Articles by Rohit on ArticleSnatch.com

URL tagging and SEO

Thu, 20 Jan 2011 23:41:15 -0500

URL tagging is used by marketing professionals and web analysts to track online campaigns: email, PPC, affiliates, RSS feeds, you name. Any URLs that you can control and which are is sending visitors to your site it’s recommended to be tagged. However, there are o couple of concerns regarding URL tagging and search engine optimization: 1. duplicate content – search engines will index tagged URLs as you can see further down 2. campaign tracking can be misleading 3. Page Rank leakage 4. 404 errors – landing people on a non existing URL after the campaign ended Tagging means adding parameters to your URL so you can track the source, medium, campaign name, keywords and other metrics you need to analyze later on. Let’s say you have an email blast and you want to track the campaign’s performance. By how the following results are you can see that this problem affects quite a few of the websites: - there are 3.300.000 Google Analytics tagged URLs in Google’s Index - there are 1.380. **End Summary** Topics: adwords editor]]> ppc laws]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver.For more information about SEO Company , SEO Vancouver visit http://www.pitstopmedia.com/

Tips to Optimize AdWords PPC Campaigns Using Impression Share Report

Wed, 19 Jan 2011 07:11:06 -0500

Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine 1. How well your campaigns are performing overall for the keywords you are advertising 2. If you are losing opportunities to reach target market because of ‘Low advertising budget’ or ‘Low ranking & Low quality score’ The impression share report gives data across Google search, search partners and content network. When you are creating the report choose Ad Distribution and Ad Distribution with search partners. These metrics will give you break down of your campaigns’ performance across Google search, search partners and content network. This is important for performance across Google search, search partners and content network are different. You don’t want to be looking at overall averages across all networks to make all the wrong decisions. The following are the metrics you need to understand properly before using the impression share report to analyze your PPC campaigns. Impression Share (IS) –the total number of times your ads were shown (i.e. **End Summary** Topics: adwords editor]]> ppc laws]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver.For more information about Internet Marketing Services , SEO Company visit http://www.pitstopmedia.com/

A to Z HTML Reference Guide for SEO Professionals â The Abbreviation Tag

Fri, 02 Jul 2010 05:09:23 -0400

Abbreviation tag is one of the least used tags, even by the so called SEO experts (oh, how I hate those guys proclaiming themselves experts or gurus). It’s the perfect place to place your targeted keyword and it’s a completely white hat technique (of course, as long as it’s not abused). And the best part of it is that {abbr} it’s a hidden html element, visible only at mouse over. Place you mouse the word over SEO to see it in action. Therefore, it won’t take real estate space on your page. Also, keep in mind that using related terms (yeap, that includes abbreviations or synonyms) it helps search engines differentiate similar themes (e.g. differentiate that your company is selling “search engine optimization” and not “engine optimization”, or you’re depicting the Indian Arm – as a river’s Arm in my beautiful British Columbia, Canada and not the arm of an Indian guy). Usage The {abbr} tag describes an abbreviated phrase. By marking up abbreviations you can give useful information to browsers, spellcheckers, screen readers, translation systems and search-engines. The title attribute is used to show the full version of the expression when you mouse over the abbreviation. **End Summary** Topics: adword tips]]> ppc tips]]> google adword]]> adword secrets]]> ppc secret]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable Vancouver SEO services, internet marketing vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

