Articles by Kate Manheaven on ArticleSnatch.com

What Makes For Better Print Flyers

Wed, 16 Dec 2009 11:42:53 -0500

Even with the popularity of online advertising, we can’t help but notice the presence of flyers everywhere. Flyer printing is still one of most popular marketing tools in the business. Even with the advancement of the internet, printing flyers has never stopped with business owners and marketers. So when you’re thinking of using print flyers to increase your sales possibilities, here are ways on how you can make better and effective flyer printing for your business. Consider your target market. This is the most basic step you need not just for your flyer printing but for any marketing campaign you’re going to launch. Knowing who you would want to target can go a long way in making your marketing campaign more effective communicators of a message that would be responded to every time. Your design would also be determined by the target market you have. Are you targeting kids for example? Then your design should be bright and full of activity. Targeting your customers is crucial because it not only gives you an idea of the most appropriate style to apply in your flyer printing, but more importantly, it helps you to determine the right message for the right people. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site to know more about flyer printing and print flyers

Better Custom Notepads

Tue, 08 Dec 2009 12:18:10 -0500

Custom notepads have been around for some time now, but have you noticed the mistakes that are present in the ones that you have seen? This article is all about those errors, and how to rectify them. The key to better custom notepad printing is to avoid the mistakes that most of the other companies have incurred. The first mistake that you would usually notice is the notepad size. Sure, there are notepads that are about one-fourth of the size of a letter paper, but think about how much information you can write on those. Clearly, a larger size is needed for the notepads. They are more practical when you have a lot more things to write than a phone number, which is mostly what the small notepads are useful for. Additionally, small notepads look like a joke in a professional setting. It will garner little to no respect at all, and therefore you need to carefully consider the notepad size. Another mistake is the quality of the prints. **End Summary** Topics: custom notepads]]> notepad printing]]>]]> About the Author: ]]> Visit this site for more information on custom notepads and notepad printing

Taking Your Printing Needs Online

Sat, 28 Nov 2009 06:25:37 -0500

Nowadays, almost anything can be used as a marketing material, like table tents, key chains, mugs and t-shirts. Another great example would be the print calendar. Since the calendar is going to be within viewing sight of your target for the whole year, it is imperative that you maximize your print calendar with the desired amount of marketing angles that you want included. Print calendars aren’t cheap, so your decisions regarding the design, production, and shipping are all crucial to the success of your product. Below are several tips how to ensure this. First, the design that you choose must be eye-catching and attractive enough to entice your viewers to buy your products or render your services. The wording must be short and direct to the point, because people don’t stop at calendars to read lengthy lines; they usually just check the important dates marked there. The photographs and/or images that you include must be meaningful and relevant to your over-all concept. Aside from the design, the layout of the calendar should be able to please your targets. The print calendar is like a huge wall planner: you get to see everything you need to do at once. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site to for more information on calendar printing and print calendar

Label Up!

Thu, 26 Nov 2009 12:26:26 -0500

They say that first impressions last. And with this, labels become possibly the most important aspect of a product or brand. With just a single word or a phrase, labels seem to say or speak a lot about a company or a product being presented. With this in mind, here are some things to take note of in creating your own custom labels. Appearance First and foremost, your labels must be unique. Make your labels striking and appealing, so it won’t be forgettable. If your label represents a particular company, its design must be in accordance with that of the company’s logo or colors. Color design What better way to make your label more eye-catching than making it colorful? Nowadays, two types of color layouts are utilized for label printing: RGB and CMYK. RGB (Red, Green, Blue) uses the three basic colors to come up with newer ones, while CMYK (Cyan, Magenta, Yellow and Black) is able to create mixtures with a wide variety of shades and hues. Naturally, using CMYK is more costly than RGB; nevertheless, it produces newer colors with better effects. Font size and shape Font styles and sizes must also fit the label of your product. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site to for more information on label printing and custom labels

