Articles by Robert Johnston on ArticleSnatch.com

How to Create a Really Persuasive Invitation

Thu, 24 Dec 2009 00:50:28 -0500

Tell me the truth; is your invitation printing persuasive? Do many people go to your events when you print invitations? Moreover, do they get very interested or even excited with the things they see in your invitation printing? If your answers to these questions are mostly “no” then you have a lot of work to do in terms of persuasive invitation printing. If you need help in going on about this, here are a few items you should consider. • Making things sound exciting – To have a persuasive invitation, you must make your event “sound” exciting for people. This means that you should choose your wording very carefully. You should not just invite people to an event, you must “encourage” to partake in an important social gathering. The gathering must sound special and they must get the impression that it is something that is not to be missed. To do this, you must use a lot of proper adjectives in your invitations. **End Summary** Topics: invitation printing]]>]]> About the Author: ]]> Visit this page for more information on invitation printing

Making Stickers And Labels More Persuasive

Mon, 21 Dec 2009 13:13:21 -0500

Are your marketing stickers or label printing doing really what you want them to do? Can your sticker printing deliver its message to readers and illicit reaction from them? Can your label printing persuade people to buy from you or at least go to your shop or website? If you think you have trouble in getting a reaction with your stickers and marketing labels, then here is a quick guide on how to correct your mistakes and make stickers and labels more persuasive. 1. The professional look – Stickers need that professional look to make them more persuasive. Since almost anyone can print stickers and labels these days, that professional look is the way to look more credible and perhaps more persuasive. The professional look is pretty simple to do. Just minimize on the wacky fonts, keep your colors to a minimum and more or less make a clean and clear design. Most professional labels are like this, hence more people trust it. With that kind of earned trust, it should be easier to persuade people when using your stickers and labels. 2. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit these sites for more information on label printing sticker printing

Low Cost Solutions to Custom Label Printing Over the Holidays

Sun, 20 Dec 2009 02:14:46 -0500

Need some cheap custom label printing over the holidays? Well look no further, because with the tips I am going to give you, you should be able to save a lot in label printing just by adopting some simple techniques. Custom labels are easy enough to produce cheaply if you really know what you are doing. First let me tell you about those printing discounts. • Get those printing discounts – Every holiday season, people are quite generous. Even label printing services get the spirit of the holidays and will usually offer quite a number of discounts if you print with them. From free services like free chemical coatings, proof reading or folding, they might even lower printing quotations for certain times. That is why you need to take advantage of this season and get those printing discounts. Just try to search and monitor for those online label printing companies and get those discounts as soon as you can. You might be able to save 10-15% of your printing cost just because of those holiday offers. **End Summary** Topics: label printing]]>]]> About the Author: ]]> Visit this page for more information on label printing

How to Make Quick Catalogs when you are Busy

Sat, 19 Dec 2009 19:22:35 -0500

Are you quite busy with your promotions? Well, you do not have to really worry about your catalog printing. You can do catalog printing quite quickly and easily and not bother too much of your business schedule. Here, let me give you a few nice tips on how to make quick catalogs while you are busy with business concerns. • Use catalog templates -For quick catalog designs, there is nothing like using catalog templates. With just one catalog template, you should be able to layout quite a number of catalog pages with product descriptions quite quickly. You do not need to play with the dimensions, the guidelines or even the printing bleeds. If you download a catalog template right from an online printing company, everything should be set quite ideally for catalog printing. So you can make your catalog layouts in half the time with most of the proper printing settings already setup in the template. Less worries, and you can focus on the creative side of your catalogs. • Use stock photos – If you do not have time to take a picture of all your products for your catalogs, do not worry. **End Summary** Topics: ]]>]]> About the Author: ]]> Visit this page for more information on catalog printing