How to Track Clicks as Conversions in Adwords

Fri, 02 Jul 2010 04:45:52 -0400

In some cases (affiliates, third party integration) you may need to track AdWords conversions that are happening as events (clicks that are redirect visitor to athird party websit) and not as pageview conversions. As per April 2010, Adwords is counting conversions only when a page which contains the tracking code is viewed by visitors. If you’re sending traffic to a website but the conversion is happening on another website or if there is no page that loads after users take the desired action on the website (e.g. when downloads are automatically starting on clicks on Download Now, or at clicks on installing firefox plugins) you still can count the AdWords conversions as event-based conversions. I will exemplify how to track non-page view conversions by looking at click on a Dowload Now button: Step 1 On all pages where you want to track clicks on the Download Now button, add the following JavaScript code to the {head} section. {script type=”text/javascript”} function setIframe() {var pitstopmedia = document.getElementById(‘psm’).innerHTML = ‘{iframe src =”tracking.html” style=”border:none;width:1px;height:1px;” marginheight=”0? marginwidth=”0? frameborder=”0?}{/iframe}’;} {/script} Step 2 Add the following onlick event to each download now link/button/image onclick=”setTimeout(setIframe,2000); **End Summary** Topics: adword tips]]> ppc tips]]> google adword]]> adword secrets]]> ppc secret]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable SEO Vancouver services, internet marketing vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Improve Quality Score and Increase Conversions Using AdWords Geographic Performance Reports

Wed, 30 Jun 2010 03:29:20 -0400

Google Adwords shows your ads more often in a geographic region based on the CTR (historical performance) of the ads in that region. Let’s say your ads had high CTR, when displayed in Vancouver than in Toronto. Google Adwords will display your ads more often in Vancouver than Toronto. So what? Problem 1: Adwords doesn’t consider the conversion data when deciding to show your ads in different geographic regions. Let’s say your ads had higher number of conversions when displayed in Toronto. But the ads had poor CTR compared to the same ads when displayed in Vancouver. So your ads will be shown more often in Vancouver than in Toronto. So you will be losing conversions, revenues and incur more costs in acquiring new customers. Solution: Geographic performance reports. Adwords Geographic performance report provides information about the country, Region, Metro and City where your ads were displayed. Also you have options to select and see the number of impressions, clicks, ctr, conversions, avg. cpc, cost etc. Use the Geographic performance reports to determine which cities or regions you have more conversions but low CTR. You can try to analyze and determine the reasons for your ads having poor CTR. **End Summary** Topics: adword tips]]> ppc tips]]> google adword]]> adword secrets]]> ppc secret]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable SEO Vancouver services, internet marketing vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Google Adwords Search Funnel Reports

Sat, 26 Jun 2010 00:02:27 -0400

Google Adwords has finally heard PPC marketers’ calls by releasing new reports called Search funnels. What is it? These reports help advertisers address the attribution problems of Adwords advertising. These reports provide information such as • The different keywords of your PPC campaign that help in getting a conversion. • The time it takes for a visitor to become a customer • The number of impressions and clicks required for a visitor to become a customer Previously Adwords only attributed the last keyword that led to a sale on your website. But the buyer could have searched many times using different keywords before making a purchase. Now Google Adwords provides all the different keywords involved in getting a conversion from the first search to the final sale. What’s in it for the PPC advertiser? The advertiser can make better decisions in terms of bidding on keywords. Now you have all the different keywords in your account that helped get a conversion. So you can allocate bids accordingly to the various keywords based on how often they lead to a conversion. Ex. You sell Gourmet chocolates. **End Summary** Topics: comment tag]]> seo comment tag]]> seo vancouver]]> vancouver seo]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable SEO Vancouver services, internet marketing vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

A to Z HTML Reference Guide for SEO Professionals â The Anchor Tag

Wed, 23 Jun 2010 02:52:23 -0400

The anchor tag or the tag, is one of the most important html tags in terms of SEO. Links (internal links and links from external website) will use it. The anchor text used under the tag will sculpt your website Page Rank and will define the subject matter of a web document. While there will be conflicts between what a copywriter and marketer (SEO guy) want to have as anchor text for links, both should recognize and re-conciliate when deciding on what a link should communicate for both, humans and robots. Usage The most common usage of the tag is in conjuncture with the href attribute and it may look similar to this: seo guide for beginners For more information on optional and standard attributes of tag please visit the HTML a tag page. The text seo guide for beginners is known as anchor text. What designers should know about the anchor tag in terms of SEO * Designers should understand that robots can’t read the text embedded in images, so if you know that a keyword is important for the website you’re designing for, don’t put that text under images. **End Summary** Topics: comment tag]]> seo comment tag]]> seo vancouver]]> vancouver seo]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable SEO Vancouver services, internet marketing vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

