Articles by Graeme Coyne on ArticleSnatch.com

Digital Media across the Marketing Spectrum

Wed, 18 Mar 2009 00:00:00 -0400

For the most part, marketing campaigns (also sometimes referred to as communication campaigns) do not go beyond more than one specific channel or medium such as TV, print or web; although sometimes a campaign is launched successfully across all three platforms. This is referred to as through-the-line marketing. Through-the-line marketing is the combination of above-the-line, below-the-line and online marketing. Above-the-line marketing comprises all the communicational activities in relation to advertising such as TV, press, radio and so forth and below-the-line marketing entails activities like direct marketing. Digital media, forming part of online marketing shows no limits as it can be incorporated into a single-minded campaign tying all three approaches together: TV, radio, print and web. Digital Media on the Web Digital media is a growing priority for corporations as now more than ever a companyâ€™s brand identity is contained in a digital footprint, covering a variety of marketing content including images, photos, video, presentations, web pages, and desktop publishing files. Digital channels are used to convey information, create user communities, and establish brands in the marketplace. **End Summary** Topics: digital media marketing communication specialists artery]]>]]> About the Author: ]]> The Artery is a digital marketing communications consultancy creating exciting through-the-line digital experiences in web , mobile, print, TV, cinema and radio.

Serene Splendour at Rorke's Drift Battlefield

Thu, 29 Jan 2009 00:00:00 -0500

A trip to the Rorkeâ€™s Drift Battlefields area, situated on the outer edge of the rocky yet beautiful Zululand, provides guests the opportunity to learn about this tranquil region that was once the site of one of the biggest battles of the Anglo-Zulu war. These days, masses of tourists gather in this area for a peaceful experience in the heart of KwaZulu-Natal. The Isibindi Eco-Reserve has a variety of habitats ranging from grasslands, valleys and forests. As such, Isibindi provides a sanctuary to an abundance of indigenous game. Morning and evening game drives are available and there are ample opportunities for bird watching. It is also possible to take bush walks or enjoy a peaceful picnic alongside one of the riverbeds and view giraffe, zebra, wildebeest and other fascinating animals. Guided tours of the Anglo-Zulu battlefields are offered at the Isibindi Zulu Lodge. It is advised that those wishing to go on the tours book beforehand so that the necessary arrangements can be made with the chosen guides who give the tours. The thorough and highly informative accounts of the battles of Rorke's Drift and Isandlwana present a comprehensive and vivid look into the history of the area. **End Summary** Topics: rorkes drift area battlefields region zululand zulu culture]]>]]> About the Author: ]]> Exclusive Getaways offer a collection of celebrated South African country getaways , including the Isibindi Zulu Lodge near Rork's Drift located in the KwaZulu-Natal Province's Zululand region.

Lovely Limpopo Game Lodges

Thu, 29 Jan 2009 00:00:00 -0500

Located in the Thornybush Game Reserve, bordering the Kruger National Park in the Limpopo Province, Shumbalala Game Reserve is as close to the wilds as you could imagine. It is an unfenced reserve where guests enjoy an unbeatable bush lodge experience and where the animals are free to roam the seemingly endless African landscape. This gives guests the chance to view Africaâ€™s Big 5 in their natural habitat. The Thornybush Game Reserve is the perfect destination for a safari holiday. During your stay at one of the lodges, you can enjoy an exciting range of outdoor activities including game drives in the morning and late afternoon where experienced rangers take guests out in open 4x4 safari vehicles. Guests can experience Africaâ€™s Big 5 as well as smaller game such as the elusive cheetah and African wild dog. If you are feeling daring and up to the challenge, a bush walk is an exciting and unforgettable experience. The pursuit of animal tracks can perhaps lead to a face-to-face encounter with one of the Big Five. Skilled guides also inform participants about the wildlife and plant-life that occupies the savannah, river and wooded environments. **End Summary** Topics: shumbalala game lodge limpopo south africa thornybush privat]]>]]> About the Author: ]]> Exclusive Getaways is a collection of celebrated South African country getaways , including the luxurious Shumbalala Game Lodge in the Thornybush Private Game Reserve, Limpopo Province.

