Articles by Chelsea Nicole on ArticleSnatch.com

Bringing Your Entire Company Under a Single Label

Sat, 06 Dec 2008 00:00:00 -0500

Many companies have a wide variety of things that they do. They might have several different divisions that all handle different tasks, and even if each of these divisions is small, you still want to be sure that they all stay connected. IÃ¢â¬â¢ve seen several products before that were actually made by a company that IÃ¢â¬â¢ve done business with for years but I was unaware of it. I didnÃ¢â¬â¢t really have much interest in the products because I thought a company I didnÃ¢â¬â¢t know, and had no reason to take interest in made them. Once I understood who it was that actually produced these things I began to buy them, because I now had a greater amount of trust in their quality. But why did it need to take so long for me to find this information out? Often when a company splits up its products over various different divisions each one might end up practically being its own company, and the brand name for the primary company doesnÃ¢â¬â¢t get applied as heavily.** End Summary**

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Taking a Hard Look at Your Competition

Thu, 04 Dec 2008 00:00:00 -0500

How often are you really looking at your competition in the marketplace? This isnÃ¢â¬â¢t just about being aware that they exist but understanding what the other companies are doing and how you can ultimately improve upon them. In order to get the best picture you have to be aware of everything that theyÃ¢â¬â¢re planning and what kind of impact itÃ¢â¬â¢s going to have, along with what theyÃ¢â¬â¢re doing that their customers like. You canÃ¢â¬â¢t expect to pull anyone away if you donÃ¢â¬â¢t know what it is that they like about the other company. YouÃ¢â¬â¢ll have to consider too if youÃ¢â¬â¢re actually able to pull their customers away, or if your company just isnÃ¢â¬â¢t set up to compete in that particular area. You donÃ¢â¬â¢t have to match all of their strengths in order to succeed, though that is one strategy that companies sometimes use in order to best their competition. You can also look to their weaknesses instead to find chinks in their armor and figure out what it is that their customers arenÃ¢â¬â¢t happy about, and how you can improve upon it.** End Summary**

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How Having an Intern Can Affect Your Marketing

Wed, 03 Dec 2008 00:00:00 -0500

" Whether large or small, all companies can benefit in a number of different ways by starting up an internship program. I recall an early internship that I did for a company in their publicity department. My job was to design simple color postcards to send out. These usually dealt with various announcements and werenÃ¢â¬â¢t part of their overall marketing pushes. As with many companies, they had their marketing split up into two categories: the larger marketing campaigns and the simple, everyday kind of marketing. I was dealing with the everyday marketing that didnÃ¢â¬â¢t require quite as much attention, and was perfect for someone just starting out in the industry. I was able to get a feel for what went into designing and running postcard printing jobs, along with the kind of writing they needed and how regularly you needed to send them out. The company was able to get help for very cheap because of the fact that I was an intern, and I was able to get some great experience to help me later on down the line.** End Summary**

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Time Saving Measures

Sun, 30 Nov 2008 00:00:00 -0500

Marketing involves dealing with a lot of different things going on all at once. Few companies are going to be focusing all of their attention on a single marketing push at a time, or a single type of marketing. You might have some postcards youÃ¢â¬â¢re designing while also scouting out prime locations for posters and researching your customer base to be certain that your marketing is on target. This is a lot of things to keep track of, and sometimes you just wonÃ¢â¬â¢t be able to give all of it your undivided attention. The best solution to this is to find as many forms of marketing as you can that are at least partially self sustaining. Most of these methods require a larger initial time investment, but once youÃ¢â¬â¢re through with it you can get years worth of solid marketing without spending nearly as much time on each marketing push. This allows you to save a lot of time in the long run and help you work on multiple marketing pushes at once. Direct marketing with postcard printings is a very good example of how you can set up part of your marketing to partially run itself.** End Summary**

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Information Gathering Methods: Online Surveys

