Articles by Kyle Farrah on ArticleSnatch.com

Why SBI is a Better Alternative to Traditional Website Creation Methods

Mon, 28 Jul 2008 00:00:00 -0400

If you are reading this article I'm assuming that you already have some idea of the benefits of creating a website for your small business. If you don't, please read some of the other articles that I have written as they more clearly address this issue. If you are even remotely interested in creating a website, then you may want to read this article, as it addresses why using SBI is better than using other methods for creating a website for your small business. Reason 1 It's all inclusive - With SBI, you just make the one purchase and it includes every thing you need to create your website, including promotion. With any other method of site creation you have to purchase each thing separately. Examples of some of the things that you will need to buy are as follows: Web hosting Wysiwyg SEO Firm Keyword Research Tool Etc. Reason 2 No Uploading - With SBI you can just edit and create your site directly from SBI.** End Summary**

About the Author:
If you want to learn more about creating a Business Site with SBI please view my website which is located here: SbiReviewed.com

How You Can Use SBI for a Small Business

Tue, 15 Jul 2008 00:00:00 -0400

Every small business owner wants to make money online, and most of them have, at one time or another, thought about creating a website to promote their company, and/or sell their products or services online. This is a very good idea, because we are heading towards and to some extent are already in a "digital age". People are beginning to do all or most of their shopping online, and it is more common to see products being sold from the internet than it has been in past years. If you are not familiar with SBI; SBI is a product that allows people to create websites without having any technical skills such as html (Html is something that people usually use to create a website). SBI also helps to promote your website, and will take care of all of the other technical parts of creating a website. The only thing that you really need to do is type in the text, and make a few clicks in order to design the layout. SBI is usually used by people who want to create a website to make money online. This is because they offer many free tools for making a website profitable.** End Summary**

About the Author:
If you aren't completely sold on SBI yet, please read my guide on why SBI is great for small businesses . It compares SBI with other ways to create a website: http://www.sbireviewed.com

Strengths and Weaknesses of a Family Business

Sat, 05 Jul 2008 00:00:00 -0400

Every company, and every type of company has there own set of strengths and weaknesses which differentiate them from their competition. Here are some of the differences between owning a family business, and a non-family business. 1) Nepostism Family business owners often feel some sort of obligation to hire there relatives, instead of outside people looking for a job. The other people who are not related to them, often have better qualifications, and are clearly much better choices. The owner however may still chose to hire his or her relatives however, due to family pressure or sense of obligation. 2) Donations To Charity Unlike public companies who feel pressure from share holders to make money, and not donate too much to charity, small business owners, specifically family business owners, can to a large extent do what they want with the money. Often they will donate it to there favorite charity, even though they may not be able to afford it, or it's not in the companies best interests. 3) Less Profit Concerns Small businesses often want to make their customers happy, or do what is morraly right.** End Summary**

About the Author:
I reccomend SBI for any small business looking to create a website. Partly this due to The Hidden Costs of Other Web Hosts. If you want to learn about the applications of the book Good To Great, please Click Here .

How to Business Email

Sat, 05 Jul 2008 00:00:00 -0400

Email often has a connotation of being for Teens, or younger adults. However, now in todays society all businesses use email to communicate their objectives, and to cumunicate with employees and customers. Here are some tips for sending profesional looking emails that will reflect a positive light on you and/or your company. 1) DO NOT USE ALL CAPITALS - Though, they do attract attention, using all capitals makes your emails look spammy, and cheesy. Think about this for a second what do you think looks more proffesional: a) DISCOUNTS ON WIDGETS b) Discount on Widgets The first one appears to be clearer and more noticible, however it will make your company look unproffesional. 2) Avoid Emoticons - I love emoticons, however, they are not for business. Use them to send to your freinds, but try to avoid them in business. 3) Reply Immediately - When you first recieve an email in your inbox, read it, and write a reply. Don't allow any time to procrastinate. People will appreciate your promtness, this will help to build strong relationships with both your customers and employees. 4) Write for Your Audience - Remember who your sending the email to.** End Summary**