Exclusive Gateway to the Garden Route

Thu, 29 Jan 2009 00:00:00 -0500

The delightful holiday village of St Francis Bay is situated in the midst of green dunes alongside the stunning Bay of St Francis. In this serene area whales and dolphins frolic close to the shore while the sound of gulls can be heard from above. Navigable for 10 km, the Kromme River runs down towards a marina where thatched homes sit adjacent to the crystal clear waters of the canals. The bay has a magnificent white, lightly sloping beach providing safe swimming as well as some of the finest rock and surf angling on the East Coast. Famous for its waves, the bay itself is visited by surfers from all over South Africa and overseas. In the 1960's a photographer named Bruce Brown searched the world for the â€˜perfect waveâ€™. He ended up finding it at St Francis Bay, and named it 'Bruce's Beauties'. St Francis Bay is one of the world's great surf spots making it the perfect destination for avid surfers. A small boat harbour lies in a cosy corner of the bay, providing a picturesque setting as well as safe anchorage for calamari boats, pleasure craft and ocean-going yachts. **End Summary** Topics: st francis bay cape port seal point lighthouse bush spa bird]]>]]> About the Author: ]]> Exclusive Getaways is a collection of celebrated South African country getaways , including the private nature escape The Dunes in St. Francis Bay , Eastern Cape Province.

Live Like a King at Colona Castle Manor House

Thu, 29 Jan 2009 00:00:00 -0500

The charming suburb of Lakeside in Cape Town is situated in between the suburbs of Westlake and Muizenberg, with the jagged Steenberg Mountains as a prominent backdrop and the Zandvlei (sandy lake) in the foreground. The Zandvlei Lake lies below the suburb of Lakeside and presents a range of exciting activities including canoeing, yachting, windsurfing and other water-sports. There are superb beaches within close proximity and these are easily accessible as the suburb has its own train station. The journey towards Simon??s Town by train follows a picturesque route along the coast. The beach at Muizenberg is a surfing hotspot and Boulders Beach, just past Simon??s Town, is home to one of Africa??s few land-based penguin colonies and also provides some fantastic swimming opportunities. Lakeside is en route to some of the most beautiful stretches of coastline in the Cape Peninsula. From St. James to Simon??s Town you can relish a fun-filled day of exploring everything these little seaside villages have to offer, and if your timing is right, you can enjoy whale watching at the end of winter through to the end of spring. **End Summary** Topics: colona castle manor house lakeside cape town guest western]]>]]> About the Author: ]]> Exclusive Getaways is a collection of celebrated South African country getaways , including the luxurious coastal escape Colona Castle Manor House in the Lakeside area of Cape Town, Western Cape.

Holiday Homes in South Africa Investment Property

Thu, 18 Dec 2008 00:00:00 -0500

Holiday Homes in South Africa In recent years, South African holiday homes have become an excellent investment, especially in sought-after areas where prices have risen rapidly. If you buy property for reasons other than for your own regular use, like a holiday home for instance, you will be in a position to benefit from a more concrete return on your investment. Investing in a holiday home in South Africa can provide your family and friends with rent-free accommodation while simultaneously maintaining or increasing its value; you also have the option of renting the home out for additional income. More and more South Africans are now investing in holiday homes. Investment Only You can buy your own holiday home solely as investment property. By doing so, you can run your holiday home like a business. The mortgage of the holiday home can be paid from the income you receive from rent while the value of the investment continues to grow. **End Summary** Topics: property sale invest buy rent holiday homes south africa]]>]]> About the Author: ]]> Leapfrog Property Group is an innovative, first-of-its-kind real estate business model, offering you the very best in investment property in South Africa .

