Articles by Sheila Kloefkorn on ArticleSnatch.com

Display Advertising & SEO in Phoenix

Wed, 04 Nov 2009 22:54:55 -0500

Display advertising isn't what it used to be! A simple banner ad just doesn't cut it anymore. This article will provide you with information about display advertising in Phoenix and how you can leverage it to increase leads for your business. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Display advertising is a type of advertising that contains text or marketing copy, logos, photographs or other images, location maps, and similar items. Display advertising often appears on the Internet, as a form of internet marketing, in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display advertising, as we once knew it, has changed. Online Phoenix businesses are no longer able to be competitive in their respective markets with just a simple banner ad. As major search engines like Google, Yahoo and Bing shift their attention toward user intent and behavior as a factor in search results, online advertisers must find new ways to compete. Optimizing your display advertising for search engines is the key to staying competitive in the marketplace. **End Summary** Topics: display advertising]]> banner advertising]]> display ads phoenix]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on display advertising and SEO in Phoenix .

Local SEO for Arizona Businesses

Wed, 04 Nov 2009 22:41:21 -0500

Local SEO, or search engine optimization, is one of the most effective search marketing strategies available. This article will provide you with information about local SEO and how it can help your Arizona business rank higher and bring in more qualified traffic. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Local SEO is the process of optimizing a website to be ranked high for localized search queries. When someone searches for your Arizona business, products or services, they could be anywhere - a mile down the road, across the nation or even in another country! Local search engine optimization will help your site rank higher on search engine results pages, give your site higher ranking and visibility and bring in more qualified, local traffic. As you may or may not know, all three major search engines (Google, Yahoo and Bing) have implemented local search results, placing the top 10 results at the top of the page. This pushes natural search pages down further on the page and your business could be going down with them. **End Summary** Topics: local seo arizona]]> local search engine optimization arizona]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. For more information about local SEO in Arizona , visit our website.

Blogging & Podcasting Tips for Arizona Businesses

Wed, 04 Nov 2009 21:52:37 -0500

Is your website getting the best possible coverage online using the most up-to-date web technology? This article will provide you with information about how blogging can help your Arizona business by allowing you to reach your target audience! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Blogging can provide Arizona businesses an outlet for news, product updates, service announcements, customer interaction and so much more. Adding a corporate blog to your search engine optimization and social networking strategies can help your organization leverage a community of interested users who often convert into buyers. Podcasting has become a popular social networking tactic that businesses use to disseminate great audio content, improve relationships with their customers and stakeholders, and boost their search engine optimization efforts. Using a podcast to distribute news, information and updates about your company and its products or services will help you find new customers and increase traffic coming to your site. What is Blogging? Blogging is an effective social networking tool used to communicate news, commentary or information. Typical blogs can combine text, images, links and other media that relate to a particular subject. **End Summary** Topics: blogging phoenix]]> podcasting phoenix]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on blogging and podcasting and how they can help your Arizona business .

Finding the Best Web Design in Arizona

Mon, 19 Oct 2009 16:55:35 -0400

Is your website your best salesperson? This article will provide you with information about finding the best web design in Arizona so you can reach potential customers and convert them! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. As more businesses become online businesses, it's important to create a fresh, unique identity for your company so that you can stand out against your competitors. As you probably already know, websites look very different to a user than they do to search engines like Google, Yahoo or MSN. Because of this, web developers must find the balance between building an appealing site that users can navigate easily and building a site that is attractive to search engines. Hiring for website design in Arizona is crucial. The development is more than just code, design and navigation. It's also about making your website your best salesperson. Did you know that more than 83% of your potential customers will visit your website at least once before they decide to do business with you? Whether or not they stick around is completely up to you. **End Summary** Topics: web design in Arizona]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. For more information about web design in Arizona , visit our website.

Online Press Releases & SEO

Mon, 05 Oct 2009 10:01:22 -0400

If your SEO strategy doesn't include online press releases, you're missing out on a huge opportunity. This article will provide you with information about online press releases, online PR, and how they can give your SEO campaign a boost. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Online press releases leverage traditional public relations news to increase visibility and traffic, and marry them with online strategies such as search engine optimization and social networking. If you don't already know this, press releases are great for SEO. Why? Well, the can give you an opportunity to reach a new audience, generate traffic, and most importantly, build incoming links to your website. Unfortunately, most businesses don't take advantage of the SEO opportunities that a press release can afford them, so we put together some tips that should help. Here they are: Write Titles That Contain Keywords. By including keywords in your title, your press release is more likely to get picked up in a search that contains those keywords. **End Summary** Topics: online press releases]]> online pr]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on online press releases and public relations services in Arizona .

