Articles by Benjamin Bressington on ArticleSnatch.com

Top Reasons Why Business Fails

Wed, 15 Apr 2009 00:00:00 -0400

Many businesses fail within 5 years and usually all for the same reasons. Its not really from bad intentions or programs that don't work it is usually from a lot of the same mistakes that people make over and over again that make their businesses fail. The first and biggest mistake people make is starting their business for the wrong reasons. Even if you want that time with your family or being your own boss there are some really important things you still need to have as internal tools. If you don't have a drive or passion for what you are doing or you are starting your business just for selfish reasons then your business is going to fail. Starting a business because you are choosing a product or service that you are passionate about and can work hard at is a great reason. Many businesses fail due to bad management. Businesses require a good concept but also require solid organized day to day operations as well. New business owners frequently lack relevant education in business management, finance, purchasing, selling, production, and human resource needs.** End Summary**

About the Author:
Benjamin Bressington is known as the Catalyst for Transformation and can assist your transform your life today, for more information check out or Follow Benjamin on twitter

Building Wealth In This Economy

Wed, 15 Apr 2009 00:00:00 -0400

With people losing jobs, benefits and the stock market crashing the idea of building wealth seems daunting and impossible in this economy. The stock market keeps going down and down with short rallies and then more downward spirals. Trying to build wealth with picking random stocks, bonds, mutual funds, or any other investing vehicle is not the way to build wealth! If you are going to use those vehicles then you need a strategy and some information. Markets are volatile and you can either be victimized or you can take advantage of that volatility to make wealth for yourself. Letting go of evergreen assets No matter how reliable the company or well they do when you analyze their stock and the information about them scrutinize them the same way you would look at a new investment. Sometimes even the best most secure stock needs to be dumped. As prices fall, don't be afraid to take a profit, buy low again and enjoy the ride up once more. Consistently doing your homework and moving when its right and staying when it's not is the way to wealth.** End Summary**

About the Author:
Benjamin Bressington is known as the Catalyst for Transformation and can assist your transform your life today, for more information check out or Follow Benjamin on twitter

Create Wealth And Abundance In A Volatile Job Market

Mon, 02 Feb 2009 00:00:00 -0500

We all know the job market out there is tough. It's tough times for everyone right now. You're either looking for a job or petrified that the job you currently have is going to end for a reason unknown to you. So how can one create wealth and abundance in a volatile job market? How can you be successful when it seems you have nothing but obstacles in front of you? First, let's define wealth and abundance. Wealth and abundance is not just about having lots of money and a yacht to boot. Wealth and abundance is having the ability to live a comfortable life, and to continue to further yourself. It's somewhat of a two-way street. You cannot be happy and successful if you do not have wealth and abundance by striving to better yourself. If you are stagnant, you create a stagnant lifestyle. That is what you bring to you. Whatever you project out comes back to you. If you have the ability to face your challenges, then do so! By facing challenges head on, by taking control of your life, you are unconsciously creating wealth and abundance.** End Summary**

About the Author:
Benjamin Bressington is known as the "Transformation Catalyst" and can cause transformation in your life today read more at http://www.richdad.com.au today

How to Create Real Wealth

Tue, 13 Jan 2009 00:00:00 -0500

People often get confused as to the real meaning of the term Wealth. The technical definition is the stock of accumulated assets and income. This basically means what one has built up during a set period of time, i.e. life savings, asset portfolio etc. Most people often ask how to create wealth without knowing the full meaning - it isn't just about a 'fat bank balance'. Before learning how to create wealth, you must change your mindset and passionately believe that you can create wealth and become financially free. You must be able to think how the wealthy people think and DO what the wealthy people do. For example, wealthy people strongly believe that there is an abundance of wealth in the world and that you must think BIG; only those with real ambitions and financial targets achieve wealth. These first steps are vital to a sustainable wealthy future, i.e. it's not simply about making a fortune on a hot stock pick.** End Summary**

About the Author:
Benjamin Bressington is known as the "Transformation Catalyst" and can cause transformation in your life today read more at ...

