Articles by Mercedes Aspland on ArticleSnatch.com

What is the value of Search Engine Optimisation

Tue, 29 Sep 2009 04:47:56 -0400

If you have a website and are engaging in a website optimisation campaign it is important to know the value of your campaign. This is something people often forget to monitor however it is just as important to work out your return on investment for your search engine optimisation as it is for any other marketing campaign. This can be particularly difficult if you do your own search engine optimisation because most people will see this as free marketing. However you need to give some cost to your time. If you werenâ€'t doing search engine optimisation what other business activities would you be doing that would generate money for your business. It is one of the biggest mistakes people make because your time should always be priced into the work done. So to start off with you need to work out what the hourly cost of your work is worth to your business. You then need to work out how many hours you will be spending on your search engine optimisation on a monthly basis. This will give you the monthly cost for your search engine optimisation efforts. **End Summary** Topics: website optimisation]]> return on investment]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Why Your Website is not as Successful as you Want

Mon, 28 Sep 2009 04:48:34 -0400

If you have a website then you will continually be looking for ways to make it more successful. You will probably read quite a lot and be working on a search engine optimisation campaign. However do you feel you are not getting the success that you want? If this is the case then this article may help you to improve your business. Many people think the most important thing is getting their website noticed. So they spend a lot of time on online marketing, social networking and search engine optimisation. However they may find that the visitors they get to their site either leave very quickly or do not purchase anything. So the question is why is this, what is missing or causing the site to fall down? Well quite simply it is the content of your website. So why is the content of your website so important? Basically it is the place where you communicate with your potential clients. What if your site says nothing of interest or does not encourage people to buy? Well the chances are they will leave very quickly and go somewhere more interesting. **End Summary** Topics: website content]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

Keyword Strategies for Success

Fri, 25 Sep 2009 04:49:39 -0400

If you have looked into website optimisation and read some of my previous articles then you will be aware how important robust keyword research is. However have you ever considered the strategies to selecting your keywords? This article will look at potential keyword strategy and how you can select them to position your business in a dominant position. There are a large number of different strategies that you can go for with your keywords and we will look at the main ones in this article. I have written a lot in the past about how to do your research and to get a group of keywords that have high value to work with. However this can still leave you with a large number of keywords to choose from and it is your strategy that will determine which set of words you go for. Below are the details of the strategies you can go for: 1. Direct Strategy This is where you basically go straight up against your competitors. The aim is to select the keywords that they have top positions for and try to beat them. **End Summary** Topics: website optimisation]]> Keywords]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Why Social Media Websites are Great

Thu, 24 Sep 2009 04:32:27 -0400

Most people are aware of social media websites, how could you not be when anyone from politicians to celebrities are using them to market themselves. However have you been wondering just what the benefits are and how you can get the most out of them? Well this article will help to explain just how they can help. The first thing you will need to do is decide on the networks you want to concentrate on. There are hundreds of social networks out there and you want to concentrate on ones where you will have the most impact. Once you have done this you can get networking and making connections all over the place. However what are the real benefits to this kind of networking? 1. It is Free The best thing about social media websites is they are all free to join. This means you have nothing to outlay when you start. Obviously you will need to invest time to build up your network which you may need to factor into your cost however there will be no direct costs. 2. **End Summary** Topics: social media marketing]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

Are Reciprocal links Good or Bad?

Wed, 23 Sep 2009 04:21:46 -0400

If you have looked into search engine optimisation at all you will have seen a lot of information about reciprocal links. All search engine marketers have different views and they can be quite strong about their views. This article will look at the main areas of through and whether they are true or not. Reciprocal Links Opinions The opinions about reciprocal links tend to fall into 3 very distinct camps and these are: 1. That reciprocal links have no value at all and will just be discounted by the search engines so they are completely pointless. 2. That reciprocal links are exactly the same as one way links and will have the same affect. 3. That a site can have reciprocal links but they should only be a percentage of your links, say 30%. So which one of these, if any, is the truth? Knowing this can help you to determine what strategy you want to adopt for your website. The Reality of reciprocal links The truth is that there is not a one size fits all with reciprocal links. **End Summary** Topics: search engine optimisation]]> SEO]]> reciprocal links]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

