Articles by Bob Burnham on ArticleSnatch.com

Book Marketing - How Rich Authors Make Money

Thu, 06 Mar 2008 00:00:00 -0500

You are probably right, you can but the difference is not always in the quality of the content, the difference is in the marketing. True, a well written book makes a huge difference however if no one knows about the book, you are not going to make a dime. Here are a few key ingredients in a profitable book marketing campaign. Tell the world! Press releases are only the beginning of a book marketing campaign. They are important, however they are only the first step. Include a link to your website or your amazon.com page in every single communication you have; your email, your business card, brochures, and in your other publications. You will note that I mentioned three other key ingredients in the prior paragraph: Website Email Other publications. These are three things rich authors use and make money from. Let's start with the website. Did you know that almost 70 percent of internet users use the web to research products before they buy them? That includes books too. When people are online searching for your topic do you want them to go to your competitor, the one with the website? **End Summary** Topics: book marketing]]> become writer]]> promote a book]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant andAuthor of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to http://www.expertauthorpublishing.com

How To Write A Book, 4 Simple Strategies

Thu, 06 Mar 2008 00:00:00 -0500

Writing a book can seem overwhelming. It does not matter if you have written ten books or you are just starting your first, there's a lot that goes into getting a book from A to Z. Here are four simple strategies to make writing a book MUCH easier. Book writing strategy #1. Hire a ghostwriter! Seriously, ghostwriters can save a tremendous amount of time and energy. They can take the process from outline to typesetting or simply create a first draft for you and you do the rest. A ghostwriter can be hired to handle any or all aspects of writing a book. In fact, you can hire a person to do all your research if you are determined to write the book but do not have the time to research. A note about research, write your book first marking where you would like to place a fact or need to do more research. It is much easier, and faster, to search for specific information than to simply do research for research's sake. **End Summary** Topics: become an author]]> how To Write A Book]]> become writer]]> book marketing]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Book Marketing Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Publishing A Book, 10 Money Saving Secrets

Thu, 06 Mar 2008 00:00:00 -0500

If you have ever looked into publishing a book, you may have found that an abundance of the information makes it sound like writing and publishing a book is a very expensive endeavor. This does not have to be the case. You can write and publish a fantastic and well received professional book, without breaking the bank or taking out a second mortgage on your home. In fact, some people have even found a way to publish a book for free! Here's how to save money writing and publishing your book: Money saving secret #1 Get others to write the book for you. This may sound sneaky, however many successful authors have used this tactic quite successfully. We are not talking about paying a ghostwriter, we are talking about asking experts in the field to contribute. For example, Chicken Soup for the Soul books are collections of inspirational stories written by others. The Secret, is a collection of information from experts in manifestation and the Law of Attraction. Experts will often gladly contribute to your book in exchange for the ability to put their contact information in the book. It is excellent marketing for them and a product for you. **End Summary** Topics: become an author]]> how To Write A Book]]> become writer]]> book marketing]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to http://www.expertauthorpublishing.com

How To Publish A Book To Generate Sales Leads

Thu, 06 Mar 2008 00:00:00 -0500

Owning and operating a business can be tremendously satisfying. You have the ability to work for yourself and make your own rules. One of the downsides to owning a business is the financial stress associated for being directly responsible for your own income. A 9-5 employee can to a certain degree count on that weekly paycheck, a business owner does not have that luxury. A business owner's success depends on their ability to make sales. For many, sales are the least desirable aspect of being a business owner. It means knocking on doors and making cold calls, the majority of which end up in rejection. Publishing a book can literally end the need to go out and get sales. Here's how. Writing a book will end cold calling. Imagine talking to a potential customer and being able to say, "Let me give you a copy of my book." This is a huge selling point. They may never actually read your book, however simply because you have one tells your prospective client you are an expert in your industry and you are so confident in your knowledge and abilities you have written a book on the subject. **End Summary** Topics: book marketing]]> how to write a book and publish]]> promote a book]]>]]> About the Author: ]]> For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own Book Go To: Book Marketing Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com