5 Tips for a Great Link Building Strategy

Fri, 25 Sep 2009 15:08:01 -0400

How does your website rank on the search engine scale of importance? This article will provide you with 5 tips for a great link building strategy and how online linking can increase your website rankings! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Online linking and link building is an essential search engine optimization strategy. If it's done correctly, link building can give your site higher rankings in search engines and bring in more qualified traffic. Incorrect link building can make your business disappear as search engines may reduce your rankings or eliminate your site from their indexes completely. What is Link Building? Link building, or link popularity, refers to the quantity and quality of incoming links that point to your website. The more incoming links your site has and the higher the quality of those links, meaning that they come from highly ranked site, translate into higher rankings for your site. The process of link building is one of the most difficult, tedious processes in search engine optimization. **End Summary** Topics: online linking]]> link building]]> seo linking strategy]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on online link building and how it can help your business .

Increasing Brand Awareness: How to Get People Talking About Your Brand Online

Fri, 18 Sep 2009 14:44:30 -0400

Increasing your brand awareness is a critical to ensuring the success of your online business. This article will provide you with information on how to get people talking about your brand online. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. How do you get people talking about your brand online? Buzz! By creating buzz about your brand, you can increase awareness AND improve your search engine optimization campaign. How do you get started? First, let's talk about one of the most fundamental parts of a successful SEO strategy - the importance of incoming links for search rankings. What is an incoming link? An incoming link is any link to your website from another website. For instance, if you have a blog and someone likes it a lot, they might put a link to your site on their own blog to share it with other readers. Why is this important? Well, Google sees incoming links as a sort of "vote" for your site, so the more 'votes' the better. **End Summary** Topics: increasing brand awareness]]> online brand awareness]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative internet marketing strategies including search engine marketing and optimization, online advertising, social networking and media. For more information about increasing brand awareness , visit our website.

Your SEO Campaign Brought More Visitors to Your E-Commerce Site - Now What Are You Doing With Them?

Tue, 15 Sep 2009 09:44:52 -0400

Is your e-commerce site your best salesperson? This article will provide you with information about e-commerce and SEO, and how together, they can increase conversions and keep your customers coming back! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. In order to gain a competitive edge in the world of online retail, you need to have a strategy that encompasses all aspects of e-commerce: search engine marketing and optimization, online product merchandising and online retail operations. A well-developed e-commerce platform can increase the ease of navigation, boost conversion rates and produce loyal customers who spread the word and keep coming back. We all know a great SEO campaign will get you more traffic and (hopefully) more conversions. But what do you do with all of that traffic once they get to your site? Is your site ready? Do your visitors know what to do? Do you have a strong call to action? Is your site easy to navigate? If you haven't asked yourself these questions, your website could be in a lot of trouble! **End Summary** Topics: e-commerce seo]]> ecommerce seo]]> ebusiness seo]]> e-business seo]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative internet marketing strategies including search engine marketing and optimization, online advertising, social networking and media. For more information about developing an e-commerce site with SEO , visit our website.

Tracking Your Site's Traffic With Google Analytics

Wed, 09 Sep 2009 12:07:54 -0400

Have you heard about Google Analytics? If you haven't, keep reading because you'll learn about how to track statistics that can affect the success (or failure) or your website. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Google Analytics is a free service offered by Google that allows you to track activity on your website. You may have heard about it before and you may already have Google Analytics. If you haven't heard about it, you're probably wondering why it's so important. Well, when you think about the performance of your website, how much do you really know? Do you know how many visitors come to your site each day? If so, how many of those visitors are new and which ones have visited before? What are those visitors doing on your site? Are they leaving within seconds or are they converting into customers? By implementing Google Analytics on your website, you can find out how people found your site, how they explored it, and how you can enhance their visitor experience. **End Summary** Topics: web development]]> Google Analytics]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative internet marketing strategies including search engine marketing and optimization, online advertising, social networking and media. For more about web development and Google Analytics , visit our site.