Important Presentation Or Report? Presentation Folders Will Make A Difference

Fri, 20 Nov 2009 03:45:08 -0500

Is that special project presentation almost here? Is that important report to the bosses right around the corner? Well, if an important presentation event is coming or other important projects that need special tools, you should have everything you need to really make a difference for your career and for your company. In this guide, I will teach you how presentation folder printing can make a real difference in these reports and projects. Presentation folder printing can really make a difference depending on it use. • Aid you in organization – Presentation folders can undoubtedly aid in the organization of your materials. Not only can you store those paper work in a nice and neat manner in the pockets of the folders, but you can also add in slits and straps to store other things in them. You can pack a nice booklet or handbook about your report, and throw in your business card for great effect. You can also place special “holes” and “straps” to hold any sample products or things that you want to give away while doing your report. **End Summary** Topics: presentation folder printing]]>]]> About the Author: ]]> Visit this site to for more information on presentation folder printing

Hang Tag Strategies

Sun, 15 Nov 2009 07:01:46 -0500

Clothing and accessory businesses often use hang tags to identify the maker and the price of their products. Therefore, a beautifully-created hang tag provides a subtle push in the customer’s decision of buying the product, and thus increasing your company profits. Custom hang tag printing is often an option that most brands and companies take because this adds credibility to their products. Here are some tips on effective conception of your print hang tags. First off, you need to choose which type of paper material is going to be used for your hang tag. There are different selections for different concepts that you want to impart with your brand. For example, if you are an eco-friendly brand, you might want to use recycled paper. But if you sell dress clothes, you might want to opt for a glossy alternative. The budget also provides certain limitations with regards to this. Next comes the content and design. Of course you want to include your brand name, brand logo, and other pertinent details like the product model or wash instructions. The logo should be on the dominant side of the hang tag in order to be readily seen by the customers. **End Summary** Topics: hang tag printing]]> print hang tags]]>]]> About the Author: ]]> Visit this site to for more information on hang tag printing and print hang tags

Better Font Effect Choices For Stationery Printing

Sat, 14 Nov 2009 02:08:47 -0500

Do you ever add texts as a design element for stationery printing? Well if you do, then you might want to learn about the best font effects that you can use in stationery printing. Be it a business stationery or personal one, adding font effects is a great way to improve the overall design of your custom stationery. In my experience, there are just four simple ways to improve them. • Making words look thicker – Most text for color stationeries usually seem thin. This is because lots of people are favoring simpler and thinner fonts today. However if you want to really emphasize certain words and text, then changing the typeface to “bold” should be your first step. Bold type fonts are of course usually more distinct and when you use this effect on the letterhead of your stationery it should really catch most people's eyes. Take note though that sometimes, the bold indications are not called bold anymore, and are now called the “strong” effect instead. Most design software like Photoshop will mark boldness as “strong” so make sure you try that effect out first before actually enlarging your text. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site to for more information on stationery printing

Why Do You Need A Letterhead?

Sat, 07 Nov 2009 05:18:14 -0500

There’s something about receiving a document with a company letterhead inscribed in it. You can feel the importance and significance of any document with the help of letterheads. In fact, letterhead printing adds greatly to the image and credibility of a company. Letterheads are standards for businesses and companies. letterhead printing is crucial because it contributes to the image of professionalism and reliability of a company. A lot can be picked up from the documents that every business and company comes up with from the letterhead. The letterhead therefore speaks of a company’s formality and credibility. Letterheads in fact, have the power to affect a response from the recipients – whether it’s favorable or not. Depending on the look and appearance, your letterhead can greatly influence the way your recipients think about you and your message. So here are some more reasons why you should have your own letterhead printing: If you want to appear formal and professional, you need a letterhead. It provides your documents with the formality that your recipients would accept readily. **End Summary** Topics: letterhead printing]]> letterheads]]>]]> About the Author: ]]> Visit this site for more information on letterhead printing and letterheads