How to Print Marketing Postcards if you are Busy

Wed, 16 Dec 2009 04:43:47 -0500

Are you too busy to print your marketing postcards? Well, I am here to tell you that postcard printing will not necessarily take a lot of your time. There are certain ways to make postcard printing faster so that you can still focus on other business activities while still having a nice postcard marketing campaign. Let me tell you how you can do this with a few easy tips. • Make your designs simple – Postcards don't have to be complicated. If you are busy with a lot of things, you should opt for simple postcard designs that need little in terms of tweaking and adjusting. A simple main picture plus some text above it should be fine. You can use a postcard template if you want, but basically, those are the basic elements you should have. This means that all you have to do is to look for a nice marketing image for your postcard and then just compose a message. No complex image enhancements, compositing or filters are required. You'll have an easy time with this and probably finish your postcard printing design in less than half an hour. **End Summary** Topics: postcard printing]]>]]> About the Author: ]]> Visit this page for more information on postcard printing

Three Ways You Can Market Online

Mon, 14 Dec 2009 19:40:41 -0500

There are three ways you can market online and make waves with your business. Here’s how: Content is king. And all the royal family put together. Your content is the foundation of your website. Without great content, your website would just be another useless site in the Internet that many people would be happy to never cross during their browsing. You might even be listed as spam because you don’t have anything useful to say. I can’t say this enough. Your content is crucial to the success of your website. It is the one thing that provides value and worth to those people who visit. Or else, they won’t return anymore if they see nothing of use in there. By giving them relevant, up-to-date, and interesting content, the rest of the elements in your website would just be the icing on the cake, as one expert marketer said. That’s how you become competitive in the search engines and people would be coming to your site as often as you can count. Increase traffic. Keep on driving traffic towards your website. Don’t expect people to just stumble upon your site. **End Summary** Topics: postcard printing]]>]]> About the Author: ]]> Visit this page for more information on postcard printing

Donât Know Where To Start? Hereâs How You Can Grow Your Business

Sun, 13 Dec 2009 01:49:01 -0500

So you’re in a rut right now. You don’t know where to start and you don’t know how you’re going to begin to have clients for your business. When you begin to feel this way, we won’t be surprised if you start doing a bunch of things at once and seeing little results. Or you might start for a while and then give up in the middle of doing it because you feel it’s too difficult for you to continue. Or worse, you just don’t start at all. Don’t despair! Everyone gets confused sometime or the other. The key is to get back in your horse and try to work again. To help you get back on track, here are useful ideas for you to attract the clients and increase your profits. List it down…and write everything that you’re doing to market your business, be it postcard printing, print brochures, flyers or even custom hang tags. Just take a break and write all the things you’re doing or even thinking of utilizing to attract your clients and prospects. Now, take a minute and allow yourself to recognize all your efforts. **End Summary** Topics: postcard printing]]>]]> About the Author: ]]> Visit this page for more information on postcard printing

Make Your Marketing Campaign More Personal

Thu, 10 Dec 2009 05:14:27 -0500

Whatever you decide to utilize as your marketing medium, what’s more important is how you relay your message in your postcard printing for example. How you drive your message home is more important than deciding what type of marketing tool you’re going to use to generate leads. By providing a marketing copy that is more personal can go a long way in attracting more target clients to your products and services. Generally, people don’t want to buy from someone who comes out stuffy and stiff in their marketing campaigns. To avoid this and become more personal in your marketing tools, here’s how: Write in the first person – Writing your marketing copy in a tone that makes it appear like you’re having a one-on-one conversation with your target clients is a good way to start being personal. Tell them the benefits of your offer as if you’re actually talking to them and build the excitement with words that would make them feel you know them and they know you. Use contractions – What are contractions? These are words you put together to form a more personal word. Examples are I’m, you’re, we’ll. **End Summary** Topics: postcard printing]]>]]> About the Author: ]]> Visit this page for more information on postcard printing

Marketing Tip: Check Your Headline

Wed, 09 Dec 2009 21:17:21 -0500

If you think you’re not getting the just desserts you deserve, look at your marketing campaign; it can surely tell you why it is so. Particularly, look at your headline. What you feel about your marketing collaterals such as your custom greeting cards failing you may just be justified because of what you have for your headline. Take out your printed sales literature now, be it postcards or greeting card printing – and look at the headline you wrote. Do you think it’s strong enough to capture your interest? Did you use a strong headline in the first place? And does it really matter whether you have a strong headline or not? The answer is a resounding yes! If you don’t know it by now, a strong headline can make a marked difference on whether you’ll be successful in your business or not. Using the right headline can actually make or break your marketing campaign, which can then lead to your business closing shop. Why? Because the headline is the very first thing that your target clients will see and notice before anything else. **End Summary** Topics: custom greeting cards]]> greeting card printing]]>]]> About the Author: ]]> Visit these pages for more information on custom greeting cards and greeting card printing

