake that a lot of inexperienced writers do when producing web copy is focus on their need to sell their products, and not on the needs and sensibilities of their target market. What you need to do is to try to see things from the perspective of one of your commercial website visitors, and also to understand the apparently contradictory feelings that people have about buying and selling. In the rest of this article I will look at those feelings people have about the buying and selling process, and how you can respond to them and harness them to sell more goods on your commercial website. The first thing to understand about buying and selling is that people are emotionally driven. **End Summary** Topics: commercial website]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Why You Should Build An E-Mail Marketing List For Your Internet Business

Mon, 06 Jul 2009 00:00:00 -0400

One reason why so many website owners fail to make any money on the Internet is that they do not understand the value of using their website to build an e-mail marketing list. Even if they are building a list, the process is often very slow and they failed to make any money with it. I will use the rest of this article to address to explain why building in e-mail marketing list should be every business website owners first priority, and offers some pointers towards monetising that list. If you ask any Internet marketing expert what their most valuable moneymaking resource is, they will almost universally tell you that it is their list of subscribers. They will tell you that whenever they need to make some extra money, they contact their list with a compelling offer and sit back and watch the money flow in. Of course, their e-mail marketing lists were not built overnight. List building takes time and effort, but once you have set up the fundamentals, it pretty much works on autopilot. **End Summary** Topics: e-mail marketing list]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

How To Make Money On The Internet With Editorial Content

Sun, 05 Jul 2009 00:00:00 -0400

A lot of newbie Internet marketers fail to make money on the Internet because their websites are too focused on selling. They are so keen to make sales that they go overboard with their sales pitches, banner ads, and hyped up claims and the result is that they actually sell very little. It is a very frustrating for them to know that some people out there are making a lot of money selling affiliate products on the Internet, while they are working their butts off trying to get traffic to a website that looks great but does not convert. What is the solution? In simple terms it is a matter of rejigging the way you think about how to make money on the Internet. Unless you are a very skillful web copy sales writer, you will probably have little success trying a blatant sales technique. And if you have no confidence in your ability to write sales copy, filling up the empty spaces with banner ads will not provide a solution. Most people have learned to ignore banner ads and just as many people hate the sensation of being sold to by someone they have never met before. **End Summary** Topics: make money on the Internet]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

What's The Difference Between Your Internet Marketing Business And All The Others?

Fri, 03 Jul 2009 00:00:00 -0400

So you've just set up an Internet marketing business and are hoping to make money by offering people products and programs that will help them to make money by setting up an Internet marketing business on the Internet. You are not the only one. In fact you are probably up against several hundred thousand competitors in this tightly packed and very popular marketing niche. So the question I asked in the title to this article is especially relevant to you. If you're website looks pretty much the same as all the others out there, why should anybody buy anything from you and not from some other Tom, Dick or Harry? And why is it that so many people set up in this niche only to fail dismally? You may have heard that 95% of all Internet marketers fail to make any money on the Internet. And most of those people were trying to make money in the highly profitable "make money on the Internet" niche. **End Summary** Topics: Internet marketing]]> success]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Convert Your Website Into A Website That Converts

Mon, 15 Jun 2009 00:00:00 -0400

When was the last time you took a break from building traffic to your internet site to consider whether or not your website is worth the effort? Or do you spend so much time "improving" your internet site that you never have time to advertise it? Yet there are many beautiful looking websites that do a poor job of converting traffic into customers. It should be obvious that you need to strike a balance between the time you take working on your site to raise its conversion rate, and the time you dedicate to traffic building activities. So let's look at how you can convert your website into a website that converts visitors into customers. If you are launching a new website to promote your products or services, make sure you look into constructing a internet site that is an effective platform for your products. To get your website off to a good start you will want to avoid these common mistakes: 1. Don't make it look like a sales website. 2. Avoid posting too many banner ads. 3. Don't bore the visitor with impersonal language that is full of pseudo-professional jargon. 4. Avoid long sentences. 5. Avoid long paragraphs. **End Summary** Topics: website conversions]]> sales]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Advantages Of Using Facebook For PPC Advertising