Thu, 27 Nov 2008 00:00:00 -0500

The boom in technology has led to a variety of innovations in the realm of information gathering. If you want to keep your research strong for your marketing then youÃ¢â¬â¢ll want to take advantage of every method of information possible. Internet surveys provide you with a unique and effective means of getting together a wide pool of opinions, but only if you know how to set things up. Internet surveys provide a natural convenience to people that most other surveys canÃ¢â¬â¢t match, which increases the odds of people being willing to participate. Many who wouldnÃ¢â¬â¢t bother with other surveys will be fine with an internet one. The first step though is getting people to realize you have an internet survey to begin with. You can try to do a mass mailing to people letting them know about it, but if you want to have your survey be ongoing, youÃ¢â¬â¢ll need to find more permanent approaches. You can easily get some label printing done and place a label on every advertisement or piece of material you send out mentioning the internet survey, and encouraging people to give it a try.** End Summary**

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Tips for Distribution: Calendars

Fri, 21 Nov 2008 00:00:00 -0500

YouÃ¢â¬â¢ve decided to get some calendar printing done and now the time comes to get them to your customers. What exactly do you do to best make sure that people get a hold of one of them? Who you plan on giving your calendars to will be the main deciding factor in how people get them. If you have a lot of very loyal customers what you can do is start up a mailing list where youÃ¢â¬â¢ll send your calendars to them directly each year. This works best if they sign up to be on the list themselves. Yes, you can just send the calendars to them no matter what if you really want to, and for many this might lead to a nice surprise in the mail, but you will certainly have fewer people actually keep the calendar with this approach, merely because fewer people asked to have it. Given the cost of calendar printing this might get a little pricey if youÃ¢â¬â¢re sending it to too many people, especially if you donÃ¢â¬â¢t know if theyÃ¢â¬â¢re even going to end up keeping the calendars. The second way is to just have the calendars at your store location.** End Summary**

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Things to Consider When Looking at Previous Marketing Pushes

Fri, 21 Nov 2008 00:00:00 -0500

IÃ¢â¬â¢m sure most businesses are going to have a point where they go back to previous marketing pushes in order to get a feel for what is going to work now. You canÃ¢â¬â¢t really know what your customers will do in reaction to your marketing until youÃ¢â¬â¢ve seen it, which is why looking at previous marketing pushes becomes so helpful. Now you can get a good feel for whatÃ¢â¬â¢s going to work, and what you might need to improve on. There are certain concerns and issues to be aware of though if you do decide to dredge up some older sample brochures or postcards or any other piece of marketing material. The farther back you go with the material the more important this becomes, as well. Consider if the sample brochure you have is a full five or six years old. What kind of images did you use with it along with the word choice? How rooted was your brochure in the popular culture of the time, and what has changed in our society since then that might alter how a person would react to that exact same brochure?** End Summary**

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The Reason Why Looking at Past Success is so Important

Tue, 18 Nov 2008 00:00:00 -0500

Why exactly do you like the things that you do? Have you ever watched a movie that you really enjoy, one youÃ¢â¬â¢ve seen over and over again and loved it every time, and then someone asked you why. Is it the characters, the story, the action, the chemistry between the actors? You stop to consider it, and when youÃ¢â¬â¢re done you realize that you canÃ¢â¬â¢t really say what it is about the movie you like so much. You know you like it but thatÃ¢â¬â¢s about it. ThereÃ¢â¬â¢s just a certain feeling to the movie that you like. ThatÃ¢â¬â¢s the only thing you know about it, but thatÃ¢â¬â¢s enough. Now letÃ¢â¬â¢s apply this to marketing. If people arenÃ¢â¬â¢t always even sure why they like the things that they do, then how exactly are you supposed to create something aimed at them? How are you supposed to know that theyÃ¢â¬â¢ll like your marketing when their tastes can be so up in the air? IÃ¢â¬â¢m sorry to say that you canÃ¢â¬â¢t. Even the best marketing can fall flat if you arenÃ¢â¬â¢t careful, but one thing you can do is figure out why previous marketing worked.** End Summary**