Some Advice When Using Printing Templates

Sun, 01 Nov 2009 04:05:05 -0500

In online printing, many people use “printing templates”. Templates for all sorts of prints are indeed the fastest and easiest way to develop printed materials. The problem though is that there are many kinds of printing templates out there, and some are better than others. If you are just new to the whole online printing scene, you might end up using something that will only make your job a lot harder. To avoid this unfortunate situation, you have to know a few guidelines when it comes to templates. For your convenience, I have here four such tips that should be of use to you. 1. Use a format that is versatile – The first thing that you should always watch out for in templates is the file format. The file format of a template will determine if you can use it on many different editing applications or just one. So, in downloading templates, you should try looking for templates that are just images. Formats such as JPG or PNG files or widely used formats such as the Adobe Photoshop Document or PSD should be good. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site to know more about printing templates and online printing

Notepads As Real And Effective Marketing Tools

Thu, 29 Oct 2009 06:10:07 -0400

Custom notepads as marketing tools are often downplayed because most marketers hardly see them as such. They are much more of a functioning tool than a marketing one that can help businesses generate leads. Nevertheless, pad printing is generally included in every marketing arsenal as they can be subliminal reminders to its recipients of the business. Pad printing therefore has the potential to become significant tools in every marketing strategy. With its less than aggressive approach to marketing any business, custom notepads can be used to further enhance the capacity for any business to accomplish its marketing goals. Just like any other print marketing materials, notepads can actually be strong contenders by way of its subliminal approach of marketing to clients and prospects. They may not be the best tool to market one’s business, but they have a unique marketing function. Custom notepads are hardly ever thrown away by their recipients. They are actually useful that they are not considered as junk mail by your target clients. So they may not be aggressive promoters of your business, but they do get past people’s notion of junk mail and they get kept by the recipients. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site for more information on custom notepads and pad printing

How to Write an Ad Copy That Your Audience Would Want To Read

Wed, 28 Oct 2009 08:41:24 -0400

One thing about short and small ads such as custom bookmarks is that they tend to have very limited space to put your message. Hence, you have to be careful in writing what you want to say to your target clients. You can’t very well send a very long message as your space is so small for dissertations; but you also have to write a good one that can actually attract and keep the attention of your target clients in just a few seconds that they glance at your bookmark printing ad. In just a blink of an eye, you have to provide a message that clicks. The next question now is how you can actually write the type of message in your custom bookmarks that would make your target readers want to know more. Writing is actually not easy especially if you’re not used to it. But it’s no rocket science either and you certainly don’t need a master’s degree to be able to write an effective one. **End Summary** Topics: custom bookmarks]]> bookmark printing]]>]]> About the Author: ]]> Visit this site for more information on custom bookmarks and bookmark printing

Upgrading Your Invitations To Professional Levels

Fri, 23 Oct 2009 05:55:26 -0400

A lot of people do invitation printing by themselves because it is cheaper and far more faster than having them printed professionally. However, even with all the technology involved in invitation printing, doing it at home still lacks that professional aura that always makes them very effective. In this article, I will teach you how to upgrade your invitations to professional levels right from the comfort of your own home or office. 1. Doing some initial research and brainstorming – Invitations cannot really be done overnight. Most effective and professional invitation designs do not use templates for quick overnight designing. Usually most people try to research first about their target audience and brainstorm their way into finding the best angle to convince people through the invitation. So make sure you do your home work and know who you need to please. Try to know the common things that they love and also the things that they do not really want. This should be very helpful to the people who will be writing the content for the invitaitons. 2. **End Summary** Topics: invitation printing]]>]]> About the Author: ]]> Visit this site for more information on invitation printing

A Simple Reference Guide To Letterhead Printing

Tue, 20 Oct 2009 03:19:47 -0400

Letterhead printing is one of the mainstay prints for any business. We use them for official paper work, marketing mails, business letters and many other important functions. So, whether you are the big boss, or just a humble hardworking employee, you have to know about how letterheads are produced and used for business. Below is a simple reference guide on everything you need to know about letterhead printing. - Where to design letterheads – The most easiest way to design a letterhead is through a computer. Specifically, you will need Word Processor such as Microsoft Word or OpenOffice.org Writer. These applications usually have a letterhead wizard or template that should be useful for you in creating your own letterheads. Beyond word processors though, if you are a little more skilled, you can also try creating letterhead designs using graphics software such as Quark Xpress or Adobe InDesign. This applications give you total control for a letterhead design, letting you create whatever you want. So choose the best application that fits your skills. - How to design letterheads – Designing a letterhead is simple really. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site for more information on letterheads and letterhead printing