Sat, 06 Jun 2009 00:00:00 -0400

Pay Per Click advertising offers Internet marketers a fast way to drive targeted traffic to their websites and, if they set everything up right, to generate some sales. The problem, of course, is that a lot of website owners lack marketing experience and fail to "set everything up right". The result is that they end up losing rather than making money with PPC. The fact is that there are a lot of variables to consider and if you get any one of them wrong your whole campaign will suffer. Variables include keyword choice, how you phrase your PPC ad, the web copy and design of the landing page, price and profit margin on the product or service being sold. None of this is helped by the fact that anybody can click on a PPC ad even people who are not likely to buy whatever is being offered. The reason for this is that PPC ads target keywords but not the demographics of the ad readers. At least, that was the case until Facebook set up its PPC service and included demographic targeting as part of the package. **End Summary** Topics: Facebook PPC]]> Facebook Pay Per Click Advertising]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

How to Promote your Website with Direct Mailing

Tue, 02 Jun 2009 00:00:00 -0400

There is still a lot of money to be made with off-line direct mail marketing shots, for Internet marketers as well as for conventional off-line businesses, but most Internet marketers are leaving the money on the table. They prefer to focus their whole effort on the Internet alone. That is a shame because there is a lot of money to be made with a conventional direct mail shot. While a direct mail shot can be done without any reference to your website, providing your prospects the chance to buy the product via your site is a great way to introduce your Internet business to a whole new raft of individuals. At the very least you should invite the readers of your mail shot to subscribe to your Internet newsletter. By converting off-line prospects into online subscribers you stand a great chance of generating repeat business from your list even if you never send another off-line mail shot to them again. So let's look at some of the basic principles of managing a direct mail shot. **End Summary** Topics: direct mail list brokers]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

A Follow-up Article 0n Shoestring Budgets.

Mon, 01 Jun 2009 00:00:00 -0400

A Shoestring Marketing Budget Can Provide A Good Foundation On Which To Build Your Business. Is it really possible to make a lot of money on the Internet while promoting your Internet site on a shoestring? Whatever else you may do when setting up your business, it is imperative that you work out how much you can safely afford to invest in marketing your website. Let's suppose that after you have set up your website and auto-responder you have just $30 left in the kitty to spend on marketing your website each month. Is it really possible to do anything with $30 a month? I think so. Here are some of the things you can do with a marketing budget of less than fifty dollars a month... 1. Take out a paid membership on three traffic exchange sites. Traffic exchanges provide excellent opportunities for you to market your website on a shoestring, especially if you take advantage of special offers for credit packages and pro membership upgrades, where you get several hundred page view, banner and text ad credits and also an improved credit earning ratio when you surf sites on the exchange. **End Summary** Topics: Internet marketing budget; shoestring budget]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Using Internet Forums To Build Your Online Business Profile

Mon, 25 May 2009 00:00:00 -0400

Free publicity is something that no Internet marketer would turn down. Forum marketing is a a good example of a free marketing technique that uses Online forums as a way of advertising business websites. As long as you do it in in good order it can benefit your business in several ways. So what exactly is an Internet forum? An Internet forum is a membership website on which users can post their own comments and opinions about various topics. Anybody who joins a forum website can read and respond to the contents that are posted on the forum website. As forum members submit responses to ongoing conversations, the topic thread grows longer and can go on for several pages. There is no limit to how long a conversation can go on unless the administrator decides to lock the thread. Anybody can begin a new topic by clicking a "New Topic" button. To find a forum that focuses on your line of business, simply run a search on your favourite search engine. For example if you are selling yachts, you might enter "yachting forum" in the search field and see what comes up. **End Summary** Topics: Internet forum]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

A Brief Review Of TweetDeck For Internet Marketers

Fri, 22 May 2009 00:00:00 -0400

One of the reasons why Twitter has proved so popular among the Internet marketing crowd is because of the speed and comparative ease with which large networks of contacts can be built up. However, the larger your network grows the more unwieldy it is to handle the volume of tweets that are coming and going. If you are aiming to use Twitter to build an effective network you're going to have to devote a lot of your time cultivating friendships. Fortunately for you however, several applications have been brought out to help you manage Twitter more efficiently. Recently, a new resource called TweetDeck came onto the scene and it has received quite a lot of positive comment. Here's a brief review of Tweetdeck. Tweetdeck provides Twitter subscribers with the tools they need to maintain a more effective presence on Twitter without having to devote the whole day to reading and responding to tweets. The advantage that Twitdeck has over its rivals is that it allows you to sort your network of tweeters into ten different rows and view the whole lot of them on the screen at the same time. **End Summary** Topics: Twitter apps]]> Tweetdeck]]>]]> About the Author: ]]> For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.