A to Z HTML Reference Guide for SEO Professionals â The Comment Tag

Tue, 15 Jun 2010 01:06:17 -0400

This is the first post in the series of the HTML reference guide for SEO. Today’s tag is the comment tag: Usage: What designers should know about the comment tag in terms of SEO When you cut the psd file into html/css insert pertinent comments so programmers will understand, for example, where the product’s div/table starts and ends. Speak with your SEO colleague and ask him guidance on the the targeted keywords for each page you cut into html/css. Try to insert those keywords in the comment tag, if it makes sense. Don’t just add keywords just for the sake of it. If you start a table for your main content of a image manangement software you can add a comment before it like table What SEO’s should know about the comment tag. You should also speak (maybe a brainstorming between you, the designer, the programmer and the copywriter) with your colleagues and guide them before anything is cut into html. Come with advice but do not interfere on the look and feel or the programming part of the process. Leave others do their job. **End Summary** Topics: comment tag]]> seo comment tag]]> seo vancouver]]> vancouver seo]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable seo vancouver services, internet marketing vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Keyword Bidding with Google Adwordsâ Bid Ideas

Tue, 08 Jun 2010 06:45:33 -0400

Adwords has a new feature called the keyword bid ideas that provides keyword bidding recommendations based on your keyword performance in the past. The keyword bidding feature helps advertisers either increase the number of clicks (raise bids) or reduce the costs (lower bids) of keywords. How it works Adwords uses the bid simulator to generate bid ideas. It looks at the keyword, its quality score, competition, past week performance and ICC (Incremental cost per click) to determine the bidding opportunities. Advantages * The information will help advertisers make better decisions in terms of identifying keywords which generate more revenue or cost more. * The bidding system uses minimum and maximum thresholds to provide recommendations. This allows advertisers to make changes and not be affected by drastic changes to the performance of the account. (click here for more details). Ex. When providing bids to increase clicks, Adwords won’t propose a bid unless the change allows for total increase in keywords by 8%. Similarly, when providing bids to decrease clicks, Adwords won’t propose a bid unless the change allows for total decrease in cost by 8%. Disadvantages * The Adwords system uses only one week of historical data (i.e. **End Summary** Topics: cost management]]> Pay Per Click (PPC)]]> ppc]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable vancouver seo services, seo vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Does Free Shipping Really Work?

Wed, 10 Feb 2010 03:56:46 -0500

It is a fact that people like getting deals on whatever products they are buying. If I get a dollar for every time I see a sponsored ad that promises something along the line of “lowest price guarantee”, “price match guarantee”, or “we’ll beat any competitor prices”, I would be a trillionaire. Okay, that’s an exaggeration, but you get my point. But in a price sensitive market, everyone is trying to offer the lowest prices, and there just isn’t much room for a price war, so what are the advertisers gonna do to get themselves an advantage on prices? One of the ways is to offer free shipping. Shipping cost usually starts around $10 – $15 up to a ridicules amount depends on the product. By offering free shipping, customers are paying less for the total cost of the product. But does stating free shipping in your ppc ad copies guarantee you more business? Not necessarily. There are a few reasons for that. 1. If you state free shipping in your ads, your competitors maybe spot that and quickly follow your strategy, and eventually you lose your advantage. 2. **End Summary** Topics: adword tips]]> ppc tips]]> google adword]]> adword secrets]]> ppc secret]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable ppc vancouver services, Seo vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Global link popularity: Enhances quality links for your website

