Articles by Brent Smookler on ArticleSnatch.com

Trade Show Gifts Make a Big Impression

Fri, 05 Dec 2008 00:00:00 -0500

Most people visit trade shows for one reason; they want the free gifts. Of course, they also visit to see what is current and interesting in a certain market, but they actually want to see how much good stuff they can get. Think about how these promotional items can help your company. There are two good reasons to offer promotional gifts. Your first goal is to get people to visit your display. Experts say that you only have a few seconds to grab people's attention. If you have a free promotional gift and the booth beside you doesn't give anything, most likely you will catch attendees' attention, even just for a little while. By drawing them to your exhibit, you've created the chance to talk about your product or provide additional information to make the sale. The second reason for this free promotion is to help the customer remember your business after they have left the trade show. The price and purpose of the free item you give will be different according to which reasons mean more to you. **End Summary** Topics: Banner Display Exhibit]]> Banner Stand]]> Banner Stand and Sign]]> ]]>]]> About the Author: ]]> Brent Smookler attends many trade shows a year to promote his company"'s products. Over the years he"'s found that simple works better and in addition to giveaways, he prefers using small and easily portable exhibits such as banner stands or a Banner Stand and Sign with some stunning graphics to attract the attention of potential customers strolling by.

Keeping Your Stamina at Trade Shows

Wed, 03 Dec 2008 00:00:00 -0500

There is a lot of information available that tells you how to put together a booth for your trade show. It is necessary for the table to be at the correct height, have ideal lighting, and contain great banners with brightly colored graphics. Be sure that your display is not too heavy or too difficult to set up. Be ready with samples of your product or your service to show to interested parties and prospective customers. It should appear totally professional. What can you do to keep your energy level high while you are working a trade show as a sales team member? After all, this could be an eight or twelve hour shift. To do well at a hectic commercial exposition, an exhibitor needs to be strong both mentally and physically. Here a several suggestions on how to thrive during the trade show when you are an exhibitor. Shoes - Trade shows demand that sales teams stand up on their feet nearly all day while they work, which can cause pain for the feet as well as for the lower part of the back. Do everything you can to be ready. **End Summary** Topics: Banner Display Exhibit]]> Banner Stand]]> Banner Stand and Sign]]> ]]>]]> About the Author: ]]> Brent Smookler"'s first trade show did not go well. While the popup displays and Low Cost Trade Show Exhibit Booths looked great, Brent did not. He forgot to eat, and drank soda all day instead of water. By noon, his energy was tapped and his enthusiasm was low. Since then, he has learned to, not only purchase low cost Banner Stands , but also to prepare himself in mind

Lighting for Trade Show Displays

Sat, 02 Aug 2008 00:00:00 -0400

Trade shows frequently utilize florescent lighting, and this can be detrimental to your display. Having a good lighting design and using your own lighting equipment will enhance your product displays. For a professional look, it is critical to use exhibit lighting. A number of trade show vendors underestimate the value of good lighting and use simple lighting designs -- or none at all. Lighting may be an important factor in attracting a customer to take a second look, even if lighting doesn't seem that important. You can take advantage of the way lighting enhances your display by strategically placing your equipment. Be sure to design a look that is original, and the spectators at the trade show will notice it. There are a number of things to keep in mind when you are purchasing lights for your trade show display. First, you must contact the venue hosting the trade show to be sure the types of lights that come with your display are allowed. The main concern for those who manage trade show venues is the potential for fire because of excessive lighting. **End Summary** Topics: Pop Up Displays]]> Banner Stands]]> Portable Trade Show Display Booths]]> Pop Up Display]]> Trade Show Exhibit Booths]]> Trade Show Banner Stands]]>]]> About the Author: ]]> Brent Smookler has learned that simple is better and subtle is best when planning his trade show exhibit booths. Lighting is especially crucial for those with Banner Stands or Portable Display Cases who want to make an extra special showing at the trade show. By using clever lighting tricks of the trade, any company can attract new customers quickly.

Hints and Helpful Tips to Trade Show Displays

Sat, 21 Jun 2008 00:00:00 -0400

When organizing your display, there are several tips you should follow in order to have a successful presence at a trade show, where presentation is key. You will need to ensure that you promote your display professionally, and in the best manner possible, since you will be most likely competing with several hundred other vendors. It is obvious that the most attention is directed at displays which were carefully planned before the design was put on paper. The reason for that is because it takes a large amount of time to design a trade show display marketing plan that will not only draw attention to itself, but will also interest the attendees into becoming potential customers. When marketing at a trade show, your product or service is only as good as your display. If your trade show display is not organized and properly marketed, then you will see limited amounts of potential customers coming your way, even if you have the best product available. Making sure you keep the display streamlined, focused, and neat is the first step to correctly organizing your trade show display. **End Summary** Topics: Pop Up Displays]]> Banner Stands]]> Portable Trade Show Display Booths]]> Pop Up Display]]> Trade Show Exhibit Booths]]> Trade Show Banner Stands]]>]]> About the Author: ]]> About the Author: Brent Smookler has attended enough trade shows to know that a well-placed banner stand or pop up display is the perfect solution to your trade show needs. These smaller, easily portable Trade Show Exhibit Booths and Tradeshow Laminate Displays grab the attention of passing trade show patrons using well organized structure and clean but vivid graphics.

