Articles by Denise Wakeman on ArticleSnatch.com

Pitching Bloggers: 10 Things That Make Bloggers Angry

Thu, 28 Sep 2006 00:00:00 -0400

If you have a product, book or service you want people to know about, pitch bloggers!. They know how to create buzz, especially about cutting-edge stuff. Bloggers pride themselves on knowing who is doing what, and love to be first to post about new ideas, products and events. In fact, some publicists and PR professionals are now going straight to bloggers instead of to journalists for creating media attention. Several books were launched into best seller status before they were published because review copies were sent out to leading bloggers: Freakonomics and Call to Action are prime examples. These books got plenty of buzz on the Web from bloggers with huge audiences, and others blogs linked to them: the news spread like wildfire. But don't make mistakes when you try to pitch bloggers or your publicity explosion will burst in your face. When bloggers get angry they will not quietly toss your product or book into the round file. They will tell everyone what they didn't like and what you did wrong. Here are 10 things that make bloggers angry when you try to pitch them: 1. Not spelling the blogger's name right 2.** End Summary**

About the Author:
For more leading edge Internet Marketing tips go to www.biztipsblog.com . Subscribe to The Blog Squad's ezine Savvy eBiz Tips at www.savvyebiztips.com .To learn about using social media tools like blogs, go to www.buildabetterblog.com . Denise Wakeman & Patsi Krakoff are known as The Blog Squad.

Pitching Bloggers: 15 Rules To Obey

Thu, 28 Sep 2006 00:00:00 -0400

Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers in addition to journalists and the press. But pitching bloggers is vastly different from traditional press relations. New rules apply. If you pitch a blogger the wrong way, you could get written up and publicly slammed by the blogger for everyone on the Internet to see. So how do you go about getting a publicity explosion without it blowing up in your face? Here are a few "do's" and "don'ts" for getting good blog attention. 1. Don't leave your pitch in the comments of a blog post. Send a personal email. Leave comments on blog posts, but only to participate in the conversation, not to pitch or talk about you and your products, services or book. 2. Do target your pitch to the interests and niche covered by the blogger. There's nothing a blogger hates more than receiving pitches completely unrelated to their subject. 3. Don't send a mass mailing press release. 4.** End Summary**

What You Need To Know: Can-Spam Laws

Tue, 26 Sep 2006 00:00:00 -0400

Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws. Smart online marketers use "permission" marketing: you invite potential customers to join your email list, and offer a newsletter, a special report, or a sequential series of messages to form an e-course. The recipient "opts-in" to the list by replying to an invitation and subscribing. By "opting in", your subscriber is telling you it's OK to send email. They've given you permission and your email messages are not considered spam. But most people don't really understand what constitutes spam. If you're in business for any length of time on the Internet, you may encounter false accusations of spam simply because people forget they opted in receive your message. To many people spam is simply an unwanted message. This can cause problems for you with your email service provider. You must be able to prove that you haven't been sending unsolicited email. Your proof lies with the list management system you use that tracks invitations and opt in responses. Here's what you need to know about the law is so you can rest assured that you aren't breaking it.** End Summary**

About the Author:
For more leading edge Internet Marketing tips go to www.biztipsblog.com . You can also subscribe to The Blog Squad's ezine Savvy eBiz Tips at www.savvyebiztips.com . Denise Wakeman and Patsi Krakoff are known as The Blog Squad

MySpace: A Viable Marketing Tool?

Fri, 15 Sep 2006 00:00:00 -0400

MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about. Marlon calls it "...a 'secret' networking method the people on the inside are using." Being the active experimenter that I am, once I got started, I couldn't stay away from MySpace, setting up my profile, posting on my blog, adding events to the public calendar. As I poked around, I thought about how this networking space could work for professionals as a business tool. It's pretty easy to set up a profile and it's free. If you're using it as a business tool, be professional about the information you reveal. Remember MySpace is ultimately a SOCIAL tool and many people use it to hook up for dates and relationships. If that's not your intent, keep your content business-oriented. What I noticed in looking at random profiles is that most are sloppy and incomplete. A lot have no information about the person and no photo. What's the point?** End Summary**

About the Author:
For more leading edge Internet Marketing tips subscribe to Savvy eBiz Tips . To learn more about social media tools, visit www.buildabetterblog.com . Denise Wakeman is an Internet Marketing expert and founding member of The Blog Squad .

Marketing Your Book With A Blog: 10 Tips To Attract More Buyers (You Do Have A Blog, Right?!)

Mon, 19 Jun 2006 00:00:00 -0400

Books and blogs seem to go together like butter and toast. It doesnt matter whether you use your blog to develop content for your book, or you create the blog for marketing the already finished book. Some people have started calling this powerful combination blooks, books that are derived from blogs. But they only work well together when you implement these important tactics. 1. Use a domain name for your blog that relates to your book title so becomes known and findable. If your ideal domain is already taken, use a version of it such as YourBookBlog.com, or YourBookOnline.com. Forward that domain name to your blog so when people type in YourBook.com it goes to your blog site. 2. Continue the branding process for your book by creating a customized logo for the book and putting it in the header of your blog. The use of your customized branded header will mean your book gets instant recognition, and your blog will stand out from all the cookie-cutter look-alike blogs. 3. Participate in the blogosphere: Read and comment on other blogs in your field.** End Summary**

About the Author:
Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad. They help professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective. They have 16 years of Internet know-how and write on 10 blogs. Get their free weekly ezine Savvy eBiz Tips at http://www.SavvyeBizTips.com

8 Ways To Use A Blog To Develop Content For Your Book

Mon, 19 Jun 2006 00:00:00 -0400

1. Participate in the blogosphere: Read and comment on other blogs in your field. This is a prime way to build readership of your blog. It is also a way of getting fresh content for both your blog and for your book. To check out other blogs in your niche: use www.blogsearch.google.com, www.technorati.com, or www.google.com. This is also a good way to get ideas. What are other people in your field writing about? What are the major challenges of the people in your field? If you have competitors, check them out. They may be a great help in inspiring you for content ideas, different slants and perspectives. The old song, Anything you can do, I can do better, comes to mind. 2. Ask readers to comment on your blog. In fact, each time you post something, ask them a question. Then spell it out to them on how to post a comment because your readers will probably need to be educated or at least encouraged to comment. ("Click on the comment link in the footer of this post, and leave your responses.** End Summary**

Weight Watchers Weight Loss Strategies: My Top 10

Mon, 05 Jun 2006 00:00:00 -0400

Recently I hit my goal weight and moved to the Weight Watchers Maintenance Program. I've been thinking about it a lot as I continue to do my best to follow the program, and wondering how it is I was able to lose nearly 33 pounds in 8 months. So, I decided to write my Top 10 Strategies. I'll list them Dave Letterman style. Top 10 Weight Watchers Weight Loss Strategies That Worked for Me 10. I make sure to have lots of 1 and 2 point treats in the house. I work at home and I've learned that I like to snack and nibble during the day so it's important to have low point treats available so I don't feel guilty. 9. I let other people know (my friends, family and colleagues) what I'm working on so they can support me and give me kudos when I succeed. 8. I share my success and challenges on a blog ( http://www.slim-people.com ). This has been a great outlet for me to focus myself on what I need to keep doing, reading and thinking about in order to stay on track. 7. I use the Weight Watchers online etools.** End Summary**

About the Author:
Denise Wakeman has become a fitness and healthy eating evangelist since losing more than 30 pounds with the Weight Watchers program. She publishes a popular weight loss blog at http://www.slim-people.com and hosts a site with more than 700 diet and fitness articles at http://www.dietarticles.info