Transforming Your Folders For The Better

Tue, 13 Oct 2009 05:13:03 -0400

Are you still using common folders for your paperwork and presentations? If you are, then you should know you are getting truly behind the times. The best and most enterprising business people today use custom folder printing as a way to improve their presentations and their work. In fact, folder printing has burgeoned into a small art unto itself with lots of specialized designs and templates in terms of folder design. If you want to know how to transform your own folders through custom folder printing, then here are a few tips that should give you a little help in getting more modern about it. - Leave the common folders behind – The first thing you should do though, is to leave your common folders behind. While they are useful, they are the most boring and mundane thing that you can use for something as important as a report or business meeting. No one will be impressed by a report or project proposal stored in a common folder. To the least extent it is a safe but uninspired choice, especially if your goal is to impress upon your readers something important. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site for more information on custom folder printing and folder printing

How To Transform Your Custom Envelopes Into Something Powerful

Tue, 13 Oct 2009 03:05:32 -0400

Do you print envelopes with custom designs? Well if you want to make them into something powerful for business purposes such as direct mail marketing, then you have to listen up. In this article I will teach you how to print envelopes in such a way as to transform them into something quite powerful and forceful upon your readers. Your custom envelopes can be your secret and most powerful weapon to improve your marketing success. So read on below and learn how to make them like that. - Adding the power of presence – The first thing that you should add to your custom envelopes to make them more powerful is the power of presence. The power of presence basically means that your custom envelope must have a distinct and memorable presence that people should notice as they see your direct mail envelopes. People must feel that this particular custom envelope is special and must be kept. To add this power of presence, you need to design your envelopes in a certain design style that is different or original from your rivals. **End Summary** Topics: print envelopes]]> custom envelopes]]>]]> About the Author: ]]> Visit this site for more information on folder printing and presentation folders

The Graphic Design Guide For Presentation Folders

Thu, 08 Oct 2009 09:47:54 -0400

Need a great design for folder printing? Well, designing presentation folders is a simple process really. You donâ€™t have to be a long time campaigner in printing to understand the basic steps. In fact it is very easy for a novice to learn how to setup a simple and workable layout for folder printing. So, if you need to learn how to do it, you donâ€™t have to be worried. Below are the six simple tips in creating a graphic design for presentation folders. Use them as a guide to help you in making your own custom folders. 1. Know first your folder â€“ The first crucial tip is to know your folder. There are different kinds of folders out there (in case you still havenâ€™t noticed). There are long type folders, short ones, pocket folders, plain folders etc. So you canâ€™t just create a design without know the proper dimensions and guidelines for the type of folder you want. Luckily, there are plenty of folder templates freely available on the Internet for anyone to use. Just search for the type of folder template you want and you can use it as a good foundation for your design. 2. **End Summary** Topics: folder printing]]> presentation folders]]>]]> About the Author: ]]> Visit this site for more information on folder printing and presentation folders

The Graphic Design Guide For Presentation Folders

Thu, 08 Oct 2009 09:47:36 -0400

Need a great design for folder printing? Well, designing presentation folders is a simple process really. You donâ€™t have to be a long time campaigner in printing to understand the basic steps. In fact it is very easy for a novice to learn how to setup a simple and workable layout for folder printing. So, if you need to learn how to do it, you donâ€™t have to be worried. Below are the six simple tips in creating a graphic design for presentation folders. Use them as a guide to help you in making your own custom folders. 1. Know first your folder â€“ The first crucial tip is to know your folder. There are different kinds of folders out there (in case you still havenâ€™t noticed). There are long type folders, short ones, pocket folders, plain folders etc. So you canâ€™t just create a design without know the proper dimensions and guidelines for the type of folder you want. Luckily, there are plenty of folder templates freely available on the Internet for anyone to use. Just search for the type of folder template you want and you can use it as a good foundation for your design. 2. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site for more information on folder printing and presentation folders