Property for Sale in Durban Investment Property

Thu, 18 Dec 2008 00:00:00 -0500

Durban Property Market On the Rise Durban, with its tropical climate and Indian Ocean setting, has been unseen as a leading South African property destination by foreigners. As of recent, a huge development and clean-up programme is in full affect, spurred on by South Africa hosting the 2010 World Cup, has . A new airport is under construction and various new residential and commercial waterfront projects are under way. Durban real estate agencies have been undergoing a minor improvement in terms of the residential property market. General confidence levels have also improved within the market as the interest rate increases have stopped. Now the property market in Durban is booming, with prices rising in the wake of growing investment in new developments across the city. All over South Africa property prices have been booming, in some instances the have risen by more than 100% over the past five years. This boom has been instigated by low interest rates and economic stability and in no small part by investment in the market by foreigners who recognise good value. A good property market is a significant sign of confidence. **End Summary** Topics: property sale durban buy rent real estate leapfrog]]>]]> About the Author: ]]> Leapfrog Property Group is an innovative, first-of-its-kind real estate business model, offering you the very best in real estate and property for sale in Durban .

Finding the Perfect Property to Rent or Buy

Thu, 04 Dec 2008 00:00:00 -0500

Anyone who has ever house hunted will be familiar with the feeling of entering a property and just knowing that it is the perfect home for you; the feeling that this is 'the one'. Even though instinct is an important contributing factor in a purchase decision, it's vital to try and remain objective in terms of the area in which the property is located. What might appear to be a dream home could suddenly become a white elephant in a declining neighbourhood. In this situation, an experienced estate agent would be able to convey valuable information that would give a good indication of an area's prospects. Steps to take When looking for property in South Africa, it's best to begin by allocating a realistic budget and to stick to it without compromise. One often gets carried away by properties in higher price ranges and, for the most part, you'll only torment yourself by looking at them. Especially since the new National Credit Act (NCA) has come into play, it is even advisable to go as far and be pre-approved for a home loan before searching for your property. **End Summary** Topics: investment buy rent property south africa sale houses leapfr]]>]]> About the Author: ]]> Leapfrog Property Group is an innovative, first-of-its-kind real estate business model, offering you the very best in investment property in South Africa .

Father's Day - Gifts, Flowers and Flower Delivery Service

Tue, 02 Dec 2008 00:00:00 -0500

Why Fathers are so Special Father's Day is recognised worldwide as an opportunity for children to pay homage to the love, effort and care which fathers bestow upon their children. Children are blessed to receive the unconditional devotion of their fathers, so on Father's day, it is a day to give back some of that unconditional love. The responsibilities of any parent are never easy. Parents hold the family together through difficult times and any kind of crisis. Fathers and mothers have to work together to raise their children successfully. Parents also enjoy moments such as the first step of their child, helping with homework and building a tree house for their little ones. Gifts for Dad When looking for the perfect present to give to Dad. Online shopping can be a true blessing for a busy individual. It saves time and is generally quite cost effective. Many children live quite a distance from their Father. Some are located on the other side of the world and cannot buy gifts for their father. **End Summary** Topics: father"'""s day gifts father"'""s day flowers flower delivery serv]]>]]> About the Author: ]]> Interflora is an international flower delivery service who specialise in beautiful bouquets, posies, arrangements and other small gifts to accompany the flowers, particularly for Special Days such as Father's Day .