About the Author:
If you own a family business, please read my article on family businesses Here . If you have a website you can read my article about Site Promotion . Also if you don't already have a website please visit my website, to learn about creating a website for your small business: SbiReviewed.com

Marketing Your Small Business... PPC or Organic Traffic

Fri, 04 Jul 2008 00:00:00 -0400

When you are looking to advertise your website, you will encounter many methods for getting traffic to your site. The 2 main methods which you will encounter will be PPC (Pay Per Click advertising), and Organic Traffic (traffic from the Search Engines such as Google). Both of these methods attempt to get large amounts of targeted traffic to your website, which will hopefully generate some sales. Businesses should ideally try to use both methods for generating traffic to there site, however, the question still remains on which one they should focus the majority of their attention on. Organic traffic is where you try to get your website listed in the Search Engines so that when someone types in keywords that are related to your website, your site will show up first, or at least very highly on the page. PPC is an acronym for Pay Per Click. This is where you purchase traffic from online advertising companies. These companies will display ads on other people's sites, and on the advertisers search engine.** End Summary**

Make Your Small Business Go From Good To Great

Fri, 04 Jul 2008 00:00:00 -0400

Many people have read Good To Great by Jim Collins, it is a best seller, and has sold over 2 million copies. Good To Great shows what "Great" companies do differently from "Good" companies. The book focuses on larger public companies so it is hard to apply to small businesses, however there still is some valuable ideas that you can apply to your small business, if you look for them. Here are a few things that you can use from Good To Great to make your small business more succesful. 1) Hire Really Good Employees - Make sure that all of the employees that you hire, are very good. Don't settle for anything less than greatness. If you want to make your company great, you must first start with the people. 2) Become a "Level 5 Leader" - In Good To Great Collins explains something called a "Level 5 Leader". Essentially this is the ideal leader for running your business. The main "Level 5" charecteristics are: Humility, Will Power, and a Deep Concern for the companies success. Try to develop these charecteristics yourself. 3) Be the best - Become the best at something.** End Summary**

About the Author:
One way that I personally reccomend for making your website Great, is to Create a Website with SBI. To learn why I reccomend using SBI, please Click Here . Also if you already have a website, please read my artilce about Getting Traffic to a Website .

How to Create an Online Store

Thu, 03 Jul 2008 00:00:00 -0400

If you are interested in selling products online, for your small business, you may have come across various companies that will create one for your, or companies that will host the website for you. However before you use one of these companies, services or products you should first learn about the hidden costs of creating a website. Here are the things that you will need to buy if you want to create a website for your small business. 1) Wysiwyg You will have to buy a software known as a wysiwyg. This allows you to create a website, without knowing any technical skills. A wysiwyg will cost you either $300 or $400. The other option is to just hire someone to create the website for you. You will probably end up paying them about $1,000. 2) Web Hosting Now you need to put your website on the internet so that others can access it. To do this, you will need to find a web hosting company. Web hosts will usually cost around $5 per month. In general with web hosts you get what you pay for.** End Summary**

About the Author:
If you are interested in making your company GREAT , you should create a Website for Your Small Business . If you already have one you should start Promoting Your Website .

Weaknesses and Strengths of Owning a Family Business

Thu, 03 Jul 2008 00:00:00 -0400

Family businesses have a different set of circumstances, then regular businesses, which they should be aware of. This article will attempt to address some of the strengths and weaknesses of a family business, so that you can help to improve your family business, by addressing the weaknesses and optimizing your strengths. First I will start off by addressing the 3 main weaknesses that come with owning a family business. 1) Less Concern over profits - Family businesses sometimes have a tendency to focus on things that don't necessarily bring their company the most profits. They will often try to lower the price of their product, and raise their products quality, which will usually hurt the companies profits per sale. Family businesses tend to have much lower profit margins that publicly owned companies. Studies have shown that the family businesses tend to have half the profit margins of publicly owned companies. This is partially do to the fact that public companies feel required to show growth, in earnings were as private businesses usually don't feel as much of an obligation for increasing revenue. 2) Non-Financial Goals - Small business owners have the ability to pursue their own goals.** End Summary**

About the Author:
To learn how to send professional looking email please read my article on Business Emailing . If you own a website and are interested in how to promote it you can read my article on Site Promotion . If you don't have a website please look at my website about Creating a Website for Your Small Business .