Marketing Your Message Need Not Be Expensive

Thu, 08 Oct 2009 02:25:56 -0400

Yes, having an effective marketing message doesnâ€™t have to be so expensive that you would just do it every time you have a big amount of money to shell out for your marketing. Any small business or startup entrepreneur can very well accomplish to have a strong marketing campaign without making you break the bank for it. All you need is a dose of sound and good logic in your techniques and youâ€™ll be on your way to marketing effectively to your target clients. 1. Market your message regularly, repetitively and up-to-date. Marketing is all about having your message out there on a regular basis. So this means marketing your message not just once or even three times; it takes more than 7 times before your marketing message can sink in to your target audience. And there are many ways to promote your message even if you donâ€™t have to produce pamphlet printing for your products and services. You can either print flyers (or any other smaller collateral to fit your budget) or go online and â€˜Twitterâ€™ about your business. Blogging can also be another cost effective option if youâ€™re working on a small budget. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this site for more information on pamphlet printing

Marketing Ideas for Custom Greeting Cards

Thu, 01 Oct 2009 11:48:56 -0400

Custom greeting cards are a great tool for making personal connections with your customers. When people receive a card in the mail, they appreciate knowing that someone is thinking about them. Such a simple yet personal gesture is a great way to build a loyal customer base. Build Relationships with custom greeting cards The purpose of sending cards to your customers is not to advertise or directly market your business. It is much more subtle. With cards, you tell you customers that you care about them and not just their money. Create Cards with Classic Designs When you design your custom greeting cards, make sure the image on the front can be used for several different types of events. That way you won't waste money printing lots of different types of cards. You could simply use a professional quality photo of you and your employees. Or you could design one card for the Holidays, one all purpose card, and one for birthdays. Keep the Design in Line with Your Business' Personality If your business is traditional, then stick to traditional looking custom greeting cards. **End Summary** Topics: custom greeting cards]]>]]> About the Author: ]]> Visit this site for more information on custom greeting cards

Important Printing Terms Businessmen Ought To Know

Thu, 01 Oct 2009 09:12:41 -0400

If you are a businessman or businesswoman that needs a lot of things professionally printed for your company, then it is crucial for you to learn about certain printing terms. Knowing about these printing terms gives you some edge in deciding your fate when it comes to business printing. While most of this information may be found in a printing wiki website, those sites can get too technical at times for most business persons. Do not fret however. I have listed down and organized the important terms businessmen ought to know about printing in this article. Unlike a printing wiki, these collections of definitions are the crucial ones that businessmen should find useful. â€¢ Quotation A quotation is basically the price of printing something. It is determined by the number of pieces that is supposed to be printed as well as the size, quality and other additional features that one might want to add. It is important for businessmen to know this of course, since this is always included in the money talk in printing. â€¢ Turnaround times The turnaround time is basically the time when your prints gets finished and sent back to you. **End Summary** Topics: printing wiki]]> printing terms]]>]]> About the Author: ]]> Visit this site for more information on printing wiki and printing terms

Learning how to print or publish on your own for business

Wed, 30 Sep 2009 23:12:38 -0400

Developing your own printed material can be overwhelming. Information from books and maybe that printing blog or two can help, but you need some structure as you delve into the world of self publishing materials for your business. To help you out in this situation, we have five simple tips for you on learning how to print and publish materials on your own for business. It should help you know where to start looking for information, how to get updated from a printing blog and the best places to get talent for printing. 1. Learning the vocabulary First things first however, you need to learn the language. You have to know the terms usually used for printing such as quotationsâ€, turn around timesâ€ and other printing lingo. This not only makes sure that you know what your printing service is saying but it also protects you from not getting duped by others into services and costs that you do not want to avail of or incur. You can do this by simply going to an online printing company website and looking through their articles and order forms. **End Summary** Topics: printing blog]]>]]> About the Author: ]]> Visit this site for more information on printing blog