Tips for Selling Your House - South Africa

Fri, 31 Oct 2008 00:00:00 -0400

It can be difficult selling a home when the realty market is not as prosperous as it could be. However, you can improve the marketability of your home by implementing a few selling tactics. All it takes is for you to invest some time and a little money into your home prior to putting it on the market. Ensure that your home looks presentable and stands out from other properties because of its homely and aesthetic appeal. Minimise the Mess When selling your house, it's always best to make sure that your home is not cluttered. When a prospective buyer comes to see your home they shouldn't be distracted by clutter and mess as it can be the deterrent that ultimately puts them off purchasing your house. Some possessions you may not necessarily consider to be clutter, such as family pictures and personal mementos for instance. Even though these things make you feel at home, they can have the opposite effect on a potential buyer who is visiting your home. Too many photographs, ornaments and bric-a-brac can make your house look cluttered and shift focus from positive elements such as architectural features and spacious rooms. **End Summary** Topics: tips selling home south africa propertygenie real estate]]>]]> About the Author: ]]> PropertyGenie is a leading online estate agency where you can find your ideal South African property , or place your property on the market. Should you require information about your rights or have any legal queries, contact PropertyGenie today.

Recognising Property Investment Potential

Fri, 31 Oct 2008 00:00:00 -0400

Introductory Incentive Buying property in South Africa as an investment is an admirable way of generating income and as a foreign buyer you can relish all that South Africa has to offer. In comparison to other well-liked property markets, South Africa boasts a fruitful medley of magnificence, history, culture and nature alike. As a foreign buyer you will most certainly appreciate the versatility of the property market in South Africa. There are a range of options available such as town house developments, secure apartment blocks and lifestyle centres, free-standing homes, vacant land and a number of properties that have been converted into beautiful living spaces. Buying property in South Africa has become increasingly popular for a multitude of reasons; one of the many reasons is the fact that South Africa has been a major tourist destination for many years. Due to this fact, South Africa now occupies one of the chief positions as a holiday destination, ultimately boosting the real estate industry. Furthermore, a significant point that warrants mentioning and is a pivotal factor in terms of buying property in South Africa is that the affordability of the real estate options is far superior to that of most other countries. **End Summary** Topics: south african property investing investment propertygenie]]>]]> About the Author: ]]> PropertyGenie is a leading online estate agency where you can find your ideal South African property . Should you require information about your rights or have any legal queries, contact PropertyGenie today.

Applying for a Bond Online

Tue, 07 Oct 2008 00:00:00 -0400

If you have ever had the unfortunate experience of having to deal with the unsettling wait that accompanies applying for a home loan, then you are familiar with how trying the situation can be. Estate agents are also familiar with the aggravation caused by having to endure the waiting process on a loan application decision from a bank. Without knowing the bankâ€'s decision, they canâ€'t be certain whether a property deal has been successfully concluded. The agent inevitably also finds themselves having to deal with frenzied calls from the buyer who is obviously anxious to know the outcome of their loan application. This can be especially stressful for the estate agent. On top of all this, if a vital document goes missing, both the agent and the buyer are caused further anxiety. However, situations such as these can be seen as something of the past as advancements in technology along with ground-breaking system solutions have sped up the bond application process, ultimately making it much more efficient and stress-free. Surplus of Information Customarily, setbacks were inevitable due to the vast amount of information required on loan application forms to guarantee that all the lending bank's credit risks would be covered. **End Summary** Topics: bond originators south africa home loan finance insurance]]>]]> About the Author: ]]> ooba is South Africa's leading home loan facilitator and as the experts in home finance, ooba's home finance consultants have the muscle to act on your behalf. ooba also specialise in home insurance.

Bond Originators in South Africa

Thu, 02 Oct 2008 00:00:00 -0400

A bond originator can be best described as a company that alleviates all the aggravation that accompanies hunting for the most suitable home loan. Acting as your personal home loan assistant, the originator will submit your application to all the banks and home loan providers, negotiating on your behalf and finally settling on the best interest rate, most suited to you. Having unique arrangements with the large banking organisations, bond originators come with many perquisites as they are able to resolve the deal on your behalf as well as save you time by getting your home loan approved quickly. In addition, you will find yourself saving significant amounts of money on your bond repayments when you use a bond originator. South African Bond Originators Generally, in South Africa, your application is submitted to Standard Bank, Absa, First National Bank and a number of other home finance providers. Submitting your application form to as many potential home loan providers as possible and negotiating amongst the banks is by far one of the most efficient methods of guaranteeing you will be paying the lowest interest rates on a mortgage in South Africa. **End Summary** Topics: ]]>]]> About the Author: ]]> ooba is South Africa's leading home loan facilitator and as the experts in home finance , ooba's home finance consultants have the muscle to act on your behalf. ooba also specialise in home insurance.