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Know Your Customer's Needs

Sun, 16 Nov 2008 00:00:00 -0500

Everyone is going to have different things that are particularly important to them. Each industry is going to have certain specific things the companies in them need to be aware of if they want to keep their business strong. You canÃ¢â¬â¢t know any of this if you arenÃ¢â¬â¢t keeping a careful eye on your customers and what they want from a business. IÃ¢â¬â¢m not just referring here to what products you sell or what services you offer, but other aspects of a business that can greatly affect a personÃ¢â¬â¢s view of them. A company uses catalog printing to send out a catalog to their customers every month. The catalog sells a variety of different office equipment including furniture, supplies, and things just for fun. They arenÃ¢â¬â¢t the only company in the industry paying for catalog printing and sending something like this to people. For this particular company to have an edge over the competition they need something else to boost themselves up. By studying their customers they decide that the best thing they can do is guarantee a quick delivery. TheyÃ¢â¬â¢ll get any product you order to you within two days or you get your money back.** End Summary**

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The Things Only a Local Business Can Know

Sat, 15 Nov 2008 00:00:00 -0500

The smaller a business is the more often they lament the limitations placed on them by their smaller statures. No, a small business is never going to top the charts in money spent on marketing. YouÃ¢â¬â¢re going to be up against some very large competition in your quest to get people interested in your store. HereÃ¢â¬â¢s the thing about marketing though: it isnÃ¢â¬â¢t all about the money. Sure you can pump quite a bit of money into a marketing campaign and get some wonderful results, but do you have to pump that much money into it in order to be successful? The more focused and the better made a marketing push is the more success it will naturally have, money or no money. You can achieve some very impressive results with your marketing without spending very much money if you know how to properly market your business, and how to take advantage of your status as a small business. There are two things a small business has going for it that the large corporations just canÃ¢â¬â¢t compete with. The first is that youÃ¢â¬â¢re naturally much closer to the community.** End Summary**

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Are You Writing For Your Customers?

Thu, 13 Nov 2008 00:00:00 -0500

" The first thing Ill say is that an effective way of marketing yourself is to demonstrate your knowledge of your field. If people understand that you really know what youre talking about and that you have a strong grasp on your market youll go a long way towards convincing them that they can trust you with their business. This remains entirely true, and booklet printing is a great way of demonstrating this knowledge. You can easily write a booklet covering some more in-depth aspect of your field that you wouldnt be able to write about in any other form of marketing. But the thing you need to remember is that you still have to write something that your audience is going to take interest in, and you have to be sure you write it in a way that they can understand. I knew a friend who worked as an accountant. He decided to write a booklet covering different details of tax codes and other things to act as a helpful guide to people so they could handle simple accounting steps themselves.** End Summary**

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Take Advantage of Outside Events

Wed, 12 Nov 2008 00:00:00 -0500

A general rule of thumb is that whenever youÃ¢â¬â¢re hosting some kind of event, or going to some kind of event, you want to make sure to keep as strong of an advertising presence there as possible. The best kind of marketing push will go beyond just yourself and your booth, but to what you do with the area right outside of the event. Consider when going to a tradeshow youÃ¢â¬â¢ll obviously bring along a variety of material to use inside the tradeshow. But what about getting color poster printing done so that you can have posters put up outside the tradeshow as well? Make sure you put up posters well in advance near the tradeshow and near other areas you suspect people are going to hang out so you can get your marketing presence even when you arenÃ¢â¬â¢t at the show itself. Now, this is something a number of companies are going to do, though if you havenÃ¢â¬â¢t thought of it before, give it a try. What IÃ¢â¬â¢m referring to in this article however is for events that you arenÃ¢â¬â¢t actually taking an active role in.** End Summary**

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Consistency Around the Holidays

Mon, 10 Nov 2008 00:00:00 -0500

" Routine is a part of life. While some people may protest it, given the way the majority of society acts, you canÃ¢â¬â¢t help but notice how many people embrace it. This is only natural given that routine is simply part of life. Once people settle into a job a natural routine develops. People often find comfort in routine because it brings with it a natural element of safety. You know whatÃ¢â¬â¢s going to come next so you can plan your life around it. The same is going to be true for how people view the places they shop. I go to certain stores on certain days because I know they either have specials then or they get new products in that day. My schedule naturally changes to work with these different stores to get the best deals. And this kind of routine extends to beyond just day to day life. How many places do you know about that have yearly sales you always look forward to? There are plenty of companies who have specific sales around the holidays. How many people are out the day after Thanksgiving to take advantage of all those great sales?** End Summary**