Get Big Results from Your Marketing Postcards

Tue, 08 Dec 2009 04:12:20 -0500

What makes postcard printing so effective is that you get big marketing results from these little pieces of paper especially if you’re able to print cheap postcards. Marketing postcards do get the job done. They increase customer response to your marketing message, and your postcard printing do get the attention of your target clients even if they tell you that your print postcards are getting to be annoying. At least, you’re getting a reaction to your marketing efforts. The response factor far outweighs the nuisance that your postcards provide your target clients. With print postcards, you can definitely increase your sales in just a couple of months. No matter how you use them, postcards can provide you with the benefits of marketing especially when it comes to reaching out to a big number of your target clients. With their size, they can easily be produced and mailed even with a tight budget. And people are more inclined to read a postcard than any sales letter. Recipients of these print ads feel that the message is more personal that they tend to be more forgiving with the sales pitch included in the copy. **End Summary** Topics: postcard printing]]> print cheap postcards]]>]]> About the Author: ]]> Visit these pages for more information on postcard printing and print cheap postcards

How to Effectively Write Your Marketing Copy

Sat, 05 Dec 2009 23:17:04 -0500

Reading marketing collaterals such as print booklets, catalogs and brochures is very different from ordinary reading. When reading these collaterals, people rarely read them in the right order like that in a book – from cover to cover; from the first page to the last. Rather, consumers read your booklet printing for example the same way they read magazines during their dentist’s appointment – flicking from one page to the next and giving much longer attention on pages that catch their interest. Flicking all the way through then going back to the pages that caught their interest is often the norm to reading marketing collaterals. Sometimes the customers start at the back then proceed to the front, while others start right smack in the middle. This kind of reading teaches us how we should write our marketing copy in our collaterals; and it’s definitely not about writing a story with a beginning, middle and an end. If you do it this way with your booklet printing, you’ll surely leave your readers with scattered ideas, as well as the unsatisfied feeling that they got nothing from your collaterals. **End Summary** Topics: booklet printing]]> print booklets]]>]]> About the Author: ]]> Visit these pages for more information on booklet printing and print booklets

The Message on the Bottleâ¦The Printed Word

Fri, 04 Dec 2009 02:02:30 -0500

Print marketing is basically the use of printed materials to further your marketing goals. The printed materials usually come in the form of brochures, postcards and catalog printing. This category also includes folded business cards, greeting cards and of course the mail envelopes. All of these things are used primarily by businesses to represent them. They are easily distributed and can be sent through the mail. The key to printed marketing materials is basically about maximum exposure, hence, product marketability. Print marketing materials endeavor to convince the readers to choose a certain product or service, through marketing images and images. By spreading out your company’s name through these print items, you can make yourself known to the general market and your reputation may be established. Then the printed word has worked its magic, just like that of the “message in the bottle”. Let the fingers do the talking… The print material, as a supplement to your other advertising gimmicks, can work like lightning. The secret is in the print company, and it works so simply. Just reach out to your online printing company service to assist you. **End Summary** Topics: catalog printing]]>]]> About the Author: ]]> Visit this page for more information on catalog printing

A Small Businessman's Printplace Review

Thu, 03 Dec 2009 22:28:59 -0500

Online printing can be a difficult affair for a man who isn't really keen on technology. However, after reading a couple of printplace reviews and then trying online printing myself, I have no reason to fear the online printing technology anymore after trying out printplace. Some of those printplace reviews admired the several aspects about the online printing process, but here are the four most important ones that I like, and that you might want to know about. 1. Liking multiple print service – One of the biggest things I like about this online printer is the multiple print service. I can actually print all the things I need for a business in one place. From printing posters for my promotional campaigns to custom notepads just for the sake of printing them for the office, I can do it all in one site. I don't have to do the hard work of dong to multiple print specialists, with all the confusing details and multiple options. You just place the orders of the things you want to be printed, and all that is delivered in one nice package. **End Summary** Topics: printplace reviews]]>]]> About the Author: ]]> Visit this page for more information on printplace reviews