Home Insurance in South Africa

Thu, 02 Oct 2008 00:00:00 -0400

What is Home Insurance? As an insurance policy that is a combination of personal insurance protections, home insurance can protect you against specific potential risks that can occur at home. Generally speaking, your home will be the largest investment you make, and for this reason, it is imperative one has a home insurance policy protecting it. Usually offering coverage against fire, theft, lightening and other major hazards a homeowner may face, home insurance has proved to be an invaluable commodity. The cost of the home insurance depends on the value and cost of the property insured. The person who is insured will customarily pay a monthly premium to the insurer, who in turn will insure the house against specified damages and defects depending on the policy. When opting for home insurance, the buyer should be familiar with all the contents of the policy they are selecting. Maintaining a list of personal property and re-evaluating your insurance policy is also an annual procedure one should adopt. Before signing any kind of contract, buyers should most certainly read and have a comprehensive understanding of all the terms and conditions of the policy they have chosen. **End Summary** Topics: home loan finance home insurance south africa bond originators mortgage sa]]>]]> About the Author: ]]> Ooba offers home insurance that protects your property, income and belongings, by providing holistic, and cost-effective insurance products, covering the home's structure, the home loan debt, household contents and the lives of the occupants as well as home finance solutions.

Selling Your Home - South Africa

Wed, 01 Oct 2008 00:00:00 -0400

Once you've made the decision to sell your property, the daunting task of initialising the selling process often seems to loom over what should be a quick and smooth procedure. Getting Started With regards to selling property in South Africa, or anywhere in the world for that matter, doing adequate research into all aspects of the property market is a great way to begin. It's always advised to select an agent who is trusted by the community in which you reside and also has an active presence. Usually, you would simply invite an agent or number of agents into your home so an evaluation of your property can be done. This is when the features of your property are reviewed; photographs are taken and you can also mention any additional information about your property that would help the agent determine a reasonable market value. Once this process has been completed, the agent should return with a comprehensive valuation and marketing plan for your real estate sale. The agent will also discuss the reasons as to why they have reached the estimation which they present to you and the marketing plan which they will execute when selling your home. **End Summary** Topics: selling your home sell houses property real estate sales]]>]]> About the Author: ]]> Leapfrog Property Group is an innovative, first-of-its-kind real estate business model, offering you the very best services for selling your home .

Why Invest in Property in South Africa

Wed, 01 Oct 2008 00:00:00 -0400

Trend towards Property Investment Property investment in South Africa is simple as well as secure and can offer tremendous profits in respect to other forms of investment which often prove to be unstable and unrewarding. One of the many incentives that may sway an individual towards property investment is the well acknowledged fact that typically, every seven years, the value of a property doubles. A great deal of investors realise that even though the stock market presents opportunities for large proceedings, it does not alleviate the hitches of its erratic and risky traits. Many investors are now becoming more inclined to choose property investment over other forms of investment as it's proving to be a somewhat more stable option, offering far more rewards. South African Property Investment Aside from the extraordinary lifestyle and climate South Africa has to offer, there are an abundance of advantages from which property investors can benefit. Investors will find opportunities for lucrative investment in numerous areas in South Africa. Commercial projects and present regeneration projects in places such as Muizenberg in the Western Cape are offering exceptional returns; investors from various countries are being drawn towards similar projects due to the tax breaks available. **End Summary** Topics: investment property south africa for sale houses]]>]]> About the Author: ]]> Leapfrog Property Group is an innovative, first-of-its-kind real estate business model, offering you the very best in investment property in South Africa .