10 Ways to Make Your Emails Look More Professional

Wed, 02 Jul 2008 00:00:00 -0400

What do you think about when you picture emails? Do you picture slang words, smileys, and acronyms? Most people do. This causes problems in todays world which requires us to send business emails daily. Thus it is essential that small business owners, and employees, learn to send emails that look professional. Here are some of the ways that you can make your email look professional. 1) Never Use Emoticons Emoticons look extremely unprofessional. Emoticons remind people of freindly overly formal emails that look extremely professional. 2) Make Emails Short Don't send long pages of emails if unnessacery. Try to make your emails short, a page or less is ideal. If you need to write longer emails, you should at least try to make your paragraphs short. If you send emails that have long paragraphs people will just see a large block of text, and they procrastinate from reading it. This will make it take much longer for the contacts to reply. 3) DON'T WRITE IN ALL CAPS Sometimes people will write in all capitals. This makes your emails look extremely unproffesional, and it sometimes makes it look like you are yelling.** End Summary**

Organic Traffic or PPC: Marketing My Small Business

Wed, 02 Jul 2008 00:00:00 -0400

There are many ways that you can market your website. The 2 main ones are PPC and Organic Traffic. In this article I will assume that you already know the following terms: SEO, PPC, Organic Traffic, Internet Marketing. If you don't know the above terms, I reccomend that you read another one of my articles instead. They are much easier to read, and the majority of them are written so that anyone can understand them. This article will try to compare PPC advertising with SEO. SEO 1) People are looking for your product: With SEO people who type in your keywords will find your website, if you do SEO properly. People who do a search for your product or service, are probably looking to buy that product or service. So they are more likely to buy your product. 2) Appears Less Biased: This only applys to some people. If you have a computer or other technical product that you are selling, people who view your product/website will know that PPC ads ARE ADS. They will assume that the ads are more biased than the organic results.** End Summary**

About the Author:
I reccomend SBI for any small business looking to create a website.

How Can I Sell My Products Online

Tue, 01 Jul 2008 00:00:00 -0400

If you are a small business owner, you have probably thought about creating a website for your small business. However, everything looks really complicated, or expensive, so you procrastinated from doing it. In this article I will try to address what you will need, in order to create a website for your small business so that you can start selling your products online. 1) First you will need to buy a WYSIWYG. A WYSIWYG is a piece of software that allows you to create a website, by just pointing, clicking, and typing. It's about as simple as creating a document with Microsoft Word. A decent WYSWYG will probably cost you between $300 - $400. 2) Next you will need a web host. A web host is what you need to put your website online. They will give you a certain amount of storage space, bandwidth, etc. For the most part you probably don't need to worry about this, unless you plan on getting a lot of page views to your site, or making a large website, the amount of bandwidth, and storage space, probably won't effect you. Web hosting will probably cost you between $10 - $20 per month.** End Summary**

About the Author:
To learn how to make your company go from Good To Great, please Click Here . Learn how you can Market Your Small Business Website . If your company doesn't already have a website, you can learn how to get one here: sbireviewed.com

How is My Family Business Different From a Public Company

Mon, 30 Jun 2008 00:00:00 -0400

Public companies and family business are very different from each other. Here are some of the strengths and weaknesses of owning a family business. Weaknesses 1) Nepotism: There is an increase amount of nepotism in family businesses. Family businesses will often overlook employees with much higher credentials, in order to hire one of their relatives. 2) Different Goals: Often family business owners will donate to charities which they strongly believe in, using company money. Though it is a good thing to donate to charities and even using the company money is good, provided you have permission from the other owners, it can go too far. Sometimes small family business owners will donate more than their company can afford. In public companies, though this can still happen, it is rare that a public company will donate a significant amount of money to charity, as it feels pressure from its share holders. 3) Don't Care as Much About Profits: Most family businesses want to make their customers happy, and will often do this, in lew of increasing profits. Often they will try to make the customer too happy, by providing a better product, for a cheaper price than they can afford.** End Summary**