Article Writing and your SEO Campaign

Tue, 22 Sep 2009 03:58:56 -0400

If you have a website there is a good chance you will be looking for any opportunity to get it more visits. One of the best ways to do this is to begin a website optimisation campaign. In this article we will be looking at how article writing can help you to gain visitors and high search engine rankings. If you have looked into search engine optimisation at all you will be aware that link building is one of the most important parts for getting those top rankings. Article writing is something that can really help with this. Below we will look at how to approach article writing and then consider how it can benefit your site. How to Approach Article writing It is important that you have a strategy when it comes to article writing in order to ensure you get the most out of it. Before you begin you should decide how many articles you are going to write on a monthly basis. Remember the more the better. You should also aim to add these article to your website and allow people to add comments this will allow you to generate conversations and interaction with your website. **End Summary** Topics: website optimisation]]> SEO]]> article writing]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Search Engine Optimisation and Web Development

Tue, 15 Sep 2009 04:28:16 -0400

If you are having your website built then you will probably find the web development company working on your site will mention website optimisation. However how do you know the company building your website are capable of doing the SEO? This article will look at the things to avoid when deciding whether to let your web development company do your SEO. 1. What is included in the build? In order to get your business many web development companies will claim search engine optimisation is included. If they say this you need to question them about this. Usually you will find this means that the website will be created to be search engine friendly, which should be standard. This does not mean they will get your website to the top of the search engines; it will just be in a good state to begin your campaign. If it was that easy to get to the top we would all be there. 2. What do they know about SEO? It is important to quiz them about what they know. Ask them about link building, how do they get your links, what is their strategy. **End Summary** Topics: website optimsation]]> web development]]> SEO]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Creating Controversial Content to enhance Marketing and SEO

Mon, 14 Sep 2009 05:01:05 -0400

If you have a website you will want to think about as many ways as possible to publicise your site and business. There are various ways to do this and we will look at controversial content and how it can benefit you. Anyone serious about marketing their website should be writing regular article and submitting them across the internet. This will not only get you links but also bring traffic directly to your website. If you write something controversial you could see a major peak in your traffic. However a lot of people will want to put you down and tell you that you are wrong. So the question is why do it? Well below are some reasons why it could help: 1. No Publicity is Bad Publicity Something controversial gets peopleâ€™s attention; why else would we like to watch reality television? Also the more controversial you are the more likely the message will spread across the internet which will bring more people to your site. Some will agree with you and some will not but it will get you noticed. The more people know about you the more they are likely to use you. 2. **End Summary** Topics: content]]> internet marketing]]> SEO]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

Why are Keywords important to SEO?

Fri, 11 Sep 2009 04:49:38 -0400

If you have a website that you want to get to the top of the search engines then you need an effective search engine optimisation campaign. An important aspect of any SEO campaign is the keywords you select. This article will look at why keywords are important and how you can select them. Firstly letâ€™s say that keywords are fundamental to any search engine optimisation campaign because if you select the wrong ones then you will waste your time. Things you need to consider about your keywords are: 1. Do many people Search for your term - many people can think of keywords for their own website but if no one really searches for those terms then there will be no value in being at the top for them. So you need to make sure there are enough searches for your words to make it worth optimising for them. 2. How competitive are they - this can be very important because if the competition is very high then it is going to take you a very long time to get to the top. **End Summary** Topics: search engine optimisation]]> SEO]]> keywords]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

URL Structure and How it affects your Search Engine Optimisation

Wed, 09 Sep 2009 04:45:04 -0400

If you are working on a website optimisation campaign then you will want to think about all aspects of your website. This article will look at what is important regarding your URLs and what is just a myth put about by people that do not understand search engines. The first thing to look at is folders and forward slashes. It is commonly put about by people that search engines will consider pages in folders less important than those in the root directory. Along this theory it means that the URLs that have a lot of trailing slashes are less likely to get top rankings in the search engines. This is not true and something that you can forget all about. What the search engines will consider is how many links there are to a page both from your website and from external websites. So if you have a page that is well optimised and well linked to it has a good chance of ranking high in the search engines regardless of which folder it is placed in and how many trailing slashes there are. **End Summary** Topics: website optimisation]]> SEO]]> URL structure]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Directories and How they Help Search Engine Optimisation