The Importance of Online Video Optimization & Video Syndication

Mon, 31 Aug 2009 19:38:47 -0400

Everywhere you go online, you'll find videos. They stimulate the minds of many, and hopefully buyers. This article will provide you with information about online video optimization and video syndication, and how you can use it to increase coverage for your website! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Despite the state of the economy today and in 2008, online sales still totaled over 25 billion dollars last year. What are they looking for, how do you grab their attention, and keep it? The answer: Visually. No, we're not talking about graphic design (although that is a very important part of your site). We're actually talking about one of the best marketing and advertising tools available: video. Online videos are instant. They are attention-grabbing and can show off your product or service better than any word or image ever could. The explosion of online video in recent years has left online companies scrambling for a way to capitalize on this new form of advertising. **End Summary** Topics: video optimization]]> video syndication]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on video optimization and video syndication .

Get the Best Online PR with Client Testimonials

Mon, 31 Aug 2009 10:38:44 -0400

Maintaining a good online reputation is a critical to ensuring the success of your online business. This article will provide you with information about online public relations, or online PR, and how client testimonials can help you create a positive image. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Online public relations, or online PR, leverages traditional public relations news to increase visibility and traffic, and marry them with online strategies such as search engine optimization and social networking. Online PR - Who Needs It? Online public relations can help just about any business or person. For example, let's say that you're a management company that recently took over a once riddled with problems business. Many of the loyal customers were turned off by the previous management company and there are a lot of bad reviews online. It's your job to tell them about the new management team and how the problems they once experienced will never be an issue ever again. But how do you go about doing that? Well, there are several ways to get started implementing a positive online PR campaign for your business. **End Summary** Topics: online public relations services Arizona]]> online pr services arizona]]> online pr services az]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on online public relations services in Arizona .

Social Networking Services in Arizona: What is Twitter and How Can It Help My Business?

Wed, 19 Aug 2009 10:55:38 -0400

Is your website getting the best possible coverage using the most up-to-date social networking tools and technology? This article will provide you with information about social networking services in Arizona, including Twitter and how it can help your business. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. The World Wide Web is a network of information, products, services, communication tools and multimedia that is constantly being updated with new technology. Making sure your website is compatible and reflective of new technology can help your business succeed in the highly competitive and ever-changing world of the internet. With the introduction of Web 2.0, websites are all about interaction between people. Internet users are now able to have online discussions, blog about their experiences, download information and media files, podcast, videocast and review products and services. By now you've probably heard about social networking sites like Facebook, MySpace, Digg, Technorati and Wordpress - but have you heard about Twitter? It seems like every time you hear someone talk about online communication, you hear crazy words 'Twitter,' 'Tweeple,' and 'Tweet. **End Summary** Topics: Social Networking Services in Arizona]]> social networking az]]> social media arizona]]> social media az]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on Twitter and social networking services in Arizona .

Search Engine Marketing in Arizona: Monitoring Keyword Trends in Your Pay-Per-Click Campaign

Wed, 19 Aug 2009 10:51:23 -0400

Search engine marketing in Arizona, or SEM, is one of the most cost effective internet marketing strategies. This article will provide you with information about monitoring keyword trends in your pay-per-click (PPC) campaign. Whether you're a small business or a large corporation, the following information will be beneficial to you. Search engine marketing in Arizona, also known as SEM, has become one of the most effective internet marketing strategies for businesses both large and small. What is Search Engine Marketing in Arizona? Search engine marketing is a form of online marketing that tries to promote websites by increasing their visibility in the results pages of search engines. Search engine marketing methods include paid search advertising (also known as pay-per-click advertising or sponsored search advertising), paid inclusion and other forms of online paid advertising. Of all the statistics that surround a successful campaign, keyword performance is perhaps the one that causes the most confusion and interest. Managing your pay-per-click campaign is a full-time responsibility - especially when it comes to monitoring keyword trends. The key is trying to determine which keywords are performing the best - and figuring out what constitutes good performance in your campaign. **End Summary** Topics: search engine marketing arizona]]> sem arizona]]> sem az]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. For more information about search engine marketing in Arizona , visit our website.

Your Non-Existent Paid Search Campaign is Losing Your Business Money!