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New Ways to Use Old Marketing Techniques

Wed, 05 Nov 2008 00:00:00 -0500

Okay, everyone knows the phrase, You canÃ¢â¬'t teach an old dog new tricks.Ã¢â¬Â There are few phrases that are as well known in our society as that one is. But what surprises me so much is when I hear people use that phrase in relation to their marketing material. TheyÃ¢â¬'ll fight against doing something new with existing marketing because of this kind of sentiment that you just canÃ¢â¬'t do anything new with it. Something like business cards are an old dog, so how could you possible teach them to do anything different than what theyÃ¢â¬'ve been doing? HereÃ¢â¬'s the thing: marketing is only as effective as the person handling it. In truth even a basic business card design can do wonders if the person presenting the business card knows how to make it unique. And those who really know their design work can print business cards that will make everyone pause to take a closer look at it. Marketing strategies might get old if used too often, but marketing material is always going to be as fresh as you let it be.** End Summary**

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Knowing the Specifics: Postcards

Wed, 05 Nov 2008 00:00:00 -0500

" Everyone I would hope would know what a normal postcard is, so what IÃ¢â¬'m talking about here is more what kind of marketing message you would use with your postcard. Given the small size of postcards they almost always have a very short and to the point marketing message. You just donÃ¢â¬'t have room to say much else, and so they usually have an announcement or a single statement on them. Marketing postcards are also going to be very heavy on visuals. You need to make sure that people take notice of your postcards before they throw them in the trash, and the best way to do that is with strong visuals. Most marketing will use full color postcards, or other colorful forms of postcard printing to ensure people take notice of them. As I mentioned briefly, postcards are going to be used when your message is short. If you have a sale coming up or something else that just needs a short message than you might want to go with postcards. TheyÃ¢â¬'re also going to be used when you want to have a greater level of assurance that your marketing gets to your customers.** End Summary**

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Knowing the Specifics: Calendars

Tue, 04 Nov 2008 00:00:00 -0500

The big question to ask when it comes to calendars is what the different is between a calendar made for marketing and one made by a company selling them. The different can be huge or it can be very minimal, so I canÃ¢â¬'t give a clear answer. You can easily have a corporate calendar that looks almost identical to a calendar released by a normal company, except that the corporate calendar has the companies name and logo on every page. That might very well be the only thing that makes the free calendar differentÃ¢â¬âwell, that and the price. On the other hand a company can make a calendar thatÃ¢â¬'s filled with various deals and special. Every month provides people with a new coupon or method for saving money, and different days are marked with unique sales that only those who have the calendars are able to capitalize on. With a method like this you arenÃ¢â¬'t really giving them the calendar just to tell what the date is, but instead to make sure that they get good savings and that they keep coming back into your store for more.** End Summary**

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Finding the Right Connections With Your Customers

Fri, 31 Oct 2008 00:00:00 -0400

When it comes to most forms of marketing the things to consider is how you connect with your customers. The better you know your customers and the more focused your marketing is the greater your chance for success. Marketing isnÃ¢â¬'t just about telling someone how great a product or service is, but explaining to them why they personally can make a good use of it. This is true for all marketing, but I do think that there is one format that requires this to an even greater degree, and thatÃ¢â¬'s postcard printing. The reason I say this is because the majority of marketing is going to be viewed by people as just something thatÃ¢â¬'s part of the general world around them. You go outside your door and you see posters on the wall, you get handed brochures at the store, or maybe flyers on the street. Marketing surrounds us, but we donÃ¢â¬'t always connect it to your specific lives. Postcards are getting sent into a personÃ¢â¬'s home. Postcards are mixed in with a personÃ¢â¬'s personal mail.** End Summary**

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Design to Develop Interest

Fri, 31 Oct 2008 00:00:00 -0400

Not long ago I went to a seminar that had multiple speakers and presentations. This was spread out over a few days and involved all sorts of different speeches. Now, most of the people presenting anything also gave people a whole bunch of information. Sometimes there were tables set up for us to pick up packets, other times the people walked around to hand it all out personally. Now, IÃ¢â¬'ll fully admit that when IÃ¢â¬'m seeing enough presentations in a row a lot of it has a habit of blending together. Maybe my attention span just isnÃ¢â¬'t long enough. Mind you, this isnÃ¢â¬'t because I donÃ¢â¬'t have interest in learning the subject matter, which is precisely why I always make sure to grab whatever information they had out. After an event like this I always make sure to read through everything that was handed to me. This not only helps me to understand the subjects, but it also helps me remember what the speeches were about.** End Summary**