How to Email Like a Business Pro

Mon, 30 Jun 2008 00:00:00 -0400

When people send a business email, they often make some mistakes that cause their emails to look unprofessional. This causes many problems for the person who is sending the email. Mainly it causes others to not take that person (and his or her company) seriously. Here are some of the things that you can do to make your emails look professional and well written. 1) DON'T USE THE CAPS LOCK - Don't type every letter in capitals. This makes the emails look extremely spammy. 2) Keep All Emails Short - Make sure that your emails are all short. Try to keep all emails under one page long. Also make sure that your paragraphs in emails are short. One or two sentences long is usually the best 3) Avoid Emoticons - Smilies are one of the worst things that you can put into your business emails. Avoid them at all costs. 4) Always Proof Read - Make sure to reread what you have written. You may even want someone else to proof read it for you to make sure it makes sense to everyone not just you. 5) Never Procrastinate - Don't put off emails.** End Summary**

How Should I Promote My Small Business - PPC or Organic

Sun, 29 Jun 2008 00:00:00 -0400

In this article I will try to compare PPC advertising with SEO. SEO SEO is where you try to promote your website by getting it to rank highly in the search engines (Yahoo, Google, etc.). You try to build the amount of backlinks so that you can get lots of people to find your product through search engine searches. Benefits of SEO: 1) They're Looking to Buy Your Product - If someone does a Google, or Yahoo Search for your product, chances are they are looking to buy your product, or service. Or they are considering buying it. This means that you will get many more sales than you would with PPC advertising. 2) Appears to be a Good Product - If your website appears highly on the search engines, it will look like your product is very good. People will only link back to you if they like your product, or they think that your website is helpful in some way. If your website is ranked highly in the Search Engines it will appear that many other people like your product. 3) More Permanent - With PPC you get ads temporarily.** End Summary**

About the Author:
To learn how to send proffesional looking emails you can read my article Here . I have also written an article about Family Businesses incase that applies to you. Finally I would like you to know about create a website for your small business. To learn about this please go to my website at SBIReviewed.com .

How to Make Your Company "GREAT"

Sat, 28 Jun 2008 00:00:00 -0400

Good To Great has been a best seller for multiple years now. It is a very popular business book, selling over 2 million copies. The book compares some of the "Great" Companies (based on criteria specified in the book) with companies that are just "Good". It then researches those companies thoroughly, conducting interviews and researching statistics, in order to find out what these companies do differently than their comparison companies. It took over 5 years to complete the research, with 20 people doing research! Here are some of the principles that you can use for your small business. - Start at the Top If you want to make the company great, start at the top, with yourself. Make yourself a great leader. Jim Collins (the author) discovered from doing research that the companies that were "Great" all had leaders that had the following qualities: a) Humility b) Will Power c) Extreme Care for Company - First Who, then What Hire great employees. Make sure that all of your employees will be loyal, hard working, honest employees. Don't let nepotism, or sympathy, make you hire employees that are going to be bad employees.** End Summary**

The 6 Things You'll Need to Sell Products Online

Sat, 28 Jun 2008 00:00:00 -0400

Here is exactly what you will need to buy, in order to create a website for your small business, so that you can sell your products online. 1) Web Hosting - A web host allows you to put your website online, once you create it. It is a requirement for creating a website. Web Hosts price ranges anywhere from $2 all the way up to $300 per month. The mean being $5 per month. In web hosting (to some extent) you get what you pay for. 2) Domain Name - A domain name is what somebody types in to get your website. It's YOURCOMPANY [DOT] COM. You can regiser a domain name, from most web hosting companies, and they usually cost around $10 per year. Some web hosts, usually the more expensive ones, will include a free domain name as part of the hosting package. 3) WYSIWYG - Wysiwyg stands for "What You See Is What You Get" This allows you to create a website, without knowing HTML, PHP, or any other technical things like that.** End Summary**

