Articles by Frederick Web Promotions on ArticleSnatch.com

A Brief History Of SEO Copywriting

Thu, 30 Sep 2010 00:09:53 -0400

SEO naturally came about with the birth of the internet, but its early days were less than impressive. Budding internet marketers pounced on newly discovered methods for search engine ranking manipulation and churned out garbage articles loaded with meaningless content and outlandish strings of invisible keywords. Luckily, search engine algorithm designers picked up on these tricks and refined their programs to ignore this nonsense, also known as "keyword stuffing", and SEO copywriting was born out of necessity. By using a combination of quality content sprinkled with ranking keywords, this method gave SEO writing more credibility. Today, both people and search engine algorithms have developed a keen distaste for junk copy and excessive keyword use. As a result, in order to not only rank but grab and hold the attention of quality potential customers, SEO copy must be more and more content focused. Keywords will always be important, but a skilled SEO writer uses only one or two unique and natural-sounding search terms per page, knowing how to integrate and space these terms smoothly into the text. This integration can be tricky, so good writers have developed some techniques to make it easier for the more awkward keyword phrases. **End Summary** Topics: seo copywriting]]> search engine optimization]]> seo algorithim]]> ]]>]]> About the Author: ]]> Organic search rankings can be achieved if you target your web pages title, the article title, paragraph headings with the keyword phrase you'd like to show up in the search results for. Another SEO trick: Company Facebook Pages (not personal Facebook Profiles)

Social Media Optimization For SEO

Thu, 17 Jun 2010 03:27:13 -0400

Even though more than a few people are learning to use social media effectively, and social media consultants are popping up like weeds; most are not incorporating Basic SEO 101 tactics and thus leaving an enormous amount of money on the table... money that's not going into the clients cash registers. Local Google Advertising If you, as a social media consultant, want to use your social media skills to "get your small business client" represented on social media, that's great. Every business would benefit from having a web presence, having a web presence is much better than not having one. If that local business is wanting to get more customers, more inquiries, more leads, make the phone ring to put more money in their cash registers: they need to use these two tools: 1. social media 2. web presence But use them towards the aim of Local Google Advertising. By itself having a twitter account for your company or your clients company (and NOT SEO optimizing it for local Google search results) is NOT likely to put much money in the cash register for your client. **End Summary** Topics: local google advertising]]> social media optimization]]> social media]]>]]> About the Author: ]]> David Bruce is Local Google Advertising Consultant, Social Media Marketing Expert and professional blogger with over 100 blogs. Can you find your company in a search on YouTube and/ or Facebook using the social media's search box? Does your company Facebook page rank in Google right next to your company website's listing? If not...

Does Your Company Have a Company Facebook Page Yet?

Tue, 12 Jan 2010 20:34:56 -0500

Everyone knows what Facebook is. Your grandparents even have a Facebook page, chances are your customers have a Facebook page...well the customers YOU want do. In terms of demographics, if a prospective customer has a Facebook page you know something about them, at a bare minimum you know they probably have a good job, probably are college educated, probably have a credit card Do you really want to sell to people that do NOT have a credit card? What do you think your chances of making a profit would be if the customers you were attempting to attract did not have credit, or didn't have a job? Not every industry can take full advantage of exposure to the vast Facebook community, the target market of certain types of stores for example deal in what political correctness terms the "disaffected", for example a local Latin market or a beer and wine store in the seedier side of the tracks... it's a safe bet their 'money customers" are not on Facebook. State highway contractors, for example get their work from Government bids, so being on Facebook doesn't make much sense for them. **End Summary** Topics: company facebook page]]> facebook fan page]]> search engine marketing]]> small business advertising]]> ]]>]]> About the Author: ]]> David Bruce is Local Google Advertising Consultant, Company Facebook Pages Ghost Written Does Your Company Have a Company Facebook Page Yet?

Need to Rank In Google Locally?

Fri, 27 Nov 2009 03:13:23 -0500

Everyone wants their company to Rank #1 in Google (or as close as humanly possible). What if you sell products or services LOCALLY? Would you want to field phone calls from a thousand miles (or more) away from your target demographic area? Would it do you much good to rank in Oklahoma if you only competed in Florida? There is such a thing as LOCAL Google search results. Before we get too carried away, be advised there are 3 parts to a Google search page and one of those is specifically local. - Anatomy of a Google SERP What is a serp? "Search Engine Results Page". They are divided into 3 distinct sections. 1. The Local Business Listings 2. The Organic or Natural (main body of search listings 3. The Sponsored listings/ Paid listings/ Straight Advertising or in other words Google AdWords Number 3 can sometimes be split in 2 places: Adwords are always on the right side of a SERP, but depending on the volume of searches (and the volume of people paying to rank for a given keyword) sometimes sponsored listings are at the very top of a search result page. **End Summary** Topics: local organic ranking]]> local business listings]]> ]]>]]> About the Author: ]]> About the Author Frederick Web Promotions is a Local Google Advertising Agency based in Maryland helping brick and mortar small businesses improve Google local search ranking. Based in Frederick Maryland with SEO clients in Maryland, New York, North Carolina and Texas.