Fri, 18 Dec 2009 02:33:11 -0500

Gaining a good position in search engines has become an important issue for every website. Apart from this, upholding the positions on search engines’ result pages for a longer period is another demanding aspect of internet marketing. For making a presence felt in online market for long, websites need to build quality inbound links (links from other websites to yours). This assures that your website gains global link popularity by improving its search engine ranking and achieving better targeted traffic. Global link popularity is a representation of total number websites that link to your site. By talking about total number of websites, it is meant not about the quantity of links but the quality of links. Quality links improve the page rank of a site and the relevancy of website in terms of business operations. If a website manages quality links from prominent web sites , then it can act as long term traffic generator. This type of internet marketing is very important as it enhances search engine visibility and promotes your website effectively. **End Summary** Topics: adword tips]]> ppc tips]]> google adword]]> adword secrets]]> ppc secret]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver.For more information about Vancouver search engine optimization , pay per click Vancouver visit http://www.pitstopmedia.com/

Facts to be considered for avoiding Content plagiarism

Wed, 07 Oct 2009 04:56:57 -0400

Search engine optimization is the latest internet marketing trend of today. The concept behind a successful SEO campaign is not only to generate quality traffic but also to increase the websiteâ€™s conversion rate and boost online revenues. In the optimization process both the website and the search engine are considered the players. However, the most important variable in this SEO equation is your customer. Development of content is one significant factor that is taken into consideration when professional search engine optimizers or SEO agencies are going into the risky business of search engine optimizing your website. The site rankings are to be determined by the credibility and relevancy of its content, among others. The onsite optimization of a website is mostly based on the amount and the quality of the text content of its pages. The content must be composed with striking features that include relevancy for both users and search engines, accuracy in spelling, grammar and punctuation for business credibility. With the support of qualitative content, a website can make its presence felt in the online market, by ranking higher in search engines. **End Summary** Topics: seo]]> ppc]]> seo vancouver]]> ppc vancouver]]> content optimization]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable ppc vancouver services, Seo vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Knowing more about importance of Content in SEO

Fri, 18 Sep 2009 06:43:58 -0400

Good practices are meant to yield better results and search engine optimization is no exception to this phenomenon. But, things can become disastrous when good practices are used with a bad intention. Any professional SEO company aiming at long term growth requires developing user-friendlyâ€ content on clientâ€™s web sites. But, using content might not be the only guarantor of success as the need is of unique and existence of substantive content. To attract visitors on your web site, it is necessary to create effective and search engine friendly content. **End Summary** Topics: ppc]]> seo]]> sem]]> pay per click]]> search engine optimization]]> se]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable ppc vancouver services, Seo vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Hidden PPC & SEO Gem - MSN Ad Intelligence

Tue, 15 Sep 2009 06:41:12 -0400

Thereâ€™s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how or what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves. So, this article will be helpful in sharing valuable secret with you all. To reverse engineer the landing page algorithm of Microsoft Ad Center results are applied to Yahoo! Search Marketing and Google Adwords with their own tool namely Ad Intelligence add-on for Excelâ€. The main purpose of the Ad Intelligence add-on is to help you find the best keywords to advertise on their ad network, as many as possible, so MSN will make more $$$. But the tool has also a secret use: reverse engineer and improve your landing pages and help you optimize them for search engines. Keep in mind that you need to have an Ad Center account in order to use this tool. If you donâ€™t have one, go and create one. Then, install the add-on and start your Excel. If this a new install you will be asked to provide the user name and the password of your account. **End Summary** Topics: Pay Per Click (PPC)]]> Search Engine Optimization (SEO)]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable ppc Vancouver services, Seo Vancouver services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