Write a Book, How To Change Your Life Dramatically

Thu, 06 Mar 2008 00:00:00 -0500

Step into a bookstore or a library and you are surrounded by books. Walk up to a stranger and ask them if they have ever wanted to write a book. Chances are they will say yes and tell you right off what their book idea is. So why oh why are there so few authors. Really, how many authors do you know? Why, when so many people have wonderful book ideas, are there so few authors? The answer... Life. Time, fear, money, family...they all get in the way of people attaining their dreams. What is getting in your way? The only difference between the authors of all the books on the bookstore shelves and all the folks with dreams of writing a book is the published authors did not let life get in the way of becoming a published author. They make time to write a book - why? Because they know that writing and publishing a book will change their life. They know that writing and publishing a book will provide a tremendous amount of accomplishment. Have you ever set your mind to accomplishing something difficult? **End Summary** Topics: become an author]]> how To Write A Book]]> become writer]]> book marketing]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Self Publishing - How To Make A 6 Figure Income Writing a Book

Thu, 06 Mar 2008 00:00:00 -0500

Writing a book increases your credibility. No matter what your passion is, whether it is cleaning and organizing or helping people with ADHD, writing a book on your subject will dramatically increase your credibility. Imagine this, you are getting a pet parrot and you know as a future parrot owner that they require special care and training. Intelligently, you begin to look for parrot experts to help you with the process. You find several avian veterinarians and even a few bird training experts online and in your community. One of them has a book. Who do you go to for information? Odds are you probably buy the book and then if you need further assistance, you contact the author. Why? Because the book is easily accessible and because they must be an expert - they published a book. When YOU publish a book it will have the same effect on those looking for information on your topic. Your credibility increases, and so too does your income. Writing a book enables you to become a household name. We are talking about branding, publicity, and notability. These happen when you change people's lives and when you're an expert. **End Summary** Topics: Writing a book increases your credibility. No matter what your passion is]]> whether it is cleaning and organizing or helping people with ADHD]]> writing]]>]]> About the Author: ]]> For Your FREE MP3 (Value $97.00) How To Make A 6 Figure Income Writing & Publishing Your Own Book Go To: Become The Expert Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com

How To Write And Publish A Book, 7 Sure Fire Winning Strategies

Thu, 17 Jan 2008 00:00:00 -0500

Wanting to write and publish a book and actually doing it are two very different things. Most people want to write and publish a book. Few actually do. Here are 7 sure fire strategies to help you get into the elite group of published authors. 1. Make time to write. I know this sounds like an obvious statement. Of course you need to make time to write - how else are you going to get a book written? Actually, this is likely the number one hurdle to getting a book written. Not that there is not time in the day to write but most people do not make the time. If you want to write and publish a book, make time to write it. It does not have to be three hours a day. Ten minutes will suffice. Surely you have an extra ten minutes a day. Here are three keys to making time to write: Write about something that you are interested in. Write during your most productive time of day, i.e. if you are a morning person then make time to write in the morning. **End Summary** Topics: how to write a book and publish]]> book marketing]]> become writer]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write & Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Writing A Book, How To Attract Your Audience

Thu, 17 Jan 2008 00:00:00 -0500

Writing a book is not a stand alone process. You are not journaling. Your book is being written for others to read. Who? Who is going to read your book? It is extremely helpful to have a clear picture of your audience before you sit down to write your book. You will want to know what age they are. Where they live. What their interests are. What they spend their money on and so on. You do not have to do an in depth demographic study; just get a good idea of who you are writing your book to before you write it. Once your book is written you have another hurdle. How do you tell your audience about your book and how to you motivate them to buy? Ask yourself three questions: What problems does my audience have? Understanding the problems your audience is dealing with not only helps you write your book, it helps you sell it. **End Summary** Topics: book marketing]]> become writer]]> promote a book]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Explode Your Profits Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write & Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Book Publishing, Why Rich Authors Self Publish