Creating Wealth In A Home Based Business

Tue, 13 Jan 2009 00:00:00 -0500

The benefits of home business are many; more family time, freedom of time, no commute and endless opportunities to take charge of your destination. Once you make the decision to move from a traditional work setting to operate a home based business, such as network marketing, you need to improve or guarantee the likelihood that you will succeed. Success, in anything requires focus, this means learning, studying and practicing proven ways in order to make the success of your business a predictable outcome. There are ways to ensure your success, read on to learn how. Network Marketing is Booming The employment landscape in the United States is changing. Gone are the retirement and pension plans. Gone is the paradigm of job security. Did you know that companies everywhere are downsizing? They are either going virtual or moving work offshore, eliminating jobs in all industries. Despite this trend in employment conditions and change in workforce paradigm, the annual income for Americans has increased from $13 trillion in 1991 to $40 trillion in 2001. Many experts attribute this growth due to the increase in home based business, primarily network marketing.** End Summary**

About the Author:
Benjamin Bressington is known as the "Transformation Catalyst" and can cause transformation in your life today read more at ...

So What Does It Take To Create Wealth

Mon, 12 Jan 2009 00:00:00 -0500

Anyone can do it, we all have the same amount of time in a day, we all start with basically nothing but life and the potential for greatness What is your why? You must find your why, why do you want to create wealth, this will drives you and motivate you! Do you want financial independence for your family? Being free in the land of the free true freedom! Do you want your kids to have to worry about a job and struggle with that there whole life? We want to raise smart entrepreneurs who we can teach to create massive wealth! We want to do more for our world and with money we can do more, you can do more! You also need a strong will and determination, believe that you will create wealth and don't ever look back once you have started! Know that it won't be easy sometimes but believe you will with out a doubt do it! Educate yourself and be positive, remove anything from your life that will get in the way of your goals.** End Summary**

About the Author:
Benjamin Bressington is known as the "Transformation Catalyst" and can cause transformation in your life today read more at http://www.richdad.com.au today http://www.twitter.com/mongrelstyle

How To Create A Successful Image And Brand

Mon, 13 Oct 2008 00:00:00 -0400

How your customers and potential customers perceive your business is an essential key to your success. Creating a successful brand, which includes your business image, is one of the most important things you will do as a business owner. Creating a successful image and brand can be a costly endeavor. However, there are several simple ways you can create a strong image and brand for relatively inexpensive, including: Identify your target market If you haven't already done so, identify your target market. Who are your prospective customers? To identify your target market, consider their age range, education level, financial status, and geographical location. Choose your business name wisely Your business name will play a huge role in the branding of your business, so make sure you choose your business name wisely. Your business name should be easy to remember, easy to pronounce, and should reflect the purpose of your business. Create a catchy slogan While a business name is generally permanent, slogans don't have to be permanent. A strong slogan will help customers and prospective customers remember your business. To create a catchy slogan, start by making a list that describes your business.** End Summary**

About the Author:
Bejamin Bressington is the Internet Sales Doctor the catalyst in your online business success. Available to Seminars, Speaking Coaching and mentoring. Check out Internet Sales Doctor for further FREE Business Tips to Boost Your Profits Now

How To Create A Guarantee

Mon, 13 Oct 2008 00:00:00 -0400

You've heard it plenty of times before: Money back guarantee. If you're not satisfied with your purchase, we'll give you your money back guaranteed. Many businesses implement guarantees to provide their customers with a level of assurance that if they're not happy with the product or service, they have recourse. Offering a guarantee to customers is a surefire way to build customer loyalty and to show your customers you genuinely care about them and their business. It's no surprise then that customers often feel more confident and more comfortable when purchasing a product or service that is backed by a guarantee, so it's important that you consider creating a guarantee for your product or service. Don't be overprotective Many business owners worry about implementing a guarantee because they fear customers will take advantage of them. Sure, it happens. You'll have those customers who take advantage of both you and your guarantee, but that shouldn't stop you from creating a guarantee that gives your customers a feeling of protection. Ultimately, the majority of customers are not going to take advantage of you. Consider your track record When creating your guarantee, consider your track record with customers.** End Summary**

How To Conduct A SWOT Analysis On Your Business

Mon, 13 Oct 2008 00:00:00 -0400

Every business owner shares at least one identical objective: To succeed. One way to ensure your business is on the right path to success is to conduct a SWOT analysis on your business. SWOT which is short for Strengths, Weaknesses, Opportunities, and Threats is an effective way of identifying your business's strengths, weaknesses, opportunities and threats. Conducting a SWOT analysis is common in business; even individuals who want to evaluate where they are in their careers often conduct a SWOT analysis. Businesses often use the SWOT analysis to help map out their business plan or marketing plan. Get others involved You may want to involve others, including your employees, in the SWOT analysis. If you opt to have others involved, request that they take the time to consider the business's strengths, weaknesses, opportunities and threats before the designated meeting time for the group SWOT analysis. Identify your strengths Your first step, whether you are working alone or as a group, is to identify your business strengths: Your particular business strengths might include the quality of your customer service, the competitive pricing your business offers, the location of your business, or your position in the marketplace.** End Summary**