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Establish a Strong Folder Template

Thu, 30 Oct 2008 00:00:00 -0400

Every company out there should have a standard folder to use for promoting their company. There are so many different occasions when youÃ¢â¬'re going to be able to make use of a good folder. The obvious areas are tradeshows and various presentations you might be giving. Each one will usually require you to hand out a lot of information, which can then be placed in a nice folder with your company name on it. But when youÃ¢â¬'re just talking to people to make a sale you might be in a position where you need to give them some stuff to take home. Why force them to try organizing all of those pieces of paper when you can conveniently just pull out a folder for them to put it all in? Not only does it make you look more professional and organized, but also youÃ¢â¬'re handing them something with your company name all over it. From here letÃ¢â¬'s move onto the idea of a folder printing template. What you do is create a basic design for your folder, or maybe a few different designs if you want to, and make sure to save it. This is your template for future use.** End Summary**

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The Little Things Are the Hardest to Catch

Wed, 29 Oct 2008 00:00:00 -0400

If you know you have a big presentation coming up what are the things on your mind? YouÃ¢â¬'re going to be thinking about the subject matter, about the speech you need to give, about the slides you need to bring along with you. The majority of good presentations IÃ¢â¬'ve seen people give usually come with a collection of papers to hand out to each audience member. These packets are going to cover all of the basic key points of the presentation to make it easy for the audience to follow what you have to say. IÃ¢â¬'m sure youÃ¢â¬'ll probably put a lot of thought to what goes into those little packets too. YouÃ¢â¬'ll take all the time you need to go through them and pick out the best key points and to be sure that the information is laid out as effectively as possible. These are all the big things to worry about, and these are the things that are going to be on your mind the most, but they arenÃ¢â¬'t everything, and thatÃ¢â¬'s something to take note of.** End Summary**

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Don't Spread Your Resources too Thin

Mon, 27 Oct 2008 00:00:00 -0400

Even for large corporations if you spread your time and money across too many different forms of advertising, youÃ¢â¬'re going to potentially suffer because of it. Part of the problem comes from how different a lot of advertisements can be from one another. You canÃ¢â¬'t really compare greeting card printing to brochures, because theyÃ¢â¬'re so different in the type of message they can deliver, along with how you get them to your customers. For a smaller business this becomes even more important because youÃ¢â¬'re going to have a smaller pool of money to fund your marketing in the first place, so you can really afford to spread that money out over too many different forms of marketing without suffering lower results because of it. Now, at the same time if you keep your attention too much on a single type of marketing you might end up losing sales by not grabbing enough peopleÃ¢â¬'s attentions. What is the marketer to do? There are two things combined that will help you avoid any problems, while still gaining the benefits from multiple type of marketing at the same time. The first step deals with planning well in advance.** End Summary**

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The Marketing Impact of Business Cards

Fri, 24 Oct 2008 00:00:00 -0400

Color business cards can often be a little tricky to understand when it comes to the exact way they help your marketing. This confusion is drawn from the fact that they can often have a much different impact depending on the type of business that you run. However, when youÃ¢â¬'re talking about other types of marketing, such as postcards, flyers, or brochures, things are a little easier to understand. As an example, if postcards donÃ¢â¬'t work very well for your industry, you just donÃ¢â¬'t use them. This isnÃ¢â¬'t true for business card printing. No matter what industry youÃ¢â¬'re in you will be using business cards. The question instead becomes how you use them. For most product based industries business card printing is going to be a little less of a marketing device. Yes, youÃ¢â¬'ll want to hand people a method of contacting you, but a business card will be more about your business and less about you as a person. People are interested in your products most of all. YouÃ¢â¬'ll likely want to have a reference to your various products on your business card in order to promote that aspect of your business.** End Summary**

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