How to Rank Higher in Google Local Business Listings

Wed, 18 Nov 2009 15:54:25 -0500

Google offers a free business listing to small businesses at the top of most local search results pages. Local Google Advertising is what we're after when we talk about Google's local business listing center. Anatomy of a Google search result page: *Listings on the right side bar are paid advertisements, often called "sponsored links" *The main body of a search result page are called the "organic" or "natural" search listings *At the very top in a colored text box are also paid advertisements, sponsored links *Above the organic listings are "Google Local Business Listings" This wiki deals with only with the Local Business Listings You will notice a map associated with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings. It's generally thought that Google offered this free service, and gave its location on a search result page prominence above the organic listings because of the popularity of Google's Adwords program. Adwords is a PPC (pay per click) advertising system where keywords and keyword phrases are bid on in an auction like system. **End Summary** Topics: local google advertising]]> local business listings]]> ]]>]]> About the Author: ]]> David Bruce is a Local Google Advertising Consultant, Local Organic Search Ranking Expert and professional blogger with over 100 blogs. Company Facebook Pages Ghostwritten

Choosing a Home Air Duct Cleaning Company

Tue, 22 Sep 2009 11:02:06 -0400

How to select an air duct cleaning company? There are health benefits for all residents from regularly cleaning the Heating, Ventilation, Air Conditioning (HVAC) System and it's air ducts. Heating, ventilation, and air conditioning (HVAC) systems collect mold, fungi, bacteria and a variety of contaminants that reduce the quality of the air residents and visitors breathe. A dirty air duct contributes to poor indoor air quality and affects the health of people in the residence. The purpose of residential air duct cleaning is to remove these contaminants from a home's HVAC system to get the best indoor air quality. The most effective way to clean an air duct and/or ventilation system is to use a specialized, powerful vacuum which puts the air duct / ventilation system under negative pressure. While the vacuum draws air through the system, devices are inserted into the ducts to dislodge contaminants and debris from the interior surfaces, moving the contaminants/debris from the home's air ducts and ventilation systems into the vacuum. Vacuum collection alone does not clean the HVAC system. **End Summary** Topics: air duct cleaning HVAC system maintenance air condtioning ducts]]>]]> About the Author: ]]> An air duct cleaning in Maryland provides a video camera to allow you to see inside your home or office air ducts for before and after visual inspection.

What the Search Engines Want from You to Get Ranked

Tue, 22 Sep 2009 10:37:22 -0400

What does it take to get ranked well in search engines? If 2 sites were equal why does one get the coveted top spot and the other second fiddle? Text is what gets crawled Period Not pretty pictures, not fancy flash, not pleasing aesthetics, but plain Jane text. Be verbose and you'll rank higher in Google and the other search engines than a similar site (all other things being equal) that is less verbose. Being verbose can be as important as onsite search engine optimization techniques. How did I come to this conclusion? Article Marketing, Google that phrase. Article marketing tactics are offsite search engine optimization tactics. I've tested article marketing and compared the increase in ranking with other forms of promotion. If you write an article and are lucky enough to get said article accepted in a high page rank, high traffic, trusted (by Google) authority article directory... You will CRUSH a site that does not have those powerful backlinks pointing to it. I'm of the opinion that a new site should NOT be written for human consumption unless and until it ranks where you want to be found in the serps. **End Summary** Topics: local google advertising ranking local business listings]]>]]> About the Author: ]]> David Bruce Jr is a professional blogger with over 100 blogs dating back to 2003 and runs Frederick Web Promotions, a Maryland Search Engine Optimization Consulting firm. Google this phrase: local Google advertising. Look where Google is, now look where Frederick Web Promotions is, then contact David Bruce Jr if you want your company, corporate or organizations website to perform in Google. Visit Maryland Search Engine Marketing for contact information Also check out Local Organic Google Search Ranking for additional tips and tricks to improve your company website's ranking in the organic or natural search results pages.