Inserts as Special Tools for Small Businesses during the Economic Downturn

Tue, 29 Sep 2009 05:28:00 -0400

Inserts have been in the marketing industry for many years. Although they are often overlooked, flyer inserts usually found in custom brochures and catalog printing can be one great way to upsell and continue selling to your clients and customers. These clients already know about you that they would likely be encouraged to try out other products in your list. Small businesses can also use inserts to promote their products and services. You can talk about other products that your clients may be interested in and even give special discounts through the inserts which you can include inside the envelope with the brochure templates. No matter that you're a retail business or a service-oriented one, your business can benefit from inserts. You can just send them along with your other marketing paraphernalia to give your clients an idea of what other services you offer. So when you decide to use inserts as your promotional tool, here's how you can make it an effective one: 1- Make sure you focus on one product. It's an insert so try to NOT fit everything in that one page. **End Summary** Topics: brochure templates]]> custom brochures]]>]]> About the Author: ]]> Visit this site for more information on brochure templates and custom brochures

Standard Features All Menus Should Have

Fri, 25 Sep 2009 22:01:09 -0400

There are many standard features that are always mandatory when you print menus for a restaurant or bar. These are the things you must learn to include in menu printing to make sure that your print menus work correctly for a proper food and drink establishment. As a guide for people starting out their own food business, here are five important standard features that you should know about for all kinds of menus. - Moisture and dirt resistance One thing that should be topmost in your priorities as a key feature in your color menu is moisture and dirt resistance. Most of your menus will be in close proximity with food and drink items. The risks of your menus getting wet or spilled upon is high. Try to prepare for this by adding moisture resistant coatings in your menus at the start of the menu printing process. If you have no significant budget for this, laminating your menus should be the easiest thing to do. If you have a little more money, you can invest in nice moisture resistant coatings that can be applied while the menu printing process starts. **End Summary** Topics: print menus]]> menu printing]]>]]> About the Author: ]]> Visit this site for more information on print menus and menu printing

Why Executives Need Power Notepads

Fri, 25 Sep 2009 04:47:11 -0400

After designing and producing print notepads for years now, I have come to realize that most custom notepads these days are used by businessmen and executives. The power notepadsâ€ that they print offer a lot of advantages in terms of the day to day operations of their businesses. If you are a businessman or businesswoman who wants to succeed, you may also want to print notepads yourself to take advantage of these benefits. There are five major benefits that you can expect when printing custom notepads for business. 1. Notepads impress clients and business partners A personal power notepad can easily impress your clients or business partners. There is a certain pride that comes with presenting paper work, calculations, or even just casual notes to business contacts written on your own personal color notepad. Most people do realize the time and money invested in having custom notepads printed, and they will appreciate your effort to present this to them. It basically gives a good impression about you, and as with any kind of relationship, first impressions do last. So make sure that impression is good using your notepads. 2. **End Summary** Topics: print notepads]]> notepads]]>]]> About the Author: ]]> Visit this site for more information on print notepads and notepads

The Easy Way to Print Your Own Stickers

Thu, 24 Sep 2009 05:52:00 -0400

There is an easy way and a hard way to do your own sticker printing. If you are new to sticker printing, then read on because in this article, I will list down a few tips that should make your stickers a little easier to produce. In fact, it might even be the easier and CHEAPER way to print your own custom color stickers which should make it a plus. So, for your reference, here are the items for easier sticker printing. - Download free fonts First, you should know that you do not have to be a professional graphic artist to produce great stickers with good fonts. There are plenty of good fonts out there that can be freely downloaded. Using these are far easier and cheaper than dealing with a graphic artist. You will have full control of your design, and you won't even have to pay for a professional fee. You just need the right looking font to download for your sticker that you like. As long as you achieve that, your labels should be easy enough to produce. **End Summary** Topics: sticker printing]]>]]> About the Author: ]]> Visit this site for more information on sticker printing