Mon, 07 Sep 2009 04:54:03 -0400

If you have a website that you want to market then you will probably be thinking about search engine optimisation. There are many elements that go into website optimisation but this article will concentrate on directories and what you should be looking for. What are One-Way Links? The first thing to consider is one-way links and what they actually are. Well the clue is basically in the name. They are links to your website that do not require you to link back to the other site. These are really important as the search engines see one-way links as more important than reciprocal links. How Directories Help So now you know what one way links are we need to consider directories and how they can help you to obtain them. There are literally thousands of directories out there where you can list your website. Many of them will give you one way links to your website which can be very valuable. In addition they allow you to choose your link text which means you will be able to include your keywords in the anchor text of your links. **End Summary** Topics: search engine optimsiation]]> SEO]]> directory listing]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Mistakes that people make in their SEO Campaign

Fri, 04 Sep 2009 05:55:02 -0400

Working in the field I know how important search engine optimisation is however many people who create websites do not. If you are not appearing on the first page of the search engines then you will find it very difficult to get enough traffic to make your site a success. This article will look at some of the common mistakes people make in SEO. 1. Starting Late Many people believe that SEO is basically keyword research and copywriting but this is just part of it. When you create your site you should decided on your keywords before you begin. You can then decide on what you want your domain name to be and what your pages will be called. This will help more than most people imagine. 2. Not Getting the Right Content Management System To keep your SEO campaign up to date it is important that you are able to edit the title tags, alt tags and anchor text on your website. If you have a content management system that does not allow you to do that then you could have some serious problems. You should make sure you check these things out before you begin. 3. **End Summary** Topics: search enigne optimisation]]> SEO]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

How to Create an Online Business for Success

Thu, 03 Sep 2009 04:38:25 -0400

If you are looking to set up a new online business you want to make sure you are as successful as possible. We have put together a list of steps that will help you to make sure your business is set up in the right way to enable you to succeed. This will involve a lot of work on your part as well as time but with persistence you should get there. Step 1 - Keyword Research This step is a bit like market research so that you can find out how much competition you have and what people are actually searching for. There are a lot of great free tools available on the internet that will allow you to analyse what is being searched for. You should aim to get a list of keywords that you want to work on and target your website towards. Step 2 - Select a Domain name This can be quite an important step as it can significantly affect your search engine optimisation efforts. When you do your research you will probably select a main keyword that you want to focus on. **End Summary** Topics: website optimisation]]> SEO]]> internet marketing]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Google Rankings and the Human Reviewers

Wed, 02 Sep 2009 04:37:43 -0400

If you have a website and want to achieve high rankings in Google and other search engines it is important to know how they work. This article will look at the role human reviews play in the Google search results and how they can affect your ranking. It is a little known fact that Google use human reviewers. Yes as you might have thought most of the work is done by the computer algorithm however humans have an important role to play. Google has thousands of people that randomly check search results on a daily basis. If any of the sites that appear in the top 10 look like spam then they will report them to Google and they are removed from the results. This is another good reason for not using spam tactics to get to the top. You need to know that your competitors and the human reviewers can report sites that use spam tactics to Google. This can result in Google removing your site from the results and all your work will be undone. Using spam tactics can help you to get to the top of the search results very quickly. **End Summary** Topics: SEO]]> search engine optimisation]]> Google]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

