http://www.articlesnatch.com/profile/Alexandria-Brown/51955 Alexandria Brown is an author at ArticleSnatch.com Article Directory. Below are the most recent articles from Alexandria Brown. For more of articles by Alexandria Brown please use the link above. http://www.articlesnatch.com/profile/Alexandria-Brown/51955 http://static.articlesnatch.com/i/logo.gif en-us http://www.articlesnatch.com/profile/Alexandria-Brown/51955 PHP/5.0.26 http://www.articlesnatch.com/Article/Get-More-Sales-With-These-5-Proven-Headlines/508605 It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five: 1. The Question: "Are You Worried About Your Financial Future?" A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader's interest, not yours. A bad example would be: "Do You Know What New Product We've Created This Year?" (No one cares but you!) 2. The How-to: "How to Get Thinner Thighs in 30 Days." How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with "How to.... **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/Get-More-Sales-With-These-5-Proven-Headlines/508605 http://www.articlesnatch.com/Article/13-Steps-to-a--Slippery-Slope--Online-Sales-Letter/508604 But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Wrong. You need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be - a "slippery slope" that pulls in the reader because it's so compelling and interesting. Here's a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at www.BoostBizEzine.com. 1. Limit your navigation. The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, Order now). 2. Give a powerful headline. Your headline can make or break your sales. **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/13-Steps-to-a--Slippery-Slope--Online-Sales-Letter/508604 http://www.articlesnatch.com/Article/Your-Fortune-is-in-the-Follow-Up-/508603 Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn't. You know that people seeing your message just once wouldn't be enough. Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages? The answer is... most folks just don't know any better. Or, perhaps it seems boring to repeat your message over and over and over and over. But the truth is, your fortune is in the follow up! This past weekend I went to hear direct marketing master Bill Glazer (my marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his talk, he shared with the audience how he spent the last few decades of his life running Baltimore's #1 retail men's clothing store, Gage Menswear, along with his late father. Bill talked about one of his first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/Your-Fortune-is-in-the-Follow-Up-/508603 http://www.articlesnatch.com/Article/Does-Your-Parking-Lot-Look-Busy--Your-Prospects-are-Watching/508602 Twice a week I go to a great little massage place in the neighborhood, and right next door is a tiny Indian restaurant. The food always smells delicious when I walk by, and the owner excitedly waves at passersby. But there's a reason why I've never gone in and given it a chance... The restaurant is always empty! When I walk by, I always think, "Hmm, maybe I'll try that place for takeout one night." But in five years I never have. I always end up going two doors down to the bustling Chinese place or the sushi place with the line out the door - even though I have to usually wait 20 minutes for my food to be ready. What's even funnier is that the food at those places isn't even great, but I keep thinking I must be missing something since so many other people like it! The saying is true... no one wants to eat at a restaurant where there are no cards parked outside. We all go by the feeling of "safety in numbers" and look for what some people call "social proof" that something is good or works before we try it. **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/Does-Your-Parking-Lot-Look-Busy--Your-Prospects-are-Watching/508602 http://www.articlesnatch.com/Article/7-Marketing-Lessons-We-Can-Learn-From-TV-Infomercials/508601 I hate to share this, but I love watching infomercials. And I've ordered more than once from them! Everything from cosmetics to a cell phone accessory. When pressed, my friends admit the same. If you sniff around most people's homes, you'll find SOMETHING ordered from an infomercial, whether it's the Ronco Rotisserie or Victoria Principal's skincare. You may think of these often annoying programs as "trash TV", but think again. Did you realize that they use many of the exact same strategies that we should? Now, I don't mean you need to scream at your customers or flash "$19.95" in blinking digits on your website! Those are gimmicks. But what most people don't realize is that many of the STRATEGIES that sell the kitchen doohickey gadget are the same ones that can also sell your products and programs.) Here are 7 of my favorites: 1. They grab your attention. Infomercials air on the most challenging medium there is out there: television. You're just a second away from your prospect clicking their remote to the next channel. So they do their best to get your attention right away and KEEP it for as long as possible. **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/7-Marketing-Lessons-We-Can-Learn-From-TV-Infomercials/508601 http://www.articlesnatch.com/Article/11-Quick--and-Good--Content-Ideas-for-Your-Ezine-or-Website/508600 Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch. 1. Give real-life success stories. Describe