Heavenly Hermanus Property for Sale

Tue, 08 Jul 2008 00:00:00 -0400

Hermanus has recently emerged as one of the new property hotspots. Situated between mountain and sea, this charming town has gained world-wide recognition as the world's leading whale watching destination. Ultimately, this has led to what was formerly a small fishing village, now displaying incredible growth in the property market over the years. Loving Life in Hermanus Located approximately an hour's drive from the cosmopolitan city of Cape Town, the coastal town of Hermanus provides the ideal living conditions for those who are looking to escape the demanding pace of everyday life in this peaceful and attractive town. You cannot go wrong when looking for property for sale in Hermanus as the spectacular coastline, unspoilt beaches, lagoons and rivers all come together to form a truly spectacular place to live. The natural scenic beauty, mild climate, range of outdoor activities available, and the close location to the city are all contributing factors to the rise in the property market in Hermanus. People are constantly looking for houses for sale in Hermanus as it offers something for everyone and anyone. **End Summary** Topics: property for sale hermanus western cape south africa hermanus buy a flat house for sale house to rent apartment home for sale to buy apartment home]]>]]> About the Author: ]]> Fine and Country is a real estate and property consulting company specialising in luxury property in various locations worldwide, such as properties for sale in Hermanus South Africa .

Overberg - Helderberg Property

Tue, 08 Jul 2008 00:00:00 -0400

If you buy property in the Overberg or Helderberg regions you will certainly cherish every aspect of your property investment! Over the Moon for the Overberg The Cape Overberg of South Africa is a region situated on the southernmost tip of Africa and is a geographical wealth of wondrous South African enchantment. It takes roughly two and half hours to venture between the Eastern and Western boundaries and only one hour to travel between the Northern and Southern boundaries, ultimately making it an ideal destination for exploring as you can never really get lost. A quality such as this is highly beneficial when taking into account the excitement that would generate from going on outdoor adventures, either on your own, with your spouse, your children or the entire family for that matter! Something as simple as walking through untouched terrain is a truly wonderful way of relishing the many advantages you would gain from buying property in the unspoilt area of the Overberg. **End Summary** Topics: property for sale overberg helderberg western cape south africa flat house for sale house to rent apartment home for sale to buy apartment home]]>]]> About the Author: ]]> Fine and Country is a real estate and property consulting company specialising in luxury property in various locations worldwide, such as properties for sale in Overberg and properties for sale in Helderberg , South Africa.

Invest in Gansbaai Property

Tue, 08 Jul 2008 00:00:00 -0400

Gansbaai is a small fishing town situated near Hermanus in the Western Cape of South Africa. If you are looking for property for sale then this town is the perfect place to start your search. Famed for its scenery and harmonious relationship with the sea, the area of Gansbaai boasts an abundance of tranquillity and healthy living which is enough to make anyone want to buy property in Gansbaai. Healthy, Harmonious Living The main form of income, trade and activity involves the sea. Up until recently fishing was the main trade of the area, however at present there other activities with regard to trade as well. These include abalone farming, eco-tourism, conservation and of course many restaurants that are stocked with the freshest fish from the local waters. So, when you buy or rent property in Gansbaai you are guaranteed the freshest seafood and produce from the local shops and fishmongers. Ultimately, healthy eating is another benefit of buying or renting houses in the Gansbaai. The beaches in Gansbaai are exquisite as the conservation efforts are taken extremely seriously, resulting in crystal clear waters and litter free beaches, allowing for organisms and ecosystems to thrive from a pollution free environment. **End Summary** Topics: looking for property gansbaai buy a flat house for sale house to rent apartment home for sale home to lease]]>]]> About the Author: ]]> Fine and Country is a real estate and property consulting company specialising in luxury property in various locations worldwide, such as properties for sale in Gansbaai South Africa .