5 tips to use Google Adwords Reports more efficiently

Wed, 12 Aug 2009 00:50:30 -0400

The types of reports offered by Google Adwords are useful for various purposes. The report types are self explanatory and We are not going to explain them in detail. The following is what you will see when you select the option to create new reports. We will provide some tips to use the reports offered by Google Adwords and derive more efficiently out of your Pay per click campaigns. Google Adwords Reports Tip 1 You can have so many types of reports generated with various combination of metrics chosen from the options section. But you need to know what is it you want to achieve with the reports. The best way to address this issue is to identify * what your Google Adwords Pay per click campaign objectives are. Use the objectives to identify which reports you should be looking at. * Prioritize which reports should be looked at more often than other reports, so you donâ€™t waste time. * Analyze data at keyword level and then move to the ad group and campaign level. Though you might be aware of it, many are not. **End Summary** Topics: Ad scheduling]]> Adwords reports]]> day parting]]> google adwords]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable ppc Vancouver services, Seo Vancouver services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Free Link Building Tactics

Thu, 06 Aug 2009 04:23:35 -0400

Link building is considered as one of the most important strategy to optimize the visibility of your website on the search engines. Web masters and/or web marketers are using this technique to create a larger number of links for their websites with the purpose of improving the search engine rankings. The process of link building should be aimed at generating and improving both the quality and quantity of the traffic coming to your website. The link building technique follows a various ways such as: Reciprocal link exchange: Under this tactic, site URLs or links are submitted in the appropriate submission page of the website you wish to exchange links with. Some web sites are providing the facility to submit your exchange request and in return for displaying your link on their pages they will require you do display their link also. Press release submission: Press release websites can be a good, trusted source to obtain one way links. Writing PR articles on you company offers, awards or partnerships is a good way to generate buzz on your brand, but also is a smart tactic to build up some links. Web sites such as PRWeb.com and PRNewswire. **End Summary** Topics: link building]]> link generation]]> link exchange]]> seo]]> ppc]]>]]> About the Author: ]]> Pitstop Media is a top Web Marketing Company, providing affordable SEO Vancouver services, Pay per click vancouver services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Adwords Integration with Google Web Site Optimizer

Wed, 29 Jul 2009 02:00:12 -0400

We, as search marketers, should spend most of the time creating, measuring and adapting the best performing keywords and ads, for our customers. In fact, one of the most time consuming activities in a PPC management company is the daunting task of ad testing. Nowadays, bid management can be automated, keywords research is not as hard as it used to be and reports customization itâ€™s a trend. However until now, no bigâ€ players on PPC management software came on the market with an ad testing management tool. We invest and spend lots of time in testing ads, simply because itâ€™s a major part of our PPC optimization process. And testing ads takes time; create, test, analyze and again. Of course, if you manage a small account (5-10 ad groups, with 10-20 ads) managing the tests wonâ€™t be a problem for you (choosing the winner, it will be an issue, if you have more than one ad in your ad adgroups). What if you have hundreds or thousands of highly targeted ads, split across various ad groups? How do you manage the test? **End Summary** Topics: google]]> website]]> optimizer]]>]]> About the Author: ]]> Pitstop Media is a top SEO Vancouver company , providing affordable SEO services, Pay per click services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Google AdWords Editor Update

Tue, 28 Jul 2009 01:18:09 -0400

Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click). For those who havenâ€™t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwordsâ€™ new conversion metrics. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics are useful for measuring conversions that are valuable every time they happen (e.g. e-commerce transactions). Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count (e.g. leads). Itâ€™s a good idea to make sure your conversion tracking code is properly setup before you start taking advantages of these metrics. **End Summary** Topics: adwords editor]]> google adwords]]> many-per-click]]>]]> About the Author: ]]> Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable SEO services, PPC services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

Is Google Quality Score Taking Away Strategic Bidding?