Tips in Printing Correctly and Beautifully Each Time

Wed, 02 Dec 2009 01:16:58 -0500

Printing is a tricky process. There are many elements that must combine to perfect printing and get the best and most beautiful print that you can create. You have to mind the design, the content, the actual materials, the settings etc. etc. If you do not know how to mind this all then you might be doomed to printing things that are below standard. Don't worry though, since I have just the tips for you on how to print things correctly and beautifully each time you do it. • Proofread, Proofread and more Proofreading – One of the major habits that you must always do to make sure you print correctly each time is to proofread. In fact this is so important, you must do this three times. Nobody is really perfect, and it is always quite possible that you can miss a misspelled word or some wrong grammar here and there. The design will also need some checking in terms of pixels or fuzziness, wrong angles, bad image qualities etc. Catching these errors early on saves you printing money. So do the checks three times in a row with multiple people working on it. **End Summary** Topics: printing]]>]]> About the Author: ]]> Visit this page for more information on printing

7 Ways to Promote Business Through Stickers

Mon, 30 Nov 2009 01:18:34 -0500

Sticker printing can come in various shapes and sizes. That is why when you print stickers for your business, you should try out and take advantage of various sticker printing forms to get the most coverage out of them. In this article, I'll give you 7 common ways to promote your business through a couple of different sticker forms. Let's start with the obvious one, bumper stickers. 1. Bumper stickers – Stickers in the bumpers of cars is a well liked decorative feature. Especially in boring commuter traffic, those bumper stickers are all the entertainment some people meet on the road. That is why printing stickers like this for your company can be an effective marketing tool. You can get lots of people to look at your marketing message as they move slowly with traffic. This is cheap and easy to do, so try it out for business. 2. Logo stickers – Logo stickers on the other hand are more for public relations. Printing stickers of your company logo is great since you can use them in spreading the word about your company. **End Summary** Topics: sticker printing]]> print stickers]]>]]> About the Author: ]]> Visit these pages for more information on sticker printing and print stickers

5 Ways to Make your Calendars Look More Complete

Fri, 27 Nov 2009 07:22:15 -0500

Every look at a print calendar and feel that something is missing? The dates are all there, the calendar printing looks great but there is still that certain something that you think should be there. The sense of completeness in calendar printing is a tricky thing to achieve, but more or less it is basically down to detailing your calendars so that they don't look plain. If you want to know how this is done, here are five simple tips you can try out. 1. Adapting different color indicators – Most people are used to calendars that have different color indicators for special dates. A lot of printer designers forget to do this sometimes and focus only on marking the date through an extra reminder in the text. However, it is important that you apply these different color indicators so that people can easily glance at a calendar and immediately identify the key dates of interest. Without it, that sense of incompleteness can set in and people will have a harder time noticing important dates of interest in your custom calendars until it is too late. So make sure you adapt different color indicators when printing color calendars. 2. **End Summary** Topics: calendar printing]]> print calendar]]>]]> About the Author: ]]> Visit these pages for more information on calendar printing and print calendar

Sticker Printing at Home

Thu, 26 Nov 2009 01:12:57 -0500

Sticker making is already becoming a common hobby for people nowadays. Besides being simple and easy, it is also a creative way of incorporating design anywhere – your home, schools, offices and the like. With print stickers, you are able to organize your things with colorful labels, and they can also be used as decorations or to accessorize. Here then are a few steps on making your own stickers, even at home. Get Supplies Nowadays, sticker printing materials have already been made available in your local supermarkets and bookstores. Possibly the only thing that you need to look for is the right size of printer sticking medium that you would need. You could also pay particular attention to the quality of sticker paper that you would like to use. Those that are somewhat grainier than other papers make the ink hold longer; while printing in glossier mediums makes the design more colorful. You just need to decide on having the right type of sticker medium based on where you would use your stickers. Also, buying extra printer ink might come in handy, if ever you run out of ink in the middle of your sticker printing. **End Summary** Topics: sticker printing]]> print stickers]]>]]> About the Author: ]]> Visit these pages for more information on sticker printing and print stickers