How Google Analytics can help your SEO Campaign

Mon, 03 Aug 2009 04:42:37 -0400

If you are working on the search engine optimisation for your website then Google analytics might be a real help for you. Many people do not know how they can use it to help and so donâ€™t get the maximum benefit from it. The aim of this article is to explain how you can use Google Analytics to help your search engine optimisation. Below are our top tips of what Google Analytics can show you: 1. Which Pages get the most traffic This can be really important to know as these are the ones you can focus on for advertising. You will know that if more people are coming to a specific page then that is where you need to catch them. You need to make sure they either stay on your site or buy directly from the page they come to. If you know where the traffic is then you can do something to convert it. However if you donâ€™t know this information your are guessing and could end up missing a lot of potential buyers. 2. Which Referrers are most successful You can set up a number of goals on Google analytics and this is important to use. **End Summary** Topics: seo]]> search engine optimisation]]> Google analytics]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

A few SEO Copywriting Tips

Mon, 27 Jul 2009 04:33:44 -0400

If you are in the process of putting the content for your website together and want to take SEO into account then this article can help. We have put together some tips on how to write your content for SEO. 1. Donâ€™t Keyword Stuff The first thing to say is that you should not just cram your keywords in all over the place. Many people think that the most important part of SEO is to get your keywords or phrases into your page as many times as possible. This is not the case as the search engines will detect this and see it as spam. Remember they also test the readability of your pages. 2. Do Write for your Visitors When you write your content you should be thinking about your visitors first. Remember if you bring loads of traffic but cannot convert any of it then it is completely pointless. Having said that you should not ignore the search engines when you write your content. The best way to do it is to write for your visitors and then make some small changes to account for the search engines and the inclusion of your keywords. 3. **End Summary** Topics: SEO]]> Copywriting]]> website optimisation]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

No Follow Tag and How you Should Approach it

Thu, 16 Jul 2009 00:00:00 -0400

If you have an SEO campaign going for your website you will probably heard a lot about no follow tag and how it can help your website. However Google have recently made some updates to the way they treat the no follow tag and it is important to know how this will affect you. The Past In the past Google would ignore any links that had a no follow tag added to them. However if you had a page you did not want to be indexed you could use the no follow tag to prevent your PageRank from being spread out. This would result in a higher PageRank for the pages on your site that did not have a no follow tag on it. This was basically thought of as PageRank sculpting that you could use to increase the value of some pages on your site. However it is all change now. Google Updates In the latest information given by Google the treatment of the no follow tag has completely changed. **End Summary** Topics: website optimisation]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Link Building - Quality over Quantity

Wed, 15 Jul 2009 00:00:00 -0400

If you have looked into search engine optimisation you will be aware that link building is a very important aspect. Many people will advocate getting as many links as possible but is this really the case of are there other things the search engines take into account? There are a lot of aspects that go into getting top search engine rankings from the onsite factors to link building. It is important to note that having the most number of links will not necessarily guarantee you the highest rankings. A good example of this is our website ranks at number 2 in Google for Web Development Company. However the number 3 website has around 20,000 more links then us. So the question is why is the number of links not the most important factor? Well the number of links is important but it is also the type of link that you are getting and below are some really important factors to take into account when getting the links to your website: 1. Link Quality When we say link quality what we really mean is the quality of the site that links to you. **End Summary** Topics: link building]]> search engine optimisation]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

Why use Social Bookmarking?

Tue, 14 Jul 2009 00:00:00 -0400

Have you heard a lot about social bookmarking and are not really sure what it is or why you should use it? Well fear not this article will aim to demystify the subject a little and show you how it can help your search engine optimisation campaign. Basically social bookmarking websites allow you post your favourite content and share it with friends. Whenever you make a post it will be shared with your network. If they also like your posts they will be able to post it as well as share it with their network. The question is why should you use this for your content? Well we have three reasons for this and they are outlined below: 1. Links Most of the social bookmarking websites are set up so that when you post a page it gives you a link to your website. So the more social bookmarks there are to your website the more links you will have which will help your search engine optimisation campaign. It is also worth mentioning that the search engines will put extra weight on the links from the social bookmarks. **End Summary** Topics: website optimisation]]> social bookmarking]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

How to Get People to come back to Your Site

Mon, 13 Jul 2009 00:00:00 -0400

It is commonly thought that you are much better to have a website that people come back to on a regular basis rather than one that has loads of new visitors. This article will look at ways in which to get people to come back to your website. So why is it so important for people to come back to your site? Well the answer to that is that the more people come back the greater the chance they will buy your product or service or sign up for your newsletter. If you have a membership site then the more often they come back the more you can command for advertising venue. Also we are looking at search engine optimisation as a way to get people to our websites. However if you create a site that people come back to you will get extra advantages. You regular users will tell their friends and family about your site and so you will get visitors this way. The aim of any website is to get as many people to it as possible. Ways to keep people coming back are: 1. Content You need to have something that people will want to read. **End Summary** Topics: site promotion]]> search engine optimisation]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Search Engine Optimisation Companies and Things to be Wary of

Wed, 08 Jul 2009 00:00:00 -0400

If you have a website then you will probably already know the benefits of search engine optimisation. If you do not have the time to learn about SEO and put a campaign in place you may be considering getting a company to do it for you. Before you do there should be a few things you are aware of that could help you make the right decision. 1. Guarantees Be careful with companies that say they will guarantee you a first page listing on Google. Unfortunately no one has a special relationship with Google so cannot guarantee anything. In addition to that you and they do not know what your competitors will be doing and so you cannot know if you can beat them. Just remember there are no guarantees in search engine optimisation. 2. Low Fixed price I would stay well clear of any company that says they will do your SEO for a low one time fixed fee, Â£100 for example. These offers can be very enticing and many people will go for them and end up feeling very disappointed. **End Summary** Topics: search engine optimisation]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

Website Optimisation and Meta Tags

Tue, 07 Jul 2009 00:00:00 -0400

If you have a website you will know the importance of appearing at the top of the search engines. Over the last couple of weeks we have been looking at different aspects of website optimisation and how they can help your efforts. This article will look at the tags you can add to your code and how they affect your campaign. There are various different tags that you can add to the code of your website and we will consider the main ones you will hear mentioned and the benefits they have. 1. Title Tag This is basically the title of your page. When you navigate the internet you will some text at the top of the browser that describes the page you are on. This text is what you find in the title tag of a web page. This is probably the most important of all the coding tags and one you should not ignore. When you are looking at a web page it will help you to know what a web page is about and it will do the same with the search engines. **End Summary** Topics: website optimisation]]> meta tags]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK

Use Google to Help you Optimise your Website

Mon, 06 Jul 2009 00:00:00 -0400

If you are trying to optimise your website and get to the top of the search engines then we would recommend using Google to help you. Believe it or not but Google has a whole host of tools that can help with your search engine optimisation campaign. This article will look at some of the best and how they can help you. 1. Related Searches and Suggestions This is really two fold but when you start typing in the Google search box you will see suggestions coming up. You should take note of these and analyse them in the future to see if they will be good words to optimise your website for. In addition when you complete a search you will get some related searches at the bottom of the page. Again these are worth recording as recommendations of keywords that you can focus on. 2. AdWords Keyword Tool Google Adwords has a great keyword tool that anyone can use whether you have a Google account or not. This tool will show you how many searches per month there are for each of your keywords. **End Summary** Topics: search engine optimisation]]> Google]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - search engine optimisation . Dazines - web development and web design company London UK

Website Optimisation and Your URLs

Mon, 29 Jun 2009 00:00:00 -0400

Over the last couple of weeks we have been looking at the various onsite factors your need to work on for website optimisation. Today we will focus on your website URLs and what you need to do to ensure your site is properly set up for the search engines. The first thing to remember is that search engines read and interpret the words that they come across. This is not done in the same way as a person but the principal is the same. Basically if you use words that mean something to human beings then they will probably mean something to the search engines. The Wrong Thing To Do I see hundreds of thousands of websites out there that get it all wrong for SEO and one of the biggest mistakes they make is the URLs. How many websites have you seen that when you go to a page the URL that appears in the navigation bar contains numbers and symbols that mean absolutely nothing to you? When you see this you get no information about the page you are on and so it is no surprise that the search engines donâ€™t understand this form of coding either. **End Summary** Topics: Website Optimisation]]> SEO]]>]]> About the Author: ]]> If you have found this article useful then you can get more information from Dazines - website optimisation . Dazines - web development and web design company London UK