Articles by Partho Mondal on ArticleSnatch.com

SEO vs. SEM The ROI Myth Busted

Sat, 15 Mar 2008 00:00:00 -0500

Return on investment (ROI) is one of the deciding factors for any course of action involving investment of resources. For quite sometime now, a debate has been raging on whether search engine optimization (SEO) has better ROI than professional search engine marketing (SEM). In fact it has become a bit of a myth that it is easier to get good ROI through SEO than it is to get the same ROI through SEM. Two facts have helped evolve this myth SEM involves click costs while SEO works through free traffic. Lets see whether this myth holds any water. Well, a closer look tells us that this myth doesnt have any truth in it and there are several reasons for that. In this article though, we will deal with just one reason: the landing page difference. In SEM, you decide the landing page your visitors will see. In SEO, a search engine spider decides on the landing page visitors will see. There's a difference in control, and that difference makes all the difference. Thats why serious search engine marketing services providers opt for full blown SEM rather than just SEO. Searchers, after all, are people with itchy back-button fingers.** End Summary**

About the Author:
Partho Mondal is the CEO of Wisitech, a leading SEO consultancy and search engine marketing services provider firm in India.

Want Tips For Making Your Website User Friendly?

Mon, 28 Jan 2008 00:00:00 -0600

It is a no-contest issue that only a properly designed web site is the key to attract visitors and to make them keep coming back. Donât forget that your companyâs website is often the first point of contact and therefore it holds the key to creating the first (and most often the most important) impression of you as a company, and by extension of your products and services for many of your visitors/potential customers. First time visitors canât judge your way of conducting business, they do judge you by your site standards. The average Internet cruiser is quite weary these days â we are living in the âattention economyâ as the say. So how do you catch his/her attention? By having a qualitatively designed site! This can be achieved by employing a professional web development company. Also you must not forget that traffic retention is equally, if not more, important than driving high traffic to your site. After all, there is absolutely no use of spending all your time and money on building a 100-page site and spending big bucks in advertising through some strategic internet marketing services company if visitors donât like to stay on.** End Summary**

About the Author:
Partho Mondal is the CEO of Wisitech, a leading search engine marketing, Pay per click (PPC) management services and professional web development company in India

Want To Make Web 2.0 Work For Your Business?

Thu, 10 Jan 2008 00:00:00 -0600

Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing? Unless you're a diehard techie, wish you good luck in figuring out what it means. Web 2.0 technologies bearing names like wikis, blogs, RSS, AJAX, mashups and the startups hawking them -- Renkoo, Gahbunga, Ning, Squidoo sound to be straight out of Star Wars, right up Mr. George Lucasâ alley. So what does all this mumbo-jumbo means to a normal businessman â a value multiplier or âonly for geeksâ stuff? Rest assured Mr. Businessman, for all its appeal to the young, the nerds and the wired; Web 2.0 may end up making its greatest impact in business. And this could well prove to be the one vehicle to usher in more changes in corporations that are already in the throes of such tech-driven transformations as globalization and outsourcing. Indeed, what some are calling Enterprise 2.0 could transcend the whole lot of organizational boundaries, between managers and employees and between the company and its partners and customers. So how does one go about making Web 2.** End Summary**

About the Author:
Partho Mondal is the CEO of Wisitech, a leading professional web development , search engine marketing, Pay per click (PPC) management services provider in India.

Articles by Partho Mondal on ArticleSnatch.com

SEO vs. SEM  The ROI Myth Busted

Want Tips For Making Your Website User Friendly?

Want To Make Web 2.0 Work For Your Business?

SEO vs. SEM The ROI Myth Busted