A Guide to Having a Successful Tradeshow

Fri, 23 May 2008 00:00:00 -0400

There are some points to remember when setting up your tradeshow display that will attract more people to your booth. The most successful trade show displays focus on interactive aspects. These expos are rare because customers actually get the chance to speak with the vendors about their product and services. Because your competitors will be at the show, too, you have to be ready to make a professional impression and provide customers with all the information they need or they'll simply find someone else to buy from. Marketing is a must when you are attending a trade show. To drive high-quality customers to your display, you need to have plenty of promotional items on hand. When customers pass your booth, you'll be able to supply them with business cards and other promotional items. Before stopping at a particular display, many trade show attendees will browse the entire expo. If you are nice and helpful, customers will most likely return to visit your booth. A trade show vendor who is not prepared to conduct business is making a big mistake. **End Summary** Topics: Pop Up Displays]]> Banner Stands]]> Portable Trade Show Display Booths]]> Pop Up Display]]> Trade Show Exhibit Booths]]> Trade Show Banner Stands]]>]]> About the Author: ]]> Brent Smookler, with tradeshows for over 15 years came to realize the reasons why some businesses fail at tradeshows while others succeed. All matters is planning, from purchasing Cheap Pop Ups to setting up Banner Stands and information packets. He knows that thoughtful care and professionalism will win the day every time.

Banner Stands for Trade Shows

Tue, 25 Mar 2008 00:00:00 -0400

One of the most important aspects of a regular tradeshow exhibitor is to have a display that is both powerful and transportable. While there are elaborate and eye-catching displays available, many times these displays are quite large and heavy, which makes it difficult to transport from one tradeshow to another. However, if you plan on attending many tradeshows, there is a simple solution for your display. It’s called Banner Stands, and they are a lightweight, budget-friendly and professional way to display your product or service without having to spend thousands of dollars on a bulky display. There are two different types of banner stands you can choose from. There are the single banner stands or the multi-pack banner stands. The main difference between the two of these is in their title. With the single banner, you receive just that: a single banner. However, if you want to have a dynamic approach to your tradeshow display, the multi-pack banner stand allows you to combine multiple banners for a powerful exhibit. The multi-pack banner stand allows you to have as little as 3 separate banners and as many as 6 banners. **End Summary** Topics: Pop Up Displays]]> Banner Stands]]> Portable Trade Show Display Booths]]> Pop Up Display]]> Trade Show Exhibit Booths]]> Trade Show Banner Stands]]>]]> About the Author: ]]> When Brent Smookler was first put in charge of the company booth, he wanted to do it right. Before the next tradeshow, he purchased inexpensive Trade Show Exhibit Booths , a low cost pop up exhibit and Fabric Trade Show Displays with dazzling graphics. His boss was thrilled, the company saved money, everyone visited their booth, and Brent got that raise heâd been asking for.

Trade Show Marketing on a Shoestring

Mon, 28 Jan 2008 00:00:00 -0500

Have you recently considered exhibiting at a trade show? If you have heard other businesses brag about how useful it was for them, then you are probably wondering if this could be a helpful marketing tool for your business. To help you along, read the following points. A typical trade show can have up to 1000 exhibitors and 10,000 visitors. Your staff could meet 200 potential customers daily. How long does it normally take for your sales people to contact 200 prospective clients? Trade shows are organized specifically for targeting a particular industry or market segment. The people you'll find at your trade show are those who are specifically interested in your line of business; otherwise, they wouldn't be there. Studies have shown that about 84% of trade show attendees are either decision makers or influential in the decision making process in their company. The difference is that a secretary is not screening sales calls from your company's top leaders. A custom exhibit booth may cost a large amount of investment capital. However, it is possible to get started in trade show marketing without breaking the bank. **End Summary** Topics: Display Panels]]> Laminate System]]> Tradeshow Laminate Displays]]> Laminate Panel Systems]]> Low Cost Trade Show Exhibit Booths]]> Cheap Pop Ups]]>]]> About the Author: ]]> Brent Smookler is no stranger to promoting his company"'s products on a shoestring. Over the years he"'s found that the simple approach works better and he uses small and easily portable exhibits such as Pop Up Display or a Table Top Displays with some head turning graphics to grab the attention of potential customers walking by.