Thu, 17 Jan 2008 00:00:00 -0500

Would you rather...write a book and give it to someone else to sell who will take 85% of the profits Or Write a book and make 100% of the profits using the same tools to sell your book as a mainstream publisher. Broke authors can make money from traditional publishing royalties but the chances of getting rich are almost the same chances as winning a lottery. More importantly it is easier to directly target your audience as a self publisher. Main stream publishers throw spaghetti on the wall and hope something sticks. You know who your audience is and reaching them is so much easier. Self publishing gives you 100% control over every facet of your book's process from design, because you know your audience better than a traditional publisher would, to marketing. You know where your market is, you have the freedom to reach them by any means necessary, and you can appeal to them on a level that is much different than a traditional publisher would. When you publish traditionally, you generally do not have any say over what the cover looks like nor do you have final say on the title of your book. **End Summary** Topics: how to self publish a book]]> how to write a book and publish]]> make money writing]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

How to Publish a Book, Top 3 Money Saving Tips

Thu, 17 Jan 2008 00:00:00 -0500

The initial outlay of cash when you are self-publishing can feel overwhelming. All those doubts begin to sneak in. "What if I do not sell enough books to cover my costs?" is a common fear. This is a reasonable fear if you are self publishing for the first time which is why we have provided three great money saving tips, you know, just to get you on solid ground before your book begins to make millions. Money Saving Tip #1 Sell your printed book as an e-book too. Many people prefer e-books and they cost absolutely nothing to produce. If you make your book available both in print and as an e-book, you are giving your reader the option. And, you can offer the e-book at a slightly lower cost than the printed version to encourage sales. This saves you print on demand costs, which can be quite high. Money Saving Tip #2 Do the editing yourself, and invite family to help. Hiring an editor can be an extra cost you don't want to incur. **End Summary** Topics: how to publish a book]]> make money writing]]> book marketing]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Become An Author - How Rich Authors Make Their Fortunes

Thu, 17 Jan 2008 00:00:00 -0500

There are literally thousands of published authors. The difference between the rich ones and the broke ones is literally how they play the game. Here are three key factors that differentiate rich authors from the broke ones. Rich authors make their fortune by using their book as a business card. Rich authors know that a book is only as successful as the number of people who know about it, have bought it, or have read it. The more people who know about your book, the more successful you will be and the better your sales will be. In fact, John Grisham sold the first print run of Time to Kill out of the back of his car. We are not asking you to sell your books out of the back of your car but carrying a copy with you wherever you go is a sure way to make a few sales and certainly have a few fun conversations. Trust me, no matter where you are the conversation can come up. In the grocery store, on an airplane, rock climbing...anywhere. Rich authors make their fortunes by using their book to build a sales funnel. **End Summary** Topics: There are literally thousands of published authors. The difference between the rich ones and the broke ones is literally how they play the game. Her]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Make Money Writing - How To Sell Your Information For Big Profits

Thu, 17 Jan 2008 00:00:00 -0500

The first step to reach great profits is to write a book. The second step to reach great profits is to publish your book. Of course you want to make sure it has all the key ingredients of a good book. It has an audience just waiting for it, lots of demand. It solves a problem and provides a benefit. It has an eye catching title and front cover. The third step is to create a website. The key here is to have an incentive to capture email addresses. This means offering something your visitors want badly enough that they are willing to give you their email address. This can be a free chapter, a report, an audio or video product, heck it can even be a free book. This is called your opt-in list and it is extremely helpful when you get ready to market and sell your book. The fourth step is to market your book. This can be done a variety of ways, via email, press releases, article marketing, reviews, networking and so on. **End Summary** Topics: make money writing]]> book marketing]]> how to publish a book]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Explode Your Profits Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Publishing A Book, 7 Simple Strategies For Self Publishing Success