Are You Someone's Puppet? 4 Ways People Manipulate Others

Tue, 22 Sep 2009 10:25:29 -0400

With the current interest in mental health topics, a mental health language has emerged with words such as manipulation, boundaries, limits, rescuing, dependence, and codependence. Many people are unclear what these words mean when applied to relationships. I would like to bring some clarity to one of these terms - MANIPULATION - and how it relates to the other terms mentioned above. Webster's New World Dictionary defines manipulation as: "managing or controlling artfully or by shrewd use of influence, often in an unfair or fraudulent way; to alter or falsify for one's own purpose." In relationships, manipulation can be defined as: any attempt to control, through coercion (overt or covert), another person's thoughts, feelings or behaviors. From this definition, manipulation would seem to have no advantages. However, if you are codependent and defined by others, there can be many advantages. When you allow others to control your thoughts, feelings, behaviors, and make decisions for you, -- you do not have to think for yourself; -- you can avoid taking risks and making difficult decision; -- you can avoid taking a stand on controversial issues; -- you can avoid feeling responsible for negative outcomes; **End Summary** Topics: codependency manipulation ACOA relationships emotional growth]]>]]> About the Author: ]]> David Bruce Jr is a recovering incest survivor who writes about Adult Children of Alcoholics issues and addiction in general. He lives in Frederick, MD. Boundaries for Codependents 4 Ways People Manipulate Others >

Simple Steps to Internet Advertising

Wed, 28 Jan 2009 00:00:00 -0500

This article will be assuming you already have a company website that you want advertised in Maryland over the Internet. The techniques described will prove useful if you don't already have a website. Search Engine Optimization Explained The first thing we want to do is get your existing website optimized for the search engines. What is meant by optimized? Keywords, search engines operate on keywords, keywords are search terms. Keywords are what a search engine user types into a search engine to find what they are looking for. With that in mind, keywords are what you tell the search engine you want to be found under. When a person searching for a product or service types "service they're looking for", they're also going to type in the Maryland locality they live in. Where do you put the keywords on your site? The title. Websites have more than one title. There is the url itself, that can be considered a title, there is the title of the page, and there is what shows up at the top of the browser. So you get 3 opportunities to use the keyword, keyword phrase and Maryland in the webpage. **End Summary** Topics: SEO]]> Maryland Search Engine Optimization]]> ]]>]]> About the Author: ]]> For local Google advertising for Maryland small businesses you to either learn "do it yourself" SEO or hire an experienced search engine marketing consultant. The reason the directories dominate the top Google rankings is because they hired a professional search engine optimization expert. Simple Steps to Internet Advertising

Fad or Explosive Tactic for SEO

Mon, 26 Jan 2009 00:00:00 -0500

When a tactic works, one doesn't run out and tell everybody! So the only reason the so called "Gurus" were offering this valuable information for sale is because the concept was played out. What works in promotion, may only work for a time, when EVERYBODY finds out, the results get downgraded. When Google see's massive traffic, it investigates, that's its JOB, to deliver results for it's customers. When Google spots a "loophole. Google rushes in to close that loophole. One technique to gain advantage over your competing websites, is to "know thine enemy", look at who ranks #1, #2 and #3 and see what they did to get that way. So... I read a 'white paper' put out by a much larger Search Engine Optimization firm I compete against. That white paper "poo pooed" techniques that appeared to boost page rank and higher rankings in Google, but only did so for a short time. ... I thought about this, because I use some of those tactics to gain a quick boost. Here's what I came up with, this is an analogy: The market is like the ocean, waves come in, waves go out. **End Summary** Topics: SEO loophole]]> maryland search engine optimization]]>]]> About the Author: ]]> For local Google advertising for Maryland small businesses you to either learn "do it yourself" SEO or hire an experienced search engine marketing consultant. If you can get a website ranked for ringtones or exotic berries; getting a small business to rank is a taking candy from a baby. http://ezinearticles.com/?Fads-or-Explosive-Tactics?&id=1744978

Frederick Maryland's a Mission of Mercy Free Health Care Clinic

Sat, 24 Jan 2009 00:00:00 -0500

"Healing Through Love" A Mission of Mercy is a nonprofit organization with the purpose of helping those who are in need but do not have the means to fulfill those needs for themselves. A team of licensed active and retired medical professionals help provide these needs. Free medical and dental services, along with prescription medications have become available to the uninsured working, homeless, and those who have found themselves in economic troubles, all through this compassionate organization. The mission seeks to help those in need by providing free basic healthcare by "healing through love." Many volunteer administrative, healthcare, and hospitality workers help fulfill the needs of many, no matter what race, color, creed, national origin or religion. The nonprofit organization, A Mission of Mercy, was founded in 1994 by pharmacist, Gianna Talone-Sullivan. Sullivan, who for many years was a clinical pharmacist in Arizona, felt a strong calling which was asking her to help the sick and hurt. The group helps many disadvantaged people in Arizona, Maryland, Pennsylvania, and Texas through their traveling medication clinic. This mobile doctor's office has thirteen clinics located in those four states. **End Summary** Topics: Free Health Care]]> Free Health Clinic]]> Volunteer]]>]]> About the Author: ]]> David Bruce is a Professional Blogger in Frederick Maryland who champions 501c3 non profit causes. Publisher of Life in Frederick Maryland Frederick Maryland's A Mission of Mercy