How To Analyze Your Competition And Opportunities In The Marketplace

Mon, 13 Oct 2008 00:00:00 -0400

Competition is healthy: If you're entering the market without competition, rest assured it won't remain that way. Competition will allow you to strengthen your business and to identify and rectify your weaknesses. A key to success is making use of the information you learn from your competition to strengthen your own business. One of the key benefits of analyzing your competition is the fact that it allows you to focus on what makes your products or services unique. What's more, it will allow you to identify opportunities for your business in the marketplace. Make a list of your top competitors Before you can start your analysis, you must first identify your top competitors. You want to make two lists: One list should consist of your direct competitors, and the other list should consist of indirect competitors. Direct competitors are those competitors that your customers may choose when they decide to purchase a product or a service. Indirect competitors, on the other hand, are those competitors that try to win your customer's business indirectly. For example, a movie rental business is an indirect competitor with movie theaters.** End Summary**

How To Create And Implement An Affiliate Program

Mon, 13 Oct 2008 00:00:00 -0400

With the increasing popularity of internet marketing, more and more entrepreneurs are beginning to realize the power of affiliate programs. Affiliate programs are generally easy to create, and implementing an affiliate program that allows affiliates to sell your product or service could very well mean a massive boost in sales. Understand how it works Affiliates are essentially your sales representatives. They promote your product or service in exchange for a commission (generally 50 percent or more) on every sale they make. While you offer a substantial commission, you will still make considerably more money than you would if you promoted your product or service alone. Identify the specifics Once you've decided that an affiliate program is right for your business, you must identify the specifics by answering such questions as: How much commission will you offer your affiliates? How will you find affiliate partners? Through Web sites such as Commission Junction or Clickbank? Independent advertising? Online forums and message boards? How will you keep track of your affiliate sales? Will you purchase tracking software or rely on a company, like Clickbank, to keep track of the sales for you?** End Summary**

How To Create A Mission Statement For Your Business

Mon, 13 Oct 2008 00:00:00 -0400

Your business's mission statement is an essential component of your business plan. But, perhaps more importantly, it's an essential part of your business's identity. As a result, it's extremely important that you take the time to carefully craft your business's mission statement. Understand what a mission statement is A mission statement is simply a statement that encompasses your business's goals and the philosophies by which your business is run. Your mission statement should take into account the following: The product or service you sell The price of your product or service The quality of your product or service The potential your business has to grow and expand Specific technology your business uses Your business's relationship with everyone from your clients and the community to your competition. Your business's mission statement should be very specific and should tell anyone who reads it your goals for the business. Research other businesses' mission statements Before you craft your own mission statement, research the mission statements of other companies to see what they are using and to give you an idea of what works and what doesn't work.** End Summary**

How To Cross Sell To Your Clients

Mon, 13 Oct 2008 00:00:00 -0400

Think back to the last time you were at a restaurant. Perhaps you ordered an entree, and the waitress asked you if you would like to add a salad to your dinner. Whether you agreed to the salad or not, the waitress was cross selling you. When a salesperson tries to sell you another product related to the product you're already purchasing. For example, if you're purchasing a laptop computer, the salesperson might try to sell you a carrying case to go with the computer. Or, if you're buying a pair of shoes, the salesperson might try to sell you socks. That's the cross sell. Cross selling is generally an easy, effective way to increase your sales and, as a result, your profits. However, like upselling, cross selling is an essential skill of any salesperson that requires practice. There are several simple ways to cross sell to your clients, including: Practice cross selling Cross selling is a skill that can easily be mastered with practice. Ensure that you schedule time for your employees to practice their cross selling skills, and be sure to offer constructive feedback.** End Summary**

How To Create Loyal Customers

Mon, 13 Oct 2008 00:00:00 -0400

The success of any business is directly affected by the loyalty of its customers. If you run a business, you must make it one of your primary goals to build a relationship with your customers. Creating customer loyalty takes time and effort, but it's essential to the long-term success of your business and it doesn't require a substantial budget. Keep in touch with your customers Stay in the forefront of your customers' minds by keeping in touch with them on a regular basis. For example, you might want to create a customer newsletter that you send to customers every month that provides them with information they can use. Or, you might want to send coupons for discounts on your products or services on a regular basis. Staying in front of your customers is a key to creating loyal customers. In addition to keeping in touch via snail mail, take advantage of email marketing. You might want to send an e-newsletter to your customers every week, informing them of your latest products and services, the latest news, and offering them coupons or other specials for being a loyal customer.** End Summary**

How To Upsell To Your Clients

Mon, 13 Oct 2008 00:00:00 -0400

Imagine that you're in the drive-through of a fast food restaurant. You've just ordered a special meal deal when the cashier asks you if you would like to make your meal a large or an extra large for only a few cents more. You agree to the extra large meal. The cashier has just created an upsell: She sold you more than you intended to purchase when you arrived at the drive-through window. It's a very simple example, but that's exactly how the upsell works, and upselling is an effective way of increasing your profits. Upselling is a skill. You must not be pushy when offering the upsell, but at the same time, you must sound convincing enough to encourage the customer to take advantage of the upsell. As a business owner, you must know how to upsell to your clients. There are numerous strategies you can use to upsell, including: Practice upselling with your employees If you have employees, you must practice upselling with them. Set clear guidelines and goals for upselling. For example, you may want to increase your upsell ratio by 15 percent over last month. Allow time for role-playing, so employees can practice their upselling skills.** End Summary**

How To Identify Your Unique Buying Advantage

Mon, 13 Oct 2008 00:00:00 -0400

Customers choose to purchase a product or a service from a particular business for a reason. As a business owner, you must identify why your customers purchase from you and why prospective customers should purchase from you. The Unique Buying Advantage (UBA) is simply a statement that details why customers should purchase your product or service rather than purchasing from the competition. While the definition of a Unique Buying Advantage is simple, actually identifying your Unique Buying Advantage will take careful thought. Consider where you are positioned in the market The first step in identifying your Unique Buying Advantage is to consider where your business is positioned in the market: Are you known for your low prices or for offering high end products at a high end price? Do customers know you for your superior customer service, or are you best known for your industry-leading money-back guarantee? For what are you known by your customers? If you're new to business, you must determine where you would like to be positioned in the marketplace before you identify your UBA.** End Summary**

How To Outline A Marketing Strategy

Mon, 13 Oct 2008 00:00:00 -0400

Marketing is essential to the eventual success of your business. Regardless of how amazing your product or service is, your business isn't going to reach its potential unless it's in front of your target market. Identify your target market Developing a strong marketing strategy will ensure that your product or service is visible in the marketplace and, as a result, is seen by your target market. If you have not already done so, identify your target market before you even consider outlining your marketing strategy. Identify your USP An essential key to outlining a marketing strategy is to identify your business's Unique Selling Proposition, most commonly referred to as the USP. Your business's USP is a statement that identifies the unique aspects of your product or service, aspects that your competitors can't claim. In addition to identifying your USP, you also want to pinpoint the benefits your product or service has to your target market. Determine your market position Another key component of any marketing strategy is determining how you want to position your product or service in the market. For example, do you want to position your product or service as high-end?** End Summary**

How To Define Your Unique Selling Proposition (USP)

Mon, 13 Oct 2008 00:00:00 -0400

Defining your Unique Selling Proposition, most commonly referred to as the USP, is essential to building a marketing campaign and to illustrating to customers why you stand apart from and above the competition. One of the first things you should do when starting a business is to define your USP: What makes your product or service stand out from the competition? What makes your product or service unique from the competition? You may run a construction business in a large city, where there are already a significant amount of other construction businesses: What does your business have to offer that the competition doesn't? Defining your Unique Selling Proposition shouldn't be a difficult process, but it will require careful consideration. Consider your customer's perspective Understanding your business from your customer's perspective is essential to defining your USP. Why should your customers turn to your business rather than to the competition? Let's say you run a small mom and pop bookstore. Your prices are considerably higher than the larger chain bookstores, so what makes purchasing from your bookstore better than purchasing from a chain? Perhaps you offer first editions or you have top-notch customer service that is lacking with the competition.** End Summary**

How To Implement Systems That Enable Your Business To Operate Without You

Mon, 13 Oct 2008 00:00:00 -0400

Running a business can be stressful, especially if you're like most business owners: You want to have a hand in everything that goes on in the business because you want to make sure everything is done right. Most seasoned entrepreneurs eventually realize that the long work hours and constant threat of burnout require a change. The key is to implement systems that allow your business to operate without you physically being there. Make a list of your priorities Chances are you often find yourself so wrapped up in the actual running of your business that you have little or no time to focus on other aspects of your business, such as seeking out growth opportunities, networking, or building relationships with your clients. Once you've made a list of your priorities, you know the most important things on which you want to focus, allowing you to leave the other tasks to your employees. Be prepared to delegate responsibilities For many small business owners, handing over the everyday responsibilities to employees can be a challenge. But, it's essential if you want your business to run without you and if you want time to concentrate on other aspects of your business.** End Summary**

How To Ensure Your Customers Send You More Business

Mon, 13 Oct 2008 00:00:00 -0400

Your customers are your biggest asset. In addition to ensuring that you remain in business, your customer base is essential to your overall marketing and advertising campaign. A happy customer is a customer who is willing to refer business to you. In fact, word-of-mouth is one of the most effective and popular ways of getting new business. You can ensure your customers send you more business consistently if you follow a few simple steps: Provide superior customer service With good customer service lacking in so many businesses today, if you provide superior customer service, you are going to stand apart from and above the competition. Your customers are going to appreciate that you take the time to listen to them, that you solve problems quickly, and that you genuinely care about them as customers. In addition to ensuring that your current customers continue to do business with you, they're going to refer others to your business because they are satisfied with your customer service.** End Summary**

How To Establish Joint Ventures

Mon, 13 Oct 2008 00:00:00 -0400

Arguably, every business owner shares the same goal: To maximize their profits. One of the most effective ways to maximize profits and grow a business quickly is to enter into a joint venture. Understand Joint Ventures A joint venture is simply a partnership that is generally formed between two or more businesses. The partners in a joint venture generally share profits, information, the market, and intellectual property rights. A small business joint venture, for example, might be a Web design business that partners with a communications firm to offer complete Web design, content, and promotion. A recent example of a joint venture between large companies is MySpace teaming up with major music labels to create MySpace Music. Consider the benefits to your business A joint venture can only truly be successful if each party in the joint venture benefits. While maximizing profits is a common reason for joint ventures, it isn't the only reason businesses team up. A joint venture may be the result of a desire to expand market position, to create new technology, or to reduce the competition. Consider why you want to establish a joint venture and how it will benefit you and your business.** End Summary**

How To Write Effective Sales Copy

Mon, 13 Oct 2008 00:00:00 -0400

Powerful copy sells. Whether you want to sell a product or a service, you must have compelling sales copy that grabs your customers' attention and shows them how they are going to benefit from purchasing your product or service. Focus on the benefits Before you sit down to write your sales copy, consider how your product or service is going to actually benefit your target market. If you really want to create effective sales copy, you must focus on the benefits to your customers rather than focusing on the features. The features of your product or service aren't as important to your target market as how that product or service is going to benefit them. For example, a feature of a hybrid vehicle is higher miles per gallon than traditional vehicles while the benefit to the consumer is saving considerable money on gas. Put yourself in your customers' shoes You must also put yourself in the shoes of your customers: Understand how they view your product or service. For every line you write in your sales copy, imagine you are a customer and ask, "So what?" Make sure your customers will care about every word in your sales copy.** End Summary**

How to Write a Business Plan

Mon, 13 Oct 2008 00:00:00 -0400

A business plan is an essential component of any business, whether your business is brand new or you have been in business for years. Keep that old saying in mind, "If you fail to plan, you plan to fail" because nothing rings truer in the world of business. The good news is writing a business plan isn't difficult. However, don't expect to write your business plan and forget about it. You must tweak and add to your business plan throughout the life of your business as your business grows and evolves. Decide who is going to write the business plan If you don't have the time or the skills to write a business plan, hire a professional writer to write one for you. You can find skilled professional writers who specialize in business plan writing both online and offline. The Executive Summary: First in your plan, written last The first section of your business plan will be the executive summary. However, it's the last section you should actually write. The executive summary contains all of your business's essential information, such as business name, address, phone number, fax and mission statement.** End Summary**

How To Generate More Sales From Each Customer

Mon, 13 Oct 2008 00:00:00 -0400

Your customers are, in a very real sense, the backbone of your business. Without them, you wouldn't have a business. While it's essential to treat your customers well to ensure they return to your business again and again, you must also learn how to generate more sales from each customer to increase your business's profitability. Upsell your customers An effective way of generating more sales from each customer at the time of purchase is to upsell. Upselling requires you to convince your customers, without being pushy or overbearing, that they need the product or service. A key to upselling is to only upsell products your customers actually need, especially if you want those customers to become and to remain repeat customers. One way you can upsell your customers is to offer leveled products or services. For example, if you are a Web designer, you might want to offer a Gold package, a Silver package, and a Bronze package. The Gold package might include Web design, content, and Web hosting and would offer your customers the most bang for their buck, making it an attractive upsell. The Silver and Bronze packages would also offer services at a discounted rate.** End Summary**