a problem you've solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you've helped customers address challenges -- "case studies" if you will. This positions you as the expert in your readers' minds more than your coming out and saying so. 2. Think of three areas in which you'd like your clients to think of you as a resource. Now develop content in those areas. For example, in my past life as a professional copywriter, I really enjoyed writing for Web sites. **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/11-Quick--and-Good--Content-Ideas-for-Your-Ezine-or-Website/508600 http://www.articlesnatch.com/Article/How-Starting-Your-Own--Country-Club--Can-Skyrocket-Your-Revenues-/508598 My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart. However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? So if you simply ask me if I'd like to be on your mailing list, the answer will usually be NO. But one store in particular got me. First of all, it was a designer clothing store I loved. Second of all, they didn't ask me if I wanted to be on their mailing list. They invited me to become a "VIP Client". Say the words "VIP" to me and my ears perk up. It of course stands for "very important person". And in general it indicates a level of advantage and prestige. **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/How-Starting-Your-Own--Country-Club--Can-Skyrocket-Your-Revenues-/508598 http://www.articlesnatch.com/Article/Recycle-Your-Articles-to-Gain-Tons-of-Traffic-and-New-Subscribers/508597 While there are many effective ways to get more traffic and build your email newsletter list, the one I’ve had the MOST success with is to submit articles for use on other people’s websites and in their ezines. But wait a minute,” you say. Aren’t I supposed to be creating great articles for MY OWN e-zine?” Yes, you are! And after your article appears in your OWN e-zine, you should then submit it to others. Over the past few years, I’ve found this to be the best way to get traffic, build my list, and increase my sales, for five reasons: 1) You can quickly gain FREE exposure to TENS OF THOUSANDS (or even HUNDREDS of THOUSANDS) of untapped prospects at a time. There are many high-traffic sites and ezines with high readerships that are looking for content from people like YOU. 2) Articles let you educate and share good information with your prospects. They also position you as an expert in their eyes, so they’ll think of YOU as the most respected resource in your field. (Traditional ads don’t do that for you. **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/Recycle-Your-Articles-to-Gain-Tons-of-Traffic-and-New-Subscribers/508597 http://www.articlesnatch.com/Article/6-Steps-to-Catch-More-Opt-ins-Than-Ever-Before/508596 Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about. But you can’t just put up a link that says free newsletter”. No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of fish” you want as your ideal clients and customers. Also remember, don’t hide your box at the bottom of your web pages. Right now, most testing shows that the best place for your opt-in box is the upper right corner… loud and proud! Here are six simple things you should have in your opt-in box that will help you get more signups than ever before. 1) An Attention-Getting HEADLINE Remember that online readers SKIM copy - they don’t read it word for word. So the headline in your opt-in box may be the ONLY thing they read, which determines whether they sign up or not. **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/6-Steps-to-Catch-More-Opt-ins-Than-Ever-Before/508596 http://www.articlesnatch.com/Article/How-to-Reach-Thousands-of-Your-Ideal-Clients-and-Customers-and-Skyrocket-Your-E-mail-List/508595 One of the questions I’m asked the most by my clients is, How can I most quickly build my e-mail list?” My answer is, find someone who’s already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps: STEP 1: Determine exactly who your ideal client or customer is. The more descriptive you can be here, the better. For example, don’t just think men”. Think men ages 18-40 who like sports and working out”. Don’t just think small business owners”. Think women owners of professional service businesses that do less than $1 million a year”. Can you take on clients or customers who fall outside of this description? Of course! But you need to know who you’re going after. Example: About three years ago, I spent a romantic summer week on Nantucket Island in Massachusetts. My beau was wonderful in letting me decide most of the activities we’d do each day. But there was one thing he definitely wanted to do at least once - go bluefishing! Now I’m not sure if you could have guessed this, but I’m not really into fishing. ; **End Summary** Topics: ezine writing]]> ezine advertising]]> e-zine advertising]]> ezine]]>]]> About the Author: ]]> Online entrepreneur Alexandria K. Brown, The E-zine Queen," is creator of the award-winning "˜Boost Business With Your Own <a href="http://www.ezinequeen.com">ezine marketing </a> "' system. To learn more about this step-by-step program, and to sign up for her FREE how-to marketing articles and FREE audio class, visit <a href="http://www.ezinequeen.com">www.EzineQueen.com</a> Tue, 10 Feb 2009 00:00:00 -0500 http://www.articlesnatch.com/Article/How-to-Reach-Thousands-of-Your-Ideal-Clients-and-Customers-and-Skyrocket-Your-E-mail-List/508595