That Interesting Business Tool We Call a Newsletter

Wed, 25 Nov 2009 01:46:34 -0500

Marketing isn’t only about one medium. There is the radio, the television and the printed media. One marketing strategy included in the printed media and a very effective communication tool is the newsletter printing. As print newsletters are regularly distributed, this can become one of the most effective tools to present any news, events, promotions, and contact information for general inquiry. And yet again, as it is written for the general public, it has gained rapid acceptance in the marketing world as a business strategy to catch audience attention. It is not a magazine – Newsletters are very flexible advertising tools that speak to the viewers who attend functions and are members of certain organizations who’d like to publicize an event, to promote a campaign or develop an attitude. Whereas a newspaper ad, magazine ad or printed brochures or flyers are designed for readers who have to sit and absorb a lot of information, a newsletter can capture a viewer’s attention in a short span of time because of its simplicity and spark them to move right away. **End Summary** Topics: newsletter printing]]> print newsletters]]>]]> About the Author: ]]> Visit these pages for more information on newsletter printing and print newsletters

Ask the Experts

Mon, 23 Nov 2009 23:48:10 -0500

Custom print sales materials are a good way to promote something that you need promoting. An original custom print brochure or presentation folder for example will always put across your message very easily. This is the case especially when promoting your business products or locations. You must, however, be careful with the printing company that you shall choose as they may backfire and contribute to the infectivity of the marketing strategy, rather than an increased impact in your audience. In fact, there are some dangers that you need to know when there is too much customization in your printed materials. Print online services are available anytime and available with information that you may need. Spend time to assess all what the experts have to say, and then you can decide. Let the design speak for itself No printed material can detail all your company’s attributes. The well designed printed business tool will give your business credibility and will probably increase customer retention. A wild and unique layout can have a terrible effect on the flow and coherence of your customized tool. **End Summary** Topics: printing company]]> print online]]>]]> About the Author: ]]> Visit these pages for more information on printing company and print online

Easy Shortcuts to Door Hanger Printing and Marketing

Fri, 20 Nov 2009 01:34:24 -0500

Need a shortcut in door hanger printing? Is your process for printing door hangers slow and unreliable? You want to print good quality door hangers quickly? Well, as an easy to follow guide for you, here are a few easy tips and shortcuts that should solve all your door hanger printing problems. • Instant door hanger designing – If you are not really particular with the specifics of the design and you just want a clean and acceptable layout, then it is very possible to try instant door hanger designing. Through the use of door hanger templates, you can just choose a pre-set design with themes for use in your door hangers. All you need to enter are your specific message details for your door hangers and a simple door hanger design should easily be created. Online door hanger printing companies can offer door hanger templates and design wizards for your easy use. • Quick door hanger printing – Now, for fast door hanger printing, you have two shortcut choices. You can print at home if you only need to print around 10 or so color door hangers, and you can print online for fast, quick and easy mass production. **End Summary** Topics: door hangers]]> door hanger printing]]>]]> About the Author: ]]> Visit these pages for more information on door hangers and door hanger printing

Make a Difference in your Business with Greeting Card Printing

Thu, 19 Nov 2009 02:47:17 -0500

Did you know that card printing can make a lot of difference in business? Yes, a business, big or small can actually invest in card printing, particularly greeting card printing to gain advantages in terms of sales, networking and public relations in general. Greeting cards are very powerful tools and when used wisely, a company can really gain significant advantages in its standing against others. If you don't believe me, below are a few facts that you should consider. They will show you how color greeting cards can make a difference in several aspects of business. • Establishing a relationship with customers – The first area where color greeting cards can make a direct difference is with you customers. Customers like being remembered and being pampered. When you send holiday cards or birthday greeting cards to some of your more loyal customers you encourage them to go to your business and buy more of your products. It also helps you, if you give out discount coupons and special offers in your greeting cards to encourage even more customers to buy again. **End Summary** Topics: card printing]]> greeting card printing]]>]]> About the Author: ]]> Visit these pages for more information on card printing and greeting card printing

Free Tools for Creating Custom Greeting Cards

Thu, 19 Nov 2009 00:17:42 -0500

I have heard a lot about custom greeting cards and even online greeting card printing. What stopped me from having those custom greeting cards printed really though was my lack of tools to create a good and custom greeting card. Design software is expensive, and the raw materials for the design of a greeting card can be hard to acquire. Now however, it is a different story. I have discovered a lot of free tools that can help novices create good looking designs of their own. In this article, I will share with you these free tools I have discovered so that you too can think about printing custom greeting cards of your own. • Beautiful and free images – Need some cool images for your custom greeting cards? Well you don't have to draw them or become a professional photographer to do it. Websites like OpenPhoto and Flickr have a great collection of free and beautiful images that you can use. Lots of great artists and photographers share their best work in those sites, as long as you attribute the work to them. **End Summary** Topics: custom greeting cards]]> greeting card printing]]>]]> About the Author: ]]> Visit these pages for more information on custom greeting cards and greeting card printing

Special Tricks Marketers Use for Custom Envelopes

Tue, 17 Nov 2009 23:39:56 -0500

Doing direct mail marketing with custom envelopes? If you are new to this field, then you need to know some great tricks that people use in envelope marketing. It is important that you do not just create plain white designs for envelope printing. You need original designs that catch attention and prevents people from mistaking the envelope printing as just one of those junk mails. So for the sake of your direct mail marketing, here are a few special tricks that most marketers use for custom envelopes. You might want to try these ideas out. • That special glint – Ever see some custom envelopes glint with the light? Well that is a special effect courtesy of the printing inks. This is a special trick for many printed materials and you can use it for your own custom envelope printing. There are plenty of “glinting” inks you can choose from. There are metallic inks that make words and design elements look like they are made of gold or silver, while there are other special inks that have built in glittering elements within them. **End Summary** Topics: envelope printing]]> custom envelopes]]>]]> About the Author: ]]> Visit these pages for more information on envelope printing and custom envelopes

Handy Tips in Designing Rack Cards for Business

Tue, 17 Nov 2009 00:22:45 -0500

Rack cards are THE in thing right now for business promotions. While the traditional brochures, flyers and even marketing postcards are of course still being used, rack card printing is the new and different way to promote. Combining the toughness of postcards with the versatility and functionality of brochures and flyers, color rack cards represent a long term and high quality investment in business promotions. To make your rack cards good though, you need to know a few tricks. In this guide, I have quite a few great handy tips for you in rack card printing for business. 1. Keep your content short and simple – Like flyers and brochures, rack cards should be short, simple and sweet. You do not have the space to dilly dally like catalogs and booklets. You just need to state the good things about your product or your business itself and why readers should care. It is simple as that. The easier your rack cards are to read, the better readers will like them. So keep it short, use lists if you can and your rack cards should be okay. 2. **End Summary** Topics: rack cards]]> rack card printing]]>]]> About the Author: ]]> Visit these pages for more information on rack cards and rack card printing

Letterhead Printing 101

Thu, 12 Nov 2009 22:01:27 -0500

Whether you’re a simple family business starting to build a name in your industry or a huge conglomerate cultivating your image, letterheads pretty much give a subtle yet significant marketing influence to your company. It provides a visual icon of the company, as it is used for official documents, marketing letters and many other valuable functions. Therefore it is highly desirable to learn more about letterheads and letterhead printing in order to generate more favorable attention to the company. Below is a short reference guide. What The first step in letterhead printing is determining what you should include in your letterhead. You should establish what goes where in your letterhead so you would have a working idea how much specifics your letterhead contains. The most important information includes your company's name, the company's contact details and the company's logo. The board members or other prominent people responsible for the company can be included as well. Bear in mind that what you put in must be clear-cut contact information for your company, and that they must be a full representative of your range of services. How Next is the actual designing process. **End Summary** Topics: letterhead printing]]> letterheads]]>]]> About the Author: ]]> Visit these pages for more information on letterhead printing and letterheads