Thu, 17 Jan 2008 00:00:00 -0500

Self publishing can feel like an overwhelming concept for the first time author, however with a little education and a publishing strategy, you will likely find that writing your book was the hard part, getting it published is easy. Here are a few tips for your self publishing success: Do your research about the self publishing industry. There are a lot of major players in the self publishing arena and there are many successful and noteworthy local players. In order to get the best deal, and get the book you want, from any printer, it is important to understand the industry. For example, you will want to learn a bit of terminology like POD and vanity press. You will also want to understand the process. Editing, typesetting, fulfillment, graphics and design are all a part of many printers. When you understand the differences it will enable you to compare apples to apples and make the right decision for you, your book, and your business. Do your research about your competition. Before you head to the printer you will have many decisions to make. You probably do not want to make these decisions blindly. **End Summary** Topics: how to self publish a book]]> book marketing]]> promote a book]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Book go to Expert Author- ...

How To Become An Author, 5 Winning Strategies and Tips

Thu, 17 Jan 2008 00:00:00 -0500

Becoming an author is an amazing and wonderful exercise. Not only will you create something from scratch, you can make a tremendous fortune from it. There are few other exercises that are as emotionally and financially satisfying. It is our mission to help you attain your writing and publication goals. Here are five winning strategies and tips to help get you where you want to be. Visualize yourself as a successful author. Olympic athletes use this strategy daily to achieve their success. In fact, they have it down to a science. An Olympic skier is able to hear the snow under their skies, hear the crowd cheering them on, smell the fire wood burning in the lodge at the base of the run, and feel the sting of the cold air on their cheeks. Most importantly, they are able to feel the elation as they cross the finish line and win the gold. Visualization is important because it programs your mind and body for success. **End Summary** Topics: become an author]]> make money writing]]> book marketing]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Writing Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com

Book Marketing - Top 10 Tips For Guaranteed Success

Thu, 17 Jan 2008 00:00:00 -0500

Now what? Once your book is written and published what on earth are you going to do to get it into the hands of readers? Book marketing is often the stumbling stone for self publishers; however it can actually be one of the most enjoyable aspects of writing and publishing a book, because this is when the money starts coming in. Here are Ten Tips for guaranteed book marketing success. Tip #1 Build a website. Having a website makes selling your book something that can occur 24 hours a day whether you are busy at the task of marketing or out having fun with your friends and family. Additionally, a website gives you the opportunity to reach a broader demographic of readers, which in the end means more sales. Tip #2 Write content, blogs, articles. The best way to drive sales is to get your name, and the title of your book, out into the world. An easy way to accomplish this is to write articles. Articles can be published in print mediums like magazines, print newsletters, and newspapers and they can be published online. **End Summary** Topics: how to write a book and publish]]> promote a book]]> book marketing]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Bob Burnham Entrepreneur, Consultant and # Author of "101 Reasons Why You Must Write A Book" For Information on How to Write and Publish your Own Bookgo to Expert Author- ...

How To Write A Book, 7 Tips To Make Your Book A Best Seller

Thu, 17 Jan 2008 00:00:00 -0500

Writing a book will undoubtedly take you to new personal and professional heights. However, writing a best seller will multiply your satisfaction, monetary success, and notoriety tenfold. Here are 7 tips to make your book a best seller. Tip #1 First and foremost, it is imperative to write on a topic you are passionate about. If you are not passionate and interested in your subject, no one else will be. When you are passionate about your topic you will choose words that demonstrate your enthusiasm. You will be able to organize your material in a manner that makes the most sense, and you will add your personality to your material - always a good thing. Tip #2 Research demand for your topic. While writing on a subject you are passionate about is key, it is also important that there are enough people who are also passionate about your topic that it warrants a book. In the article 3 Critical Steps to Finding The Perfect Book Topic you will find just a few of the ways to gauge demand for your topic. **End Summary** Topics: how to write a book]]> book marketing]]> promote a book]]>]]> About the Author: ]]> For Your FREE MP3 (Value .00) How To Make A 6 Figure Income Writing & Publishing Your Own BookGo To: Make Money Bob Burnham Entrepreneur, Consultant and Author of "101 Reasons Why You Must Write A Book" Information on How to Write and Publish your Own Book go to Expert Author- http://www.expertauthorpublishing.com