Differences Between Public and Family Businesses

Sat, 28 Jun 2008 00:00:00 -0400

Public businesses and family businesses have different circumstances from each other. In this article I will try to address some of the differences between each type of business, in order that owners of family businesses who are reading this article, may find out how to minimize their weaknesses, and improve their strengths. Here 4 of the largest weaknesses of owning a family business: 1) Nepotism Sometimes the owners of family businesses feel an obligation to hire family members rather than hire someone else who may have better credentials. This causes many problems, and can even cause a company to go out of business. 2) Different Goals Often small business owners may have different goals than there companies success. There may be certain charities which the owner feels strongly about, but, cost the company more than it can afford. Publically owned companies can't really do this, because of legal reasons, and negative critisism that they will recieve. 3) Less Care about Profits Many small business owners, specifically family businesses, have a tendency to look for non financial things. They will often try to do things that don't bring profits to the company.** End Summary**

About the Author:
I reccomend SBI for any small business looking to create a website.

10 Steps to Emailing Success

Fri, 27 Jun 2008 00:00:00 -0400

10 Steps to Emailing Success Most people have to send emails daily, and many of them send them wrong. Sending unprofessional emails causes many negative side effects. It causes you and your business to not be taken seriously. Part of the reason for this is that emailing, or any other computer related thing often has a negative connotation of being informal, and meant for younger people. This connotation gets carried onto small businesses, causing them to send extremely informal emails, which are not well written. Here are the 10 steps to emailing success: 1) Keep your emails short - Don't send really looooong emails. Just send emails that are a few paragraphs long. No more than a couple of pages. 2) AVOID ALL CAPS - This just looks bad. If you don't believe me, just go to your bulk mail box and look at all of the spam email that you get. Yeah, It has lots of capitals. 3) Don't use emoticons (smilies) - I like these 2, but you should never use the for business :(.** End Summary**

About the Author:
I reccomend SBI for any small business looking to create a website.

Buying Traffic Directly or Search Engine Ranking

Fri, 27 Jun 2008 00:00:00 -0400

If you own a website, or are thinking about creating one, you will probably come across this dilemma. Should I buy PPC traffic? Or should I focus my efforts instead on my SE (Google, Yahoo, etc.) ranking? Both of these options are an effort to get traffic, and then make sales on your website. Ideally a small business should utilize both of these methods, however, the question still remains: How, Why, When, should I use either of these methods. In this article I will try to answer these questions either directly or indirectly by writing the pros and cons of each. PPC means "Pay Per Click", and it is where you purchase advertising space from another website, and everytime you get a click on one of your ads you have to pay a certain amount of money. Usually with PPC you will buy a certain amount of clicks, and then the ad company will deliver those clicks to your website. Organic traffic is another form of advertising. In this method, you try to get your website listed highly in the SE's (Search Engines), such as Google, and Yahoo.** End Summary**

About the Author:
I reccomend SBI for any small business looking to create a website.

Small Business: Go From Good To Great

Fri, 27 Jun 2008 00:00:00 -0400

Small business owners all around the world have bought, and read the book Good To Great. In fact it has sold over 2 million copies! This book took 20 people 5 years of research to complete. After many heated debates, and discussions the researchers and the author, Jim Collins, were able to discover what makes the "Great Companies" better than their comparison companies which are just "Good". Here are a few of the things that they discovered, and how you can apply them to your small business. 1) Become THE BEST (at something) - In order to become a great company, you must be better than your competition in at least one aspect. You must make your product better, cheaper, of something else that would differentiate it from your competition. If you can't do this with your current product, you must completely change your company so that you are selling a product which can be the best in its industry. 2) Utilize Your Core Values - Every company and every individual has core values. That is what they hold important. What their virtues are.** End Summary**

How to Sell Products Online

Thu, 26 Jun 2008 00:00:00 -0400

Ever wondered what it takes to create a store with ecommerce capabilities, to sell your products and services online? I will make an effort to address the financial costs of creating a website, through which, you can sell your products. 1) The first thing that you need is a domain name. This is pretty straight foreward, you just have to go to a domain registrar, and purchase the domain name that you are interested in having. Domain names are what you type in to get to your website. It's the DOT COM, DOT NET, DOT ORG, etc. It is essentially the "location" of your website. Domain names cost about $10 per year. When you look for a domain name, you just want to find the cheapest one possible, sense they essentially do the same thing. 2) The next thing that you will need to buy is webhosting. Webhosting is required to put your website online. Webhosting can cost anywhere from $2 a month, all the way up to $300 per month (If you want to buy your own server). A typical price for webhosting is $5 per month. In webhosting, to some extent, you get what you pay for.** End Summary**