Fri, 22 May 2009 00:00:00 -0400

How each advertiser decide on how much they should bid on their keywords, or more precisely, which position would generate the most ROI? The PPC advertisers on the first position generate more exposure which is helpful in creating the highest chance for converting. While, other advertisers believe that consumers will shop for the best price and visit all the listing from top to bottom. But, when they reach the last ad and realize that everyone sells the product at the same price and they buy the product from site i.e. currently on and save all the troubles. Advertisers who believe in the latter would try to rank on the bottom of the SERP. Therefore, it can be said that every advertiser has their own bidding strategies. The ranking-at-bottomâ€ strategy work well as it cut the cost even lower. The advertiser can choose to state the price in the ad hoping that the customers are aware of the price before they decide to click on the ad. This has been proven successful for some of the advertisers. Itâ€™s quite obvious that the bottom-rank advertisers would have a lower click through rate (CTR). **End Summary** Topics: bidding]]> Google]]> quality score]]>]]> About the Author: ]]> Pitstop Media is a Vancouver based company, providing Internet marketing services . We offer search optimization services ( SEO services ) to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of the online marketing services we provide.

The SEO Importance of Interlinking Web Pages

Wed, 20 May 2009 00:00:00 -0400

Interlinking your web site pages plays an important role from the SEO point of view. Proper linkage of web pages helps search engines understand the meaningâ€ of the linked pages as well as the whole website theme. Therefore, this SEO technique should be used to assure that it receives desired attention from the various search engines such as Google, MSN and Yahoo. Many webmasters, site owners and SEO professional spend a lot of time in optimizing the internal linking structure. To optimize a website, webmasters use both on-page and off-page tactics. The factors that are considered in on page optimization are heading tags, title, keyword density, alt tags, meta tags, etc. On the other hand, the off-page factors for optimizing a web page are based on the number and the quality of inbound links from other websites. Apart from the home-page interlinking, the webmasters should spend some time in optimizing the inner web pages as well, like category or subcategory pages. For e-commerce web sites, on the product page you can display links to similar products. There should be a balance between what search engines will consider similar and what visitors will. **End Summary** Topics: ppc]]> seo]]> sem]]> pay per click]]> search engine optimization]]> search engine marketing]]> web analytics]]> google adwords qualified company]]> ppc company]]>]]> About the Author: ]]> Pitstop Media is a Vancouver based company, providing Internet marketing services. We offer SEO Vancouver services, PPC Vancouver Services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance.

PPC Keyword Match Types

Fri, 08 May 2009 00:00:00 -0400

The choice of your keyword match type can have a huge impact on the performance of your campaigns. Having all your keywords in broad match type can bring you the most traffic, but resulting in high cost per conversion; whereas having every keyword in exact match type can definitely filter out most of the unwanted traffic, but you will also be missing out on some of the long-tailed search queries that broad match or phrase match can bring in. The table below briefly summarizes the different match types available in the major search engines (Google, Yahoo, and MSN). The info is gathered from the help section of each search engine. 1. Broad Match - Triggers the ad when individual words in your keyword appear, in any order, in a userâ€™s search query. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. In Google Boad Match is available. In Yahoo Broad Match is not available. In MSN Broad Match is available. 2. **End Summary** Topics: broad match]]> exact match]]> match types]]> Pay Per Click (PPC)]]>]]> About the Author: ]]> Pitstop Media is a Vancouver based company, providing Internet marketing services . We offer Pay Per Click services (PPC services) to companies of all sizes, from start-ups to corporations.Please contact us at http://www.pitstopmedia.com if you need assistance.

Collection of Continue Shopping Buttons

Wed, 06 May 2009 00:00:00 -0400

In this articleâ€ Collection of Continue Shopping Buttonsâ€, you can find-out useful tips to look at the Continue Shopping collection. Approximately, 102-website has been looked during the analysis. There was no surprise regarding the name of the button: 85 websites are naming the button Continue Shoppingâ€. Only a few of them will give a different name like return to shopping or back to shopping. There are few websites that provide some specific elements such as what is the button color or where is the arrow (if any) pointing. To identify a pattern that would help designers developing a more usable checkout page, but that seems to be not possible, simply because business rules need to be into consideration when you decide on this button/link. However, you must follow two things: A. if you want to use an arrow in your button/link the arrow should be positioned on the left side of the button and it should point to left. You need to provide a strong sense of direction to your visitors. Usually, when you will click on the continue shopping button you will be taken to either the home page, either to a previous page (which actually means going back). **End Summary** Topics: button color]]> checkout]]> checkout button]]> checkout page]]> continue shopping]]>]]> About the Author: ]]> Pitstop Media is a Vancouver based company, providing Internet marketing services. We offer SEO services , PPC services , google analytics services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you nee