Mon, 19 Jan 2009 00:00:00 -0500

Paid search advertising is one of the most cost effective internet marketing strategies available. This article will provide you with information about paid search advertising and how ignoring it could cost your business a lot of money. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. According to a recent survey conducted by Microsoft adCenter, 59% of small businesses who own a website do not have a paid search campaign and an astounding 90% of those small businesses haven't even given it a shot. What is Paid Search Advertising? Paid search advertising, or pay-per-click (PPC) advertising, is a form of search engine marketing where advertisers bid on keywords that their customers would type in a search bar when looking for their product or service. If a user matches a keyword to that of the advertiser, they may see one of the advertiser's ads. When a web user clicks on an advertisement that leads directly to the advertiser's website, the advertiser pays the bid price that the market bears for that keyword and position. **End Summary** Topics: paid serch optimization]]> SEM]]> search engine marketing]]> PPC]]> adwrods]]> google]]> paid advertising]]> paid]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. For more information about paid search advertising in Arizona , visit our website.

What is Local Search Engine Optimization and How Can it Help My Business?

Fri, 16 Jan 2009 00:00:00 -0500

Local search engine optimization is one of the most effective search marketing strategies available. This article will provide you with information about local search engine optimization and how it can help your business rank higher and bring in more qualified traffic. Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Local search engine optimization is the process of optimizing a website to be ranked high for localized search queries. When someone searches for your business, products or services, they could be anywhere - a mile down the road, across the nation or even in another country! Local search engine optimization will help your site rank higher on search engine results pages, give your site higher ranking and visibility and bring in more qualified, local traffic. As you may or may not know, all three major search engines (Google, Yahoo and MSN) have implemented local search results, placing the top 10 results at the top of the page. This pushes natural search pages down further on the page and your business could be going down with them. **End Summary** Topics: Search Engine Optimization Services]]> SEO. Search engine]]> search]]> SEM]]> SEO expert]]> google]]> yahoo]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. For more information about local search engine optimization in Arizona , visit our website.

How Online Link Building Can Help Your Business

Fri, 16 Jan 2009 00:00:00 -0500

How does your website rank on the search engine scale of importance? This article will provide you with information about online link building and how you can use it to increase your site rankings! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Online linking and link building is an essential search engine optimization strategy. If it's done correctly, link building can give your site higher rankings in search engines and bring in more qualified traffic. Incorrect link building can make your business disappear as search engines may reduce your rankings or eliminate your site from their indexes completely. What is Search Engine Optimization? Search engine optimization, or SEO, is a process by which marketers and web developers work together to create or upgrade websites, making them attractive to popular search engines like Google, Yahoo and MSN. A good search engine optimization strategy will produce a high-ranking site in the "organic" (also called "natural" or "algorithmic") search results produced by search engines. What is Link Building? Link building, or link popularity, refers to the quantity and quality of incoming links that point to your website. **End Summary** Topics: Search Engine Optimization Services]]> SEO. Search engine]]> search]]> SEM]]> SEO expert]]> google]]> yahoo]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on online link building and how it can help your business .

How Affiliate Marketing Can Help Your Business

Mon, 22 Dec 2008 00:00:00 -0500

How do you go about advertising your business online? This article will provide you with information about affiliate marketing and how you can employ regular users to advertise your business and increase traffic! Whether you're a small business just starting out or a large corporation, the following information will be beneficial to you. Adding an affiliate marketing program to your marketing plan can be one of the most cost-effective and easiest ways for your organization to advertise. By offering an affiliate marketing program to your users, you can increase traffic, gain more online exposure and pay only when results are produced. What is Affiliate Marketing? The concept of affiliate marketing began as a revenue-sharing program where businesses paid commission to people who referred new business. When it was finally introduced online, affiliate marketing quickly became a useful marketing tool that helped grow fledgling businesses like CDNow and Amazon into e-commerce powerhouses. During November 1994, CDNOW launched its BuyWeb program. In July 1996, Amazon launched an "associates" program and now counts hundreds of thousands of sites in its network. The basic model for affiliate marketing works like this: A website owner registers with your company's affiliate marketing program. **End Summary** Topics: Search Engine Optimization Services]]> SEO. Search engine]]> search]]> SEM]]> SEO expert]]> google]]> yahoo]]>]]> About the Author: ]]> Sheila Kloefkorn is President of KEO Marketing, a marketing firm specializing in innovative online strategies including search engine marketing and optimization, online advertising, social networking and media. Visit our website for more on affiliate marketing and how it can help your business .