How Can I Get a Website for My Small Business

Mon, 23 Jun 2008 00:00:00 -0400

Many small business owners want to create a website for their small business, but simply don't know where to begin. Here are the exact steps needed to create, put online, and promote your small business. 1) Creating a Website - The first thing that you need to do to create a website is to get a WYSIWYG. WYSIWYG stands for "What You See Is What You Get". This allows you to create a website without having any technical knowledge such as HTML, PHP etc. The best option for a WYSIWYG is either FrontPage, or Dreamweaver. Both cost over $300. If you ever decide that you want to change the content of the page, or pages you will need to open up your WYSIWYG again and then manually change every page that will be affected by the new updates. 2) Web Hosting - You will then need to find a webhost. Webhosts put your website online, so that other people can access it. There are hundreds of web hosts, and they offer different amounts of bandwidth and storage space. Basically the more bandwidth you have, the more visitors you can get.** End Summary**

About the Author:
To learn more about creating a website for your small business, please click here: Website for Small Business . If you are slightly tech savy, and are interested in web hosting, please read My Comparison of SBI and other hosts

How to Use Your Website to get Repeat Customers

Sat, 21 Jun 2008 00:00:00 -0400

Without a website it is very hard for many small businesses to stay alive. Becuase of this the web design business has grown incredibly quickly. There are billions of people on the internet, and many of them have "purchasing power", that is enough money to buy the products that are being sold online. Here are some ways which you can use to create repeat business for your website: 1) Blogging - One way that many small businesses reach potential customers is by creating a blog. They can talk about their day to day business on their website, in a more freindly way. This helps to build trust between you and your customers, and maintain good relationships. Blogs are also great for improving your Search Engine Rankings. Because SE's like Yahoo, and Google love websites that are constantly being updated, they will certainly love blogs. You can post often and the SE's will give you a much better ranking. 2) Get Feedback - People like to feel like they are part of the product or service that you are promoting.** End Summary**

About the Author:
To learn more about creating a website for your small business, please click here: Website for Small Business

Getting More Customers with Your Website

Fri, 20 Jun 2008 00:00:00 -0400

Small businesses are beginning to realize the importance of creating a website for their company. With over $200 Billion dollars being exchanged yearly, it is no wonder that so many industries are beggining to move their business online. Websites help you to get new customers, and allow you to easily interact with the existing ones. Here are some of the ways that you can do this. 1) Create a Mailing List - You can create a mailing list which allows you to email your customers. You can add a form to your website which will be able to collect whatever information you like about your customers, such as: Email, address, phone number, name, etc. The most common forms collect the customers email address, and name. You can then email them, offering them discounts on items, or information about new products, etc. This reminds your customers of your product, and can update them on some of your new products. This will help to increase the amount of repeat sales that you get. You can also contact non-customers who join your mailing list. The average person doesn't buy a product untill at least the 7th time they see it.** End Summary**

About the Author:
To learn more about creating a website for your small business, please click here: Website for Small Business

How websites help small businesses

Fri, 20 Jun 2008 00:00:00 -0400

There are billions of websites on the internet currently, and many more are being created and uploaded everyday. This has caused the internet population to grow at extraordinary rates. Hundred's of millions of people around the world use the internet. The growth is especially noticeable in some of the most heavily populated areas in the world. Notibly India, and China. As China entered the manufactoring age, they started providing the world with some of the cheapest electronical goods available. Among these are computers, making it possible for even a larger group of people to have access to the internet. Web surfers now reach into the hundreds of millions, and are constantly growing. The age will soon come and to some extent has already come, where the average person is expected as already having a computer, and as having access to the internet. Businesses are begining to learn that the lack of a website could mean the beginning of their downfall. Though it is common to hear reports of online identity theft, websites and payment processing companies (such as PayPal) are becoming continually safer.** End Summary**

About the Author:
To learn more about creating a website for your small business, please click here: Website for Small Business