Google Analytics - Keyword Positions

Fri, 01 May 2009 00:00:00 -0400

One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot. There is a function in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc. Simply login into Google Analytics, select a report which has the proper filters applied. Then click on Traffic Sources. Within the expended pull down menu, select Adwords then click on Keyword Positions. Now just type in the keyword that you want to analyze into the Find keywordsâ€ box to see the stats on that keyword. Click on the keyword once, then you can start seeing the position break down on the right. This handy little tool might not be practical for huge companies that have tens and thousands of keywords, since manually analyzing each single one of them would just be overly time consuming. **End Summary** Topics: AdWords]]> Google]]> Google Analytics]]> keyword bidding]]>]]> About the Author: ]]> Pitstop Media is a Vancouver based company, providing Internet marketing services. We offer SEO Vancouver services, PPC Vancouver Services, google analytics services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance.

Importance of keyword in bold or strong tag: Learning more about SEO tactics

Thu, 30 Apr 2009 00:00:00 -0400

The keyword in bold or strong tag specifies that it has slightly more importance than other text on the web page. These bold keywords are given a second look and taken into account by the search engines. Therefore, with specific SEO algorithms, the search engines such as Google, MSN, and Yahoo will give emphasis to the keywords that are highlighted using bold or strong tag. The bold tag represents the encapsulated keyword in boldâ€ font. But, with the change of font, it does not change the semantic meaning of keyword. If you read the sentence that contains keyword inside tags for instance, then you will read encapsulated text with no special stress at all. The syntax for bold tag is: your text is typed here . The strong tag represents the encapsulated keyword in boldâ€ font. Unlike the bold tag, it changes the semantic meaning of keyword. If you read the sentence that contains keyword in side tag for instance, then you will the read encapsulated keyword louder and more boldly when compared with bold tag. **End Summary** Topics: ppc]]> seo]]> sem]]> pay per click]]> search engine optimization]]> search engine marketing]]> web analytics]]> google adwords qualified company]]> ppc company]]>]]> About the Author: ]]> Pitstop Media is a Vancouver based company, providing Internet marketing services. We offer SEO Vancouver services, PPC Vancouver Services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance.

The Alt Tag: Improving The Relevancy Of Your Web Images

Wed, 15 Apr 2009 00:00:00 -0400

In the web accessibility, images need an alternative text - called the alt tag - assigned to them. This is because search engines cannot read images, but they can read the altâ€ tag that is assigned to them. Internet browsers like Internet Explorer will display the alt tag when the cursor moves over the image. The alt tag provides a textual description for images, for both humans and search engine spiders. Using the alt tag in conjunction with your keywords will improve your website's usability and will also help with the rankings in the search engines. Search engine optimizers should not forget to use the alt attribute, if they are trying to optimise the websites for the search engines. The HTML code used to create the alt tag is: img src="image.gif" alt="short description of image is written here" The image tag allows to display information about images, no matter the format of the image:as .gif, .jpg, .png and more. The alt tag is intended to provide alternative information about an element and is generally required for image and image maps. **End Summary** Topics: ppc]]> seo]]> sem]]> pay per click]]> search engine optimization]]>]]> About the Author: ]]> Pitstop Media is a Vancouver based company, providing Internet marketing services. We offer SEO Vancouver services, PPC Vancouver Services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance.